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Short Video Platform Market Size and Forecast, by Type (Live Video, Video Posts); Deployment (Application, Website); Platform (Android, IOS, Windows); End-user (Education, Media & Entertainment, Live Commerce) - Growth Trends, Key Players, Regional Analysis 2026-2035

  • Report ID: 4978
  • Published Date: Sep 11, 2025
  • Report Format: PDF, PPT

Short Video Platform Market Outlook:

Short Video Platform Market size was over USD 6.29 billion in 2025 and is poised to exceed USD 26.12 billion by 2035, growing at over 15.3% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of short video platform is estimated at USD 7.16 billion.

Short Video Platform Market 1
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The rising number of online video viewers is predicted to increase the demand for short video platforms in the future. In 2021, there were almost 3 billion digital video viewers around the globe which is projected to increase to 4 billion by the end of 2023.

The ability to distribute videos through short video platforms has increased its popularity among artists to attract a large pool of audiences. Furthermore, businesses are leveraging the benefits of short video platforms by combining them with influencer marketing to advertise their company and reach a larger consumer base. These factors couple up to bring lucrative growth opportunities for market growth during the forecasted timeline.

Key Short Video Platform Market Insights Summary:

  • Regional Highlights:

    • North America short video platform market will dominate more than 38% share by 2035, driven by the rising focus on advancements in 5G network technology and internet services.
    • Asia Pacific market will capture a 24% share by 2035, driven by the largest burgeoning population and rising internet services in remote areas.

  • Segment Insights:

    • The media & entertainment segment in the short video platform market market will capture a 42% share, fueled by rising consumer interest in live events and video content for relaxation over the forecast period 2026-2035.
    • The android segment in the short video platform market is projected to capture a 39% share by 2035, driven by the global increase in Android users, low cost, and ease of use.

  • Key Growth Trends:

    • Growing Number of Internet Users
    • Proliferation of Smart Phones

  • Major Challenges:

    • Rising Problems with Privacy and Security
    • Increased Issues with Copy Rights

  • Key Players: Bytedance Ltd, Vimeo.com, Inc., Tencent Holdings Ltd., Instagram (Meta Platforms, Inc.), DOUPAI, Beijing Kuaishou Technology Co. Ltd., Meipai, Snap Inc., SNOW Corp., Yixia Technology.

Global Short Video Platform Market Forecast and Regional Outlook:

  • Market Size & Growth Projections:

    • 2025 Market Size: USD 6.29 billion
    • 2026 Market Size: USD 7.16 billion
    • Projected Market Size: USD 26.12 billion by 2035
    • Growth Forecasts: 15.3% CAGR (2026-2035)

  • Key Regional Dynamics:

    • Largest Region: North America (38% Share by 2035)
    • Fastest Growing Region: Asia Pacific
    • Dominating Countries: China, United States, Japan, India, South Korea
    • Emerging Countries: China, India, Japan, South Korea, Indonesia

    • Last updated on : 11 September, 2025

Growth Drivers

  • Growing Number of Internet Users – The increasing number of Internet users with the availability of 4G and 5G networks across the globe has propelled the global population towards short video platforms. The number of internet users is surging by 2% every year as per the sources and has reached more than 5 billion internet users in the world today.
  • Proliferation of Smart Phones – With the rise in the number of smartphone users, the production of videos and online content has also escalated. This trend is estimated to encourage video content consumption in the future and bring lucrative growth opportunities for the expansion of the global short video platforms market value. In 2022, smartphone users accounted for almost 7 billion which is equivalent to 86% of the world’s population.
  • High Adoption Rate of Smart Devices – Laptops, computers, smart TVs, iPad, and other Internet of Things (IoT) devices with an efficient wireless connection is estimated to drive people towards short video platforms for entertainment and/or educational purposes. As per the recent report, the number of active Internet of Things (IoT) devices by the end of 2022 is estimated to be around 16 billion and is further anticipated to increase to 26 billion devices by 2030.

