Authentication and Brand Protection Market Outlook:
Authentication and Brand Protection Market size was valued at USD 3.7 billion in 2025 and is likely to cross USD 8.84 billion by 2035, expanding at more than 9.1% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of authentication and brand protection is estimated at USD 4 billion.
The market growth can be ascribed to growing emphasis on maintaining the integrity of products & brands, and the government's strict enforcement of anti-counterfeiting laws. More than 85% of buyers are deemed unlikely to purchase a product in 2019 following an encounter with erroneous product info. Approximately 84% of people scan and shop for products using barcodes. Furthermore, a number of industrial verticals, such as automotive, food & beverage, agricultural, apparel, and pharmaceutical, are expected to have a growing demand for authentication and brand protection in the near future.
Key Authentication and Brand Protection Market Insights Summary:
Regional Highlights:
- North America’s authentication and brand protection market will hold around 32% share by 2035, fueled by pharmaceutical spending and anti-counterfeiting laws.
- Asia Pacific market will command a 25% share by 2035, driven by China’s high industrial throughput and awareness of brand protection.
Segment Insights:
- The security labels segment in the authentication and brand protection market is projected to achieve a 48% share by 2035, attributed to rising demand for product authentication using tamper-evident technologies.
- The medical segment in the authentication and brand protection market is forecasted to hold a 35% share by 2035, driven by rising concerns over counterfeit drugs and strict pharmaceutical regulations.
Key Growth Trends:
- The Development of Track & Trace Technology
- Creation of Solutions for Remote Authentication
Major Challenges:
- Constant Evolution of Counterfeiting and Fraudulent Practices
Key Players: Merck & Co., Inc., Applied DNA Sciences, Inc., Eastman Kodak Company, De La Rue PLC, Authentix, Inc., AlpVision SA, Avery Dennison Corporation, Centro Grafico dg S.p.A..
Global Authentication and Brand Protection Market Forecast and Regional Outlook:
Market Size & Growth Projections:
- 2025 Market Size: USD 3.7 billion
- 2026 Market Size: USD 4 billion
- Projected Market Size: USD 8.84 billion by 2035
- Growth Forecasts: 9.1% CAGR (2026-2035)
Key Regional Dynamics:
- Largest Region: North America (32% Share by 2035)
- Fastest Growing Region: Asia Pacific
- Dominating Countries: United States, China, Germany, Japan, United Kingdom
- Emerging Countries: China, India, Brazil, Mexico, South Korea
Last updated on : 8 September, 2025
Authentication and Brand Protection Market Growth Drivers and Challenges:
Growth Drivers
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The Development of Track & Trace Technology- The supply chain uses a variety of cutting-edge technologies, including blockchain, to enable traceability. Blockchain works similarly to a database, storing data in a digital ledger made up of separate blocks that are updated with every new transaction. Technologies for traceability give consumers access to the complete, comprehensive data of the supply chain, providing insightful and useful information that impacts a business's productivity, openness, and profitability. Blockchain aids in product authentication as well as tracking the product's origin and progress along the whole supply chain. It aids producers in keeping an effective supply chain and verifies that the product has been delivered on schedule and to the correct location.
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Creation of Solutions for Remote Authentication- The OECD and the Intellectual Property Office of the European Union have claimed that the trade in counterfeit and pirated goods has reached roughly 3.3% of world trade. The estimated value of imported counterfeit goods worldwide in 2019 was around USD 509 billion, according to data from customs seizures. In response to this problem, a number of businesses are providing remote authentication systems to thwart counterfeiters. Users can verify a product's legitimacy by scanning photographs of it and uploading them to a corporate website using remote authentication. The goal of AlpVision's technology is to lessen market counterfeiting.
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Growing Need in Emerging Markets- For industry participants in authentication and trademark protection, the booming medical, automotive, electronics, and food and beverage sectors in developing countries like Asia Pacific provide enormous growth potential. The severe risk of counterfeiting in these areas increases the need for solutions related to authentication and trademark protection. Because of the increased danger of counterfeiting across numerous industries, developing countries have an ever-increasing demand for authentication and brand protection goods, which is anticipated to propel market expansion throughout the forecast period.
