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Batter Premixes Market Segmentation by Type (Thick, Adhesion, Beer, Tempura, and Customized) and by Application (Vegetables, Meat, Poultry, Seafood, and Others) – Global Demand Analysis & Opportunity Outlook 2029

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • On December 18, 2018, Kerry Group announced an agreement to acquire Ariake USA and Southeastern Mills North American coatings and seasonings business (SEM) to boost and enhance Kerry’s taste portfolio, as well as to expand its foodservice positioning in line with its strategic growth priorities.

Introduction to Batter Premixes

Batter premixes are a kind of food coatings that can be applied on meat, poultry, vegetables, fish, and seafood which assists in enhancing the texture, taste, and nutrition of the food product, and for maintaining its moisture level at the time of cooking, roasting and frying. The texture found on the meat products and various meat-based dishes is a result of the food being coated with atter premixes. The batter is typically a thin coating that adds to the eclectic appeal of the food and retains the moisture of food during deep frying. It is a blend of flours and various other components which may include starches, milk, eggs, spices, raising agents, stabilizers, and other ingredients. Sometimes, beer is also used to achieve enhanced fluffiness.

Market Size and Forecast

The increasing number of fast-food outlets and quick-service restaurants as well as the ability of batter premixes to provide desirable characteristics to food products such as maintaining the moisture and improve functionality are some of the significant factors that are anticipated to boost the market growth. The batter premixes market is anticipated to record a robust CAGR over the forecast period, i.e., 2021-2029. The market is segmented by type into thick, adhesion, beer, tempura, and customized. Among these segments, the segment for adhesion is anticipated to hold the leading share in the market on account of the wide-scale usage of adhesion batter in restaurants and fast-food outlets in order to provide high solid content that reduces crumb fall-off and prevents surface voids. Further, there is high consumption of rice flour as adhesion batter for chicken drumsticks, which is anticipated to drive the growth of the segment in the coming years. CLICK TO DOWNLOAD SAMPLE REPORT


Growth Drivers

Advancements in the Processed Food Industry to Boost the Market Growth

Increasing consumer inclination towards the intake of ready-to-cook processed meat & seafood meals along with the increasing demand for processed food products among millennials in recent years is leading to the need for innovative food coating ingredients in order to enhance processing performance, improve functionality, and desirable characteristics. Additionally, batter premixes are specifically used in order to nullify the smell of seafood and to add flavor, crispness, proper texture, and taste to food products. Further, there are major initiatives undertaken by prominent industries such as gluten and genetically modified organism (GMO) free batter for producing nutritive, healthy, and better-quality food. This factor is anticipated to significantly expand the batter premixes market.

Growing Number of Food Outlets and Restaurants to Drive the Market Growth

The rapid adoption of fast-food culture coupled with the increase in the number of fast-food outlets and quick service restaurants across the globe is anticipated to fuel the growth of the global batter premixes market. Moreover, there is an extensive demand for fast food products from the youth population in the developed as well as emerging countries. Such factors are anticipated to drive the growth of the global batter premixes market over the forecast period.


Price Volatility of Raw Materials to Hamper the Market Growth

Despite the growing applications of batter premixes, volatility in prices of raw materials may negatively affect the market growth. Further, the growing awareness among people about the ill-effects of deep-fried foods is estimated to hinder the growth of the global batter premixes market in the future.

Market Segmentation

Our in-depth analysis of the global batter premixes market includes the following segments:

By Type

  • Thick
  • Adhesion
  • Beer
  • Tempura
  • Customized

By Application

  • Vegetables
  • Meat
  • Poultry
  • Seafood
  • Others

By Region

On the basis of regional analysis, the batter premixes market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market for batter premixes in North America is anticipated to hold the largest share on account of the presence of leading market players in the region that manufacture and market batter premixes. Moreover, the huge number of fast-food outlets and quick service restaurants, along with the growing consumption of meat, seafood, and fried food in this region, are some of the factors anticipated to drive the growth of the market in the region. The market in the Asia Pacific is predicted to grow at the highest rate during the forecast period as a result of the significant rise in the number of people following the western lifestyle. Additionally, an increase in the consumption of meat and seafood, especially in countries such as China and Japan, is further anticipated to raise the demand for batter premixes in the Asia Pacific.

The global batter premixes market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

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