Motor Soft Starter Market Size & Share, by Voltage (Low, Medium); Power (Up to 750 W, 751 W- 75 kW); Application (Pumps, Fans, Compressors, Escalators & Elevators); End-user (Oil & Gas, Water & Wastewater, Power Generation, Mining) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 5164
  • Published Date: Aug 16, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023 - 2035

Motor Soft Starter Market size is estimated to reach USD 4 Billion by the end of 2035, growing at a CAGR of 7% during the forecast period, i.e., 2023 – 2035. In the year 2022, the industry size of motor soft starter was USD 2 Billion. The growth of the market can be attributed to the growing investment in the oil & gas sector. With the rising investment the exploration, extraction, and refining increases this require soft starters in pumps and compressions. In 2022, the oil and gas upstream saw the highest investment since 2014, it was around USD 499 billion.

In addition to these, factors that are believed to fuel the market growth of motor soft starter include the rising electrification of industries. Electricity now accounts for nearly 20% of global industrial energy consumption. Industries are heavily relying on electric machinery to support operations and induce efficiency. Electrified industries demand programs with better and faster response, where they monitor the consumption of energy to match the grid condition. Soft started helps industries to overlook and control the sudden surge of energy demand.

Motor Soft Starter Market
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Motor Soft Starter Sector: Growth Drivers and Challenges

Growth Drivers

  • Increasing Treatment of Water – Soft starter are highly crucial in water treatment facilities; they are utilized in starting and stopping the pumps. Therefore, the rising setup of water treatment facilities is propelling the market growth.
  • Rising Use of HVAC Systems-Air conditioners and electric fans account for about 20% of total electricity utilized in buildings worldwide today. Moreover, it is expected that by 2050, around two-thirds of the houses in the world will have an air conditioner. Soft starters are responsible for controlling the motor of chillers, that are used for cooling water or air in industrial and commercial settings.
  • Rising Demand for Industrial Pumps – Industrial pumps, especially centrifugal pumps, can draw high starting currents which can also damage the equipment. Therefore it requires motor soft starters to reduce stress during the current spike.


  • Lack of Standardization –There is no specific feature or requirement that is fixed for the market and to be followed as standard procedure by manufacturers. This creates a lot of confusion in product compatibility and thus hampers the market growth
  • Resistance Towards the Transition to Technology
  • Rising Competition from Variable Frequency Drives (VFDs)

Motor Soft Starter Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

  ~ USD 2 Billion

Forecast Year Market Size (2035)

  ~ USD 4 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Motor Soft Starter Segmentation

Voltage (Low, Medium)

The low voltage segment in the motor soft starter market is estimated to gain the largest revenue share of about 60% in the year 2035. The growth of the segment can be attributed to the increasing use of low-voltage motor soft starter in various industries, including pulp and paper, food & beverage, power supply, and others. The rising use of automated systems and machines in industries is also driving the segment’s growth. Low-voltage soft starters are getting popular in various industries owing to their several benefits, including a low rush of current and reduced mechanical stress.

Power (Up to 750 W, 751 W- 75 kW)

The 751 W- 75kW segment in the motor soft starter market is expected to garner a significant share of around 58% in the year 2035. The high revenue generation from the segment is primarily due to the high capital influx in desalination projects. In the world, there are currently 20,000 facilities that focus on turning sea water into fresh usable water. Moreover, these facilities are in constant need of new machines and frequent maintenance. The pumps used in desalination involved high-pressure pumps to push water through reverse osmosis therefore they require soft starts that provide high power.

Our in-depth analysis of the global market includes the following segments:


  • Low
  • Medium


  • Up to 750 W
  • 751 W- 75 kW


  • Pumps
  • Fans
  • Compressors
  • Escalators & Elevators

    End User

  • Oil & Gas
  • Water and Waste Water
  • Power Generation
  • Mining

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Motor Soft Starter Industry- Regional Synopsis

APAC Market Forecast

The motor soft starter market in Asia Pacific is projected to be the largest with a share of about 36% by the end of 2035. The growth of the market can be attributed majorly to the rise in new oil and gas projects in the region. ONGC has announced its plans to set up an oil to a chemical facility in India to extract high-value chemical products directly from crude oil. This in turn will also increase the production of crude oil. On the other hand, Indradhanush Gas Grid Ltd has started the new project of laying down a natural gas pipeline of 1656 km long in eight north easter states of India. On the other hand, China is at the forefront of the fourth revolution of industrial, the adoption of automation has drastically increased which is further boosting the market growth in the region.

Europe Market Statistics

The European motor soft starter market is estimated to be the second largest, registering a share of about 28% by the end of 2035. The growth of the market can be attributed majorly to the presence of leading manufacturers in the regions. The companies are expanding their motor soft starter portfolio which is boosting the product growth in the region. For instance, recently Siemens Smart Infrastructures launched their new series 3rW50 and Sirius 3RW55 Failsafe, both products were launched in Europe to expand their product portfolio. Furthermore, as a part of motor control solutions for European countries, Motoronis UK launched their new range of soft starters in the region.

Research Nester
Motor Soft Starter Market Size
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Companies Dominating the Motor Soft Starter Landscape

    • Carlo Gavazzi Holding AG 
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • ABB Ltd
    • Eaton Corporation
    • Siemens
    • Schneider Electric
    • Rockwell Automation, Inc.
    • Emerson Electric Co.
    • CG Power and Industrial Solutions
    • WEG

In the News

  • ABB Ltd announced the launch of new series of soft starters, including PSTX, PSE, and PSR. They are particularly designed for increasing the life of motos by enabling the optimization of starting currents.
  • Schneider Electric launched the new Altivar Soft Starter ATS480. It increased motor efficiency and boost sustainability, productivity, and reliability. It unifies both automation and energy together.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 5164
  • Published Date: Aug 16, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing demand for oil and gas, rising treatment of water, and automation of industries are the major factors driving the market growth.

The market size of motor soft starters is anticipated to attain a CAGR of ~7% over the forecast period, i.e., 2023 – 2035.

The major players in the market are ABB Ltd, Eaton Corporation, Siemens, Schneider Electric, Rockwell Automation, Inc., Emerson Electric Co., CG Power and Industrial Solutions, LARSEN & TOUBRO LIMITED, WEG, and Carlo Gavazzi Holding AG

The low segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

The market in the Asia Pacific region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Motor Soft Starter Market Report Scope

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