Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Sales Platform Software Market size was over USD 21.8 billion in 2024 and is expected to exceed USD 79.3 billion by the end of 2037, witnessing over 10.9% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of sales platform software is estimated at USD 24.1 billion.
The global supply chain powering the sales platform software trade relies on a robust infrastructure of data centers, cloud platforms, server hardware, and integrated software delivery networks. The software being digital, its manufacturing depends on physical assets such as semiconductors, network equipment, and storage systems. The U.S. Census Bureau and U.S. International Trade Commission (USITC) state that the semiconductor and related equipment imports were calculated at USD 74.8 billion in 2023 and reflected a 6.1% YoY rise. This underscores a strong demand for digital software across several sectors. Furthermore, the Bureau of Economic Analysis (BEA) discloses that in 2023, the U.S. ICT service exports amounted to USD 85.6 billion. The majority of exports were of cloud-based platforms, including enterprise sales software. The increasing demand for advanced technologies is poised to fuel the adoption of AI and ML-powered sales platform software solutions.
Sales Platform Software Market: Growth Drivers and Challenges
Growth Drivers
- Rise in remote & hybrid work models: The shift to remote and hybrid work models is increasing the demand for sales platform software solutions. End users are highly investing in solutions integrated with Microsoft Teams or Slack. These advanced remote work software technologies accelerate sales team productivity and overall operational efficiency. North America and Europe are estimated to lead the sales of remote tools owing to robust internet infrastructure.
- Digital transformation: The digitalization trend across retail, healthcare, and manufacturing sectors is increasing the demand for integrated sales platforms. The advanced sales platform software solutions' ability to streamline operations and improve data-driven decision-making is contributing to their demand. China and India are a hotspot for digital transformation and are fueling the investments in sales platform software technologies.
Technological Innovations in the Sales Platform Software Market
The technological advancements are set to double the revenues of sales platform software manufacturers in the years ahead. The digitalization of enterprises is fueling the sales of innovative sales platform software solutions.
|
Technology |
Sector |
Company Example |
Adoption Statistics / Impact |
|
AI & ML |
Telecom |
Verizon |
79.2% of telecoms adopted AI for sales targeting by the end of 2024 |
|
Predictive Analytics |
Manufacturing |
SAP + Bosch |
Sales forecasting accuracy enhanced by 31.3% |
|
Blockchain |
Finance |
JP Morgan |
64.1% of U.S. banks use blockchain for fraud prevention in sales contracts |
AL and ML Integration in the Sales Platform Software Market
The integration of AI and ML is poised to boost the productivity and effectiveness of the sales platform software. The tech-savvy end users are set to lead the sales of AI and ML-powered sales platform software systems in the coming years.
|
Company |
Integration of AI & ML |
Outcome |
|
Salesforce |
Employed Einstein GPT to generate automated sales insights and personalized CRM actions |
Cut lead response time by 32.4% and improved rep productivity by 24.7% |
|
Oracle |
Used AI/ML simulations for CRM module testing and UX optimization |
Reduced product development time by 33.2% |
|
Microsoft |
Embedded AI Copilot for auto-generated sales forecasts and reporting automation |
Decreased manual reporting time by 45.4% |
Challenges
-
Stringent data protection policies: The strict data protection regulations are limiting companies from cross-border transfer of customer information. These regulations also mandate data localization and breach reporting, which increases the operational costs and delays new sales platform software market entries. Thus, the polices leading to trade barriers are poised to hamper the adoption of sales platform software technologies in the coming years.
-
Inadequate infrastructure: The poor digital infrastructure in underdeveloped regions is hampering the adoption of sales platform software solutions. Inadequate connectivity is hindering the employment of cloud-based solutions. Many industry giants are considering this as an opportunity and are collaborating with public entities to expand digital infrastructure and their product offerings.
Sales Platform Software Market: Key Insights
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
10.9% |
|
Base Year Market Size (2024) |
USD 21.8 billion |
|
Forecast Year Market Size (2037) |
USD 79.3 billion |
|
Regional Scope |
|
Sales Platform Software Segmentation
Deployment (Cloud-based, On-premise)
The cloud-based segment is projected to account for 52.5% of the sales platform software market share by 2037. The cloud-based deployment solution is exhibiting high demand owing to its flexibility, scalability, and cost-efficiency. According to the analysis by the U.S. National Institute of Standards and Technology (NIST), there has been a 34.4% rise in cloud software adoption across industries since 2020. The growing investments in public cloud infrastructure and widespread shifts to SaaS models are contributing to the increasing demand for cloud-based solutions. Furthermore, government initiatives, including the Federal Cloud Computing Strategy (FedRAMP), are promoting the use of secure cloud solutions. This is accelerating the demand for enterprise-oriented cloud-hosted sales platforms.
Organization Size (Small & Medium Enterprises (SMEs), Large Enterprises)
The large enterprises are poised to hold 57.1% of the sales platform software market share throughout the forecast period. The complex sales workflows of large enterprises are necessitating them to invest in sales platform software. The U.S. Small Business Administration (SBA) states that enterprises with more than 500 employees account for nearly 48.5% of private-sector employment and boost the adoption of digital sales tools. The high investment capacity of the large enterprises is also fueling the demand for CRM and AI-enabled sales forecasting solutions.
