Baby Diapers Market Size & Share, by Type (Disposable & Reusable); Material; Distribution Channel - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 6216
  • Published Date: Jun 19, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Baby Diapers Market size was over USD 70 Billion in 2023 and is set to cross USD 135 Billion by the end of 2036, growing at more than 5.18% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of baby diapers is assessed at USD 75 Billion.

It is expected that this market will grow at a faster rate in the upcoming years, as the importance of child health becomes more acknowledged. The new consumers’ preference towards the use of high-quality as well as environment friendly baby products is the key driver to the trend in the globalization of biodegradable diapers. According to the United States Environment Programme data published in 2023,  more than 300,000 disposable nappies are sent to landfills, incinerated, or end up in the environment every minute. Besides, many manufacturers are shifting towards the concept of using natural and biodegradable baby diapers with bio-ingredients incorporated in the diapers.


Baby Diapers Market
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Baby Diapers Sector: Growth Drivers and Challenges

Growth Drivers

  • Increasing awareness related to hygiene - The awareness of hygiene is an implication of gaining infant hygiene where parents feel the need to buy baby diapers as they continue to increase in demand. It can therefore be argued that, next to baby wipes, diapers are among the daily care products for infants that are indispensable since they hinder bacterial infections and offer comfort.

    According to the data published by the National Diaper Bank Network in 2023, 47% (nearly half) of families in the US indicated the need for diapers. The increased awareness of diaper rash mainly due to keeping the diaper wet or changing it less often has boosted its demand.
  • Surge in employment of parents - As per the information shared by the World Bank in 2022, the women labor force participation rate across the globe has reached nearly 53.4% in 2019.  Given that most women are into wage employment that sees them earn more disposable income, the popularity of baby products such as diapers will rise. This has been most evident as the number of working mothers increases especially in the Asia Pacific region.

    The advantage that disposable diapers do not need to be washed is one of the reasons why working parents will prefer this type of diapers. In this case, the demographic change has created a constant increase in the consumption of diapers, and therefore it has propelled the market evolution and development.

Challenges

  • Environmental alarming - Environmental worry is always a concern for the diaper market since disposable diapers end up as waste most of the time. These diapers find their way into the waste bins and increase landfill waste enhancing the pollution of the environment. Also, the creation of disposable diapers involves the use of non-renewable inputs, thus enhancing the negative effects on the environment.
  • Decline In fertility rate - A major threat to the diaper market is the decrease in birth rates. An obvious problem is that with declining birth rates the requirement for diapers is also going to go down thus being bad for the industry.

Baby Diapers Market: Key Insights

Base Year

2023

Forecast Year

20242036

CAGR

5.18%

Base Year Market Size (2023)

USD 70 billion

Forecast Year Market Size (2036)

USD 135 billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Baby Diapers Segmentation

Type (Disposable, Reusable)

Disposable segment is estimated to dominate around 56% baby diapers market share by the end of 2036. The segment’s popularity lies in its convenience and functionality, which will be appealing to the parents. These are easily found, cheap, and give a good value for their prices considering that they are disposables including superabsorbent polymers.

According to a survey by the National Center of Biotechnology Information, in 2021, each kid under 4 years of age used approximately 5.6 disposable diapers, and newborns (less than one-year-old) used 7.3 diapers daily.  The change of consumers towards reusable diapers is due to the cause concern about the environmental problems but still disposable diapers hold the largest market share.

Material (Conventional, Organic)

By 2036, conventional segment is poised to hold more than 53% baby diapers market share. Conventional diapers have been through improvements in all aspects ranging from effectiveness in absorbing liquid to preventing leakage. These have improved in efficiency due to advancements in materials and design, as they are economical diapers that provide relative comfort between the quality and price aspect hence accepted by many people. It is however expected to retain its dominance due to the popularity and accessibility of these diapers.

