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Ready to Drink (RTD) Tea and Coffee Market : Global Demand Analysis & Opportunity Outlook 2021

Published On : 11:57 PM, 25th April, 2018 REP-ID-33 Category: FMCG & Food

Hectic pace of today’s modern lifestyle is very disadvantageous to our health as it badly affects our dietary habits. Ready to drink tea and coffee have emerged as an instant and healthier option available to people and are currently in great demand in the beverage industry.

The global ready to drink (RTD)  tea and coffee market is envisioned to escalate at compound annual growth rate (CAGR) of 5.3% and is expected to reach 50 billion litres (in terms of consumption)by 2021. Geographically, the global RTD tea and coffee market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific, Middle East and North Africa (MENA) and Rest of World.

Market Segmentation

  • By Additives

The global RTD tea and coffee market is segmented based on type of additives into preservatives, flavours, acidulants and sweeteners.

  • By Packaging

On the basis of packaging, the global RTD tea and coffee market is divided as glass bottle, cans, cartons and pet bottles.

  •  By Type

Based on type, the global RTD tea market is segmented as green tea, herbal tea, fruit tea,tblack tea and others.

On the other hand, the global RTD coffee market is segmented into Gaurana, Genseng, Taurine, Yerba Mate and others.

Growth Drivers and challenges

Increasing heath consciousness coupled with increasing inclination of youth towards ready to drink beverages is believed to garner the growth of global RTD tea and coffee market over the forecast period i.e. 2015-2021.

In addition to that increasing awareness about health benefits of RTD tea and coffee over carbonated drinks is also believed to foster the global RTD tea and coffee market in future.

However, limited commercial refrigeration service availability in developing countries and increasing cost of raw materials is projected to restrain the growth of global RTD tea and coffee market over next few years.        

Market Size and Forecast

With 65.2% of share in 2015, Asia-Pacific dominates the global RTD tea and coffee market. The region is further believed to have the highest growth in RTD tea and coffee market sparked by rapidly expanding urban population, increasing per capita income and rising adoption of café culture in countries such as India and China. At present, with 55% of market share Japan dominates Asia-Pacific RTD tea and coffee market followed by China with 29% share.

North America accounted for 23.2% of RTD tea and coffee market in 2015. The U.S. is the largest market RTD tea and coffee market in North America followed by Canada. Sales of RTD tea and Coffee witnessed a year-on-year (Y-O-Y) growth rate of 3.9% over 2014-2015.

Europe accounted for approximately 11.0% of market in 2015. The market in the region is propelled by increasing demand for healthier beverages over existing carbonated drinks.

With 2.1% share Middle East and Africa RTD market is still in its initial phase. However, the market in the region is set for a burgeoned growth in future.

Key Players

Global RTD tea and coffee market is very competitive and includes some of the top players such as Coca-Cola, Ting Hsin, Uni-President, Unilever, JBD Group, San Benedetto, Ferolito Vultaggio, Nestlé S.A., AriZona Beverage Co LLC and  Pepsico Inc.

Scope and Context

Overview of the Parent Market

Analyst View

Market Size and Growth

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe)
  • Asia-Pacific (China, India, Singapore, Japan, Australia & New Zealand & Rest of Asia)
  • Rest of World


  • By Additives
  • By Packaging
  • By Types
  • By Geography

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

key Answers




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