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Market Research Report

Webinar and Webcast Market : Global Demand, Growth Analysis & Opportunity Outlook 2023

Published On : 06:43 AM, 6th October, 2017 REP-ID-237 Category: ICT & Electronics

Global Webinar and Webcast Market Overview

Webcast technology enables the broadcast of various events over the internet which can be accessed via single URL. Webinars are those internet-based events which uses the technology of webcast. Seminars and learning programs through webcast technology are known as webinars. These are generally used to spread information or for huge business meetings. Webinars are accepted by various government and private organizations across the globe in order to provide information and learning.

                     Global webinar and webcast Market 2015-2023 Graph

Technological advancements in IT and communication technology are growing across the globe which helps to provide better communication services. These services will further provide ease to the webcast technology to broadcast various events and webinars across the globe. Webinars can be hosted using webcast software and these webinars have high level of interactive capabilities.

Market size and forecast

The global webinar and webcast market is anticipated to expand at CAGR of 7.6% over the forecast period i.e. 2016-2023. The market was valued USD 547 Million in 2015 and is estimated to reach USD 800 Million by 2023. Implementation on webcast and webinars across the globe by numerous enterprises is expected to showcase a significant growth over the forecast period.

North America accounted for the largest revenue share of 77% in webinar and webcast market in 2015 and the market is expected to maintain its dominance over the forecast period i.e. 2016-2023. Wide-scale application of webinars and adoption of webcast and webinar technology in numerous organizations across the region are fostering the growth of webinar and webcast market.

On the other hand, Europe and Middle-East & Africa region is projected to be the second largest share contributor in terms of revenue across the globe over the forecast period i.e. 2016-2023. Rapid pace in urbanization in both the regions and digitization of education and corporate sector are some of the major factors expected to flourish the need for webinar and webcast during the forecast period 2016-2023.

The business environments are changing rapidly worldwide and implementation on various webcast and webinars technology are carried out expressively in order to manage workforce in organizations. Initiatives are rising towards business communications and web-based learning and training are expected to gain maximum traction for webinar and webcast across the globe. Moreover, webinar and webcast importance is growing in industries and educational institutions owing to rising need for advanced communication and interactive technology to provide training and learning to remote locations across the globe. Webinar enables the facility to join and interact from any remote location with integrated internet facilities to the users. Rising penetration of smart devices and growing awareness among the tech savvy population towards the advanced interactive technology are some of the factors likely to impose a positive impact on the growth of webinars and webcast market in near future.

Market Segmentation

Our in-depth analysis segmented the global webinar and webcast market in the following segments:

By Deployment Type

  • On-Premises
  • Hosted

By End-user

  • Commercial
  • Healthcare
  • Government Institutions
  • Automotive
  • Defense
  • Educational Institutes
  • Corporate
  • Others

By Region

Global Webinar and Webcast Market is further classified on the basis of region as follows:

  • North America (United States /U.S. & Canada)
  • Latin America (Brazil, Mexico, Rest of Latin America)
  • Western and Eastern Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Western Europe)
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia)
  • Middle East and North Africa (MENA)
  • Rest of World

Growth Drivers and challenges

Webinar and webcast is an effective communication and interactive tool that have various advance functionalities. Interfaces for users such as joining from remote location are gaining traction among the population in developing countries. These factors are swelling the demand for webinar and webcast across the globe. Moreover, universities and other educational institutes are providing classes and trainings through webinar. Emphasizing on webcast technology by corporate enterprises and ease of attend meetings through webinars are improving the interaction between the participants.

Likewise, rising penetration of smart gadgets along with advanced internet services and growing trend of Bring-Your-Own-Device in numerous government and private organizations are propelling the demand for webcast and webinar market across the globe. Ease of attending fairs and meetings that companies organize to showcase their products and technologies is likely to attract more users and participants for webinar in near future. 

The market of webinar and webcast is also driven on the back of social media integration and growing webinars hosting through various social media interfaces. Apart from this, rising digitization across the globe sequentially raise the need for webinar and webcast technology to spread information among the employees of an organization. Webinar and webcast technology benefits the organization as well as the employees in the direction of development.

Conversely, lack of advancements related to web-based services in undeveloped nations, slow adoption of webinars in government organizations and availability of other conferencing techniques are some of the major factors which are hindering the growth of webinar and webcast market across the globe.

Key Players

The key players of webinar and webcast market as follows:

  • Cisco WebEx
    • Company Overview
    • Key Product Offerings
    • Business Strategy
    • SWOT Analysis
    • Financials
  • Adobe
  • Microsoft Corporation
  • Mega Meeting
  • Skype
  • Click Webinar
  • OmNovia
  • Cisco WebEx
  • Adobe Connect
  • Microsoft Corporation
  • Mega Meeting
  • Skype, Click Webinar
  • OmNovia
  • Webinato
  • Clickmeeting
  • Onstream Media

Scope and Context

Overview of the Parent Market

Analyst View

Segmentation

The Global Webinar and Webcast Market is segmented as follows:

  • By Deployment type Market Size and Y-O-Y Growth Analysis
  • By End-user Market Size and Y-O-Y Growth Analysis

By Regions

  • North America (U.S., Canada) Market Size and Y-O-Y Growth Analysis
  • Latin America (Mexico, Brazil, Rest of Latin America) Market Size and Y-O-Y Growth Analysis
  • Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe) Market Size and Y-O-Y Growth Analysis
  • Asia-Pacific (China, India, Singapore, Japan, Australia and New Zealand and Rest of Asia) Market Size and Y-O-Y Growth Analysis
  • Middle East and North Africa (MENA) Market Size and Y-O-Y Growth Analysis
  • Rest of World  Market Size and Y-O-Y Growth Analysis

Market Dynamics

Supply and Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

 

                  Key Answers Captured in Report?

Which geography would have better demand for product/services?
What are the strategies adopted by big players in the regional market?
Which country would see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
What is the current & expected market size in next five years?
What is the market feasibility for long term investment?
What opportunity the country would offer for existing and new players in the market?
What is risk involved for suppliers in the geography?
What factors would drive the demand for the product/service in near future?
What is the impact analysis of various factors in the market growth?
What are the recent trends in the regional market and how successful they are?

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