The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.
Growth Drivers
Increasing Number of Small and Large Enterprises Globally – The rising number of enterprises worldwide is estimated to fuel the adoption rate of sales training and onboarding software in the coming years. According to estimates, there were around 213 million companies globally in 2019, up from 205 million companies in 2018.
Growth of Software Product Industry – As per data by India Brand Equity Foundation, by the end of 2025, Indian software product industry is estimated to reach valuation of ~USD 100 Billion.
Rising Trend of E-Learning – Advanced Sales Training and Onboarding Software features an integrated Learning Management System that enables automated sales related training and coaching which saves companies time and cost. Such a factor is anticipated to boost the market segment in the coming years. As per estimates, e-learning requires approximately 38 to 58% less employee time as compared to learning through traditional methods.
Growing Adoption of CRM (Customer Relationship Management) Technology – According to estimates, more than 17% of the sales team's time is spent checking insights from CRM.
Rising Support Through Government Policies – According to the India Brand Equity Foundation, in the Union Budget of 2022-23, around USD 11.58 billion was allocated to the IT and Tele communication sector of India.
Challenges
The sales training and onboarding software market is segmented and analyzed for demand and supply by deployment type into cloud based and on-premise. Out of these segments, cloud based segment is estimated to garner the largest market share over the forecast period, backed by the rising adoption of cloud-based deployment model among enterprises. As per estimates, around 100 zettabytes (a trillion gigabytes) of data is projected to be stored on cloud by the end of 2025. In addition, in China, total cloud infrastructure spending in 2020 was around ~USD 18 billion, up from ~USD 11 billion in 2019. Such a factor is therefore anticipated to fuel the segment growth during the forecast period.
Regionally, the global sales training and onboarding software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Out of these, the market in North America is projected to hold the largest market share by the end of 2031. This can be accredited to the increasing growth of cloud-based industry along with rising adoption of advanced technology by organizations in the region. According to estimates, cloud spending in the United States is projected to reach ~USD 89 billion by the end of 2022, i.e. an increase of 27% compared to 2021.
Further, the market in the Asia Pacific is estimated to gain the significant incremental growth during the forecast period, backed by the rising adoption of cost-effective sales training methods along with increasing number of SMEs and MNC (Multinational Companies) in the region. As per estimates, in India, there is about 40,000 MNCs with approximately 2,50,000 overseas affiliates. In addition, emerging economies like India and China are on a path to become more digital along with this increasing government support, rising foreign direct investments and growing adoption of technologies are some of the other key factors estimated to drive the market growth in the region.
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The global sales training and onboarding software market is further classified on the basis of region as follows:
Our in-depth analysis of the global sales training and onboarding software market includes the following segments:
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LevelJump Software Corp., a sales enablement and readiness solution built entirely on Salesforce's platform, is today acquired by Salesforce, Inc. Salesforce is a global market leader in the customer relationship management domain, with this acquisition Salesforce will incorporate LevelJump's technology into its Sales Cloud interface and facilitate enhanced engagement in the sales process.
SalesHood Inc., today launched the SkillsHood enablement platform that focuses on onboarding and ongoing learning with prescriptive learning paths. It also aims to increase employee productivity by enhancing the way employees learn, coach and collaborate in their organization. Moreover, it automates the message alignment process and scales organizational readiness for all distributed and remote employees.
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.
Author Credits: Abhishek Verma, Hetal Singh
Ans: Growing number of small & large enterprises and increasing trend of e-learning to train employees is expected to boost the growth of the market.
Ans: The market is anticipated to attain a CAGR of ~7% over the forecast period, i.e., 2022 – 2031.
Ans: Risk of cyber intrusion and open source availability of alternate sales training and onboarding software are estimated to challenge the market growth.
Ans: The market in North America is projected to hold the largest market share by the end of 2031 and provide more business opportunities in the future.
Ans: The major players in the market are Mindmatrix Inc., Epignosis Group of Companies, Qstream Inc., SalesHood Inc., LevelJump Software Corp. , Brainshark, Inc., Allego, Inc., MindTickle, Inc., Showpad Inc and PointForward Software.
Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
Ans: The market is segmented by deployment type, enterprise size, industry verticals and by region.
Ans: The cloud-based segment is anticipated to garner the largest market size by the end of 2031 and display significant growth opportunities.
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