Variable Data Printing Market Size & Share, by Composition (Facestock, Topcoat); Printing Technology (Thermal Transfer, Direct Thermal, Electrophotographic, Inkjet); Label Type (Liner, Linerless); End-user (Food & Beverage, Retail, Pharmaceutical, Home & Personal Care, Durables) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 5111
  • Published Date: Jul 28, 2023
  • Report Format: PDF, PPT

Global Variable Data Printing Market TOC

  1. An Introduction to the Research Study
    1. Definition of the Market and the Segments
    2. Acronyms and Assumptions
  2. The Research Procedure
    1. Sources of Data
      1. Primary
      2. Secondary
    2. Calculation and Derivation of Market Size
      1. Top-Down Approach
      2. Bottom-up Approach
  3. An Abstract of the Report
  4. Forces of the Market Constituents
    1. Factors/Drivers Impacting the Growth of the Market
    2. Market Trends for Better Business Practices
  5. Key Market Opportunities for Business Growth
    1. Based on the label type
    2. Based on the composition
    3. Based on the printing technology
    4. Based on the end user
    5. Based on the geographical presence
  6. Decarbonization Strategy and Carbon Credit Benefits for Market Players
    1. Global Government Decarbonization Plans/Goals by Each Country under 2015 Agreement Agreed by 200 Countries
    2. Measures taken by Countries to Reduce Carbon Footprints
    3. Carbon Credits and Subsidy Plans/Benefits Rolled Out by the Government for Market Players
    4. Effective Ways to Harness Carbon-Credits and Impact on Profit Margins
    5. Demand Impact on the Companies Opting for Carbon Credits
  7. Regulatory & Standard Landscape
  8. Global Economic Outlook: Challenges for Global Recovery and its Impact on Global Variable Data Printing Market
    1. Limitations to US, Europe Economic Recovery
    2. Uplifting Policies to Foster the Growth of the Economy
    3. Future Outlook and Strategic: Move for Sustainable Economy
    4. Key Market Opportunities for Business Growth
  9. Technological Shift and Implementation Analysis
  10. Industry Supply Chain Analysis
  11. Pricing Analysis
  12. Recent Developments in the Japan Variable Data Printing Market
  13. End User Analysis
  14. Industry Growth Outlook w.r.t Label Type
  15. Porter Five Forces Analysis
  16. PEST Analysis
  17. Regional Demand Analysis
  18. Competitive Positioning: Strategies to Differentiate a Company From its Competitor

 

