The global public affairs and advocacy software market is estimated to garner a large amount of revenue and grow at a significant CAGR over the forecast period, i.e., 2022 – 2030. The growth of the market can be attributed to the growing usage of social media for sharing experience of a product or service by consumers, and increasing need of brands to receive direct feedback from customers around the world. As of October 2021, more than 55 percent of the global population uses social media, i.e., almost 4.5 billion people. Also, about 400 million people have come online within the last 12 months. Along with these, the upsurge in the use of public affairs and advocacy software for political campaigns, coupled with rising integration of intuitive interface in the software to attract more customers are also expected to propel market growth in the forthcoming years. Furthermore, escalating awareness about the benefits of public affairs software, and high demand for educating and mobilizing supporters via different types of marketing are projected to offer lucrative opportunities to the market in the near future.
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The market is segmented by end user into nonprofits, associations, and enterprises, out of which, the associations segment is anticipated to hold the largest share in the global public affairs and advocacy software market. This can be accounted to the increasing use of the software to build momentum around social causes, petitions, and key legislative issues. In addition, public affairs and advocacy tools are also used to support campaigning and fundraising efforts for advocacy group, which is another factor predicted to accelerate the growth of the market segment in the imminent time. Additionally, on the basis of deployment, the cloud segment is assessed to witness the fastest growth during the forecast period, which can be credited to the high scalability, and the ability to provide efficient collaboration and reduced IT costs of this type of deployment.
The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.
On the basis of geographical analysis, the global public affairs and advocacy software market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in Asia Pacific is estimated to witness noteworthy growth over the forecast period primarily on the back of the rising awareness about the software for engaging campaign supporters, volunteers and donors, especially in emerging economies of the region. In addition, rise in investments in conducting political campaigns is also evaluated to drive APAC’s market growth in the coming years. For instance, India’s 2019 Lok Sabha elections were the world’s most expensive elections, where around USD 8 billion were spent. Moreover, the market in North America is expected to acquire the largest share during the forecast period in view of the high usage of advanced IT tools for campaign management, increasing emphasis on advocacy and awareness activities, and string presence of prominent market players in the region.
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The global public affairs and advocacy software market is further classified on the basis of region as follows:
Our in-depth analysis of the global public affairs and advocacy software market includes the following segments:
FREQUENTLY ASKED QUESTIONS
The major factors driving market growth are growing usage of social-media for sharing experience of a product or service, and increasing need of brands to receive direct feedback from customers.
The market is anticipated to attain a significant CAGR over the forecast period, i.e., 2022 – 2030.
Less awareness regarding public affairs and advocacy in underdeveloped regions is estimated to hamper the market growth.
Asia Pacific will provide more business opportunities for market growth owing to the rising awareness about the software for engaging campaign supporters, volunteers and donors, especially in emerging economies of the region.
The major players in the market are Salsa Labs, Inc., Blackbaud, Inc., BlueUtopia, DDC Advocacy, LLC, Whistle Stop Digital, LLC, and others.
The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
The market is segmented by deployment, end user, and by region.
The associations segment is anticipated to hold largest market size and is estimated to grow at a notable CAGR over the forecast period and display significant growth opportunities.
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