On the basis of geographical analysis, the global digital printing market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in Asia Pacific is estimated to witness noteworthy growth over the forecast period on the back of the increasing penetration of digital platforms solutions and end-to-end digitized value creation chains, and growing adoption of e-commerce in the region. According to the Indian Brand Equity Foundation, Indian e-commerce sector is projected to grow from 4% of the total food and grocery, apparel and consumer electronics retail trade in 2020 to 8% by the end of 2025.
Apart from these, rising advancements associated with digital printing technologies is also projected to accelerate the market growth in the region in the coming years. Additionally, the market in North America is evaluated to gather the largest share during the forecast period ascribing to the rapid growth of textile and packaging industries, and surging demand for packaged goods in the region.
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The global digital printing market is further classified on the basis of region as follows:
The chemical industry is a major component of the economy. According to the U.S. Bureau of Economic Analysis, in 2020, for the U.S., the value added by chemical products as a percentage of GDP was around 1.9%. Additionally, according to the World Bank, Chemical industry in the U.S. accounted for 16.43% to manufacturing value-added in 2018. With the growing demand from end-users, the market for chemical products is expected to grow in future. According to UNEP (United Nations Environment Program), the sales of chemicals are projected to almost double from 2017 to 2030. In the current scenario, Asia Pacific is the largest chemical producing and consuming region. China has the world’s largest chemical industry, that accounted for annual sales of approximately more than USD 1.5 trillion, or about more than one-third of global sales, in recent years. Additionally, a vast consumer base and favorable government policies have boosted investment in China’s chemical industry. Easy availability of low-cost raw material & labor as well as government subsidies and relaxed environmental norms have served as a production base for key vendors globally. On the other hand, according to the FICCI (Federation of Indian Chambers of Commerce & Industry), the chemical industry in India was valued at 163 billion in 2019 and it contributed 3.4% to the global chemical industry. It ranks 6th in global chemical production. This statistic shows the lucrative opportunity for the investment in businesses in Asia Pacific countries in the upcoming years.
Our in-depth analysis of the global digital printing market includes the following segments:
By Printing Process
By Ink Type
By Packaging
Growth Drivers
Challenges
July 2020- Canon India announced new campaign “India Ka Printer” for promoting its multifunction PIXMA G series inkjet printers, which are suitable for use at both homes and offices.
May 2019- Westrock Company acquired USB Printing Group to expand the company’s capabilities to expand its packaging business into the personal and beauty care and nutraceutical industries.
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.
Author Credits: Smruti Ranjan, Rajrani Baghel
Ans: The major factors driving market growth are increasing demand for sustainable printing worldwide, and developments in textile and packaging industries.
Ans: The market is anticipated to attain a CAGR of ~6% over the forecast period, i.e., 2022 – 2030.
Ans: Growing demand for e-books and digital advertisements is estimated to hamper the market growth.
Ans: Asia Pacific will provide more business opportunities for market growth owing to the increasing penetration of digital platforms solutions and end-to-end digitized value creation chains, and growing adoption of e-commerce in the region.
Ans: The major players in the market are Canon, Inc., Mimaki Engineering Co., Ltd., Roland DG Corporation, Xerox Corporation, Seiko Epson Corporation, and others.
Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
Ans: The market is segmented by printing process, ink type, packaging, and by region.
Ans: The inkjet segment is anticipated to hold largest market size and is estimated to grow at a notable CAGR over the forecast period and display significant growth opportunities.
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