Authentication and Brand Protection Market Size & Share, by Offering (Security Labels, Security Inks, Holograms); Technology (Overt, Covert, Digital, Forensic); Authentication Mode (Smartphone Authentication, Blockchain Authentication); Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverages, Tobacco, Clothing, Cosmetics) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 3419
  • Published Date: Nov 29, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Authentication and Brand Protection Market size is expected to cross USD 5.1 Billion by the end of 2036, growing at a CAGR of 4.5% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of authentication and brand protection was over USD 2.9 Billion. The market's increase may be ascribed to the growing emphasis on maintaining the integrity of products & brands, and the government's strict enforcement of anti-counterfeiting laws. More than 85% of buyers are deemed unlikely to purchase a product in 2019 following an encounter with erroneous product info. Approximately 84% of people scan and shop for products using barcodes.

Furthermore, a number of industrial verticals, such as automotive, food & beverage, agricultural, apparel, and pharmaceutical, are expected to have a growing demand for authentication and brand protection in the near future, which is expected to present numerous prospects for authentication and brand protection market expansion.

Authentication and Brand Protection Market
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Authentication and Brand Protection Sector: Growth Drivers and Challenges

Growth Drivers

  • The Development of Track & Trace Technology- The supply chain uses a variety of cutting-edge technologies, including blockchain, to enable traceability. Blockchain works similarly to a database, storing data in a digital ledger made up of separate blocks that are updated with every new transaction. Technologies for traceability give consumers access to the complete, comprehensive data of the supply chain, providing insightful and useful information that impacts a business's productivity, openness, and profitability. Blockchain aids in product authentication as well as tracking the product's origin and progress along the whole supply chain. It aids producers in keeping an effective supply chain and verifies that the product has been delivered on schedule and to the correct location.
  • Creation of Solutions for Remote Authentication- The OECD and the Intellectual Property Office of the European Union have claimed that the trade in counterfeit and pirated goods has reached roughly 3.3% of world trade. The estimated value of imported counterfeit goods worldwide in 2019 was around USD 509 billion, according to data from customs seizures. In response to this problem, a number of businesses are providing remote authentication systems to thwart counterfeiters. Users can verify a product's legitimacy by scanning photographs of it and uploading them to a corporate website using remote authentication. The goal of AlpVision's technology is to lessen market counterfeiting.
  • Growing Need in Emerging Markets- For industry participants in authentication and trademark protection, the booming medical, automotive, electronics, and food and beverage sectors in developing countries like Asia Pacific provide enormous growth potential. The severe risk of counterfeiting in these areas increases the need for solutions related to authentication and trademark protection. Because of the increased danger of counterfeiting across numerous industries, developing countries have an ever-increasing demand for authentication and brand protection goods, which is anticipated to propel market expansion throughout the forecast period.


  • Constant Evolution of Counterfeiting and Fraudulent Practices- It gets harder for companies to provide reliable and secure identification solutions as counterfeiters become more adept at their techniques. The quick development of digital platforms and online marketplaces is a problem as well because it gives counterfeiters an easy way to sell their fake goods all over the world.
  • It is challenging to monitor and regulate the flow of counterfeit goods due to the worldwide scope of supply chains and the frequency of cross-border trade.
  • Conventional authentication methods, such as barcodes, holograms, and RFID, have built-in vulnerabilities of which counterfeiters can take advantage. For instance, it is simple to copy 2D codes, including QR codes. A QR code's whole functionality is duplicated when it is simply replicated, making it challenging for readers to distinguish between the original and copied codes.

Authentication and Brand Protection Market: Key Insights

Base Year


Forecast Year



~ 4.5%

Base Year Market Size (2023)

 ~ USD 2.9 Billion

Forecast Year Market Size (2036)

 ~ USD 5.1 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Authentication and Brand Protection Segmentation

Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverages, Tobacco, Clothing, Cosmetics)

The medical segment is expected to hold 35% share of the global authentication and brand protection market during the forecast period. In medical applications, authentication and brand protection are crucial because counterfeit pharmaceutical products put patients' health at risk and hurt the standing of pharmaceutical corporations. Additionally, the government's establishment of stringent guidelines and procedures related to the counterfeiting of pharmaceuticals. The Pharmaceutical Security Institute recorded 196 instances of pharmaceutical crime in 2002. But over time, the yearly total of these instances rose dramatically, reaching over 6,600 in 2022.

