Recommendation Engine Market Size, by Component (Solution, Service); Type (Collaborative Filtering, Content-Based Filtering, Hybrid Recommendation Systems); Deployment (On-Premises, Cloud); Application (Personalized Campaigns & Customer Delivery, Strategy Operations & Planning, Product Planning & Proactive Asset Management); End User (E-Commerce, Gaming, Media & Entertainment, Others) - Growth Trends, Regional Share, Competitive Intelligence, Forecast Report 2025-2037

  • Report ID: 6055
  • Published Date: Apr 23, 2025
  • Report Format: PDF, PPT

Recommendation Engine Market - Historic Data (2019-2024), Global Trends 2025, Growth Forecasts 2037

Recommendation Engine Market in 2025 is estimated at USD 6.61 billion. The global market size was more than USD 5.52 billion in 2024 and is anticipated to grow at a CAGR of over 24.7%, reaching USD 97.32 billion revenue by 2037. North America industry is anticipated to reach USD 31.05 billion by 2037, driven by increasing disposable income, which boosts the demand for online shopping in the region.

The major factor influencing the market expansion is the growing demand for e-commerce owing to the growing adoption of the Internet. For instance, according to the prediction made by the International Telecommunication Union, over 5.4 billion people – or about 67 percent of the population across the globe were utilizing the Internet in 2023. As a result, the adoption of a recommendation engine is set to be adopted by e-commerce companies to boost the engagement of viewers.  

Recommendation Engine Market Size
Discover Market Trends & Growth Opportunities: Request Free Sample PDF


Recommendation Engine Market: Key Insights

Report Attribute Details

Base Year

2024

Forecast Year

2025-2037

CAGR

24.7%

Base Year Market Size (2024)

USD 5.52 billion

Forecast Year Market Size (2037)

USD 97.32 billion

Regional Scope

  • North America (U.S. and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, South Korea, Malaysia, Australia, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Access Detailed Forecasts & Data-Driven Insights: Request Free Sample PDF

Recommendation Engine Segmentation

Type (Collaborative Filtering, Content-Based Filtering, Hybrid Recommendation Systems)

The hybrid recommendation systems segment share in the recommendation engine market is expected to surpass 42% by the end of 2037. This growth of the segment is poised to be influenced by a surge in the number of video-streamers. In 2023, there were over 2 billion video streamers, a high from the year 2020 when streamers totaled over 1 billion. Hence, the demand for hybrid recommendation systems is set to rise owing to its ability to offer more accurate recommendation.

For instance, in case of Netflix, makes an excellent example of a hybrid recommendation system. This is because Netflix provide recommendations by juxtaposing by understanding the watching and searching habits of users and exploring identical users on that platform.

Organization Size (SMEs, Large Enterprises)

The large enterprises segment is anticipated to gather notable revenue in the market over the coming years. Recommender systems have been used commonly to guarantee that the user discovers something new every time. By making sure that the user receives constant recommendations according to their taste, they are estimated to extend their subscription for another month. Hence, large organizations are set to significantly benefit from this solution since they are constantly aiming to expand their business. 

Additionally, the SME segment is also set to have significant growth over the coming years. This growth of the segment is poised to be dominated by rising SME businesses. For instance, the Census Bureau’s Business Dynamics Statistics estimated in 2021 there were 5,358,600 SMEs, up from 5,322,155 in the year 2020 in the US.

Deployment (On-Premises, Cloud)

The cloud segment is estimated to have significant growth in the market over the coming years. Cloud services including Azure, AWS, and Google Cloud offer adaptable infrastructure that enables to regulation of resources based on demand.

Cloud providers offer a varied range of complementary services, which includes data analytics platforms, machine learning tools, and AI services. Users may efficiently adopt these services with the recommendation engine to improve insights, and functionality and drive better recommendations.

