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Gluten Free Food Market Analysis by Product Type (Bakery, Baby Food, Pizzas & Pastas, Cereals & Snacks, Savories, and Others); by Source (Oil Seeds & Pulses, Rice & Corn, Dairy & Meat, and Others); and by Distribution Channel (Convenience Stores, Supermarkets & Hypermarkets, Specialty Stores, Online, and Others) – Global Supply & Demand Analysis & Opportunity Outlook 2022-2031

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • November 4, 2021: Hy-Vee, Inc. - Hy-Vee, Inc., a supermarket chain, introduced Good Graces, a new private brand that offers gluten-free products. There are currently 30 gluten-free products available through Good Graces, with another 60 in development.

  • January 17, 2020: Oy Karl Fazer Ab. - Oy Karl Fazer Ab., a food processor company, acquired the bakery and flour-milling business of Vuohela Delicacy. Establishes itself as a market leader for gluten-free bakery products.

Global Gluten Free Food Market Size, Forecast, and Trend Highlights Over 2022 - 2031

Gluten Free Food Market CAGR & Forecast

The global gluten free food market is estimated to garner significant revenue by the end of 2031 by growing at a CAGR of ~9% over the forecast period, i.e., 2022 – 2031.

Further, the market generated modest revenue in the year 2021. The growth of the market can be attributed primarily to the rising prevalence of celiac disease and gluten allergies. This disease affects the small intestine's digestive system. Gluten consumption in such diseases triggers the immune system to attack the small intestine, preventing important nutrients from being absorbed by the body. In 2020, it was observed that the incidence of celiac disease is higher among children and women, with about 20 children out of 100,000 and 17 women out of 100,000 being diagnosed with celiac disease. Celiac disease rates have increased by approximately 7% annually over the past decades.

Gluten Free Food Market Size Overview

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Gluten is a protein found in wheat, rye, barley, and other grains and it may cause various health-related issues for some consumers. Therefore, companies are now producing gluten-free products since gluten allergies and other health-related problems are on the rise. Gluten-free foods help decrease cholesterol levels, improve digestion, weight loss and enhance energy levels. Moreover, the rising market trends for healthy and clean snacking expected to drive market growth over the forecast period. The COVID-19 pandemic has changed consumer food consumption patterns. Consumer inclination towards health consciousness increased the demand for guilt-free snacks. In a survey of 6200 adults in 2020, it was found that 71% of millennials and 66% of individuals working from home during the pandemic preferred snacking over meals. Furthermore, healthy convenience, gluten-free baby food, and "free from" foods are becoming increasingly popular. Also, the rise in economic standards and an increase in the consumption of ready-to-eat products are other factors that are expected to expand the global gluten free food market size over the forecast period. 

Global Gluten Free Food Market: Growth Drivers and Challenges

Growth Drivers

  • Higher Adoption of Paleo and Keto Diets among the Population- for instance, approximately 40% or 5 out of 10 Americans follow a diet or dietary pattern. In the United States, nearly 12 million people follow a keto diet each year. People are increasingly switching to gluten-free diets like paleo or keto for a healthier lifestyle. Also, individuals with existing medical conditions that require gluten-free diets are expected to drive demand for gluten-free foods during the forecast period. With the advent of technological advancements, consumers are now able to customize their shopping experience to fit their unique nutritional needs. This factor is anticipated to fuel global gluten free food market growth over the forecast period.  

  • Rising Prevalence of Wheat Allergy- it is estimated that 10 to 20% of children and about 22% of adults suffer from wheat allergies.

  • Increasing Rates of Obesity among Children Worldwide- according to the World Health Organization, globally 38.3 million children under the age of 5 were overweight or obese in 2019. 

  • Growing Exports of Gluten Free Products Worldwide- according to the statistics by the International Trade Center (Trademap), the global value of exports of candles gluten free products in the year 2021 was recorded to be USD 56,179,683 thousand, which was an increase from USD 49,404,728 thousand in the previous year.

