Public Affairs and Advocacy Software Market
Segmentation by Deployment (Cloud, and On-Premise); by End User (Nonprofits, Associations, and Enterprises) – Global Demand Analysis & Opportunity Outlook 2030
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Segmentation by Deployment (Cloud, and On-Premise); by End User (Nonprofits, Associations, and Enterprises) – Global Demand Analysis & Opportunity Outlook 2030
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On the basis of geographical analysis, the global public affairs and advocacy software market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in Asia Pacific is estimated to witness noteworthy growth over the forecast period primarily on the back of the rising awareness about the software for engaging campaign supporters, volunteers and donors, especially in emerging economies of the region. In addition, rise in investments in conducting political campaigns is also evaluated to drive APAC’s market growth in the coming years. For instance, India’s 2019 Lok Sabha elections were the world’s most expensive elections, where around USD 8 billion were spent. Moreover, the market in North America is expected to acquire the largest share during the forecast period in view of the high usage of advanced IT tools for campaign management, increasing emphasis on advocacy and awareness activities, and string presence of prominent market players in the region.
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The global public affairs and advocacy software market is further classified on the basis of region as follows:
The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.
Our in-depth analysis of the global public affairs and advocacy software market includes the following segments:
By Deployment
By End User
Growth Drivers
Challenges
June 2021- EveryAction announced that it has acquired Salsa Labs, which is one of the largest companies serving non-profit organizations across the world.
October 2019- Blackbaud and Phone2Action joined hands to provide best-of-breed advocacy solutions to Blackbaud customers, with them aim to engage stakeholders.
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.
Ans: The major factors driving market growth are growing usage of social-media for sharing experience of a product or service, and increasing need of brands to receive direct feedback from customers.
Ans: The market is anticipated to attain a significant CAGR over the forecast period, i.e., 2022 – 2030.
Ans: Less awareness regarding public affairs and advocacy in underdeveloped regions is estimated to hamper the market growth.
Ans: Asia Pacific will provide more business opportunities for market growth owing to the rising awareness about the software for engaging campaign supporters, volunteers and donors, especially in emerging economies of the region.
Ans: The major players in the market are Salsa Labs, Inc., Blackbaud, Inc., BlueUtopia, DDC Advocacy, LLC, Whistle Stop Digital, LLC, and others.
Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
Ans: The market is segmented by deployment, end user, and by region.
Ans: The associations segment is anticipated to hold largest market size and is estimated to grow at a notable CAGR over the forecast period and display significant growth opportunities.
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