Presentation Software Market Size & Share, by Platform (Windows, Mac, iOS, Android, Web-based, Linux); End-User (Business Professionals, Educational Institutions, Marketing Professionals, Sales Professionals, Media & Entertainment); Pricing Model (Free, One-time License, Subscription-based, Freemium); Deployment (Cloud-based, On-premise); Enterprise (SMEs, Large Enterprises) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5807
  • Published Date: Mar 05, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Presentation Software Market size is expected to reach USD 24 Billion by the end of 2036, growing at a CAGR of 14% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of presentation software was USD 6 Billion. The reason behind the growth is impelled by the growing popularity of remote work across the globe. The epidemic, digital revolution, and the changes in our economy have accelerated the trend of knowledge-based firms moving toward remote work which is now a major consideration when choosing a job.

For instance, globally, the percentage of workers who work remotely has climbed dramatically in the last several years, from around 19% in 2020 to more than 25% in 2023.

The growing demand for visual content is believed to fuel the presentation software market growth. One of the best ways to boost interaction with your target audience is through visual content, which also assists in filling in the gaps left by conventional word-focused communication. This has led to an increase in demand for presentation software which aids in creating interactive charts, slide decks, infographics, and other visual information.


Presentation Software Market
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Presentation Software Market: Growth Drivers and Challenges

Growth Drivers

  • Rising Integration of AR and VR – AR and VR presentations facilitate the sharing and display of interactive 3D models, which may be used to provide rich product stories and immersive AR demonstrations.
  • Growing Trend of Bring your Device (BYOD) - Bring Your Device (BYOD) is the practice of projecting data or screen content onto presentation screens from mobile devices, such as laptops, tablets, and smartphones that can make it possible for pupils to access more technology in the classroom without the school having to bear the cost of buying gadgets for each student.
  • Increasing Demand in Education Centers- Presentation software, usually referred to as presentation programs, makes it simple for instructors and students to make presentations that promote learning and enhance memory even if they lack the necessary graphic design expertise.
  • Surging Technological Advancements- AI tools for presentations are cutting-edge software applications that make use of artificial intelligence which aids in generating visually appealing presentations quickly and makes it easy to create professional presentations with AI that are of excellent quality and that use clever themes.

Challenges

  • Exorbitant Cost of Software Licenses- One of the biggest obstacles to entry in the global presentation software market may be the price of software licenses since purchasing software is not always simple licensing fees, use models, contract negotiation fees, and implementation follow the initial procurement. If software licensing problems are not addressed, they may lead to additional needless expenses as proper software license management is important to prevent over- and under-licensing, which can end up costing the organization millions of dollars. Given that many software licenses might cost several hundred or even thousands of dollars annually, that gets increasingly complex as the company's software portfolio expands.
  • Data privacy and security concerns as presentations often contain sensitive information.
  • Compatibility issues across several devices, and software versions can impact the functionality.
  • Insufficient knowledge about the quality of presentation software among consumers may limit the adoption of the product.

Presentation Software Market: Key Insights

Base Year

2023

Forecast Year

2024-2036

CAGR

~14%

Base Year Market Size (2023)

~ USD 6 Billion

Forecast Year Market Size (2036)

~ USD 24 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Presentation Software Segmentation

Deployment (Cloud-based, On-premise)

The cloud-based segment is predicted to account for 65% share of the global presentation software market by 2036. Cloud-based presentation software enables users to make infographics, reports, charts, banners for websites and social media, and interactive presentations and data visualization, that can be created, edited, and shared from any device or location. It provides a single platform through which companies of all sizes can create, modify, and oversee customized presentations to captivate audiences and explain the points to maximize the creation and delivery of presentations as a whole. Typically, cloud-based presentation software comes with team folders and shared workspaces that enable safe collaboration between numerous users, which makes it possible to create interactive sales presentations quickly and track their effectiveness with detailed data.

Enterprise (SMEs, Large Enterprises)

The large enterprises segment in the presentation software market is set to garner a notable share shortly. Presentations are used by large companies and professional associations to enlighten, instruct, inspire, and convince both internal and external audiences, and are also considered an excellent tool for introducing a company's services to potential investors and new clients. The foundation of business development, management, and sales is presentation software that enables visually and attractive drawing attention to the commercial offers and enables the user to present their e-learning material expertly.

Our in-depth analysis of the global presentation software market includes the following segments:

          Platform

  • Windows
  •  Mac
  •  iOS
  •  Android
  •  Web-based
  •  Linux

          End-User

  • Business Professionals
  •  Educational Institutions
  •  Marketing Professionals
  •  Sales Professionals
  •  Media & Entertainment

          Pricing Model

  • Free
  • One-time License
  •  Subscription-based
  • Freemium

          Enterprises

  • SMEs
  •  Large Enterprises

          Deployment

  • Cloud-based
  •  On-premise

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Presentation Software Industry - Regional Synopsis

North American Market Forecast

The presentation Software market in North America is predicted to account for the largest share of 45% by 2036 impelled by the growing number of enterprises. The American economy's main source of new employment creation is its young and emerging businesses since the United States of America offers an optimum environment for businesses to prosper and grow owing to its robust infrastructure, talented workforce, worldwide trade agreements, innovative culture, growing economy, and business-friendly atmosphere. For instance, as of 2023, there were more than 33 million small enterprises in the US, accounting for around 99% of all US businesses.

In addition, the percentage of remote workers in the US has quadrupled, since many people are still apprehensive about switching to remote work permanently as they see its advantages.

According to estimates, more than 32 million Americans, or over 20% of the workforce, would work remotely by 2025.

European Market Statistics

The Europe Presentation Software market is estimated to be the second largest, during the forecast timeframe led by the rapid digitalization. The majority of European nations are progressing with their digital transformation to create a digitally connected economy and society is centered on sustainability, prosperity, and solidarity. In addition, the lively and prosperous European animation sector is expanding quickly, with a growing number of creative artists working in several disciplines, and European-made films are also finding international distribution and appeal.

Research Nester
Presentation Software Market Size
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Companies Dominating the Presentation Software Market

top-features-companies
    • Microsoft Corporation
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Apple
    • Google
    • SlideDog
    • Prezi
    • FlowVella
    • Haiku Deck
    • Zoho Show
    • Powtoon
    • Google

In-the-news

In The News

  • Microsoft Corporation announced the launch of Microsoft 365 Copilot with the power of large language models (LLMs) to unleash a fresh wave of productivity growth and radically alter the way we work. Furthermore, with a straightforward instruction, Copilot in PowerPoint enables users to build visually stunning presentations by including pertinent content from a document created last week or last year, and will drastically alter how humans and AI interact. Moreover, with Copilot, users can also swiftly master the things they still need to learn and get better at what they're already strong at and can be useful to meet unfulfilled needs.
  • Google has updated its Slides presentation software with an annotation capability that enables users to easily annotate, highlight, connect, and circle content, will be able to emphasize or highlight important content, and assist in adding interactivity and engagement to the presentations.

Author Credits:  Abhishek Verma, Hetal Singh


  • Report ID: 5807
  • Published Date: Mar 05, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The growing popularity of remote work across the globe and the growing demand for visual content are the major factors driving the market's growth.

The market size of Presentation Software is anticipated to attain a CAGR of 14% over the forecast period, i.e., 2024-2036.

The major players in the market are Apple, Google, SlideDog, Prezi, FlowVella, Haiku Deck, Zoho Show, Powtoon, Google Slides, and others.

The Cloud-based segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Presentation Software Market Report Scope
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