Rising Demand for fortified dairy products
Moreover, increasing need for nutrients rich food products is driving the demand for the fortified dairy products significantly. This is expected to have significant impact on the global fortified dairy products market during the forecast period.
Widespread Technological Advancement
Latest technological advancements in food industry led to artificially adding micronutrients such as minerals and vitamins in food and dairy products. This enhances the nutrition value in the dairy product and reduce the deficiency diseases to occur in any age group .This is anticipated to drive the growth of the fortified dairy products during the forecast period.
The high cost of the fortified dairy products in comparison to regular dairy products is the major restraint of the fortified dairy product market .The price factor is expected to hamper the growth of fortified dairy products market in the forecast period.
Currently the global fortified dairy products market is observing vibrant growth on the account of increasing consumption of dairy food products, thereby driving the demand of fortified dairy products. Additionally, advancement in dairy industry coupled with growing healthy food habits is projected to drive fortified dairy products market during the forecast period.
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As per Organisation for Economic Co-operation and Development, the rise in global consumption of dairy products from 411,173 thousand tonnes in 2015 to 435,805 thousand tonnes in 2019. The rising consumption of dairy products raises the demand for the fortified dairy product during the forecast period. The increasing consumption of dairy products coupled with the increasing demand for the food products with high nutrition content drives the demand for fortified dairy products .This leads to the high market growth of fortified dairy products during the forecast period.
The various micronutrient which are added to the dairy products are segmented into mineral and vitamins. The fortified dairy products are also segmented into milk, cheese, yogurt and other dairy products which are applicable to several age groups. Additionally, the age group segment of the fortified dairy products market is further segmented into kids, elderly and others.
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.