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Public Affairs and Advocacy Software Market Segmentation by Deployment (Cloud, and On-Premise); by End User (Nonprofits, Associations, and Enterprises) – Global Demand Analysis & Opportunity Outlook 2030

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  • June 2021- EveryAction announced that it has acquired Salsa Labs, which is one of the largest companies serving non-profit organizations across the world.

  • October 2019- Blackbaud and Phone2Action joined hands to provide best-of-breed advocacy solutions to Blackbaud customers, with them aim to engage stakeholders.

Global Public Affairs and Advocacy Software Market Highlights 2022 – 2030

The global public affairs and advocacy software market is estimated to garner a large amount of revenue and grow at a significant CAGR over the forecast period, i.e., 2022 – 2030. The growth of the market can be attributed to the growing usage of social media for sharing experience of a product or service by consumers, and increasing need of brands to receive direct feedback from customers around the world. As of October 2021, more than 55 percent of the global population uses social media, i.e., almost 4.5 billion people. Also, about 400 million people have come online within the last 12 months. Along with these, the upsurge in the use of public affairs and advocacy software for political campaigns, coupled with rising integration of intuitive interface in the software to attract more customers are also expected to propel market growth in the forthcoming years. Furthermore, escalating awareness about the benefits of public affairs software, and high demand for educating and mobilizing supporters via different types of marketing are projected to offer lucrative opportunities to the market in the near future.

Public Affairs and Advocacy Software Market Graph

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The market is segmented by end user into nonprofits, associations, and enterprises, out of which, the associations segment is anticipated to hold the largest share in the global public affairs and advocacy software market. This can be accounted to the increasing use of the software to build momentum around social causes, petitions, and key legislative issues. In addition, public affairs and advocacy tools are also used to support campaigning and fundraising efforts for advocacy group, which is another factor predicted to accelerate the growth of the market segment in the imminent time. Additionally, on the basis of deployment, the cloud segment is assessed to witness the fastest growth during the forecast period, which can be credited to the high scalability, and the ability to provide efficient collaboration and reduced IT costs of this type of deployment. 

Major Macro-Economic Indicators Impacting the Market Growth

Research and Development Expenditure Graph

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Public Affairs and Advocacy Software Market Regional Synopsis

On the basis of geographical analysis, the global public affairs and advocacy software market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in Asia Pacific is estimated to witness noteworthy growth over the forecast period primarily on the back of the rising awareness about the software for engaging campaign supporters, volunteers and donors, especially in emerging economies of the region. In addition, rise in investments in conducting political campaigns is also evaluated to drive APAC’s market growth in the coming years. For instance, India’s 2019 Lok Sabha elections were the world’s most expensive elections, where around USD 8 billion were spent. Moreover, the market in North America is expected to acquire the largest share during the forecast period in view of the high usage of advanced IT tools for campaign management, increasing emphasis on advocacy and awareness activities, and string presence of prominent market players in the region. 

Public Affairs and Advocacy Software Market Share Graph

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The global public affairs and advocacy software market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global public affairs and advocacy software market includes the following segments:

By Deployment

  • Cloud
  • On-Premise

By End User

  • Nonprofits
  • Associations
  • Enterprises

Growth Drivers

  • Growing Usage of Social-Media for Sharing Experience of a Product or Service
  • Increasing Need of Brands to Receive Direct Feedback from Customers


  • Less Awareness Regarding Public Affairs and Advocacy in Underdeveloped Regions

Top Featured Companies Dominating the Market

  • Salsa Labs, Inc.
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis 
  • Blackbaud, Inc.
  • BlueUtopia
  • DDC Advocacy, LLC
  • Whistle Stop Digital, LLC
  • Capitol Impact, LLC
  • Meridien Media, LLC
  • FiscalNote, Inc.
  • Bloomberg Industry Group
  • FastDemocracy Corp.


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