Challenges

  • Rising Problems with Privacy and Security – With the penetration of internet services, the problem of cybersecurity and cybercrimes also increases. The risks of data theft, malware attacks, and others are estimated to hamper the adoption rate of short video platforms and subsequently market size.
  • Increased Issues with Copy Rights
  • Unavailability of Seamless Internet Services in Some Parts of the World

Short Video Platform Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Period

2026-2035

CAGR

15.3%

Base Year Market Size (2025)

USD 6.29 billion

Forecast Year Market Size (2035)

USD 26.12 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Short Video Platform Market Segmentation:

Platform Segment Analysis

The android segment is estimated to hold 39% share of the short video platform market by 2035. The global increase in Android users is the primary reason that is driving the segment value. Almost 50% of the smartphone users in the world are Android smart users today which accounts for approximately 3 billion Android users. The low cost and ease of use make consumers prefer Android technology. Also, Android-based devices have many advantages such as the ability of multitasking, the availability of sensors, and fingerprint security features. Being an open-source platform, android offers greater freedom and customization options to the users. All these factors couple up to create a positive outlook to favor a robust revenue generation in the next few years.

End-Use Segment Analysis

The segment value of media & entertainment is projected to be the highest with a share of 42% by 2035. The growing consumer base with its rising interest in live events and video content for relaxation purposes are the major factors for segment expansion. Also, the escalation in the preference for spending on entertainment sources is set to help in fueling the segment growth in the assessment period.

Our in-depth analysis of the market includes the following segments:

     Type
  • Live Video
  • Video Posts

     Deployment
  • Application
  • Website

     Platform
  • Android
  • IOS
  • Windows

     End-Use
  • Education
  • Media & Entertainment
  • Live Commerce
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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Short Video Platform Market Regional Analysis:

North America Market Insights

North America industry is predicted to dominate majority revenue share of 38% by 2035. The rising focus on bringing advancements in 5G network technology and internet services is projected to favor market growth in the region. Moreover, the rising businesses in the area that use short video platforms for advertising and promotion purposes are also forecasted to bring in lucrative growth opportunities.

APAC Market Insights

The Asia Pacific short video platform market value is also expected to grow steadily in the forecast period and hold 24% by the end of it. Asia Pacific region has the largest burgeoning population which is slated to favor market growth. Furthermore, the rising focus on spreading internet services to the remotest areas and the high scope of live-streaming videos in the media and entertainment industry is fueling the number of short video users and market value. The expansion of the social media sector and other video streaming services such as OTT is estimated to help in expanding the market size.

Short Video Platform Market 2
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Short Video Platform Market Players:

    • Bytedance Ltd
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Vimeo.com, Inc.
    • Tencent Holdings Ltd.
    • Instagram (Meta Platforms, Inc.)
    • DOUPAI
    • Beijing Kuaishou Technology Co. Ltd.
    • Meipai
    • Snap Inc.
    • SNOW Corp.
    • Yixia Technology

Recent Developments

  • Vimeo.com, Inc. has integrated the launch of new interactive video capabilities with the integration of the latest WIREWAX features that will help users to create more dynamic and interactive short videos.
  • Tencent Holdings Ltd. has successfully launched its new Online Video Business Unit (OVB). This is estimated to strengthen the company’s policies to meet the demands for television and film entertainment.
  • Report ID: 4978
  • Published Date: Sep 11, 2025
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2026, the industry size of short video platform is estimated at USD 7.16 billion.

The global short video platform market size was more than USD 6.29 billion in 2025 and is anticipated to grow at a CAGR of more than 15.3%, reaching USD 26.12 billion revenue by 2035.

North America short video platform market will dominate more than 38% share by 2035, driven by the rising focus on advancements in 5G network technology and internet services.

Key players in the market include Bytedance Ltd, Vimeo.com, Inc., Tencent Holdings Ltd., Instagram (Meta Platforms, Inc.), DOUPAI, Beijing Kuaishou Technology Co. Ltd., Meipai, Snap Inc., SNOW Corp., Yixia Technology.

Short Video Platform Market Report Scope

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