Offering (Security Labels, Security Inks, Holograms)

Authentication and brand protection market from the security labels segment is anticipated to hold the largest revenue share of about 48% by 2036. The growth of the segment in this market is due to materials designed to improve the dependability and security of products, documents, or packaging including security labels. In addition, preventing unauthorized handling, tampering, and forging is their primary goal. They will show signs of tampering or manipulation if an attempt is made to remove or change the labels. The growth of the segment is attributed to the widespread use of barcodes in the manufacturing process to verify the legitimacy of materials, goods, and printed packaging by adding a unique HD code. In addition to this, it is anticipated that the growing demand to look into and validate the authenticity of products will propel this market segment's growth going forward.

Our in-depth analysis of the global market includes the following segments:


  • Security Labels
  • Security Inks
  • Holograms  


  • Overt
  • Covert
  • Digital
  • Forensic

                            Authentication Mode

  • Smartphone Authentication
  • Blockchain Authentication


  • Consumer Electronics
  • Automotive
  • Medical
  • Chemical
  • Food & Beverages
  • Tobacco
  • Clothing
  • Cosmetics

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Authentication and Brand Protection Industry - Regional Synopsis

North American Market Forecast

The authentication and brand protection market in the North America region is projected to hold the largest revenue share of about 32% during the forecast period owing to being one of the leading areas for food and beverage and pharmaceutical applications. In 2022, the total amount of money spent on pharmaceuticals in the US was estimated to be around USD 574 billion. During 2012 and 2022, spending rose annually. Numerous businesses in North America are investing in and concentrating on the advancement of cutting-edge forensic and brand protection technologies. Furthermore, the region's market has been expanding because to laws and policies put in place by the member states to combat counterfeiting. The market for trademark protection and authentication is expanding in the area due to each of these considerations.

APAC Market Statistics

The authentication and brand protection market in the Asia Pacific region is anticipated to account for around 25% of the revenue share by 2036,  due to China's high industrial throughput and the region's expanding use of brand authentication and brand protection. According to figures released by the United Nations Statistics Division, China was responsible for 28.7% of global manufacturing output in 2019. The region's market is expected to increase in the future years due to the fast expansion of the medical industry as well as growing industry participants' awareness of brand protection technologies.

Research Nester
Authentication and Brand Protection Market size
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Companies Dominating the Authentication and Brand Protection Landscape

    • 3M Company
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Merck & Co., Inc.
    • Applied DNA Sciences, Inc.
    • Eastman Kodak Company
    • De La Rue PLC
    • Authentix, Inc.
    • AlpVision SA
    • Avery Dennison Corporation
    • Centro Grafico dg S.p.A.
    • Authentic Vision

In the News

  • Applied DNA Sciences joined hands with American & Efird to introduce advanced identification thread technology that use sustainable and secure sewing threads for authenticating and validating their products within the supply chain. 
  • Authenix, announced its acquisition of Royal Joh. Enschede, a prominent specialty printing and security solutions provider based in the Netherlands. Koninklijke Joh. Enschede has evolved from a humble book printer to an esteemed security printing company recognized for its production of security documents, postage stamps, banknotes, and brand protection solutions.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 3419
  • Published Date: Nov 29, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Growing emphasis on protecting products and brand integrity and stringent anti-counterfeiting regulations enforced by the government are the major factors driving the growth of the authentication and brand protection market.

The market size of authentication and brand protection is anticipated to attain a CAGR of 4.5% over the forecast period, i.e., 2024-2036.

The major players in the market are Merck & Co., Inc., Applied DNA Sciences, Inc., Eastman Kodak Company, De La Rue PLC, Authentix, Inc., AlpVision SA, Avery Dennison Corporation, Centro Grafico dg S.p.A., and others.

The medical segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North America region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Authentication and Brand Protection Market Report Scope

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