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Short Video Platform Market Size & Share, by End user (Individual & Content Creators, Businesses & Brands, Media & Entertainment Companies); Monetization Model; Platform Type; Content Format; Deployment; Vertical; Device Type - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2026-2035

  • Report ID: 4978
  • Published Date: Nov 26, 2025
  • Report Format: PDF, PPT

Short Video Platform Market Outlook:

Short Video Platform Market size was valued at USD 53.7 billion in 2025 and is projected to reach USD 132.9 billion by the end of 2035, rising at a CAGR of 10.6% during the forecast period, i.e., 2026-2035. In 2026, the industry size of the short video platform is estimated at USD 59.3 billion.

Short Video Platform Market Size
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The short video platform market is witnessing strong growth due to the presence of factors such as rising internet adoption, 5G deployment, and AI-based content curation, which enhance both user engagement as well as the creator economy. The article published by IBEF in February 2024 disclosed that the video segment, which includes TV, OTT platforms, and short-form videos, has consistently been observed to be the highest-earning category in the media & entertainment sector in India, owing to the increasing digital adoption and diverse content offerings.  It also stated that short-form video apps, in particular, have accelerated engagement by offering personalized, snackable content with interactive features such as stickers, filters, and editing tools. In addition, there has been ongoing innovation and expanding smartphone penetration; the video segment is expected to maintain a strong position, hence denoting a positive market outlook.

Year-wise Revenue Share of Short Form Video in India (%)

Year

Video

2019

55%

2020

69%

2021

68%

2022

66%

2025E

63%

Source: IBEF

Furthermore, the short video platform market also benefits from the presence of widespread news channels, which are significantly increasing the uptake. The Associated Press in September 2024 reported that video content has become a dominant force in digital news consumption, wherein 93% of U.S. adults get at least some of their news online, much of it through video. Moreover, younger audiences are reported to drive this trend, since 70% of consumers are likely to share video content on social media, demonstrating its strong viral potential. It also stated that by the end of 2024, it is expected that online videos will account for more than 82% of all consumer internet traffic, underscoring the medium’s dominance. Therefore, this surge in video consumption highlights its effectiveness in engaging audiences through multi-sensory storytelling and interactive formats such as live streaming.

Key Short Video Platform Market Insights Summary:

  • Regional Highlights:

    • North America is predicted to command a 42.4% share by 2035, impelled by rapid mobile adoption and high internet penetration
    • Asia Pacific is expected to register the fastest growth by 2035 in the video platform market, propelled by high video consumption, social commerce integration, and rapidly expanding digital ecosystems

  • Segment Insights:

    • The individual & content creators sub-segment is projected to account for a 70.6% share by 2035, owing to the creator economy’s monetization tools—such as creator funds, virtual gifts, and brand partnerships—sustaining active user-generated content
    • Advertising is projected to secure the leading revenue share by 2035 in the video platform market, driven by AI-driven in-stream video advertising, interactive ad formats, and shoppable videos enhancing targeting and conversion rates

  • Key Growth Trends:

    • Rapid Surge in smartphone & internet penetration
    • Rise of creator economy

  • Major Challenges:

    • Monetization pressure
    • Intense competition and user retention

  • Key Players: ByteDance, Kuaishou Technology, Meta Platforms – Instagram Reels, Google – YouTube Shorts, Snap Inc. – Snapchat Spotlight, Bigo Technology – Likee, VerSe Innovation – Josh, Mohalla Tech – Moj, Glance – Roposo, Triller, Dubsmash, Snow Corp. – B612, Vimeo, Inc., Yixia Technology – Miaopai, The Soul Publishing.

