Global Video Ad Insertion Platform Market Highlights over 2022 – 2031
The global video ad insertion platform market is estimated to grow at a robust CAGR over the forecast period, i.e., 2022 – 2031. The growth of the market can be attributed to the growing adoption of online video advertising by the brands, backed by the growing trend of digital marketing. Likewise, the rise of social media and OTT platforms, has surged the demand for video ad insertion amongst the advertisers, which is estimated to boost the market growth. Moreover, the increasing usage of internet services, is further anticipated to generate growth opportunities for video as insertion platforms. According to the data by the World Bank, over 56.727% of the global population had access to internet services, in 2019. Moreover, there were over 3 billion digital video viewers across the globe in 2020, which is constantly increasing, making video ad one of the best advertisement methods for brands. Such factors are estimated to boost the market growth.
Along with this, the rising consumer adoption of laptops, smartphones, and tablets is also projected to boost the market growth. For instance, it was observed that more than 1.3 billion smartphones were sold across the world in 2020. Moreover, as per a report by the World Bank, 7.993 mobile subscriptions were active in 2019.
The market is segmented by end-user into healthcare, government, manufacturing, BFSI, media and entertainment, IT and telecom, and others, out of which, the media and entertainment segment is anticipated to hold the notable share in the global video ad insertion platform market over the forecast period on account of increasing adoption of video format in the media industry. Moreover, the large amount of video content created by the industry is also estimated to boost the segment growth. CLICK TO DOWNLOAD SAMPLE REPORT
Major Macro-Economic Indicators Impacting the Market Growth
The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.
Global Video Ad Insertion Platform Market Regional Synopsis
On the basis of geographical analysis, the global video ad insertion platform market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Asia Pacific region is estimated to witness noteworthy growth over the forecast period on the back of adoption of advanced technologies in the APAC region, along with the presence of various market leaders in the market.
The market in the North America region is anticipated to gain the largest market share throughout the forecast period on the back of the presence of numerous tech-giants, along with the adoption of digital video advertising in the region. Moreover, higher internet penetration in the U.S. and Canada is estimated to boost the market growth. As per the data by the World Bank, 89.43% of the population in the U.S. used internet services in 2019.
The global video ad insertion platform market is further classified on the basis of region as follows:
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North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
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Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
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Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
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Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
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Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
Market Segmentation
Our in-depth analysis of the global video ad insertion platform market includes the following segments:
By Type
- Web-Based
- App-Based
By Services
- Managed Services
- Consulting Services
- Implementation Services
- Others
By End-User
- Healthcare
- Government
- Manufacturing
- BFSI
- Media and Entertainment
- IT and Telecom
- Others
Growth Drivers
- Increasing Demand for Video Advertising Services
- Growing Adoption of Digital Marketing
Challenges
- Lack of Technical Expertise
- High Initial Investment Required for Video Ad Insertion Platforms
Top Featured Companies Dominating the Market
- SRAX Inc.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Sizmek Inc.
- Mvix, Inc.
- Bidtellect, Inc.
- RSG Systems, Inc.
- Advance LLC
- Adobe Inc.
- International Business Machines Corp
- Microsoft Corporation
- Vidillion Inc.
