Global Gluten-Free Food Market
Gluten-free Food Market size was over USD 8 Billion in 2023 and is poised to exceed USD 24.6 Billion by the end of 2036, witnessing over 9.8% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of gluten-free Food is assessed at USD 8.7 Billion.
The growth of the gluten-free food market is due to demand for products is anticipated to be driven by the increased incidence of disorders like celiac and others brought on by bad lifestyle choices. As mentioned by National Library of Medicine; 275,818 people had a 1.4% pooled global prevalence of celiac disease, according to test findings showing positive for tissue transglutaminase and/or endomysial antibodies.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
9.8% |
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Base Year Market Size (2023) |
USD 8 Billion |
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Forecast Year Market Size (2036) |
USD 24.6 Billion |
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Regional Scope |
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Product (Bakery Products, Dairy, Meats, Condiments, Desserts & Ice Creams, Prepared Foods, Pasta & Rice)
Bakery products segment is expected to account for gluten-free food market share of around 30% by 2036. The expansion of this market is expected to be driven by the growing awareness of healthy eating, which includes natural, organic, and gluten-free meals. Furthermore, it is anticipated that having a varied product line and continuous innovation would have a favorable impact on market expansion in the years to come. The main element behind the expansion of the bakery product segment is the rising demand for gluten-free bread.
Packaged bread manufacturers, most notably Warburtons, the leading player in the UK, are creating healthier versions of its trademark brands to cater to the growing demand. These versions are gaining popularity among consumers across all income levels. With over a 52% revenue share in the bakery business in 2019, bread remained the market leader.
Distribution Channel (Convenience Stores, Supermarkets & Hypermarkets, Specialty Stores, Online)
Supermarkets & hypermarkets segment in the gluten-free food market is estimated to register more than 7.8% growth from 2024 to 2036. Supermarkets and hypermarkets make it simple for customers to select products from a wide selection because they offer a variety of goods under one roof. Gluten-free items are part of seasonally driven displays that help to promote new products and ultimately accelerate segment growth.
Having a single, sizable customer base simplifies operations for supermarkets, which is advantageous when opposed to having multiple smaller, independent clients. Supermarkets and hypermarkets have huge sales volumes because they have access to a large consumer base. Additionally, nationwide distribution increases brand recognition for products, which boosts sales volumes.
In addition, the supplier gains from a contract with large supermarkets as they look for funding for product development. Because of this, producers of these goods favor selling through hypermarkets and supermarkets, which increases penetration. The National Retail Federation reports that as of 2021, Kroger Co. had 2,874 locations across the country.
Our in-depth analysis of the market includes the following segments:
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Product |
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Form |
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Source |
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Distribution Channel |
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North America Market Statistics
North America region in gluten-free food market is likely to dominate revenue share of over 37% by 2036. The market growth in the region is also expected because foods without gluten are said to be less fatty, decrease cholesterol, and soothe digestive issues. According to National Library of Medicine; digestive disorders were a factor in over 126 million ambulatory care visits, 41 million ER visits, 16 million hospital discharges, and 472,000 deaths in the US population per year.
It is anticipated that their widespread availability at almost all grocery stores will increase demand, especially in the United States. With more people becoming aware of celiac disease, the U.S. market is probably going to rise. Celiac disease affects an estimated 1 in 133 Americans, or 1% of the total population.
APAC Market Analysis
APAC region in gluten-free food market is likely to witness growth rate of over 12.5% till 2036. The regional market is showing signs of promise due to variables like favorable demographics, a burgeoning online retail, and an increasing rate of internet usage. In 2022, the Asia-Pacific region's internet user base skyrocketed to over 2.6 billion.
The growing popularity of gluten-free products in China is fueled by a shift in the country's eating habits toward processed foods and higher disposable incomes. China imported processed foods and beverages worth about 126.1 billion Canadian dollars in 2020, up from roughly 107.3 billion Canadian dollars the year before.
Japan's commitment to culinary perfection and the skill of satisfying even the most discerning palate is evident in its gluten-free products, which range from the creative accuracy of a gluten-free mochi confection to the delicate balance of flavors in a miso soup. The global dairy company Lactalis has sold a firm that specialized in gluten-free nutrition to Otsuka Pharmaceutical subsidiary Nutrition & Santé, which produces and sells functional meals and nutrition products.
Food producers and businesses in Korea have been putting a lot of effort into innovating and enhancing their gluten-free product offerings. They have made it easier for consumers to maintain a gluten-free diet without sacrificing flavor by creating unique and delicious gluten-free versions of traditional Korean dishes including rice cakes, noodles, and snacks. A July 2022 poll by Opensurvey in South Korea revealed that approximately 78% of participants in their sixties regularly ate health-promoting meals.
The market is extremely competitive due to the large number of multinational corporations operating in major economies. Most of the businesses that produce gluten-free products are vertically integrated.
Author Credits: Parul Atri
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