Global Short Video Platform Market Forecast and Regional Outlook:

  • Market Size & Growth Projections:

    • 2025 Market Size: USD 53.7 billion
    • 2026 Market Size: USD 59.3 billion
    • Projected Market Size: USD 132.9 billion by 2035
    • Growth Forecasts: 10.6% CAGR (2026-2035)

  • Key Regional Dynamics:

    • Largest Region: North America (42.4% Share by 2035)
    • Fastest Growing Region: Asia Pacific
    • Dominating Countries: - United States, China, India, Japan, United Kingdom
    • Emerging Countries: - Indonesia, Brazil, South Korea, Mexico, Vietnam

    • Last updated on : 26 November, 2025

Growth Drivers

  • Rapid Surge in smartphone & internet penetration: The ever-increasing access to smartphones and high-speed mobile data, especially in developing economies, has led to strong user adoption in the short video platform market. In this context, India Brand Equity Foundation in January 2025 stated that India is expanding to become the second-largest smartphone manufacturer, wherein the government programs such as Make in India and the PLI scheme have encouraged mobile production from meeting just 25% of domestic needs a decade back to 97% in 2024. It also mentioned that, with more than 200 manufacturing units and continued policy support, the country will accelerate both content consumption as well as platform reach. Therefore, the surge in smartphone production is expected to drive consistent business in the market.
  • Rise of creator economy: This, coupled with influencer monetization, is prompting a highly profitable business environment for the short video platform market. Also, growing opportunities for creators through ad revenue sharing, brand collaborations are attracting millions of new content producers, which in turn is boosting platform stickiness. In December 2024, Snapchat introduced a new unified monetization program, which marks a significant step in expanding creator earnings by placing ads not only in stories but also in longer spotlight videos. The company also revealed that Spotlight viewership is rising 25% year-over-year, opening new revenue avenues for creators, particularly for videos over one minute. Since the number of public creators has almost tripled, such plans continue to scale rewards and community growth.
  • Shift toward bite-sized, on-the-go content: The viewers are prioritizing the short-form, easily consumable videos, which is benefiting the prominent players involved in the short video platform market. According to the report published by Research Nester video streaming market is poised to showcase extensive growth during the forecast period, wherein the surge is primarily fueled by the overwhelming consumer preference towards personalized, accessible entertainment available anytime and anywhere, leading to a steady decline in traditional TV viewership. Therefore, the proliferation of affordable and diverse monetization models is also crucial for expanding its global user base and revenue potential, where the engagement rates and shorter attention spans make short video an ideal format for entertainment, news, education, and commerce.

Challenges

  • Monetization pressure: Despite the presence of extensive user engagement, monetization and revenue stability are a major pressing challenge in the short video platform market. Most platforms rely on advertising revenue, which is highly subject to fluctuations in market conditions as well as advertiser demand. Also, in terms of app purchases, virtual gifting, and subscriptions, they are emerging as revenue streams, but they are yet to reach the scale needed for long-term sustainability. Besides, platforms must need to compete to attract high-quality creators, who expect better revenue shares and incentives, further straining profitability in this field. Furthermore, the cost of investing in AI-based content recommendation engines and security can be expensive, creating hesitation among players to make investments in this field.
  • Intense competition and user retention: This is yet another factor restraining manufacturers from witnessing rapid growth in the short video platform market. Both the established and emerging entities in this field are constantly striving to grab consumer attention. Simultaneously, the user acquisition costs are rising as platforms are making heavy investments in marketing campaigns, creator incentives, and content partnerships. In this context, retaining users is extremely challenging since audience preferences are volatile and content fatigue can set in quickly. Therefore, the aspect of continuous demand for fresh, engaging, and personalized content creates pressure on platforms to focus on innovation more consistently, wherein failure to meet these expectations can result in high churn rates, hence limiting market growth.

