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Ready to Drink (RTD) Tea and Coffee Market : Global Demand Analysis & Opportunity Outlook 2021

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Extensive insights into the Growth of Ready to Drink (RTD) Tea and Coffee Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Global Ready to Drink (RTD)  Tea and Coffee Market Overview

Hectic pace of today’s modern lifestyle is very disadvantageous to our health as it badly affects our dietary habits. Ready to drink tea and coffee have emerged as an instant and healthier option available to people and are currently in great demand in the beverage industry. The global ready to drink (RTD)  tea and coffee market is envisioned to escalate at compound annual growth rate (CAGR) of 5.3% and is expected to reach 50 billion litres (in terms of consumption) by 2021. Geographically, the global RTD tea and coffee market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific, Middle East and North Africa (MENA) and Rest of World.

Market Size and Forecast

With 65.2% of share in 2015, Asia-Pacific dominates the global RTD tea and coffee market. The region is further believed to have the highest growth in RTD tea and coffee market sparked by rapidly expanding urban population, increasing per capita income and rising adoption of café culture in countries such as India and China. At present, with 55% of market share Japan dominates Asia-Pacific RTD tea and coffee market followed by China with 29% share. North America accounted for 23.2% of RTD tea and coffee market in 2015. The U.S. is the largest market RTD tea and coffee market in North America followed by Canada. Sales of RTD tea and Coffee witnessed a year-on-year (Y-O-Y) growth rate of 3.9% over 2014-2015. Europe accounted for approximately 11.0% of market in 2015. The market in the region is propelled by increasing demand for healthier beverages over existing carbonated drinks.

With 2.1% share Middle East and Africa RTD market is still in its initial phase. However, the market in the region is set for a burgeoned growth in future. CLICK TO DOWNLOAD SAMPLE

Market Segmentation

  • By Additives

The global RTD tea and coffee market is segmented based on type of additives into preservatives, flavours, acidulants and sweeteners.

  • By Packaging

On the basis of packaging, the global RTD tea and coffee market is divided as glass bottle, cans, cartons and pet bottles.

  •  By Type

Based on type, the global RTD tea market is segmented as green tea, herbal tea, fruit tea,tblack tea and others.

On the other hand, the global RTD coffee market is segmented into Gaurana, Genseng, Taurine, Yerba Mate and others.

The study further analysis the Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa).

Growth Drivers and challenges

Increasing heath consciousness coupled with increasing inclination of youth towards ready to drink beverages is believed to garner the growth of global RTD tea and coffee market over the forecast period i.e. 2015-2021. In addition to that increasing awareness about health benefits of RTD tea and coffee over carbonated drinks is also believed to foster the global RTD tea and coffee market in future.

However, limited commercial refrigeration service availability in developing countries and increasing cost of raw materials is projected to restrain the growth of global RTD tea and coffee market over next few years.        

Key Players

Global RTD tea and coffee market is very competitive and includes some of the top players such as

  • Coca-Cola
  • Ting Hsin
  • Uni-President
  • Unilever
  • JBD Group
  • San Benedetto
  • Ferolito Vultaggio
  • Nestlé S.A.
  • AriZona Beverage Co LLC
  • Pepsico Inc
  • Other Key Players


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