  1. Comprehensive Analysis of Leading Players in the Market
    1. Market share of Key Competitors in the Market, (%) 2022
    2. Business Profile of Key Enterprise
      1. Canon, Inc.
        1. Business Overview
        2. Key Business Strategies for the Growth of Revenue
        3. Financial Performance and Revenue Representation
        4. Major Products Offered
        5. Mergers and Acquisitions
        6. Latest Trends
        7. Regional and Worldwide Presence
      2. 3M Company
      3. Xerox Corporation
      4. RR Donnelley & Sons Company
      5. HP Inc.
      6. Mondi PLC
      7. Avery Dennison Corporation
      8. Quad/Graphics Inc.
      9. Cenveo, Inc.
      10. Ricoh, USA Inc.
      11. Other major players
  2. Global Variable Data Market Outlook & Projections, Opportunity Assessment, 2022 to 2035
    1. Market Summary
    2. Market Value (USD Million) Current and Future Projections, 2022-2035
    3. Market Increment $ Opportunity Assessment, 2022-2035
    4. Year on Year Growth Forecast (%)
      1. By Label Type
        1. Liner, Market Value (USD Million), and CAGR, 2023-2035F
        2. Linerless, Market Value (USD Million), and CAGR, 2023-2035F
      2. By Composition
        1. Facestock, Market Value (USD Million), and CAGR, 2023-2035F
        2. Topcoat, Market Value (USD Million), and CAGR, 2023-2035F
      3. By Printing Technology
        1. Thermal Transfer, Market Value (USD Million), and CAGR, 2023-2035F
        2. Direct Thermal, Market Value (USD Million), and CAGR, 2023-2035F
        3. Electrophotographic, Market Value (USD Million), and CAGR, 2023-2035F
        4. Inkjet, Market Value (USD Million), and CAGR, 2023-2035F
      4. By End User
        1. Food & Beverage, Market Value (USD Million), and CAGR, 2023-2035F
        2. Retail, Market Value (USD Million), and CAGR, 2023-2035F
        3. Pharmaceutical, Market Value (USD Million), and CAGR, 2023-2035F
        4. Home & Personal Care, Market Value (USD Million), and CAGR, 2023-2035F
        5. Durables, Market Value (USD Million), and CAGR, 2023-2035F
      5. By Geography
        1. Market Overview
        2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR)
          1. North America, Market Value (USD million), and CAGR, 2023-2035F
          2. Europe, Market Value (USD Million), and CAGR, 2023-2035F
          3. Asia Pacific, Market Value (USD Million), and CAGR, 2023-2035F
          4. Latin America, Market Value (USD Million), and CAGR, 2023-2035F
          5. Middle East and Africa, Market Value (USD Million), and CAGR, 2023-2035F
  3. North America Variable Data Market Outlook & Projections, Opportunity Assessment, 2022 to 2035
    1. Market Summary
    2. Market Value (USD Million) Current and Future Projections, 2022-2035
    3. Market Increment $ Opportunity Assessment, 2022-2035
    4. Year on Year Growth Forecast (%)
      1. By Label Type
        1. Liner, Market Value (USD Million), and CAGR, 2023-2035F
        2. Linerless, Market Value (USD Million), and CAGR, 2023-2035F
      2. By Composition
        1. Facestock, Market Value (USD Million), and CAGR, 2023-2035F
        2. Topcoat, Market Value (USD Million), and CAGR, 2023-2035F
      3. By Printing Technology
        1. Thermal Transfer, Market Value (USD Million), and CAGR, 2023-2035F
        2. Direct Thermal, Market Value (USD Million), and CAGR, 2023-2035F
        3. Electrophotographic, Market Value (USD Million), and CAGR, 2023-2035F
        4. Inkjet, Market Value (USD Million), and CAGR, 2023-2035F
      4. By End User
        1. Food & Beverage, Market Value (USD Million), and CAGR, 2023-2035F
        2. Retail, Market Value (USD Million), and CAGR, 2023-2035F
        3. Pharmaceutical, Market Value (USD Million), and CAGR, 2023-2035F
        4. Home & Personal Care, Market Value (USD Million), and CAGR, 2023-2035F
        5. Durables, Market Value (USD Million), and CAGR, 2023-2035F
      5. By Geography
        1. Market Overview
        2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR)
          1. US, Market Value (USD million), and CAGR, 2023-2035F
          2. Canada, Market Value (USD million), and CAGR, 2023-2035F
  4. Europe Variable Data Market Outlook & Projections, Opportunity Assessment, 2022 to 2035
    1. Market Summary
    2. Market Value (USD Million) Current and Future Projections, 2022-2035
    3. Market Increment $ Opportunity Assessment, 2022-2035
    4. Year on Year Growth Forecast (%)
      1. By Label Type
      2. By Composition
      3. By Printing Technology
      4. By End User
      5. By Geography
        1. Market Overview
        2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR)
          1. Germany, Market Value (USD Million), and CAGR, 2023-2035F
          2. UK, Market Value (USD Million), and CAGR, 2023-2035F
          3. Italy, Market Value (USD Million), and CAGR, 2023-2035F
          4. France, Market Value (USD Million), and CAGR, 2023-2035F
          5. Spain, Market Value (USD Million), and CAGR, 2023-2035F
          6. Netherlands, Market Value (USD Million), and CAGR, 2023-2035F
          7. Russia, Market Value (USD Million), and CAGR, 2023-2035F
          8. Rest of Europe, Market Value (USD Million), and CAGR, 2023-2035F
  5. Asia Pacific Variable Data Market Outlook & Projections, Opportunity Assessment, 2022 to 2035
    1. Market Summary
    2. Market Value (USD Million) Current and Future Projections, 2022-2035
    3. Market Increment $ Opportunity Assessment, 2022-2035
    4. Year on Year Growth Forecast (%)
      1. By Label Type
      2. By Composition
      3. By Printing Technology
      4. By End User
      5. By Geography
        1. Market Overview
        2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR)
          1. China, Market Value (USD Million), and CAGR, 2023-2035F
          2. India, Market Value (USD Million), and CAGR, 2023-2035F
          3. Japan, Market Value (USD Million), and CAGR, 2023-2035F
          4. South Korea, Market Value (USD Million), and CAGR, 2023-2035F
          5. Australia, Market Value (USD Million), and CAGR, 2023-2035F
          6. Singapore, Market Value (USD Million), and CAGR, 2023-2035F
          7. Rest of Asia Pacific, Market Value (USD Million), and CAGR, 2023-2035F
  6. Latin America Variable Data Market Outlook & Projections, Opportunity Assessment, 2022 to 2035
    1. Market Summary
    2. Market Value (USD Million) Current and Future Projections, 2022-2035
    3. Market Increment $ Opportunity Assessment, 2022-2035
    4. Year on Year Growth Forecast (%)
      1. By Label Type
      2. By Composition
      3. By Printing Technology
      4. By End User
      5. By Geography
        1. Market Overview
        2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR)
          1. Brazil, Market Value (USD Million), and CAGR, 2023-2035F
          2. Mexico, Market Value (USD Million), and CAGR, 2023-2035F
          3. Argentina, Market Value (USD Million), and CAGR, 2023-2035F
            1. Rest of Latin America, Market Value (USD Million), and CAGR, 2023-2035F
  7. Middle East and Africa Variable Data Market Outlook & Projections, Opportunity Assessment, 2022 to 2035
    1. Market Summary
    2. Market Value (USD Million) Current and Future Projections, 2022-2035
    3. Market Increment $ Opportunity Assessment, 2022-2035
    4. Year on Year Growth Forecast (%)
      1. By Label Type
      2. By Composition
      3. By Printing Technology
      4. By End User
      5. By Geography
        1. Market Overview
        2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR)
          1. GCC, Market Value (USD Million), and CAGR, 2023-2035F
          2. Israel, Market Value (USD Million), and CAGR, 2023-2035F
          3. South Africa, Market Value (USD Million), and CAGR, 2023-2035F
          4. Rest of Middle East and Africa, Market Value (USD Million), and CAGR, 2023-2035F