Our in-depth analysis of the global market includes the following segments:

 

 

          Component

  • Solution
  • Service
    • Professional
    • Managed

 

 

          Type

  • Collaborative Filtering
  • Content-Based Filtering
  • Hybrid Recommendation Systems

 

          Deployment

  • On-Premises
  • Cloud

 

          Organization Size

  • SMEs
  • Large Enterprises

 

         

          Application

         

  • Personalized Campaigns & Customer Delivery
  • Strategy Operations & Planning
  • Product Planning & Proactive Asset Management

 

         End User

 

         

  • E-Commerce
  • Gaming, Media & Entertainment
  • Advertising & Marketing
  • Healthcare
  • BFSI
  • Education
  • Telecommunication
  • Others
Vishnu Nair
Vishnu Nair
Head - Global Business Development

Customize this report to your requirements — connect with our consultant for personalized insights and options.


Recommendation Engine Market - Regional Synopsis

North America industry is predicted to hold largest revenue share of 31.9% by 2037. This growth of the market is set to be dominated by growing disposable income. According to the Bureau of Economic Analysis estimates that personal income in the US increased by USD 122.0 billion in March 2024. Hence, the demand for online shopping is expanding in this region further encouraging the market growth.

Amongst other areas in the North America region, the US is estimated to gather the highest revenue by the end of 2037. This growth is set to be encouraged by the rising presence of key video streaming companies.

The Canadian market for recommendation engines is also set to have notable growth in the market over the forecast period. The major element to influence the market expansion in this nation is the growing demand for game streaming.

APAC Market Analysis

Asia Pacific region in recommendation engine market is estimated to grow at massive CAGR till 2037. This could be on account of the rising number of social media users. Asia-Pacific nations users make up over 2% of all worldwide social media users, the largest concentration across the globe. Furthermore, a growing number of online retail giants is also expected to dominate the market expansion in this region. 

The China market for recommendation engines is estimated to generate the largest revenue by 2037. This growth of revenue is owing to the surging penetration of smartphones. 

The recommendation engine market in India is also set to have notable growth in the market over the forecast period. This rise is set to be influenced by the growing launch of novel recommendation engine solutions.

The South Korea market for recommendation engines is also set to grow on account of the surging emergence of tech-savvy startups. 

Recommendation Engine Market Share
Get Strategic Analysis by Region Now: Request Free Sample PDF

Companies Dominating the Recommendation Engine Landscape

    The major players globally are estimated to have a great influence on the recommendation engine market. This is because these companies are significantly launching new products in the market. Some of these key players include:

    • Recombee
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Salesforce, Inc.
    • Oracle
    • NEC Corporation
    • Intel Corporation
    • Databricks
    • PIANO SOFTWARE INC
    • Google
    • Amazon Web Services, Inc.
    • Sentient Information Systems B.V.

Recent Developments

  •  Intel launched a novel machine programming (MP) system in concurrence with the Georgia Institute of Technology (Georgia Tech) and Massachusetts Institute of Technology (MIT).
  • NEC Corporation of America (NEC), announced the launch of the new version of its flagship forensic face recognition solution known as NeoFace Reveal Version 5 (Reveal 5). 
  • Report ID: 6055
  • Published Date: Apr 23, 2025
  • Report Format: PDF, PPT
  • Get detailed insights on specific segments/region
  • Inquire about report customization for your industry
  • Learn about our special pricing for startups
  • Request a demo of the report’s key findings
  • Understand the report’s forecasting methodology
  • Inquire about post-purchase support and updates
  • Ask About Company-Level Intelligence Additions

Have specific data needs or budget constraints?

Frequently Asked Questions (FAQ)

Recommendation Engine Market in 2025 is estimated at USD 6.61 billion.

The global market size was more than USD 5.52 billion in 2024 and is anticipated to grow at a CAGR of over 24.7%, reaching USD 97.32 billion revenue by 2037.

North America industry is anticipated to reach USD 31.05 billion by 2037, driven by increasing disposable income, which boosts the demand for online shopping in the region.

The major players in the market include Recombee, Salesforce, Inc., Oracle, NEC Corporation, and others.
GET A FREE SAMPLE

FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.


Connect with our Expert

Preeti Wani
Preeti Wani
Assistant Research Manager
Inquiry Before Buying Request Free Sample PDF
footer-bottom-logos