Distribution Channel (Offline, Online)

In baby diapers market, offline segment is anticipated to account for around 55% revenue share by 2036.This can be attributed to the fact that these channels are easily recognizable by consumers and are relatively convenient to use. It remains to be understood that numerous parents would rather purchase baby diapers in a physical store so that they can check the product’s quality and size.

Indian diaper brand BumTum accounted for 35% of offline sales in 2023. Despite the increased influence of various aspects for instance, convenience, variety, and rising confidence in shopping over electronic systems, physical channels remain the most popular among customers.

Our in-depth analysis of the Global Market includes the following segments:

          Type

  • Disposable
  • Reusable

          Material

  • Conventional
  • Organic

          Distribution Channel

  • Offline
  • Online

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Baby Diapers Industry - Regional Synopsis

APAC Market Statistics

Asia Pacific in baby diapers market is estimated to account for around 32% revenue share by 2036.This growth is due to characteristics like high incidences of births, growing dispensable income, and awareness of baby hygiene and cleanliness. The need for high-end and genuine products like designer diapers is another factor likely to spur the growth of the market in the specified geographical area as well.

Extensive population as well as a high birth rate in the country ensure high demand for baby diapers existing in the country. According to the Seventh National Population Census data, China’s children population aged 0-17 was 298 million in 2020, thus their proportions occupied 21.1% of the whole population.

North American Market Analysis

The North America region will also encounter huge growth for the baby diapers market during the forecast period and will hold the second position. The market is strongly competitive and there are many large companies in North America. Current main diaper makers always attempt to add competitive advantage through innovation including enhanced capacity to absorb, the ability to show when the diaper is damp, and the use of mild nonwoven fabrics.

According to the recent reports of the World Economic Forum, disposable diapers are used by about 95 percent of babies born in the United States.  The US market is being prompted by the need to counter the need for more luxurious and superior diapers to provide babies with better comfort, skin gentleness, and leakage control.

Consumers in the region are willing to spend on diapers that contain more parameters for example, hypoallergenic, more absorbent, and softer, etc. The US market, in particular, is also affected by population awareness of proper hygiene during the first days of the baby’s life, and the trend towards utilizing more natural products for baby care.

Research Nester
Baby Diapers
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Companies Dominating the Baby Diapers Landscape

    Manufacturing companies of baby diapers offer a wide selection of diapers, ranging from newborn to toddler sizes, with features. As the baby diaper market continues to grow, these leading companies are well-positioned to capitalize on the increasing demand and provide high-quality, reliable, and innovative solutions for the country's parents and caregivers.

    Following are the key players of the baby diapers Industry:

    • Procter & Gamble.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • KCWW-Kimberley Clark
    • Himalaya Wellness Company
    • Swara Baby Products Pvt. Ltd.
    • Piramal Pharma Limited.
    • R for Rabbit Premium Feather Diaper.
    • Millennium BabyCares Pvt Ltd.
    • Mother & Baby Care Inc.

In the News

  • Huggies creators blowout blocker and superior leakage control have applied themselves to develop a diaper to deal with runny mess, or what we call Diaper Rash. This resulted in the Skin Essentials diaper It is engineered with SkinProtect, the new and unique liner technology for SkinEssentials SkinProtect helps to keep up to 5x less mess than most diapers and assists in protecting the baby’s skin from the top two common causes of rash.
  • Piramal Alternatives, a division of the Piramal Group that undertakes fund management today unveiled its major investments of INR 110 Cr. in Biodeal Pharmaceuticals Limited – one of the leading contract development and manufacturing companies – offered by Performing Credit Fund in the form of convertible instruments. The same would be utilized underlay upgrading technology, enhancing equipment and other formation infrastructures and capacities, and development of a particular focused nutraceuticals production house.

Author Credits:  Parul Atri


  • Report ID: 6216
  • Published Date: Jun 19, 2024
  • Report Format: PDF, PPT
Baby Diapers Market Report Scope
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