Fast Food Market Size & Share, by Product Type (Burger & Sandwich, Pizza, Asian Food, Latin American, Fried Chicken, Seafood, Others); Service Type (Full-Service Restaurants, Quick Service Restaurants, Street Vendors, Delivery Services) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 6015
  • Published Date: May 03, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Fast Food Market size is poised to cross USD 1407 billion by the end of 2036, growing at a CAGR of approximately 4.80% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of fast food was about USD 765 billion. The major element responsible for the growth in the market revenue is the growing number of fast food restaurants. Currently, across the globe, there are around 536,825 fast food restaurants and this indicates a surge of about 0.3% in contrast to the year 2023.

Furthermore, consumer tastes and preferences are changing rapidly. As a result, key market players are launching various fast food items to satisfy the demand of consumers and increase sales. Also, they are opting for mergers and acquisitions to make their product reach a large number of end users.

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Fast Food Sector: Growth Drivers and Challenges

Growth Drivers

  • Growing consumption of fast food among the working population - The dietary choices of an individual depend on income, time constraints, and preferences. Since the time required in preparing and serving fast food is less, it is usually preferred more compared to other options of food.

    As a result, the demand for the fast food market is growing with the growing working population.
  • Surge in the number of options for healthy fast food - To influence the food market revenue, companies have started including healthy fast food as an option, as it contains less fat, cholesterol, and sodium. Hence, it is estimated to draw the attention of health-conscious customers. Furthermore, the anti-obesity movement is additionally encouraging the demand for healthy fast food, and as a result, the market for fast food is predicted to rise over the coming years.


  • Growing risk of fast food on health - Although fast food has gained popularity in recent years, these foods constitute of high number of calories and lower amount of minerals, water, and fiber in comparison with natural foods. Moreover, it also encourages an increase in various diseases including, cardiovascular disease, joint disorders, diabetes, and more. As a result, the market for fast food is estimated to hinder.
  • Changing food preferences - Another factor that might restrict the expansion of the market for fast food is that they are usually prepared and stored, hence it loses the nutritional value, unlike fresh. Apart from this, the amount of sodium is also high in some fast food products. Even though it could be the preferred option for people with busy schedules, their health concerns can hinder the fast food adoption.
  • Surging demand for fresh food

Fast Food Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

USD 765 Billion

Forecast Year Market Size (2036)

USD 1407 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Fast Food Segmentation

Product Type (Burger & Sandwich, Pizza, Asian Food, Latin American, Fried Chicken, Seafood, Others)

The burger & sandwich segment is predicted to gather the highest market share of over USD 300 billion by the end of 2036. This segment expansion can be impelled by the growing consumption of burgers & sandwiches. For instance, Americans consume more than 50 billion burgers per year. Moreover, plant-based or vegan burgers have gained popularity in recent years owing to the growing wave of veganism, adding to the segment’s growth. However, in the case of sandwiches, the preference for chicken-based is forecasted to rise. Hence, various burger and sandwich retailers are making efforts to provide various options to consumers considering their preference for taste, health, and social responsibility.

Additionally, the pizza segment is also augmented to experience growth in the market in the upcoming years. This growth of the segment is foreseen to be dominated by growing automation. This has further influenced the higher production of pizza, eliminating the need for extra labor as a consequence reducing the production cost.

Service Type (Full-Service Restaurants, Quick Service Restaurants, Street Vendors, Delivery Services)

The quick-service restaurants segment is set to gather the highest fast food market share of over 40% during the forecast timeframe. The major element to dominate the growth of the segment is rising digital innovations which have additionally encouraged the integration of digital advertisement. Furthermore, self-order kiosk installment has also grown in numerous restaurants. This technology has an easy-to-use interface which might further satisfy consumer expectations for quick delivery.

Young customers mostly prefer food that is delivered quickly, which is why the demand for quick-service restaurants is growing. Since, the outbreak of COVID-19, the importance of cloud kitchens has surged. Cloud kitchen drives quick delivery along with off-premise dining. Furthermore, this can be operated at a minimum setup, with limited staff, and cost. Thus, it offers significant cost savings benefits.

Our in-depth analysis of the global market includes the following segments:




     Product Type

  • Burger & Sandwich
  • Pizza
  • Asian Food
  • Latin American
  • Fried Chicken
  • Seafood
  •  Others



     Service Type

  • Full-Service Restaurants
  • Quick Service Restaurants
  • Street Vendors
  • Delivery Services

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Fast Food Industry - Regional Synopsis

North American Market Statistics

Fast food market for North America is proposed to gather 35% of the revenue share between 2024 and 2036. This market’s widening in this region can be attributed to an increasing disposable income, leading people to opt for fast food. United States disposable income rose to approximately 20708 USD Billion in February from about 20657 USD Billion gathered in January of 2024.

Furthermore, the trend of dual-working households has increased in this region, led by a surging need to maintain financial stability, as a result, most of the households prefer eating outside. In addition, there is the presence of major key players including Burger King, Subway, and more, offering growth opportunities for the market.

APAC Market Analysis

By the end of 2036, the Asia Pacific region’s fast food market is estimated to witness notable growth. The main factor to encourage the growth of the sector is the rising urban population in this region owing to which fast food is easily available in urban areas. Also, the production of organic vegetables is growing which has further influenced the demand for fast food.

The growing preference for online food delivery applications is stimulating market growth. This is because online platforms eliminate communication errors, and are also beneficial in takeaway restaurants in the course of peak hours.

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Companies Dominating the Fast Food Landscape

    • Yum! Brands, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Nestlé
    • Subway IP LLC
    • Taco Bell
    • Pizza Hut
    • KFC Corporation
    • Dairy Queen
    • Tim Hortons
    • Wendy’s International, LLC
    • Burger King Company LLC

In the News

  • Yum! Brands, Inc. company announced the acquisition of Dragontail Systems Limited, a technology solution innovative provider for the food industry, after the successful implementation of the previously announced share scheme of arrangement by Australian corporation law.
  •  Nestlé, and Starbucks Corporation announced that they are collaborating to launch Starbucks Ready-to-Drink (RTD) coffee beverages across the market in Southeast Asia, Oceania, and Latin America. With this partnership, they are working to offer these coffee beverages to consumers as of 2022 quickly.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 6015
  • Published Date: May 03, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The major factors driving the growth of the market are the growing consumption of fast food among the working population, the surge in a number of options for healthy fast food , and the rise in the number of quick-service restaurants.

The market size of fast food is anticipated to attain a CAGR of 7% over the forecast period, i.e., 2024-2036.

The major players in the market are Yum! Brands, Inc., Subway IP LLC, KFC Corporation, and others.

The quick-service restaurants segment is anticipated to garner the largest market size of 40 % by 2036 and display significant growth opportunities.

The market in the North America region is projected to hold 35 % of the share by the end of 2036 and provide more business opportunities in the future.
Fast Food Market Report Scope

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