Video Production Cameras Market size is poised to reach USD 51 Billion by the end of 2036, growing at a CAGR of 3% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of video production cameras was USD 36 Billion. The reason behind the growth is due to the growing entertainment industry across the globe driven by growing discretionary incomes, technological advancements, a boom in the purchasing of consumer durables, and the widespread availability of inexpensive high-speed internet. For instance, in 2022, the total global revenue from entertainment and media (E&M) increased by more than 5% to reach around USD 2 trillion.
The growing technological advancements in video production are believed to fuel the market growth. For instance, AI-generated video production streamlines automates, and produces content quickly, with less human involvement aids in cutting down on the time and expense of producing videos. It allows to complete production of videos more quickly and effectively and may optimize several aspects of the video to produce a more visually appealing and interesting final output, to raise the quality of the finished product.
Growth Drivers
According to estimates, the number of global smartphone users is expected to reach approximately 6 billion in 2022, representing an about 4% annual rise.
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
~3% |
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Base Year Market Size (2023) |
~ USD 36 Billion |
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Forecast Year Market Size (2036) |
~ USD 51 Billion |
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Regional Scope |
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The DSLR & mirrorless cameras segment in the video production cameras market is estimated to gain a robust revenue share of 35% in the coming years owing to the increase in several events and the majority of people watching sports on television. On broadcast TV, sports programming is the most watched genre since the majority of sports enthusiasts prefer to watch live events and matches on streaming services as big-screen TV offers a more immersive viewing experience and is also far more convenient with superior audio-visual quality. Moreover, continuous autofocus and a quick burst rate are necessary when taking sports shots which necessitates the use of a DSLR for taking sports videos and is considered the best camera for professional-style filming and photojournalism owing to its qualities including incredible autofocus system, high-speed shooting capabilities, and exceptional low-light performance.
Additionally, compared to DSLRs, mirrorless cameras can offer significantly greater coverage across the frame since they acquire focus directly from the sensor, and have also started to use intelligent algorithms, which enables getting the player's eyes in focus which is often the aim when photographing sports, thus this can be quite useful.
According to a survey conducted in 2023, it was found that more than 12% of American adults watched live sports on television practically every day.
End-user (Corporate, Studio & Broadcasting, Educational Institutions, Large Venues & Events)
The studio & broadcasting segment in the video production cameras market is set to garner a notable share shortly. The planning and production of television shows, radio programs, movies, plays, and other media is the area of expertise for broadcasting, studio, and theater services, which can include instructional videos, product demos, music performances, and training DVDs. This has led to a higher demand for studio cameras as they enable complex camera movements on an articulated arm with a large reach.
The highest-quality video cameras are called studio cameras that offer the best image quality and are top-notch, expert video cameras made for use in film and television production, events, news and sports broadcasts, music videos, and more. They are specifically designed to fulfill the demands of high-quality video production.
Our in-depth analysis of the global video production cameras market includes the following segments:
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Type |
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End-User |
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North American Market Forecast
The video production cameras market in North America is predicted to account for the largest share of 35% by 2036 impelled by the growing film industry. For instance, in 2022, the U.S. film business had a valuation of more than USD 94 billion which encouraged a thriving creative economy in the region. The American film business, sometimes known as Hollywood, is thought to be the oldest in the world and is known to produce almost all of the movies that are shown in theaters and earn over 75% of the money from those that are shown overseas.
European Market Statistics
The Europe video production cameras market is estimated to be the second largest, during the forecast timeframe led by rapid urbanization. For instance, by 2050, Europe's urbanization rate is projected to reach over 82%. As a result, there will be a significant rise in content creation which will contribute to the market growth in the region.
Author Credits: Abhishek Verma, Hetal Singh
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