Global Livestreaming Video and Camera Market Highlights 2019-2028
The global livestreaming video and camera market is held a revenue of USD 895.21 Million in 2019 and is further estimated to garner USD 2,598.76 Million by the end of 2028 by growing at a CAGR of 13.1% over the forecast period, i.e., 2020-2028. The market is growing on account of the growing trends of online video blogging, also commonly termed as vlogging, along with the numerous benefits associated with the use of these cameras. Live streaming of videos allows content creators to scatter to a large audience when compared to any physical event. It is a new way of interacting and engaging with the target audience as the process allows a direct conversation with the customers, and the audiences feel more connected with the content creator.
The search popularity of Facebook Live, the live streaming platform of the social network Facebook, increased by around 350% in a single year. Further, in the year 2018, the number of live broadcasts in the platform crossed 3 billion. On the other hand, in business organizations, it allows companies to offer live QnA sessions, or provide support to their customers directly and further allows individuals to get a virtual tour of the offices.
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The global live streaming video and camera market is also expected to grow on account of the rise in the number of smartphone penetration worldwide, increasing adoption of the internet, and the surge in demand for on-demand video content. According to the statistics by the International Telecommunication Union (ITU), the number of people using the internet grew from 1.1 Billion in 2005 to 3.7 Billion in the year 2018. Further, it was estimated that by the end of 2019, the number of internet users around the world was close to 4 Billion. Moreover, owing to the fact that live streaming of videos takes lesser time to produce and are more of a cost-effective option, the number of content creators who have less amount of technical expertise in video editing and other related platforms, in on the rise, which in turn is anticipated to drive the market growth. The major equipment that are required for live streaming include smartphones or laptops that are equipped with a camera, and an active internet, along with an active social media account or other live streaming platforms. The videos are usually self-hosted at that particular moment and hence can be transmitted over the internet without any delay. Live streaming of videos also allows the video creator to keep track of the analytics related to the streaming event, and further allows to understand different analytical parameters, such as success or failure of the event, user engagement, viewing behavior, and others. Additionally, the increasing availability of professional live streaming services, which provides greater analytical tools, such as viewership tracking, customized analytical dashboards, call-to-action buttons, and others, eases the task for the video creators to some extent, and allows them to refine their overall strategy and content. Furthermore, live streaming of videos provides greater protection from piracy as viewers can’t easily download these files, unless shared by the creator. The streaming process also allows organizations to build trust with their customers by providing greater transparency between the two bodies.
Global Livestreaming Video and Camera Market Segmentation Regional Synopsis
Regionally, the global live streaming video and camera market is segmented into five regions, namely, North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Among these, the North America live streaming video and camera market is estimated to hold the leading market share of 32.79% by the end of 2028 and attain a revenue of USD 852.23 Million in the same year, by growing at a CAGR of 13.2% during the forecast period. The United States is one of the fastest-growing economies globally, with primary industries being automotive, industrial, and healthcare. Increasing virtual meetings, international dealings, simulation training, and others are poised to create more opportunities for market growth in this region. On the other hand, the market in the Asia Pacific is projected to be the fastest-growing market by growing at a CAGR of 13.7% over the forecast period. The market in the region is also expected to hold the second largest market share throughout the forecast period and gain a revenue of USD 783.59 Million by the end of 2028.
Growth Drivers and Challenges Impacting the Growth of the Global Livestreaming Video and Camera Market
Growth Drivers
- Analytical Tracking of Live Streaming Videos
- Increasing Number of Users of Social Media
Challenges
- Higher Cost of Cameras
Global Livestreaming Video and Camera Market Segmentation Synopsis
The global livestreaming video and camera market is segmented on the basis of camera into DSLR, mirrorless, camcorder, PTZ camera, action camera, and webcams. Amongst these segments, the action camera segment is expected to grab the largest revenue of USD 1612.91 Million by the end of 2028. Alternatively, the mirrorless segment is expected to grow with the highest CAGR of 16.6% during the forecast period. The market is further segmented by resolution into 2K, 4K, 8K, and others, out of which, the 4K segment is expected to hold the largest market share by the end of 2028 and gain a revenue of USD 858.43 Million by the same year. The segment is also expected to grow with the highest CAGR of 13.9% during the forecast period. Based on application, the market is segmented into social medial live streaming, business live streaming, classroom live streaming, events live streaming, sports live streaming, live streaming e-commerce, and others. Amongst these segments, the social media live streaming segment is expected to gain the largest revenue of USD 797.38 Million by the end of 2028. Further, based on pricing, the medium segment is expected to grow with the highest CAGR of 13.8% during the forecast period. On the basis of distribution channel, the market is segmented into single brand stores, multi-brand stores, and online stores, out of which, the multi-brand stores segment is expected to gain the largest revenue of USD 1285.67 Million by the end of 2028. The market is also segmented by end user into individual & professional content creators, and brand & enterprises, out of which, the individual & professional content creators segment is expected to grow with the highest CAGR of 13.7% during the forecast period.
Top Featured Companies Dominating the Market
Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the global livestreaming video and camera market that are included in our report are Panasonic Corporation, ARRI AG, Sony Corporation, Blackmagic Design Pty. Ltd., RED Digital Cinema, LLC, Z CAM, Logitech, Canon Inc., GoPro, Inc., Nikon Corporation, and others.
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