Video Ad Insertion Platform Market Segmentation by Type (Web-based, and App-based); by Services (Managed Services, Consulting Services, Implementation Services, and Others); by End-User (Healthcare, Government, Manufacturing, BFSI, Media and Entertainment, IT and Telecom, and Others) – Global Demand Analysis & Opportunity Outlook 2031
Buy Now Report ID: 3904 | Published Date: Feb 06, 2023
On the basis of geographical analysis, the global video ad insertion platform market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Asia Pacific region is estimated to witness noteworthy growth over the forecast period on the back of adoption of advanced technologies in the APAC region, along with the presence of various market leaders in the market.
The market in the North America region is anticipated to gain the largest market share throughout the forecast period on the back of the presence of numerous tech-giants, along with the adoption of digital video advertising in the region. Moreover, higher internet penetration in the U.S. and Canada is estimated to boost the market growth. As per the data by the World Bank, 89.43% of the population in the U.S. used internet services in 2019.
The global video ad insertion platform market is further classified on the basis of region as follows:
North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.
Our in-depth analysis of the global video ad insertion platform market includes the following segments:
By Type
By Services
By End-User
Growth Drivers
Challenges
November 10, 2021: Marin Software announced a partnership with CitrusAd's Digital Retail Media Platform, with the objective, to help brands easily manage and optimize sponsored products and display ads through Marin.
April 28, 2021: Vidillion Inc. to join Trustworthy Accountability Group (TAG), the leading global initiative fighting to stop criminal activity, to establish an anti-crime, and secure environment for advertisers and increase transparency in digital advertising.
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.
Author Credits: Abhishek Verma, Hetal Singh
Ans: Increasing trend for digital advertising and growing adoption of OTT platforms is estimated to boost the market growth.
Ans: The market is anticipated to attain a robust CAGR over the forecast period, i.e., 2022 – 2031.
Ans: The major players in the market are Sizmek Inc., Mvix, Inc., Bidtellect, Inc., RSG Systems, Inc., Advance LLC, Adobe Inc., International Business Machines Corp, Microsoft Corporation, Vidillion Inc., and others.
Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
Ans: The market is segmented by type, service, end-user, and by region.
Ans: The web-based segment is anticipated to hold largest market size over the forecast period and display significant growth opportunities.
Ans: The requirement of high investment initially is estimated to hamper the market growth.
Ans: The North America region is anticipated to provide more business opportunities over the forecast period owing to the increasing adoption of digital marketing in the region.
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