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Lead Intelligence Software Market Analysis by Type (On-Premises and Cloud-Based); and by Application {Large Enterprises and Small-to-Medium Enterprises (SMEs)} – Global Supply & Demand Analysis & Opportunity Outlook 2022-2031

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • July, 2022: Oracle - announced the next generation of Oracle Fusion Sales, which is a part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI). It is a sales automation application that identifies high-quality sales opportunities and provides sellers with quotes, proposals, and recommended steps to help them increase productivity and close deals faster.
  • March,2021: Datanyze – announced the launch of an intuitive prospecting tools that delivers accurate business-to-business (B2B) contact details, enriching business profiles in real time by connecting salesperson to their ideal prospects.

Global Lead Intelligence Software Market Size, Forecast, and Trend Highlights Over 2022 - 2031


The global lead intelligence software market is estimated to garner a revenue of USD 14 billion by the end of 2031 by growing at a CAGR of ~6% over the forecast period, i.e., 2022 – 2031. Further, the market generated a revenue of USD 7 billion in the year 2021. The growth of the market can primarily be attributed to the upsurge in the business to business (B2B) e-commerce worldwide, which accounted for ~USD 21 trillion in 2018, representing 83% of all e-commerce.


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The global shift of businesses, processes and products from traditional way of conducting business towards marking the online presence is driving the market for lead intelligence software. Every business, service and product involved in sales and marketing, benefits from using the software as it captures and curate valuable leads without too much time spent on gathering and analyzing large volume of data. Lead intelligence software helps to maintain a single database for the real time access.  With large volume of data available online, there is the need for clean and verified lead information amongst the salespeople of any business, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global lead intelligence software market during the forecast period.For instance, it was observed that, in the year 2020, the global data creation reached~64 zettabytes.

Global Lead Intelligence SoftwareMarket: Growth Drivers and Challenges

Growth Drivers

  • Growing IT spending– resulting into more business marking their presence online and building digital customer database. For instance, in 2020, the overall IT spending was estimated to be more than USD 85billion in India.

  • Emergence of Digital Technologies –is responsible for boosting digital transformation of various businesses, processes and products, which is escalating the need for lead intelligence software to capture potential customers. For instance, it was found that, the United States and China accounted for ~75% of all blockchain technologies related patents and ~50 % of global spending on IoT.
  • Upsurge in the Business to Consumer (B2C) E-Commerce–it estimated that in 2018, approximately 1.4 billion people preferred online shopping worldwide.
  • Increasing Lead Generationmore than 50% of marketers allocate almost half of their budget on lead generation campaigns. The data is further utilized by ~84% of marketers to collect details from leads and contact ideal prospects with the help of lead intelligence software.


  • StringentPrivacy Policy and Security Regulations
  • Additional Investments for Customized Integration
  • Different Industry-specific Needs

The global lead intelligence softwaremarket is segmented and analyzed for demand and supply by type into on-premises and cloud-based segments. Amongst these segments, the cloud-based segment is anticipated to garner the largest revenue by the end of 2031, backed by the growing volume of workloads and data in the cloud along with the surge in the cloud computing worldwide. As per a recent report, which captured the insights of 750 global cloud decision-makers and users about the public, private, and multi-cloud markets, stated that 92% of enterprises have a multi-cloud strategy and 80% have a hybrid cloud strategy.

Major Macro-Economic Indicators Impacting the Market Growth


The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.  

Global Lead Intelligence Software Market Regional Synopsis

Regionally, the global lead intelligence software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these, the market in North America is projected to hold the largest market share by the end of 2031, backed by the presence of a strong internet connectivity in the region, growing number of online businesses as well as the increasing purchases through e-commerce platforms. According to the Census Bureau of the Department of Commerce, in the United States,e-commerce sales accounted for ~14.3% of total sales in the first quarter of 2022.


The global lead intelligence softwaremarket is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global lead intelligence software market includes the following segments:

By Type

  • On-Premises
  • Cloud-Based

By Application

  • Large Enterprises
  • Small-To-Medium Enterprises
Top Featured Companies Dominating the Global Lead Intelligence Software Market
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Datanyze
  • Grow, Inc.
  • Lead411 Corporation
  • ZoomInfo Technologies LLC
  • Oracle Corporation
  • Relationship Capital Partners, Inc.
  • HG Insights Inc.
  • Zenleads, Inc.
  • Dun & Bradstreet Group


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