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Location Intelligence Market Segmentation by Service (Consulting, and System Integration); by Location Type (Indoor, and Outdoor Location); by Application (Sales & Marketing Optimization, and Remote Monitoring); and by Vertical (Retail, Government, and Defense) – Global Demand Analysis & Opportunity Outlook 2030

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  • April 2020- ESRI launched an online cloud-based analytics platform for the Caribbean community, providing access to the company’s ArcGIS Online software, along with geographic data and imagery.

  • October 2019- IBM Corporation launched IBM Cloud Pak, aimed at extracting the value of location and time for business use.

Global Location Intelligence Market Highlights 2022 – 2030

The global location intelligence market is estimated to garner a sizeable revenue and grow at a CAGR of ~15% over the forecast period, i.e., 2022 – 2030. The growth of the market can be attributed to the growing usage of spatial data and analytical tools, and mounting need for predictive analysis among businesses across the globe. Along with these, rising use of location-based applications and web mapping services is also a crucial factor expected to bolster market growth in the forthcoming years. Furthermore, the world is observing an upsurge in the adoption of social media for customer engagement and getting direct feedback. As of July 2018, there are almost 4.5 billion social media users around the world, i.e., about 57 percent of the earth’s population. 9 out of 10 internet users also use social media every month. This, coupled with increasing penetration of smartphones globally is projected to offer ample growth opportunities to the market in the near future.  

Location Intelligence Market

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The market is segmented by vertical into retail, government, and defense, out of which, the retail segment is anticipated to hold the largest share in the global location intelligence market. This can be accounted to the high utilization of location analytics in managing retail apps to offer improved user experience. Apart from these, location intelligence offers a digital platform to sellers for interacting and building trustworthy relationships, which is also predicted to boost the growth of the market segment in the imminent time. Additionally, on the basis of application, the sales & marketing optimization segment is assessed to acquire the largest share during the forecast period, which can be credited to the fact that use of these services enables assessment of consumer behavior, forecast sales and optimize profitability of businesses. 

Major Macro-Economic Indicators Impacting the Market Growth

Location Intelligence Market

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Location Intelligence Market Regional Synopsis

On the basis of geographical analysis, the global location intelligence market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in the Asia Pacific is estimated to witness noteworthy growth over the forecast period on the back of the growing number of smartphone users, and rapid advancements in networking technologies in the region. As of May 2021, China accounted for the largest number of smartphone users in the world, valued at 912 million users, followed by India with a smartphone userbase of approximately 439 million.

In addition, several companies in the region are focusing on the introduction of new products and services, which is also predicted to impel APAC’s market growth in the future. Moreover, the market in North America is assessed to acquire the largest share during the forecast period ascribing to the rapid adoption of new technologies, high usage of social media, and presence of robust IT infrastructure in the region.

Location Intelligence Market

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The global location intelligence market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global location intelligence market includes the following segments:

By Service

  • Consulting
  • System Integration

By Location Type

  • Indoor Location
  • Outdoor Location

By Application

  • Sales & Marketing Optimization
  • Remote Monitoring

By Vertical

  • Retail
  • Government
  • Defense

Growth Drivers

  • Growing Usage of Spatial Data and Analytical Tools
  • Increasing Need for Predictive Analysis Among Businesses Globally


  • High Initial Cost of Deployment of Location Intelligence

Top Featured Companies Dominating the Market

  • IBM Corporation
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Google LLC
  • SAP SE
  • Apple, Inc.
  • AT&T, Inc.
  • Trueposition Inc.
  • Navizon Inc.
  • Bosch Software Innovations GmbH
  • Pitney Bowes Inc.
  • Tibco Software Inc.


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