Lead Scoring Software Market Size & Share, by Type (On-Premise, Cloud-Based); Organization (SMEs, Large Enterprises); Usability (Sales Teams, Marketing Teams, Finance Teams) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 4266
  • Published Date: Feb 06, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Lead Scoring Software Market size is poised to reach USD 7 Billion by the end of 2036, growing at a CAGR of 12% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of lead scoring software was USD 2 Billion. The reason behind the growth is impelled by the growing spending in digital transformation (DX) of organizations worldwide. More than 80% of businesses think that workplace transformation may increase team cooperation, which in turn boosts output and enhances customer satisfaction. For instance, in 2022, businesses invested over USD 1 trillion in global digital transformation projects. Particularly, in 2023, global spending on services and technologies that enable digital transformation reached around USD 2 trillion.

The growing integration of advanced technologies in lead scoring software is believed to fuel the lead scoring software market growth. Artificial intelligence (AI), machine learning, and big data are being applied in contact centers in a novel way through AI lead scoring that evaluates and ranks possible clients according to their propensity to convert using predictive algorithms, keeps track of and assesses consumer information each time they deal with a company, and allows to concentrate on the most potential prospects by automating the sorting and ranking of leads.

Lead Scoring Software Market
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Lead Scoring Software Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

~ USD 2 Billion

Forecast Year Market Size (2036)

~ USD 7 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Lead Scoring Software Market: Growth Drivers and Challenges


Growth Drivers

  • Rising Online Retail Sales - For businesses to become successful and profit-making in the longer run, it is necessary to identify the campaigns and channels that result in high-quality leads. Lead scoring software enables reaching out to qualified leads promptly and helps to convert leads into paying customers. According to estimates, global retail e-commerce sales surpassed over 5 trillion in 2022.
  • Increasing the Number of E-mails - The software saves the time and efforts of the sales team by setting data points to indicate a sales-qualified lead, ultimately conferring a final score for each lead which in turn increases the conversion rate of potential lead captured from sources such as emails. For instance, global e-mail subscribers reached over 4 billion in 2022 and are expected to reach around 4 billion by 2026.
  • Growing Use of Social Media- The lead scoring software users retrieve lead information from various social media platforms and identify which leads are ready to move to sales. It was found that more than 58 % of the global population used social media, until July 2022.
  • Upsurge in the Number of Websites- will escalate the demand for lead scoring software as information on leads is collected through various websites. For instance, it is observed that, per day, approximately 576,000 websites are created around the globe.
  • Surging Popularity of Chatbots- Chatbots employ lead-scoring systems to rank leads according to their degree of interest, and qualify leads according to preset standards such as location, budget, or requirements.
  • Hyper-personalization and Lead Scoring- complement each other to produce a more sophisticated and successful lead management strategy, and create an environment where leads and businesses can connect more productively.


  • Concern of Poor Lead Acquisition- Erroneous data is the primary cause of lead scoring problems which will generate inaccurate results if a lead scoring model doesn't change as the clients do, or the data that is being gathered is either too erroneous or contains too many mistakes to be useful. Determining the appropriate scores to assign leads based on their behavior and socio-demographic factors is one of the key issues of lead scoring as they are based on gut feeling, randomness, and sometimes erroneous assumptions.
  • Challenges associated with integration may cause incompatibility issues
  • Complex privacy and compliance requirements to ensure ethical use of data
  • Labor-intensive system

Lead Scoring Software Segmentation

Type (On-Premise, Cloud-Based)

The cloud-based segment in the lead scoring software market is estimated to gain a robust revenue share of 55% in the coming years. Cloud-based sales and marketing tools that include e-commerce, marketing automation, and customer relationship management (CRM) features assist small businesses in managing client experiences and help marketers with lead generation. For instance, Venturz is a cloud-based marketing platform that can be integrated with a variety of other platforms and applications, including CRM systems which can allow ranking leads according to how likely they are to convert, and also allow to concentrate on the most qualified leads and cut down on time spent on uninterested ones.

Organization (SMEs, Large Enterprises)

The large enterprises segment in the lead scoring software market is set to garner a notable share. A crucial component of any business is lead creation, and big organizations often employ several techniques to produce qualified leads and awareness since every prosperous company operates on a foundation of high-quality leads. Lead scoring methods are used by more than 80% of high-growth organizations to meet their sales targets. For effective marketing and sales in today's fast-paced company environment, it is imperative to quickly identify new leads which necessitates the adoption of lead scoring as it may benefit all departments in your company with high lead volumes to boost sales productivity.

In addition, in a small business lead generation is essential to any company's survival which entails locating and attracting potential customers for goods or services. These businesses frequently require assistance in generating leads, which may necessitate the adoption of lead-scoring software.

Our in-depth analysis of the global lead scoring software market includes the following segments:


  • On-Premise
  • Cloud-Based


  • SMEs
  • Large Enterprises


  • Sales Teams
  • Marketing Teams
  • Finance Teams

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Lead Scoring Software Industry - Regional Synopsis

North American Market Forecast

Lead scoring software market in North America is predicted to account for the largest share of 40% by 2036 impelled by the presence of internet connectivity in the region as well as the growing number of internet users. For instance, it was found that more than 330,000,000 people were using the Internet, in the United States in 2022. Additionally, the United States has a burgeoning digital marketing industry which is vast and still expanding quickly owing to the increasing internet penetration, and the proliferation of smartphones and other connected devices. For instance, with more than 38% lead scoring software market share worldwide, the United States boasts the biggest digital marketing market in existence.

APAC Market Statistics

The Asia Pacific lead scoring software market is estimated to be the second largest, during the forecast timeframe led by the rising acceptance of CRM software.  For instance, Zoho CRM has been regarded as one of the best CRM systems in India that assist businesses and industries in managing their client relationships. Additionally, digital marketing is the fastest-growing industry which has quickly changed in India to meet the ever-evolving needs of customers and stay pace with technology. It is projected that in 2024, the e-commerce sector in India, which holds the largest proportion of digital marketing, will generate revenue of more than USD 70 billion.

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Lead Scoring Software Market size
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Companies Dominating the Lead Scoring Software Market

    • SugarCRM Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • ActiveCampaign, LLC
    • Slintel, LLC.
    • Freshworks Inc.
    • Ignite Enterprise Software Solutions, Inc.
    • Cloudlead
    • Gazelle.ai Inc.
    • 6Sense Insights, Inc.
    • Fastbase Inc.
    • Line Software Inc.


In The News

  • SugarCRM Inc. launched SugarPredict, which is the first data-fueled Artificial Intelligence (AI) for Customer Relationship Management. It enhanced prediction accuracy with the help of AI, saving the company time, cost, and technical expertise.
  • Fastbase Inc. acquires LeadScoreApp. The visitor tracking focuses on scoring leads and email automation done by LeadScoreApp to enhance the marketing automation capabilities of Fastbase, Inc.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 4266
  • Published Date: Feb 06, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The growing spending in digital transformation (DX) of organizations worldwide and the growing integration of advanced technologies in lead scoring software are the major factors driving the growth of the market.

The market size of lead scoring software is anticipated to attain a CAGR of 12% over the forecast period, i.e., 2024-2036.

The major players in the market are ActiveCampaign, LLC, Slintel, LLC., Freshworks Inc., Ignite Enterprise Software Solutions, Inc., Cloudlead, Gazelle.ai Inc., 6Sense Insights, Inc., Fastbase Inc., Line Software Inc., Fujitsu Limited, and others.

The cloud-based segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Lead Scoring Software Market Report Scope

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