 

Global Market Size, Forecast, and Trend Highlights Over 2023 - 2035

Variable Data Printing Market size is set to cross USD 58.54 Billion by the end of 2035, expanding at a CAGR of 16.4% during the forecast period, i.e., 2023-2035. In the year 2022, the industry size of variable data printing was USD 8.21 Billion. The market growth can be propelled by the increasing demand for variable data printing among the food & beverage. Many companies have made an innovation in the application of digital printing in the field of the food and beverage sector. For instance, in 2022, Huhtamaki India a provider of consumer packaging and solution in India, and a part of Huhtamaki printed 12 million unique packs for Nestle KitKat. The company has delivered 12 million special packs of the collection using a variable data printing technique.

In addition, the emergence of new and improved technologies coupled with expanding digital expertise and growing applications in developed and developing countries will continue to drive industry growth within the forecast period. Brother Mobile Solutions Co., Ltd. (BMS), a provider of mobile, desktop, and industrial printers and portable label makers, announced the expansion of the Brother Titan industrial printer series. Building on the brand's first launch in late 2020, its other five powerful and improved 4-inch industrial barcode label printers offer increased speed and accuracy, as well as an internal rewinder for a broader user experience. It offers enhanced features such as rugged metal construction, greater ribbon capacity, dual Wi-Fi/Bluetooth options, and PLC integration.


Variable Data Printing Market
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Variable Data Printing Sector: Growth Drivers and Challenges

Growth Drivers

  •  Rising Need for Faster Printing- Increased use of printed labels to generate sequential numbers and product information in less time and at a lower cost drives variable data printing market growth. Moreover, the new launch by companies plays a vital role in the various applications of the variable data printing industry. For instance, Canon has introduced a new version of its online design software to create posters, banners, and panels. PosterArtist v1.1 is suitable for both purposes including personal as well as professional use since it provides two-sided and variable printing and new templates to support the creation of various applications.
  • Growing E-Commerce Industry Supports Market Growth - The growth of online shopping and the demand for personalized experiences increased the demand for commercial printing from the packaging sector. Packaging is considered an important marketing tool, so many companies use packaging to showcase the best features of their products. For instance, flexible packaging service provider Comexi announced that Digiflex is a machine designed for flexible packaging and label makers to convert variable data such as QR codes, variable data matrix codes, barcodes, and alphanumeric text.
  • Growing Printing Industry- The printing industry is evolving rapidly. Also, the VDP service has matured over the years, allowing the creation of eye-catching documents faster than ever before. What was once the realm of transactional printing is now an extension of marketing.

Challenges

  • Lack of efficient digital software that can work with variables and generate print-ready designs - The biggest challenge for variable data printing is the lack of efficient digital software that can efficiently manipulate variables and produce print-ready designs while providing advanced design editing capabilities. The prevalence of personalization has allowed variables to be used in many different types of marketing materials. However, the design of these materials is just as important, resulting in an automated print validation process.
  • Low R&D in the variable data printing sector
  • High cost of printing systems

Variable Data Printing Market: Key Insights

Base Year

2022

Forecast Year

2023-2035

CAGR

16.4%

Base Year Market Size (2022)

USD 8.21 Billion

Forecast Year Market Size (2035)

USD 58.54 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Variable Data Printing Segmentation

Composition (Facestock, Topcoat)

By the end of 2035, the facestock segment in the variable data printing market is anticipated to garner the largest revenue of USD 37.98 billion. Facestock is amongst the material that includes both ink on one side and adhesive on the other side, making up the heart of the label construction. Just as there are different label adhesives, there are facestock made from different materials including synthetic stock, polyimide, and polypropylene. The demand for facestock is expected to grow owing to growing printing concerns among the end user across the globe.

