Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Short Video Platform Market size was valued at USD 1.82 billion in 2024 and is expected to reach USD 6.21 billion by 2037, expanding at around 9.9% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of short video platform is assessed at USD 2.12 billion.
The rising number of online video viewers is predicted to increase the demand for short video platforms in the future. In 2021, there were almost 3 billion digital video viewers around the globe which is projected to increase to 4 billion by the end of 2023.
The ability to distribute videos through short video platforms has increased its popularity among artists to attract a large pool of audiences. Furthermore, businesses are leveraging the benefits of short video platforms by combining them with influencer marketing to advertise their company and reach a larger consumer base. These factors couple up to bring lucrative growth opportunities for market growth during the forecasted timeline.
Global Short Video Platform Sector: Growth Drivers and Challenges
Growth Drivers
- Growing Number of Internet Users – The increasing number of Internet users with the availability of 4G and 5G networks across the globe has propelled the global population towards short video platforms. The number of internet users is surging by 2% every year as per the sources and has reached more than 5 billion internet users in the world today.
- Proliferation of Smart Phones – With the rise in the number of smartphone users, the production of videos and online content has also escalated. This trend is estimated to encourage video content consumption in the future and bring lucrative growth opportunities for the expansion of the global short video platforms market value. In 2022, smartphone users accounted for almost 7 billion which is equivalent to 86% of the world’s population.
- High Adoption Rate of Smart Devices – Laptops, computers, smart TVs, iPad, and other Internet of Things (IoT) devices with an efficient wireless connection is estimated to drive people towards short video platforms for entertainment and/or educational purposes. As per the recent report, the number of active Internet of Things (IoT) devices by the end of 2022 is estimated to be around 16 billion and is further anticipated to increase to 26 billion devices by 2030.
Challenges
- Rising Problems with Privacy and Security – With the penetration of internet services, the problem of cybersecurity and cybercrimes also increases. The risks of data theft, malware attacks, and others are estimated to hamper the adoption rate of short video platforms and subsequently market size.
- Increased Issues with Copy Rights
- Unavailability of Seamless Internet Services in Some Parts of the World
Short Video Platform Market: Key Insights
| Report Attribute | Details |
|---|---|
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
9.9% |
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Base Year Market Size (2024) |
USD 1.82 billion |
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Forecast Year Market Size (2037) |
USD 6.21 billion |
|
Regional Scope |
|
Short Video Platform Segmentation
Platform (Android, IOS, Windows)
The android segment is estimated to hold 39% share of the short video platform market by 2037. The global increase in Android users is the primary reason that is driving the segment value. Almost 50% of the smartphone users in the world are Android smart users today which accounts for approximately 3 billion Android users. The low cost and ease of use make consumers prefer Android technology. Also, Android-based devices have many advantages such as the ability of multitasking, the availability of sensors, and fingerprint security features. Being an open-source platform, android offers greater freedom and customization options to the users. All these factors couple up to create a positive outlook to favor a robust revenue generation in the next few years.
End-Use (Education, Media & Entertainment, Live Commerce)
The segment value of media & entertainment is projected to be the highest with a share of 42% by 2037. The growing consumer base with its rising interest in live events and video content for relaxation purposes are the major factors for segment expansion. Also, the escalation in the preference for spending on entertainment sources is set to help in fueling the segment growth in the assessment period.
Our in-depth analysis of the market includes the following segments:
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Type |
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Deployment |
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Platform |
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End-Use |
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Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Global Short Video Platforms Industry Regional Synopsis
North America Market Forecast
North America industry is predicted to dominate majority revenue share of 38% by 2037. The rising focus on bringing advancements in 5G network technology and internet services is projected to favor market growth in the region. Moreover, the rising businesses in the area that use short video platforms for advertising and promotion purposes are also forecasted to bring in lucrative growth opportunities.
APAC Market Analysis
The Asia Pacific short video platform market value is also expected to grow steadily in the forecast period and hold 24% by the end of it. Asia Pacific region has the largest burgeoning population which is slated to favor market growth. Furthermore, the rising focus on spreading internet services to the remotest areas and the high scope of live-streaming videos in the media and entertainment industry is fueling the number of short video users and market value. The expansion of the social media sector and other video streaming services such as OTT is estimated to help in expanding the market size.
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Recent Developments
- Vimeo.com, Inc. has integrated the launch of new interactive video capabilities with the integration of the latest WIREWAX features that will help users to create more dynamic and interactive short videos.
- Tencent Holdings Ltd. has successfully launched its new Online Video Business Unit (OVB). This is estimated to strengthen the company’s policies to meet the demands for television and film entertainment.
- Report ID: 4978
- Published Date: Dec 20, 2024
- Report Format: PDF, PPT
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Short Video Platform Market Report Scope
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