Short Video Platform Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Period

2026-2035

CAGR

10.6%

Base Year Market Size (2025)

USD 53.7 billion

Forecast Year Market Size (2035)

USD 132.9 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Short Video Platform Market Segmentation:

End user Segment Analysis

The individual & content creators sub-segment based on the end user segment is expected to attain the largest revenue share of 70.6% in the short video platform market during the forecast period. The segment’s dominance in this field is highly subject to the aspect of the creator economy. User-generated content is the core product of short video platforms, and monetization tools such as creator funds, virtual gifts, and brand partnership sectors incentivize continuous content creation. On the other hand, this ecosystem relies on a large base of active creators to attract and retain viewers. The government of the UK, in November 2025, disclosed that social media content creators can be identified across a wide range of sectors and platforms, producing both organic content and paid promotional posts, where their earnings vary from small non-monetary benefits to around £60,000 (USD 76,000) per year. Their understanding of income generation depends on their motivations, such as hobbyists earning under £1,000 often see SMCC as leisure, while those earning above £12,500 view it as a business, drawing income from platforms, brands, affiliate links, and gifts, which many do not immediately recognize as taxable.

Monetization Model Segment Analysis

By the conclusion of 2035, the advertising segment is predicted to lead with a lucrative revenue share in the short video platform market. This has in-stream video as the primary fueling factor, wherein it is augmented by highly sophisticated, AI-driven targeted advertising. Also, platforms collect vast user behavior data, enabling advertisers to reach specific demographics with unparalleled precision, maximizing return on investment, and making it more efficient when compared to traditional broadcast media.  In addition, the interactive ad formats and shoppable videos are expected to further enhance engagement and conversion rates in this field. As a result, brands are likely to increasingly prioritize short video platforms in their marketing strategies, hence contributing to overall market growth.

Platform Segment Analysis

In the platform segment, social media-integrated platforms are anticipated to emerge with a significant stake in the short video platform market over the analyzed timeframe. The network effect and integrated ecosystem are the key factors behind this rapid revenue explosion. Other than that, features such as seamless sharing, cross-platform notifications, and embedded video players within existing social feeds reduce friction for both content creation and consumption. Therefore, this creates a powerful, self-reinforcing cycle of engagement that standalone apps struggle to match. In July 2025, YouTube Shorts announced that it introduced new creation tools to make short-form video production faster and more dynamic, which include photo to video, that automatically transforms user images into animated Shorts and is rolling out across the U.S., Canada, Australia, and New Zealand. The platform also launched new generative AI effects, allowing creators to convert doodles and selfies into immersive visuals.

Our in-depth analysis of the short video platform market includes the following segments:

Segment

Subsegments

End user
  • Individual & Content Creators
  • Businesses & Brands
  • Media & Entertainment Companies
    • Vertical Video
    • Horizontal Video
    • Live Streaming

Monetization Model
  • Advertising
  • Subscription
  • Virtual Gifts & Tips
  • E-commerce Integration

Platform Type
  • Social Media Integrated Platforms
    • Application-based
    • Website-based
  • Standalone Short Video Apps
  • Niche & Topic-Specific Platforms

Content Format
  • Vertical Video (Short-form)
  • Horizontal Video (Short-form)
  • Live Streaming

Deployment
  • Application-based
  • Website-based

Vertical
  • Entertainment
  • Education
  • News
  • Social Media
  • Gaming

Device Type
  • Mobile-First
  • Web-Based
  • Smart TV
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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Short Video Platform Market - Regional Analysis

North America Market Insights

The short video platform market is expected to lead the entire global dynamics, since it is likely to capture the largest revenue stake of 42.4% over the analyzed timeframe. The region's progress in this field is effectively attributable to the rapid adoption of mobile technology and high internet penetration.  Brands and media companies in the region are proactively leveraging these platforms to experiment with immersive storytelling and community engagement. In this regard, in October 2025, CreatorIQ stated that creator marketing in the U.S. has entered a new era of efficacy, in which the average budgets are rising 171% year-over-year and enterprise leaders are readily making investments up to USD 8.1 million on a yearly basis in creators. Short-form video platforms such as TikTok, Snapchat, Instagram Reels, and YouTube Shorts are central to these campaigns, which are delivering measurable ROI, whereas brands balance AI-assisted content creation with human-assisted relationship and creative management.