Challenges
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Constant Evolution of Counterfeiting and Fraudulent Practices- It gets harder for companies to provide reliable and secure identification solutions as counterfeiters become more adept at their techniques. The quick development of digital platforms and online marketplaces is a problem as well because it gives counterfeiters an easy way to sell their fake goods all over the world.
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It is challenging to monitor and regulate the flow of counterfeit goods due to the worldwide scope of supply chains and the frequency of cross-border trade.
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Conventional authentication methods, such as barcodes, holograms, and RFID, have built-in vulnerabilities of which counterfeiters can take advantage. For instance, it is simple to copy 2D codes, including QR codes. A QR code's whole functionality is duplicated when it is simply replicated, making it challenging for readers to distinguish between the original and copied codes.
Authentication and Brand Protection Market Size and Forecast:
| Report Attribute | Details |
|---|---|
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Base Year |
2025 |
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Forecast Period |
2026-2035 |
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CAGR |
9.1% |
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Base Year Market Size (2025) |
USD 3.7 billion |
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Forecast Year Market Size (2035) |
USD 8.84 billion |
|
Regional Scope |
|
Authentication and Brand Protection Market Segmentation:
Application Segment Analysis
The medical segment is expected to hold 35% share of the global authentication and brand protection market during the forecast period. In medical applications, authentication and brand protection are crucial because counterfeit pharmaceutical products put patients' health at risk and hurt the standing of pharmaceutical corporations. Additionally, the government's establishment of stringent guidelines and procedures related to the counterfeiting of pharmaceuticals. The Pharmaceutical Security Institute recorded 196 instances of pharmaceutical crime in 2002. But over time, the yearly total of these instances rose dramatically, reaching over 6,600 in 2022.
Offering Segment Analysis
The security labels segment is anticipated to account for authentication and brand protection market share of about 48% by 2035. The segment growth is due to materials designed to improve the dependability and security of products, documents, or packaging including security labels. In addition, preventing unauthorized handling, tampering, and forging is their primary goal. They will show signs of tampering or manipulation if an attempt is made to remove or change the labels.
Furthermore, the growth of the segment is impelled by widespread use of barcodes in the manufacturing process to verify the legitimacy of materials, goods, and printed packaging by adding a unique HD code. In addition, it is anticipated that the growing demand to look into and validate the authenticity of products will propel the market revenue.
Our in-depth analysis of the global market includes the following segments:
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Offering |
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Technology |
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Authentication Mode |
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Application |
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Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Authentication and Brand Protection Market Regional Analysis:
North American Market Insights
The authentication and brand protection market share in the North America region is anticipated to exceed 32% by 2035, owing to the region being one of the leading areas for food and beverage and pharmaceutical applications. In 2022, the total amount of money spent on pharmaceuticals in the US was estimated to be around USD 574 billion. During 2012 and 2022, spending rose annually. Numerous businesses in North America are investing in and concentrating on the advancement of cutting-edge forensic and brand protection technologies. Furthermore, the region's market has been expanding because to laws and policies put in place by the member states to combat counterfeiting.
APAC Market Insights
The authentication and brand protection market in the Asia Pacific region is predicted to account for around 25% revenue share by 2035, due to China's high industrial throughput and the region's expanding use of brand authentication and brand protection. According to figures released by the United Nations Statistics Division, China was responsible for 28.7% of global manufacturing output in 2019. Moreover, the regional market expansion is due to the fast expansion of the medical industry as well as growing industry participants' awareness of brand protection technologies.
Authentication and Brand Protection Market Players:
- 3M Company
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Merck & Co., Inc.
- Applied DNA Sciences, Inc.
- Eastman Kodak Company
- De La Rue PLC
- Authentix, Inc.
- AlpVision SA
- Avery Dennison Corporation
- Centro Grafico dg S.p.A.
- Authentic Vision
Recent Developments
- Applied DNA Sciences joined hands with American & Efird to introduce advanced identification thread technology that use sustainable and secure sewing threads for authenticating and validating their products within the supply chain.
- Authenix, announced its acquisition of Royal Joh. Enschede, a prominent specialty printing and security solutions provider based in the Netherlands. Koninklijke Joh. Enschede has evolved from a humble book printer to an esteemed security printing company recognized for its production of security documents, postage stamps, banknotes, and brand protection solutions.
- Report ID: 3419
- Published Date: Sep 08, 2025
- Report Format: PDF, PPT
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