Pilates & Yoga Studios Market Size & Share, by Activity Type (Yoga Classes, Pilates Classes, Pilates & Yoga Accreditation Training, Merchandize Sales); Application (Small Scale, Medium Scale, Massive) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5414
  • Published Date: Nov 29, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Pilates & Yoga Studios Market size is anticipated to reach USD 1121 Billion by the end of 2036, growing at a CAGR of 10% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of pilates & yoga studios was over USD 325 Billion. One of the primary factors driving the growth of the market is increasing awareness of the benefits of practices like pilates & yoga. People are becoming more aware of the numerous physical, mental, and emotional benefits of Pilates and yoga, including stress relief, improved flexibility, better posture, and increased strength. For instance, as per WHO, globally, one in every 7 (14%) of individuals aged 10-19 experience mental health issues.

In addition, various mental and physical health programs have been launched by various governments in the nations which are likely to positively impact the global pilates & yoga studios market. For instance, the Global Action Plan on Physical Activity (GAPPA) for the years 2018–2030. Its objectives are to reduce the prevalence of inactivity by 15% by the year 2030 and enhance physical activity globally

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Pilates & Yoga Studios Market: Key Insights

Base Year


Forecast Year



~ 10%

Base Year Market Size (2023)

 ~ USD 325 Billion

Forecast Year Market Size (2036)

 ~ USD 1121 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Pilates & Yoga Studios Sector: Growth Drivers and Challenges


Growth Drivers

  • Technological Advancements in Pilates and Yoga - The popularity of the yoga and pilates establishments that provide online classes is rising. For example, doing fast online yoga and pilates sessions before work, at lunch, or after work is a great way to fit fitness and stress relief into the hectic work schedule. Establishing a YouTube channel to demonstrate how yoga and Pilates can be included in an at-home training regimen or providing a full yoga and Pilates class online and charging for a membership might be beneficial for making money.
  • Growing Demand for Personalized Products - The pilates & yoga studios market is expanding due to the growing need for customized fitness experiences. A lot of people are searching for exercise experiences that are to meet their own requirements, tastes, and levels of fitness. Pilates and yoga studios are in a good position to address this demand since they provide personalized training regimens that can be adjusted to the requirements and objectives of each individual. Also, the growing demand for personalized fitness equipment is also accelerating the growth of the market.
  • Increasing Prevalence of Obesity Globally - The rise in health consciousness and the prevalence of obesity are both major factors contributing to the growth of the global pilates & yoga studios market. According to a study, obesity and overweight are the sixth most common cause of death worldwide. An estimated 2.8 million adult deaths are attributed to obesity or being overweight each year. In addition, government initiatives to promote healthy living contribute to the rise in Pilates and yoga memberships. Growth in non-industrialized countries' disposable income, increased awareness of well-being, and the popularity of physical fitness activities are what propel the market for Pilates and yoga studios.
  • Growing Popularity of Other Exercises- The expansion of pilates and yoga studios is predicted to be hampered by the popularity of other fitness platforms, such as Zumba, gyms, martial arts, kickboxing, and an increase in meditation centers. Furthermore, gyms' alluring deals and discount packages are predicted to impede the market's expansion.
  • High Cost of Yoga Classes May Hamper the Growth of Pilates & Yoga Studios Market
  • Lack of Awareness Regarding Physical and Mental Health may Hinder the Growth of the Market

Pilates & Yoga Studios Segmentation

Activity Type (Yoga Classes, Pilates Classes, Pilates & Yoga Accreditation Training, Merchandise Sales)

Pilates & yoga studios market from yoga classes segment is anticipated to hold the largest share of 42% during the projected period. Back pain has been shown to be reduced by yoga, and it may also aid with arthritis relief, which is a prevalent health issue among the elderly. Regular yoga practice can improve physical strength, balance, and flexibility as well as assist in controlling weight, lowering blood pressure, maintaining a healthy heart, improving sleep quality, and reducing stress. The WHO's Global Action Plan on Physical exercise 2018–2030 stated that a minimum of 150 minutes a week of moderate-intense exercise is necessary for adults. Growing knowledge of yoga's health advantages is anticipated to boost the practice's acceptance and appeal, which will fuel the segment's revenue growth.

