Global Video Streaming Market Trends, Forecast Report 2025-2037
Video Streaming Market size was valued at USD 677.91 billion in 2024 and is likely to cross USD 4.49 trillion by 2037, expanding at more than 17.9% CAGR during the forecast period, i.e., between 2025-2037. In 2025, the industry size of video streaming is estimated at USD 776.07 billion.
The market is thriving due to the rapid adoption of high-speed internet, increasing smartphone penetration, and the shift towards personalized content. According to the World Economic Forum, in April 2023, stated that there were over 8.58 billion mobile subscriptions in use in 2022, worldwide, in comparison to a global population of 7.95 billion. The convenience of watching content anytime, anywhere, has led to a steady decline in traditional viewership. Furthermore, the rise of affordable subscription models, freemium access, and ad-supported platforms has further expanded reach across various income groups.
Technological advancements such as 5G, cloud computing, and AI-driven recommendations have enhanced the user experience, making streaming more accessible. For instance, in January 2025, Canon Inc. made announcements on providing Live Switcher Mobile, which is an iOS app for livestreaming, with multi-camera switching on up to three devices. Moreover, strategic partnership between OTT platforms and telecom providers continue to boost user engagement and market growth.
Video Streaming Sector: Growth Drivers and Challenges
Growth Drivers
- Increased internet users worldwide: The ongoing innovations and technological advancements are expected to increase the adoption rate of internet users further in the upcoming years. The seamless internet is expected to meet the expectations for exceptional video quality, performance, and security. According to the International Telecommunication Union (ITU), approximately 67% of the global population was using the internet in 2023. It further states that in 2020, nine out of ten people in high-income countries used the Internet.
Year-on-Year Analysis of Rising Number of Global Internet Users, in Billions, 2020-2023
|
Year |
Internet Users |
|
2023 |
5.4 |
|
2022 |
5.1 |
|
2021 |
4.9 |
|
2020 |
4.6 |
Source: ITU, Facts and Figures 2023
- Global demographic changes: Rising youth population, urbanization, and rising idle-class income levels are fueling the demand for digital entertainment. Younger generations prefer on-demand, mobile-first content consumption, while increased digital literacy across age groups is expanding the viewer base. Companies are initiating various engaging methods to remain significant among all generations. For instance, in August 2024, Sky Sports launched Sky Sports Plus, intending to offer better choices to fans via live streams, app, and a new channel. Additionally, aging populations in developed regions are adopting streaming for its convenience and accessibility, further broadening market reach.
Challenge
- Increased issues with copyrights: The market is increasingly challenged by this, as the surge in digital content distribution has made it easier for unauthorised sharing and piracy to occur. Platforms face legal and financial risks due to copyright infringements, often stemming from user-generated content and international content licensing conflicts. This not only impacts revenue but also pressures streaming services to invest in digital rights management technologies and stricter content monitoring systems.
Video Streaming Market: Key Insights
| Report Attribute | Details |
|---|---|
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
17.9% |
|
Base Year Market Size (2024) |
USD 677.91 billion |
|
Forecast Year Market Size (2037) |
USD 4.49 trillion |
|
Regional Scope |
|
Video Streaming Segmentation
Platform (Gaming Consoles, Laptops & Desktops, Smartphones, Smart TV)
The smartphones segment in platform is anticipated to garner the highest market share by 2037, owing to their widespread availability, increasing affordability, and constant technological improvements. Enhanced screen resolutions, longer battery life, and faster processors have made smartphones a preferred device for consuming video content. According to CMA UK, June 2022 Mobile Ecosystems Market Study Final Report, USD 12.8 billion worth of iPhones were shipped to the UK in 2021. Additionally, shorter video formats and app-based accessibility from platforms such as YouTube, Netflix, and TikTok cater to the mobile viewing experience, boosting the segment’s growth.
