With the ease of access to the internet, there is a rising demand for video streaming and online entertainment services amongst the end users. Owing to the rise in research and development, mobile phones have become cheaper and people have access to affordable internet plans. As a result, it is highly convenient to stream videos anywhere with a network access.
In order to ensure efficient streaming services, key players set up top of the line video streaming infrastructure which includes set of hardware, software, and services that enable seamless distribution and transfer of videos over a defined network. Video streaming service providers including Netflix, Amazon and others, exclusively use these setups in order to provide uninterrupted customer centric services.
The global video streaming infrastructure market was valued USD 15,230 million in 2019 and is anticipated to grow at a CAGR of 15.36% over the forecast period, i.e. 2020-2028, and is expected to reach USD 54,980.4 million by 2028. During 2020, the global video streaming infrastructure market recorded a value of USD 17,525.4 million.
Regional Growth Highlights During 2019-2028
The North America video streaming infrastructure market is expected to witness a significant CAGR of 14.31% over the forecast period on account of the increasing emergence of video broadcasting media platform organizations in the United States and Canada. The regional market was valued at USD 6,427.1 million in 2019 and is anticipated to reach USD 21,370.9 million by 2028. Europe’s video streaming infrastructure market is anticipated to reach USD 14,899.7 million by 2028 from USD 4,264.4 million in 2019, growing at a CAGR of 14.94% over the forecast period. The increasing scientific and cultural research in Europe has efficiently increased the adoption rate of live and on-demand video streaming services, providing content to the researchers, trainees, and students scattered around Europe.
The study further incorporates Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX [Belgium, Netherlands, Luxembourg], NORDIC [Norway, Denmark, Sweden, Finland], Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). CLICK TO DOWNLOAD SAMPLE REPORT
Market Segmentation Synopsis
On the basis of type, the market can be segmented into hardware, software, and services. Out of these, the segment for hardware recorded a value of USD 9210 million in 2019 and is expected to reach a value of USD 29,289.7 million by 2028 growing at a CAGR of 13.74%.
By Video Streaming Type
On the basis of video streaming type, the market can be segmented into on-demand and live. Out of these, the on-demand segment is witnessing a significant growth owing to the better composition of TV programs along with the fact that the users have full control over the programs they are watching.
On the basis of end-user, the market can be segmented into broadcast, operator & media, BFSI, education, media & entertainment, healthcare, government, and others. Out of these, the broadcast, operator & media segment is expected to hold a significant market share during the forecast period owing to the increasing millennial population worldwide and the emergence of wireless devices that allow video streaming.
Market Drivers & Challenges
Growing Innovations & Initiatives To Improve Digital Experiences
Over the years, there has been a rise in the innovations and initiatives in order to deliver high-quality digital experiences. The emergence of new digital solutions across the globe is further anticipated to drive the demand for video streaming services and thus propel the growth of the global video streaming infrastructure market over the forecast period.
The video streaming space is witnessing fast growth for new streaming services providers who are attempting to grab a share of the revenue from the major players such as Netflix. This growth in the number of services providers is further anticipated to boost the demand for the video streaming infrastructure over the coming years.
Rising Need For Transcoding in Video Streaming Infrastructure
In video streaming infrastructure, transcoding is critical for the delivery of high quality & smooth live streaming videos. The transcoding technique helps reformatting any codec or format to a more compatible one. Various dynamic overlays such as watermarks, logos, and sports scores, among other graphics, can be added into the videos by the use of transcoding. Moreover, transcoding helps in eradicating bitrate and formatting problems. For instance, a single HD (High Definition) video input stream at 4.5 Mbps can be converted into a lower bitrate stream at possibly 1.5 Mbps or 3 Mbps. The growing need for transcoding to deliver videos to a rising number of end-users is anticipated to boost the overall video streaming infrastructure market over the coming years.
Growing Demand For Enhanced Video Streaming Hardware
The industry has witnessed a substantial rise in the viewing time of consumers during recent years. Owing to this, there has been a rise in the demand for enhanced video streaming hardware such as switches, amplifiers, transmitters, modulators, servers, and codec units, among others. This demand is anticipated to drive the growth of the overall video infrastructure market during the forecast period. Furthermore, the high average viewing time of live video streaming is anticipated to increase the demand for better infrastructure to increase its reliability.
Over the previous years, the industry has witnessed significant advancements in broadband technology, streaming media, and high-definition video. Nevertheless, the emergence of higher resolution videos is anticipated to present new bandwidth limitations, as the networks are more likely to face bandwidth crunch. The technical complexity of improving the infrastructure to support growing bandwidth needs is anticipated to hinder the growth of the video streaming infrastructure market over the coming years.
The high cost associated with the video streaming infrastructure, such as switchers, controllers, encoders, video conversion software, and others, is anticipated to challenge the overall market growth. The hardware and software is crucial for the transmission and reception of the video or digital signals. The equipment is often available at a significantly high cost, thus attributing to the slow adoption of better-quality video streaming infrastructure.
The growing use of ISDs (Illicit Streaming Devices) and illegal streaming websites is anticipated to hamper the growth of the overall market. ISDs appear similar to set-top boxes and are preloaded with content and channels. These devices enable users to the stream video content without any security protocols such as censorship and authentication. Recently, two illegal streaming sites in the US pirated content from Hulu, Netflix, and others. This growing use of ISDs and illegal websites is anticipated to hinder the growth of organized video streaming players.
Some of the prominent industry leaders in the global video streaming infrastructure market are Haivision, Microsoft Corporation, IBM, Huawei Technologies Co., Ltd., Wowza Media Systems, LLC, Plantronics, Inc.,Brightcove Inc., Telefonaktiebolaget LM Ericsson, NVIDIA Corporation and ZTE Corporation among other prominent players.
FREQUENTLY ASKED QUESTIONS
Rising number of innovations and initiatives to deliver quality digital content, increasing need for transcoding along with the growing demand for enhanced video streaming hardware are the major factors driving the growth of the video streaming infrastruc
The market is anticipated to attain a CAGR of 15.36% over the forecast period, i.e. 2020-2028.
The major players in the market are Microsoft Corporation, IBM, Huawei Technologies Co., Ltd., Haivision, Wowza Media Systems, LLC, Plantronics, Inc., Brightcove Inc., Telefonaktiebolaget LM Ericsson, NVIDIA Corporation, and ZTE Corporation among others.
The company profiles are selected based on the revenues generated from product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
The video streaming infrastructure market is majorly segmented by type, video streaming type, end-user, and by region.
Rising innovations and technological advancements in infrastructure are estimated to be significant growth indicators for end user segment growth.
Bandwidth limitations, the high cost associated with the infrastructure, and piracy concerns are estimated to act as barriers to the growth of the market.
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