Application (Small Scale, Medium Scale, Massive)

The small scale segment in the pilates & yoga studios market is poised to hold a significant share of 45% by the end of 2036. The intimate and customized experience can be offered more effectively by the smaller studios. Because they feel more appreciated and understood in their fitness journey, people feel more connected to one another and are more likely to stay clients over the long run. The market is further enhanced by the versatility and flexibility that small-scale studios provide. They are able to react quickly to customer requests and market changes. Another important effect is the decreased overhead and operating costs. Small-scale studios frequently require less initial capital in the form of equipment and space, which facilitates entry into the market for business owners. Even from the standpoint of the customer, these arrangements frequently provide more affordable choices in contrast to bigger, more commercial wellness centres.

Our in-depth analysis of the global market includes the following segments:

Activity Type

  • Yoga Classes
  • Pilates Classes
  • Pilates & Yoga Accreditation Training
  • Merchandise Sales


  • Small Scale
  • Medium Scale
  • Massive

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Pilates & Yoga Studios Industry - Regional Synopsis

North American Market Forecast

North American pilates & yoga studios market is expected to hold a share of 36% during the forecast period. The increasing number of yoga practitioners and the rise in the sales of yoga equipment at different studios are the two factors contributing to the market expansion in North America region. As per a report, since at least 2010, the number of Americans practicing yoga has been steadily rising. Approximately 21 million Americans claimed to have practiced yoga at least once during that year. That figure has increased to over 34.4 million by 2021, a 63.8% rise in yoga practitioners in the North American nations.  The most well-known and well-liked exercise in the US and Canada is Pilates. These nations have a strong interest in discovering new cultures and trends, and yoga is one of them. Yoga is popular in the US and Canada, where people practice it on a regular basis. These days working women are more concerned of their health and fitness. As number of working women in the region is rising, it is estimated that the pilates and yoga studios market would expand in North America. 

European Market Statistics

The pilates & yoga studios market in Europe is anticipated to hold a share of 27% by the end of 2036. In the region, Pilates and yoga are offered to students as extracurricular activities in their schools. Also, the prevalence of obesity in the region is rising significantly. As per the government of the United Kingdom’s data published in 2020, approximately 63% (two-third) of adults are above healthy weight and half of these are obese. The same source further mentions that 1 in every 5 children are obese in the nation. As the number of obese people is growing at a rapid pace, people in the region are becoming aware of a healthy lifestyle. In light of this, the pilates and yoga studios market is anticipated to witness significant growth. 

Research Nester
AR IG_Pilates and Yoga Studios Market Regional
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Companies Dominating the Pilates & Yoga Studios Landscape

    • YogaSix
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Dirty Laundry Hot Yoga
    • STRONG Pilates studios
    • Lumos Yoga & Barre


In The News

  • September was National Yoga Awareness Month—a month-long celebration of health, self-awareness, and the advantages of yoga—and YogaSix South Hills, which is housed in the Galleria of Mount Lebanon. YogaSix aims to provide yoga to everyone, from novices to seasoned practitioners, by providing a range of events and special deals.
  • On Sunday, Española Humane and the proprietor of Dirty Laundry Hot Yoga collaborated to conduct the first-ever puppy yoga class. The organizers claim that this program, which was held at room temperature, gave humans and dogs a wonderful chance to interact socially.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 5414
  • Published Date: Nov 29, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Technological advancements in Pilates and yoga, increasing prevalence of obesity globally, growing demand for personalized products, and rising efforts for boosting physical activity are the major factors driving the growth of the Pilates & Yoga Studios market.

The market size of Pilates & Yoga Studios is anticipated to attain a CAGR of 10% over the forecast period, i.e., 2024-2036.

The major players in the market are YogaSix, Dirty Laundry Hot Yoga, STRONG Pilates studios, Lumos Yoga & Barre, CORE PILATES, Mash Style Lab Co., Ltd, SG Holdings Group, Studio ONE, Keio Electric Railway Co., Ltd., Nami Yoga Studio and others.

The small-scale segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

he market in the North America region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Pilates & Yoga Studios Market Report Scope

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