The U.S. has a strong scope to capitalize on the regional short video platform market since the digital entertainment and advertising landscapes are strongly growing. The country hosts a large base of tech-savvy consumers who benefit the market through early adoption of emerging trends, content creators are experimenting with viral formats, and e-commerce collaborations. In August 2025, WinZO announced that it had officially launched in the U.S., marking its entry into one of the world’s largest gaming markets. The platform introduced ZO TV, a short video content format that complements its portfolio of more than 100 competitive games and esports experiences for 250 million worldwide users. Hence, this move underscores WinZO’s strategy to scale tech and gaming innovation across the globe and provide creators with monetization opportunities on an international stage, hence making it suitable for overall market growth.

Canada has gained exceptional exposure in the short video platform market, efficiently backed by multicultural interests, public-private investments, and regional trends. Users in the country are increasingly engaging with educational, lifestyle, and entertainment content, thereby often crossing language and cultural boundaries. In this context, the Government of Canada in June 2023 announced a USD 49 million investment in Ross Video to support its USD 236 million project developing a hybrid cloud platform and tools for live-event production, which includes news, sports, concerts, and corporate events. This initiative aims to strengthen the country’s ICT and media sector, expand domestic manufacturing, and enable the company to deliver live media solutions. Hence, the project underscores Canada’s commitment to fostering IP-rich companies, encouraging more players to establish their footprint in the country.

APAC Market Insights

Asia Pacific is expected to register the fastest growth in the global short video platform market by the end of 2035. The region’s pace of progress in this field is efficiently propelled by high rates of video consumption influenced by massive user bases and rapidly emerging digital ecosystems. On the other hand, these short videos are integrated with social commerce, gaming, and live events, providing encouraging opportunities for creators and brands to engage audiences in real time. According to an article published by the Ministry of Information & Broadcasting creator economy is rapidly transforming the nation’s digital landscape, with insights unveiled at WAVES 2025 in Mumbai. It was highlighted how creators are influencing consumer behavior, expanding beyond Gen Z and metropolitan areas, and driving innovation in short-form video, live commerce, and subscription-based models. It also stated that brands are increasingly prioritizing faster content production, creative freedom, and diversified targeting to capture this growing market.

Key Statistics of India’s Creator Economy (2025-2030)

Metric

Current Value (2025)

Projected Value (2030)

Notes

Active digital creators

2-2.5 million

-

Defined as creators with >1,000 followers

Creators monetizing effectively

8-10%

-

Indicates untapped monetization potential

Consumer spending is influenced by creators

USD 350-400 billion

>USD 1 trillion

Accounts for direct and indirect influence on purchases

Direct ecosystem revenues

USD 20-25 billion

USD 100-125 billion

Revenue generated within the creator economy itself

Expected increase in brand investments in creator marketing

-

1.5-3×

Reflects rising emphasis on creator-driven campaigns

Dominant content format

Short-form video

Short-form video

Popular genres: comedy, films, daily soaps, fashion

Source: Ministry of Information & Broadcasting

China is dominating the regional short video platform market, backed by the presence of interactive apps which are blending entertainment, commerce, and social networking. The country’s market also benefits from AI-based recommendation engines and gamified engagement, which keep users highly active. In March 2025, Kuaishou Technology announced that it is integrating DeepSeek-R1 into its large video generation model called Kling AI, thereby enabling users to convert creative ideas into professional video and image prompts. It also stated that the integration, along with the Inspiration Word Bank feature, provides granular control over scenes, lenses, lighting, and atmosphere, enhancing the expressiveness of AI-generated content. Furthermore, this update lowers the entry barrier for creators, boosts efficiency, and strengthens the firm’s AI as a next-generation AI creative studio for short-form video production.