Printing Technology (Thermal Transfer, Direct Thermal, Electrophotographic, Inkjet)

By the end of 2035, the inkjet segment in the variable data printing market is projected to garner the largest revenue of USD 42.16 billion. Variable data printing is a fully digital piezo inkjet printing system designed for marking, coding, and serializing blister foils. Print codes and variable data in black and white on aluminum foil, paper, PVC, Tyvek, and other web materials using the latest solvent-free UV curable inks. The system can be easily integrated with continuous or intermittent motion packaging machinery, making it ideal for use in the pharmaceutical environment.

Our in-depth analysis of the global market includes the following segments:

            Composition

  • Facestock
  • Topcoat

            Printing Technology

  • Thermal Transfer
  • Direct Thermal
  • Electrophotographic
  • Inkjet

             Label Type

  • Liner
  • Linerless

             End User

  • Food & Beverage
  • Retail
  • Pharmaceutical
  • Home & Personal Care
  • Durables

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Variable Data Printing Industry - Regional Synopsis

North American Market Forecast

The North America variable data printing market is projected to surpass USD 21.66 billion by the end of 2035. Significant factor includes increasing acceptance of variable data printing to generate customized product information and print serial numbers at a low cost and in a short time in the region. Moreover, the presence of major players offering variable data printing is projected to boost market growth in the region. Flexible packaging company Roastar thrilled the coffee community with the launch of the industry's first digitally printed cans. The company custom-printed coffee tins are basically 5.5 inches tall and also 4.2 inches wide and hold up to 12 ounces of whole beans. With a least order quantity of 100, cans come in silver, black, or clear sleeves with vented peel seam tops for maximum freshness. Comes with 3 recyclable lid options. With the best oxygen barrier, Roastar can keep the coffee fresh longer than any other packaging. Featuring the same customization options and variable data printing that Roastar's customers love for its flexible packaging, the new cans give brands a 360-degree canvas to showcase artwork in metallic or opaque finishes. Like all roaster products, cans are produced in the US, from raw materials to finished custom-printed packaging.

APAC Market Statistics

 The Asia Pacific variable data printing market is projected to grow at fastest CAGR of 18.5% in the forecast period, i.e. 2023-2035. Significant factor includes an increase in the use of variable data printing across China, India, and Japan on account of the expanding trend of barcode scanning for the generation of invoices across many industries.

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Variable Data Printing Market Size
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Companies Dominating the Variable Data Printing Landscape

top-features-companies
    • Canon, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • 3M Company
    • Xerox Corporation
    • RR Donnelley & Sons Company
    • HP Inc.
    • Mondi PLC
    • Avery Dennison Corporation
    • Quad/Graphics Inc.
    • Cenveo, Inc.
    • Ricoh USA, Inc.

In-the-news

In The News

  • Avery Dennison Corporation, a global materials science and manufacturing company, announces its direct thermal (DT) linerless portfolio as part of its growing sustainable advantage product line to market in the Asia Pacific region with products such as AD XeroLinr DT.
     
  • Ricoh USA, Inc. announced that Sepire, marketing services, and mail-order company, has expanded its ability to meet market demand by adding a third RICOH Pro VC70000 continuous feed inkjet platform to its manufacturing facility. The company announced that the investment follows 50% annual growth from customers in the highly regulated healthcare, finance, and insurance industries, with Sepia Ricoh now the only US customer to own three of its VC70000 presses.

Author Credits:  Abhishek Verma, Hetal Singh


  • Report ID: 5111
  • Published Date: Jul 28, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing demand for variable data printed labels from the food and beverage sector and rapid technological advancements are the major factors driving the market growth.

The market is anticipated to attain a CAGR of 16.4% over the forecast period, i.e., 2023 – 2035.

The major players in the market are Canon, Inc., 3M Company, Xerox Corporation, RR Donnelley & Sons Company, HP Inc., Mondi PLC, Avery Dennison Corporation, Quad/Graphics Inc., Cenveo, Inc., Ricoh USA, Inc., among others.

The facestock is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Variable Data Printing Market Report Scope
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