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Session Replay Software Market Analysis by Deployment Type (Cloud Based and On-Premise); and by Application (Small Enterprises, Medium Enterprises and Large Enterprises) – Global Supply & Demand Analysis & Opportunity Outlook 2022-2031

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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IN THE NEWS

  • July 2019: Content Square SAS, a leading digital experience analytics provider, announced that it had acquired Israel-based analytics company Clicktail. This acquisition aims to form a definitive global market leader in the field of experience analytics.

  • October 2020: Glassbox Ltd., a leading digital experience insights platform for web and mobile-based applications, announced that it had acquired SessionCam, a digital customer experience provider. This acquisition strengthens Glassbox's market position while providing a better customer experience to many businesses in various market segments.

Global Session Replay Software Market Size, Forecast, and Trends Highlights Over 2022 - 2031

Session Replay Software Market Size Forecast

The global session replay software market is estimated to garner a revenue of ~USD 1100 million by the end of 2031 by growing at a CAGR of ~12% over the forecast period, i.e., 2022 – 2031.

Further, the market generated a revenue of ~USD 300 million in 2021. The market is estimated to grow on the back of increasing demand for session replay software to fast-track digital data and the rising growth of the e-commerce industry. As per recent data, by the end of 2030, the Indian e-commerce market is expected to reach a valuation of ~USD 340 billion. Furthermore, the total worldwide retail e-commerce sales stood at around ~USD 4.7 trillion in 2021, and by the end of 2025, this figure is expected to grow by 48%, reaching around ~USD 7.2 trillion.

Session Replay Software Market Size Overview

Source – Research Nester

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The global session replay software market is also estimated to witness growth on account of increasing digitalization among small and large enterprises to bring their business online. As per data, in 2018, more than 60% of small businesses have their websites. Moreover, increasing small and medium enterprises are expected to boost the market growth in the coming years. In the United States, the number of online businesses started in 2020 was around 4.2 million, up from 3.2 million new online businesses in 2019, according to recent statistics.

Global Session Replay Software Market: Growth Drivers and Challenges

Growth Drivers

  • Rising Trend of Online Shopping – As per recent data, in 2021, approximately 9 million Australian citizens have shopped online.

  • Increased Internet Penetration – As per data by World Bank, individuals using the internet in terms of percentage of population was around 60% in 2020, up from 54% in 2019.

  • Increasing Adoption of Customer Relationship Management Tools – Organizations use customer relationship management (CRM) tools to provide a better customer experience. According to statistics, around 70% of the respondents said that CRM tools give them a better understanding of a customer's data, enabling them to provide a more personalized service.

  • Government Support Policy and Investments – As per data by the India Brand Equity Foundation, in the Union Budget of 2022-23, around USD 11.58 billion was allocated to India’s IT and telecom sector.

  • Implementation of Data Driven Approach by Business Organization –According to recent statistics, organizations implementing data-driven approaches are 22 times more likely to attract new customers. Moreover, data-driven businesses have an average growth rate of around 28% per annum.

Challenges 

  • Absence of Adequate Filters in Session Replay Software
  • Some Session Replay Software May Affect User Device Performance
  • Less Awareness about the Benefits of Session Replay Software in the Market

The session replay software market is segmented and analyzed for demand and supply by deployment type into cloud based and on-premises. Out of these segments, cloud-based segment is anticipated to garner the largest market share over the forecast period, owing to the increasing adoption of cloud-based services amongst organizations. Cloud-based session replay software provides assistance in analyzing customer experience, from website visits to conversions. It also includes providing high value and qualified insight into the UX of the website. According to recent statistics, more than 75% of organizations have adopted a multi-cloud strategy and about 65% of the organization's infrastructure is cloud-based. Such a factor therefore estimated to fuel the segment growth.

Major Macro-Economic Indicators Impacting the Market Growth

Session Replay Software Market Size Demand

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Session Replay Software Market Regional Synopsis

Regionally, the global session replay software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Out of these, the market in North America is projected to hold the largest market share by the end of 2031. This can be accredited to the rising adoption of session replay software in the large enterprises. According to statistics, in 2020, the number of large enterprises present in the United States was approximately 20,000. Moreover, increasing demand for website and content optimization along with capabilities of session replay software to eliminate the data inaccuracies are estimated to foster the market growth in the region.

Further, the market in the Asia Pacific is estimated to gain the significant growth during the forecast period, owing to the increasing demand for better customer experience along with growth of online sales in the region. As per recent data, in China, approximately 23% of retail sales were made online in 2021. In India, around 138 million people have shopped online in 2021 and this figure is projected to cross ~500 million online shoppers in India by the end of 2030, as per recent data.  Such a factor, therefore, is projected to drive the market growth in the region during the forecast period.
Session Replay Software Market Share

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 The global session replay software market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global session replay software market includes the following segments:

By Deployment Type

  • Cloud Based
  • On-Premise

By Application

  • Small Enterprises
  • Medium Enterprises
  • Large Enterprises
 

Top Featured Companies Dominating the Global Session Replay Software Market

  • Hotjar Limited
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Inspectlet, Inc.
  • Mouseflow, Inc.
  • Smartlook.com, s.r.o
  • Lucky Orange, LLC
  • Glassbox Ltd.
  • Content Square SAS
  • MouseStats Analytics Inc.
  • Auryc, Inc.
  • Dynatrace LLC

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