  • Rising Inclination Toward Ready-To-Eat Food- as of 2020, around 35% of Americans were noticed to be consuming ready-to-eat food, while in 2022, the revenue for the ready-to-eat meals segment is estimated to reach around USD 45 billion in the USA.   


  • Higher Price Associated With the Gluten Free Products
  • Lack of Awareness about Gluten Free Food in Several Regions
  • Lack of Appreciation for the Product's Taste

The global gluten free food market is segmented and analyzed for demand and supply by product type into bakery, baby food, pizzas & pastas, cereals & snacks, savories, and others. Among these segments, the bakery segment is anticipated to capture the largest market size in the market during the forecast period owing to the expansion of the bakery industry along with the high number of small retail and commercial bakeries. It was observed that, the U.S. bakery industry accounted for ~2% of the country's gross domestic product in 2019. Approximately USD 30 billion of revenue is generated by the baking industry each year. More than 5,000 retailers and nearly 2,500 commercial bakeries are part of the industry. In addition, factors such as increasing awareness of a healthy diet, including natural and organic products along with growing demand for gluten-free bread are expected to drive the bakery segment growth over the forecast period.

Major Macro-Economic Indicators Impacting the Market Growth

Gluten Free Food Market Regional Growth Chart

According to the statistics by the World Health Organization, the global per capita healthcare expenditure amounted to USD 1,064.741 in the year 2017. The worldwide healthcare expenditure per person grew from USD 864.313 in 2008 to USD 1,110.841 in 2018, where the U.S. is the top country that amounted to healthcare expenditure of USD 10, 623.85 per capita in 2018. As of 2018, the domestic general government healthcare spending in the U.S. was USD 5355.79, which grew from USD 3515.82 in 2008. These are some of the factors responsible for market growth over the past few years. Moreover, as per the projections by the Centers for Medicare & Medicaid Services (CMS), the estimated average annual percent change related to National Health Expenditures (NHE) in the U.S. was 5.2% in 2020 as compared to 2019 (4.5%). Furthermore, the National Health Expenditures are projected to reach USD 6,192.5 Billion in 2028, where the per capita expenditure is estimated to touch USD 17,611 in the same year. These are notable indicators that are anticipated to create lucrative business opportunities in upcoming years.

Global Gluten Free Food Market Regional Synopsis

Regionally, the global gluten free food market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in North America is projected to hold the largest market share by the end of 2031. Increasing awareness of the celiac disease among the population in the region and their escalating inclination toward maintaining a healthy diet is expected to drive the growth of the regional market during the forecast period. According to a report by the Beyond Celiac, in United States, about 1% of the population had celiac disease in 2020. In addition, approximately 83% of Americans with celiac disease are untreated or misdiagnosed. Currently, the only treatment available for celiac disease is a gluten-free diet. The health concerns associated with gluten have caused people to switch to gluten-free foods. Moreover, gluten-free products are readily available in most grocery stores in the region, which is projected to increase consumption. As a result, the market in the region is expected to grow over the forecast period. Furthermore, the presence of several leading companies in the region, which consistently offer gluten-free foods, is anticipated to promote to hike market growth over the forecast period.

Gluten Free Food Market Share 2031

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The global gluten free food market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global gluten free food market includes the following segments:


By Product

  • Bakery
  • Baby Food
  • Pizza & Pasta
  • Cereals & Snacks
  • Savories
  • Others


By Source

  • Oil Seeds & Pulses
  • Rice & Corn
  • Dairy & Meat
  • Others

By Distribution Channel

  • Convenience Stores 
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online
  • Others

Top Featured Companies Dominating the Global Gluten Free Food Market

  • Oy Karl Fazer Ab.
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Hy-Vee, Inc.
  • Kellogg's Co.  
  • The Hain Celestial Group, Inc.
  • The Kraft Heinz Company
  • Freedom Foods, Inc.


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