Our in-depth analysis of the global sales platform software market includes the following segments:
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Deployment |
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Organization Size |
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Industry Vertical |
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Customize this ReportSales Platform Software Industry - Regional Scope
North America Market Forecast
The North America sales platform software market is foreseen to capture 38.1% of the global revenue share through 2037. The growth in the AI-powered CRM and sales engagement tools by the larger enterprises is creating a profitable environment for sales platform software producers. The Research Nester’s study estimates that in 2024, the end users in the U.S. sales platform software market invested over 17.5% in SaaS solutions. These technologies are aiding in predictive analytics and streamlining sales pipelines. The supportive regulatory policies are expected to accelerate the adoption of sales platform software solutions.
The adoption of sales platform software solutions in the U.S. is forecast to expand at a high pace during the study period. The growing popularity of AI-enhanced CRM systems and predictive sales analytics is fueling the adoption of cloud-based enterprise solutions. The digitalization trend is increasing the use of cloud-based solutions in the public sector. The Federal Communications Commission (FCC) reveals that in 2023, more than 20.5 million U.S. households benefited from the Affordable Connectivity Program. This boosted the adoption of the cloud-enabled digital services, including sales platforms.
The digitalization trends among SMEs and investments in rural connectivity infrastructure in Canada are poised to fuel the revenues of sales platform software market in the years ahead. The Innovation, Science and Economic Development’s (ISED) USD 1.3 billion investment in digital accessibility is also estimated to fuel the trade of sales platform software during the foreseeable period. The consistent government support is set to accelerate the production and commercialization of sales platform software in the country.
APAC Market Statistics
The Asia Pacific sales platform software market is anticipated to increase at a 12.1% CAGR between 2025 to 2037. The digital transformation movement across APAC countries is opening lucrative doors for sales platform software manufacturers. The strong existence of end users in China and India is fueling the demand for sales platform software solutions. The positive foreign direct investment policies and public entities' interest in cloud-based platforms are further increasing the installation of sales platform software technologies.
In China, the increasing adoption of digital tools by both SMEs and big enterprises is likely to double the revenues of key players in the coming years. The supportive government policies, such as Made in China and the Five-Year Plan, are poised to fuel the production of advanced technologies, including sales software in the country. The Ministry of Industry and Information Technology (MIIT) reveals that in 2023, the government allocated around ISD 5.7 billion for digital platforms. The rise in public-private investments is set to increase the domestic production of sales platform software solutions in the years ahead.
The digital movement of India is attracting several sales platform software companies to invest in the market. Digital Bharat and Made in India programs are increasing the number of new companies in the country. The Ministry of Electronics and Information Technology (MeitY) states that between 2015 and 2023, the government’s spending on digital tools increased by 82.5%. The boom in public-cloud investments is anticipated to drive the adoption of sales platform software.
Companies Dominating the Sales Platform Software Landscape
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
The key players in the sales platform software market are employing several organic and inorganic strategies such as new product launches, technological innovations, mergers & acquisitions, partnerships & collaborations, and regional expansion to earn high profits. Industry giants are collaborating with other high-tech companies to boost their product offerings. Big companies are also acquiring smaller companies or start-ups with innovative solutions to uplift their sales platform software market position. They are also entering into high-potential markets to grab lucrative shares from untapped opportunities. The organic sales are anticipated to double the revenues of sales platform software companies in the coming years.
|
Company Name |
Country of Origin |
Revenue Share 2024 |
|
Salesforce, Inc. |
USA |
20.1% |
|
Microsoft Corporation |
USA |
14.6% |
|
SAP SE |
Germany |
10.6% |
|
Oracle Corporation |
USA |
8.9% |
|
Adobe Inc. |
USA |
6.6% |
|
HubSpot, Inc. |
USA |
XX% |
|
Zoho Corporation Pvt. Ltd. |
India |
XX% |
|
ServiceNow, Inc. |
USA |
XX% |
|
Pega Systems Inc. |
USA |
XX% |
|
Freshworks Inc. |
India |
XX% |
|
Infor, Inc. |
USA |
XX% |
|
Atlassian Corporation Plc |
Australia |
XX% |
|
IFS Applications |
Sweden |
XX% |
|
Epicor Software Corporation |
USA |
XX% |
|
Samsung SDS Co., Ltd. |
South Korea |
XX% |
|
Skubana (by EmergeTech) |
Malaysia |
XX% |
Below are the areas covered for each company in the sales platform software market:
In the News
- In September 2024, Salesforce announced the launch of Agentforce, autonomous AI agents for sales, service, and marketing. This innovation contributed to a 19.5% revenue increase in the first quarter of 2025.
- In January 2024, Temenos LE introduced LEAP, integrated with AI analytics and automation. This launch generated 16.3% SaaS revenue growth to USD 221.4 million in the first quarter of 2024.
Author Credits: Abhishek Verma
- Report ID: 4185
- Published Date: May 23, 2025
- Report Format: PDF, PPT