India is readily blistering growth in the global short video platform market, fueled highly by widespread smartphone adoption, whereas the aspect of regional language content drives engagement across diverse demographics. Brands and influencers in the country are increasingly using short video platforms to tap into tier-2 and tier-3 city markets, creating new monetization opportunities. In September 2025, Meta reported that Instagram Reels has emerged as India’s leading short-form video platform, where 92% of users prefer it over other surveyed formats and deliver ~33% higher engagement for creators. It also stated that a Meta-commissioned IPSOS study of over 3,500 users across 33 Indian cities displayed that Reels dominates daily viewing habits, drives cultural trends, and leads brand discovery, with 80% of Indians discovering new brands on its platforms, shaping culture, fueling trends, and enabling businesses to achieve stronger recall and message association when compared to long-form video.

Europe Market Insights

Europe, in the short video platform market, has gained enhanced momentum through excessive cross-cultural engagement and regulatory considerations. Platforms in the region are focusing on balancing innovative features with user privacy, which is encouraging more players to make investments in this field. In August 2025, TikTok (ByteDance) released its 5th Digital Services Act transparency report for Europe, which highlighted the platform’s efforts in content moderation, noting the removal of approximately 27.8 million pieces of violative content. It also noted a 99.2% accuracy rate, and the company emphasized its commitment to high-quality and compliant content, hence reflecting its alignment with stringent regional regulations. Furthermore, the factors such as localized content and collaborations with creators from different countries help maintain relevance across multiple linguistic lines, hence contributing to overall market growth. 

Germany also holds a strong position in the regional short video platform market since it emphasizes high-quality content & data privacy in its ecosystem. Users in the country are adopting informative, lifestyle, and entertainment videos, whereas the platforms are integrating local trends into recommendations. On the other hand, creators and brands in Germany experiment with storytelling, influencer collaborations, and interactive campaigns, ensuring that content is both engaging and compliant with strict digital regulations in Europe. Moreover, aspects such as cultural diversity across the country are readily driving platform innovation and localized content strategies, making the country a dynamic as well as a highly competitive landscape.  Furthermore, the pioneers involved in short video platforms in the country are leveraging AI tools and analytics to make suitable content recommendations and optimize engagement for a wider audience group.

The U.K. has become the most prominent place to capitalize on the short video platform market, wherein users are showing strong engagement rates in humorous, music-driven, and socially conscious content. Also, brands in the country leverage localized campaigns as well as partnerships with emerging creators, whereas platforms continue to innovate with AR, live features. In June 2025, TikTok announced that regular users crossed 30 million, and over 1.5 million businesses in the country are actively using the platform, reflecting its deep integration into the local business ecosystem. It also stated that these businesses collectively contribute an estimated £1.6 billion (USD 2.1 billion) to the UK economy, highlighting the company’s role as a driver of economic value. Additionally, the platform supports content creation for marketing and operations. This underscores how the short video platforms are fueling local economic activity.

Short Video Platform Market Share
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Key Short Video Platform Market Players:

    Below is the list of some prominent players operating in the global market:

    • ByteDance (China)
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Kuaishou Technology (China)
    • Meta Platforms - Instagram Reels (U.S.)
    • Google - YouTube Shorts (U.S.)
    • Snap Inc. - Snapchat Spotlight (U.S.)
    • Bigo Technology - Likee (Singapore)
    • VerSe Innovation - Josh (India)
    • Mohalla Tech - Moj (India)
    • Glance - Roposo (India)
    • Triller (U.S.)
    • Dubsmash (Germany)
    • Snow Corp. - B612 (South Korea)
    • Vimeo, Inc. (U.S.)
    • Yixia Technology - Miaopai (China)
    • The Soul Publishing (Cyprus)

    The international short video platform market hosts multinational giants such as ByteDance (TikTok/Douyin), Meta (Instagram Reels), and Google (YouTube Shorts), wherein they are leveraging their proprietary algorithms, creator ecosystems, and massive user bases to dominate engagement.  Enhancing creator monetization, acquisitions to expand reach, and investing in AI-based personalization to boost retention are a few strategies implemented by these pioneers to elevate the market potential.  In August 2025, Accenture announced that it acquired Superdigital, which is a U.S.-based agency known for short-form video expertise and platform-native creative. The move enhances the company’s end-to-end social offerings, which range from community strategy to content, commerce, and performance measurement, to help brands stay competitive amid rapidly evolving marketing landscapes. Furthermore, this will encourage more such companies to deliver more personalized, tech-enabled digital engagement for clients across various sectors.

