Video Streaming Market Analysis by Type (Video On-demand, and Live Video Streaming); by Delivery Channel (OTT, Pay TV, IPTV, and Others); by Revenue Model (Advertising, Subscription, Pay Per View, Premium Purchase, and Others); by Platform (Gaming Consoles, Laptops & Desktops, Smartphones, Smart TV, and Others); and by End Users (Individual, and Commercial) – Global Supply & Demand Analysis & Opportunity Outlook 2023-2033
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In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022. Purchasing power in the country is expected to fell nearly by 2.5%.
On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.
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Base Year |
2022 |
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Forecast Year |
2023-2033 |
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CAGR |
~25% |
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Base Year Market Size (2022) |
~USD 70 Billion |
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Forecast Year Market Size (2033) |
~USD 750 Billion |
The global video streaming market is estimated to garner a revenue of ~USD 750 billion by the end of 2033 by growing at a CAGR of ~25% over the forecast period, i.e., 2023 – 2033. Further, the market generated a revenue of ~USD 70 billion in the year 2022. The primary growth factor for the video streaming market is the rising users of streaming videos. A latest data published on 2021 stated that in 2020 there were over 3 billion internet users who watched streaming or downloaded through any device at least per month. This figure is further projected to rise to 4 billion by 2023.
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High adoption of digital media across various industries has prompted the population to incline more towards different streaming services. Further, rising number of creators and artists who wish to showcase their talent is expected to prompt the expansion of video streaming market in the near future. As per calculations, there are almost 35,000 movie and video production employees in the U.S. in 2022.
With the help of emerging technological advancements, video streaming has penetrated in our lives. It is a technology that allows a user to view online video content over the internet without needing to download the media files. Video streaming refers specifically online video content, such as movies, TV shows, live broadcasts, and general online videos by content creators. Video streaming has the benefit of low consumption of device storage as the user does not have to download the media files to consume the content. This way the time spent in loading or buffering the video is eliminated, and ensures a good viewing experience for users.
The video streaming market is segmented and analyzed for demand and supply by platform into gaming consoles, laptops & desktops, smartphones, smart TV, and others. Out of these, the smartphones segment is anticipated to garner the highest market share by 2033, owing to high demand of smartphones by the burgeoning population. A latest reports suggest that in 2021, smartphone vendors sold around 1.5 billion smartphones across the world, a considerable increment from the previous year with 1.3 billion smartphones sold.
The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, block chain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.
Regionally, the global video streaming market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in North America is projected to hold the largest market share by the end of 2033. The primary factor for the growth of video streaming market in the region is the high consumption of video content by the population. In 2020, it was calculated that the United States adults spend almost 200 minutes i.e. 3 hours and 30 minutes per day watching TV content and 100 minutes i.e. 1 hour and 40 minutes per day watching digital videos on devices. Further, the high adoption rate of smartphone is expected to propel the population to consume more video content which is further expected to expand the video streaming market size. As per 2022 statistics, there are almost 300 million people with a smartphone in the United States, which is expected to grow and stand at 360 million people in 2040.
The global video streaming market is further classified on the basis of region as follows:
Our in-depth analysis of the global video streaming market includes the following segments:
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By Type |
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By Delivery Channel |
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By Revenue Model |
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By Platform |
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By End Users |
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Ans: The penetration of smart devices along with the rising number of streamed video users and increased preference of streaming videos are some of the factors that are expected to propel the market growth.
Ans: The market is anticipated to attain a CAGR of ~25% over the forecast period, i.e., 2023 – 2033.
Ans: The rising concern of security and privacy coupled with fluctuation in network connectivity and increased copyright issues are some of the factors that are expected to hamper the market.
Ans: The market in North America is projected to hold the largest market share by the end of 2033 and provide more business opportunities in the future.
Ans: The major players in the market are Amazon.com, Inc., NETFLIX, Akamai Technologies, Inc., Apple Inc., AT&T Inc., Kaltura, Inc., The Walt Disney Company, Brightcove Inc., Tencent Holdings Limited, IBM Corporation and others.
Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
Ans: The market is segmented by type, delivery channel, revenue model, platform, end users, and by region.
Ans: The smartphone segment is anticipated to garner the largest market size by the end of 2033 and display significant growth opportunities.
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