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Video Ad Insertion Platform Market Segmentation by Type (Web-based, and App-based); by Services (Managed Services, Consulting Services, Implementation Services, and Others); by End-User (Healthcare, Government, Manufacturing, BFSI, Media and Entertainment, IT and Telecom, and Others) – Global Demand Analysis & Opportunity Outlook 2031

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IN THE NEWS

  • November 10, 2021: Marin Software announced a partnership with CitrusAd's Digital Retail Media Platform, with the objective, to help brands easily manage and optimize sponsored products and display ads through Marin.

  • April 28, 2021: Vidillion Inc. to join Trustworthy Accountability Group (TAG), the leading global initiative fighting to stop criminal activity, to establish an anti-crime, and secure environment for advertisers and increase transparency in digital advertising.

Global Video Ad Insertion Platform Market Highlights over 2022 – 2031

The global video ad insertion platform market is estimated to grow at a robust CAGR over the forecast period, i.e., 2022 – 2031. The growth of the market can be attributed to the growing adoption of online video advertising by the brands, backed by the growing trend of digital marketing. Likewise, the rise of social media and OTT platforms, has surged the demand for video ad insertion amongst the advertisers, which is estimated to boost the market growth. Moreover, the increasing usage of internet services, is further anticipated to generate growth opportunities for video as insertion platforms. According to the data by the World Bank, over 56.727% of the global population had access to internet services, in 2019. Moreover, there were over 3 billion digital video viewers across the globe in 2020, which is constantly increasing, making video ad one of the best advertisement methods for brands. Such factors are estimated to boost the market growth.

Video Ad Insertion Platform Market

Along with this, the rising consumer adoption of laptops, smartphones, and tablets is also projected to boost the market growth. For instance, it was observed that more than 1.3 billion smartphones were sold across the world in 2020. Moreover, as per a report by the World Bank, 7.993 mobile subscriptions were active in 2019.

Mobile Cell Subscriptions (in Billion Users), 2017-2019

The market is segmented by end-user into healthcare, government, manufacturing, BFSI, media and entertainment, IT and telecom, and others, out of which, the media and entertainment segment is anticipated to hold the notable share in the global video ad insertion platform market over the forecast period on account of increasing adoption of video format in the media industry. Moreover, the large amount of video content created by the industry is also estimated to boost the segment growth. CLICK TO DOWNLOAD SAMPLE REPORT

Major Macro-Economic Indicators Impacting the Market Growth

Research and Development Expenditure

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Video Ad Insertion Platform Market Regional Synopsis

On the basis of geographical analysis, the global video ad insertion platform market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Asia Pacific region is estimated to witness noteworthy growth over the forecast period on the back of adoption of advanced technologies in the APAC region, along with the presence of various market leaders in the market.

The market in the North America region is anticipated to gain the largest market share throughout the forecast period on the back of the presence of numerous tech-giants, along with the adoption of digital video advertising in the region. Moreover, higher internet penetration in the U.S. and Canada is estimated to boost the market growth. As per the data by the World Bank, 89.43% of the population in the U.S. used internet services in 2019.

Video Ad Insertion Platform Market Share

The global video ad insertion platform market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global video ad insertion platform market includes the following segments:

By Type

  • Web-Based
  • App-Based

By Services

  • Managed Services
  • Consulting Services
  • Implementation Services
  • Others

By End-User

  • Healthcare
  • Government
  • Manufacturing
  • BFSI
  • Media and Entertainment
  • IT and Telecom
  • Others

Growth Drivers

  • Increasing Demand for Video Advertising Services
  • Growing Adoption of Digital Marketing

Challenges

  • Lack of Technical Expertise
  • High Initial Investment Required for Video Ad Insertion Platforms

Top Featured Companies Dominating the Market

  • SRAX Inc.
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis 
  • Sizmek Inc.
  • Mvix, Inc.
  • Bidtellect, Inc.
  • RSG Systems, Inc.
  • Advance LLC
  • Adobe Inc.
  • International Business Machines Corp
  • Microsoft Corporation
  • Vidillion Inc.

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