    Corporate Landscape of the Short Video Platform Market:

    • ByteDance is the parent company of TikTok and Douyin, wherein its dominance arises from powerful AI-based recommendation algorithms, an extensive creator ecosystem, and strong localization strategies across regions. The firm also has a very strong cultural impact and massive global user base spanning entertainment, education, and commerce, which has enabled ByteDance to set industry standards for engagement and content personalization which marking the central advantage to its competitiveness.
    • Meta Platforms leverages its massive social ecosystem, which includes Instagram, Facebook, and WhatsApp, to accelerate the growth of Reels. These reels have extensive integration into existing feeds, messaging tools, as well as ad infrastructure, enabling unmatched distribution and monetization capabilities.  On the other hand, the company also focuses on AI-based content ranking, creator payouts, and brand partnerships to retain creators and provide a strategic advantage.
    • Google - YouTube Shorts capitalizes on YouTube’s creator base, extensive music licensing agreements, and global video infrastructure. The platform is also uniquely positioned because creators can convert short-form audiences into long-form subscribers, offering a more sustainable career path when compared to many competing platforms.  Furthermore, the aspect of Google’s monetization engine through the YouTube Partner Program gives Shorts creators one of the strongest revenue-sharing models in the industry.
    • Kuaishou Technology is identified as one of the most dominant forces in China’s short-video and live-streaming sectors, which is best for its strong presence in lower-tier cities and authentic community-driven content. The company balances algorithmic discovery with social relationships, fostering a highly loyal user base. Its deep integration of live commerce, where creators sell products directly within the app, drives revenue and differentiates it from other competitors operating in this field.
    • Snap Inc., Snapchat’s Spotlight, competes by combining short-form videos with Snapchat’s signature AR filters, lenses, and creator tools. Other than that, the company differentiates itself through augmented reality innovation and a younger, highly engaged audience base. It also uses revenue-sharing programs and creator funding to incentivize high-quality submissions, thus enhancing its long-term growth potential.

Recent Developments

  • In October 2025, Meta announced that creators can now translate, dub, and lip sync their reels between Hindi, English, Spanish, and Portuguese on Instagram and Facebook using Meta AI. The feature mimics the creator’s voice and syncs audio to mouth movements, providing an authentic and natural viewing experience.
  • In September 2025, YouTube introduced a suite of generative AI tools for Shorts, which includes Veo 3 Fast, allowing creators to generate videos with sound directly from their phones, add motion, stylize footage, or insert objects with simple prompts, as well as create first drafts automatically.
  • Report ID: 4978
  • Published Date: Nov 26, 2025
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2025, the industry size of the short video platform market was over USD 53.7 billion.

The market size for the short video platform market is projected to reach USD 132.9 billion by the end of 2035, expanding at a CAGR of 10.6% during the forecast period, i.e., between 2026-2035.

The major players in the market are ByteDance, Kuaishou Technology, Meta Platforms - Instagram Reels, Google - YouTube Shorts, Snap Inc. - Snapchat Spotlight, Bigo Technology, and others.

In terms of end user, the individual & content creators segment is anticipated to garner the largest market share of 70.6% by 2035 and display lucrative growth opportunities during 2026-2035.

The market in North America is projected to hold the largest market share of 42.4% by the end of 2035 and provide more business opportunities in the future.

Short Video Platform Market Report Scope

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