Pilates & Yoga Studios Market size is anticipated to reach USD 1121 Billion by the end of 2036, growing at a CAGR of 10% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of pilates & yoga studios was over USD 325 Billion. One of the primary factors driving the growth of the market is increasing awareness of the benefits of practices like pilates & yoga. People are becoming more aware of the numerous physical, mental, and emotional benefits of Pilates and yoga, including stress relief, improved flexibility, better posture, and increased strength. For instance, as per WHO, globally, one in every 7 (14%) of individuals aged 10-19 experience mental health issues.
In addition, various mental and physical health programs have been launched by various governments in the nations which are likely to positively impact the global pilates & yoga studios market. For instance, the Global Action Plan on Physical Activity (GAPPA) for the years 2018–2030. Its objectives are to reduce the prevalence of inactivity by 15% by the year 2030 and enhance physical activity globally
Growth Drivers
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
~ 10% |
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Base Year Market Size (2023) |
~ USD 325 Billion |
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Forecast Year Market Size (2036) |
~ USD 1121 Billion |
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Regional Scope |
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Activity Type (Yoga Classes, Pilates Classes, Pilates & Yoga Accreditation Training, Merchandise Sales)
Pilates & yoga studios market from yoga classes segment is anticipated to hold the largest share of 42% during the projected period. Back pain has been shown to be reduced by yoga, and it may also aid with arthritis relief, which is a prevalent health issue among the elderly. Regular yoga practice can improve physical strength, balance, and flexibility as well as assist in controlling weight, lowering blood pressure, maintaining a healthy heart, improving sleep quality, and reducing stress. The WHO's Global Action Plan on Physical exercise 2018–2030 stated that a minimum of 150 minutes a week of moderate-intense exercise is necessary for adults. Growing knowledge of yoga's health advantages is anticipated to boost the practice's acceptance and appeal, which will fuel the segment's revenue growth.
Application (Small Scale, Medium Scale, Massive)
The small scale segment in the pilates & yoga studios market is poised to hold a significant share of 45% by the end of 2036. The intimate and customized experience can be offered more effectively by the smaller studios. Because they feel more appreciated and understood in their fitness journey, people feel more connected to one another and are more likely to stay clients over the long run. The market is further enhanced by the versatility and flexibility that small-scale studios provide. They are able to react quickly to customer requests and market changes. Another important effect is the decreased overhead and operating costs. Small-scale studios frequently require less initial capital in the form of equipment and space, which facilitates entry into the market for business owners. Even from the standpoint of the customer, these arrangements frequently provide more affordable choices in contrast to bigger, more commercial wellness centres.
Our in-depth analysis of the global market includes the following segments:
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Activity Type |
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Application |
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North American Market Forecast
North American pilates & yoga studios market is expected to hold a share of 36% during the forecast period. The increasing number of yoga practitioners and the rise in the sales of yoga equipment at different studios are the two factors contributing to the market expansion in North America region. As per a report, since at least 2010, the number of Americans practicing yoga has been steadily rising. Approximately 21 million Americans claimed to have practiced yoga at least once during that year. That figure has increased to over 34.4 million by 2021, a 63.8% rise in yoga practitioners in the North American nations. The most well-known and well-liked exercise in the US and Canada is Pilates. These nations have a strong interest in discovering new cultures and trends, and yoga is one of them. Yoga is popular in the US and Canada, where people practice it on a regular basis. These days working women are more concerned of their health and fitness. As number of working women in the region is rising, it is estimated that the pilates and yoga studios market would expand in North America.
European Market Statistics
The pilates & yoga studios market in Europe is anticipated to hold a share of 27% by the end of 2036. In the region, Pilates and yoga are offered to students as extracurricular activities in their schools. Also, the prevalence of obesity in the region is rising significantly. As per the government of the United Kingdom’s data published in 2020, approximately 63% (two-third) of adults are above healthy weight and half of these are obese. The same source further mentions that 1 in every 5 children are obese in the nation. As the number of obese people is growing at a rapid pace, people in the region are becoming aware of a healthy lifestyle. In light of this, the pilates and yoga studios market is anticipated to witness significant growth.
Author Credits: Anil Kumar, Ipsheeta Dash
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