Short Video Platform Market Size & Share, by Type (Live Video, Video Posts); Deployment (Application, Website); Platform (Android, IOS, Windows); End-user (Education, Media & Entertainment, Live Commerce) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 4978
  • Published Date: Jun 02, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023 - 2035

Short Video Platform Market size is poised to surpass USD 2 Billion by 2035, observing nearly 10% CAGR from 2023 to 2035. In the year 2022, the industry size of short video platform was USD 1 Billion. The rising number of online video viewers is predicted to increase the demand for short video platforms in the future. In 2021, there were almost 3 billion digital video viewers around the globe which is projected to increase to 4 billion by the end of 2023.

The ability to distribute videos through short video platforms has increased its popularity among artists to attract a large pool of audiences. Furthermore, businesses are leveraging the benefits of short video platforms by combining them with influencer marketing to advertise their company and reach a larger consumer base. These factors couple up to bring lucrative growth opportunities for market growth during the forecasted timeline.


Short Video Platform Market
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Global Short Video Platform Sector: Growth Drivers and Challenges

Growth Drivers

  • Growing Number of Internet Users – The increasing number of Internet users with the availability of 4G and 5G networks across the globe has propelled the global population towards short video platforms. The number of internet users is surging by 2% every year as per the sources and has reached more than 5 billion internet users in the world today.
  • Proliferation of Smart Phones – With the rise in the number of smartphone users, the production of videos and online content has also escalated. This trend is estimated to encourage video content consumption in the future and bring lucrative growth opportunities for the expansion of the global short video platforms market value. In 2022, smartphone users accounted for almost 7 billion which is equivalent to 86% of the world’s population.
  • High Adoption Rate of Smart Devices – Laptops, computers, smart TVs, iPad, and other Internet of Things (IoT) devices with an efficient wireless connection is estimated to drive people towards short video platforms for entertainment and/or educational purposes. As per the recent report, the number of active Internet of Things (IoT) devices by the end of 2022 is estimated to be around 16 billion and is further anticipated to increase to 26 billion devices by 2030.

Challenges

  • Rising Problems with Privacy and Security – With the penetration of internet services, the problem of cybersecurity and cybercrimes also increases. The risks of data theft, malware attacks, and others are estimated to hamper the adoption rate of short video platforms and subsequently market size.
  • Increased Issues with Copy Rights
  • Unavailability of Seamless Internet Services in Some Parts of the World

Short Video Platform Market: Key Insights

Base Year

2022

Forecast Year

2023-2035

CAGR

~ 10%

Base Year Market Size (2022)

~ USD 1 Billion

Forecast Year Market Size (2035)

~ USD 2 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Short Video Platform Segmentation

Platform (Android, IOS, Windows)

The android segment is estimated to hold 39% share of the short video platform market by 2035. The global increase in Android users is the primary reason that is driving the segment value. Almost 50% of the smartphone users in the world are Android smart users today which accounts for approximately 3 billion Android users. The low cost and ease of use make consumers prefer Android technology. Also, Android-based devices have many advantages such as the ability of multitasking, the availability of sensors, and fingerprint security features. Being an open-source platform, android offers greater freedom and customization options to the users. All these factors couple up to create a positive outlook to favor a robust revenue generation in the next few years.

End-Use (Education, Media & Entertainment, Live Commerce)

The segment value of media & entertainment is projected to be the highest with a share of 42% by 2035. The growing consumer base with its rising interest in live events and video content for relaxation purposes are the major factors for segment expansion. Also, the escalation in the preference for spending on entertainment sources is set to help in fueling the segment growth in the assessment period.

Our in-depth analysis of the market includes the following segments:

     Type

  • Live Video
  • Video Posts

     Deployment

  • Application
  • Website

     Platform

  • Android
  • IOS
  • Windows

     End-Use

  • Education
  • Media & Entertainment
  • Live Commerce

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Global Short Video Platforms Industry Regional Synopsis

North America Market Forecast

North America short video platform market is poised to be the highest with a revenue share of 38% by 2035. The rising focus on bringing advancements in 5G network technology and internet services is projected to favor market growth in the region. Moreover, the rising businesses in the area that use short video platforms for advertising and promotion purposes are also forecasted to bring in lucrative growth opportunities.

APAC Market Analysis

The Asia Pacific short video platform market value is also expected to grow steadily in the forecast period and hold 24% by the end of it. Asia Pacific region has the largest burgeoning population which is slated to favor market growth. Furthermore, the rising focus on spreading internet services to the remotest areas and the high scope of live-streaming videos in the media and entertainment industry is fueling the number of short video users and market value. The expansion of the social media sector and other video streaming services such as OTT is estimated to help in expanding the market size.

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Short Video Platform Market Size
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Top Featured Companies Dominating the Global Charge Air Coolers Landscape

top-features-companies
    • Bytedance Ltd
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Vimeo.com, Inc.
    • Tencent Holdings Ltd.
    • Instagram (Meta Platforms, Inc.)
    • DOUPAI
    • Beijing Kuaishou Technology Co. Ltd.
    • Meipai
    • Snap Inc.
    • SNOW Corp.
    • Yixia Technology

In-the-news

In The News

  • Vimeo.com, Inc. has integrated the launch of new interactive video capabilities with the integration of the latest WIREWAX features that will help users to create more dynamic and interactive short videos.
  • Tencent Holdings Ltd. has successfully launched its new Online Video Business Unit (OVB). This is estimated to strengthen the company’s policies to meet the demands for television and film entertainment.

Author Credits:  Abhishek Verma, Hetal Singh


  • Report ID: 4978
  • Published Date: Jun 02, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing demand for video content for entertainment and educational purposes are some of the factors that are estimated to bring lucrative growth opportunities for market growth.

The market size of short video platforms is anticipated to attain a CAGR of 10% over the forecast period, i.e., 2023 – 2035.

The major players in the market are Bytedance Ltd, Vimeo.com, Inc., Tencent Holdings Ltd., Instagram (Meta Platforms, Inc.), DOUPAI, Beijing Kuaishou Technology Co. Ltd., Meipai, Snap Inc., SNOW Corp., Yixia Technology, and other key players.

The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by type, deployment, platform, end-use, and by region.

The Android segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

Rising concern regarding cybercrimes along with the increased issues with copyrights and the absence of seamless internet services in remote areas are estimated to be the growth hindering factors for the market expansion.

The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Short Video Platform Market Report Scope
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