Delivery Channel (OTT, Pay TV, IPTV)
The OTT segment is expected to register a considerable share during the forecast period due to flexibility, cost-effectiveness, and personalized user experience. Factors such as the growth of exclusive and original content, multilingual offerings, and the ease of subscription across various price tiers have further strengthened OTT’s appeal. The increasing penetration of better internet connectivity also enables seamless OTT consumption across devices. In June 2024, Amazon acquired MX Player, valued at USD 50-100 million, to expand its video streaming services portfolio in India's market.
Our in-depth analysis of the global video streaming market includes the following segments:
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By Type |
|
|
By Delivery Channel |
|
|
By Revenue Model |
|
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By Platform |
|
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By End Users |
|
Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Video Streaming Industry - Regional Synopsis
North America Market Statistics
North America is expected to hold the largest video streaming market share by the end of 2037. The primary factor for the market growth is the high consumption of video content by the population in the region. The widespread adoption of high-speed internet and advancements in 5G technology have enhanced streaming quality, enabling seamless access to high-definition content. Additionally, the shift from traditional cable TV to smart TVs and other streaming platforms has accelerated significantly due to demand for a flexible, personalized content experience.
The U.S. market expansion is propelled by the rising penetration of broadband infrastructure. The rise of original programming by streaming services also plays a crucial role. Furthermore, integration of ad-supported models and strategic partnerships, and acquisitions has enabled platforms to offer more affordable options, catering to a broader audience and driving market growth. In January 2022, Microsoft announced the acquisition of Activision Blizzard valued at USD 68.7 billion, making Microsoft the world’s third-largest gaming company by revenue, with legendary games and immersive interactive entertainment.
Asia Pacific Market Analysis
The APAC video streaming market is projected to experience considerable growth by 2037, driven by increased adoption of mobile-first streaming services in key markets where users rely on mobile devices for streaming. According to the Press Information Bureau, Government of India, November 2022, the figure of smartphone users increased from 150 million to 750 million from 2014 to 2022. Advancements in internet infrastructure and a growing appetite for diverse content further fuel this expansion in the region.
India market is poised for significant growth, mainly due to Subscription-based video-on-demand (SVoD). In September 2021, Amazon.com, Inc. launched Prime Video Channels in India, intending to provide Prime members a seamless experience and access to a distinctive slate of content from a diverse set of popular video streaming services. This initiative brought major development in the country’s market by drawing attention from competitors for similar strategies.
Companies Dominating the Video Streaming Landscape
- Amazon.com, Inc.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- NETFLIX
- Akamai Technologies, Inc.
- Apple Inc.
- AT&T Inc.
- Kaltura, Inc.
- The Walt Disney Company
- Brightcove Inc.
- Tencent Holdings Limited
- IBM Corporation
Companies dominating the video streaming market adopt a range of strategic approaches to maintain their lead in the market. Key strategies include investing heavily in original content to attract and retain subscribers and expanding globally with region-specific content. These strategies also include partnerships, mergers, and acquisitions. For instance, in September 2022, Netflix and Ubisoft signed a partnership to create mobile games, namely, Valiant Hearts, Mighty Quest, and Assassin's Creed universes that are available exclusively to Netflix users on smartphones around the world with no in-app purchases. Some of these companies are:
Recent Developments
- In April 2025, MTN Group and Synamedia signed a strategic partnership intended to develop a brand-new streaming platform, modified for both mobile and fixed broadband subscribers across Africa.
- In April 2024, Medtronic launched 14 new performance insights algorithms, boosting AI analytics in an expanded range of laparoscopic and robotic-assisted surgical procedures.
- In March 2023, Brightcove announced new integrations to its video cloud platform with Shopify, Instagram, and Salesforce Sales Cloud. It enables these companies to reach, involve, and activate a range of audiences with immersive, interactive, and live and on-demand video content.
- In December 2022, Vbrick announced the acquisition of Ramp Holdings, Inc., which is an enterprise content delivery network (eCDN) provider.
- Report ID: 1158
- Published Date: May 13, 2025
- Report Format: PDF, PPT
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