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Lead Scoring Software Market Analysis by Type (Predictive Lead Scoring Software and Rule-Based Lead Scoring Software); by Enterprise {Large Enterprises and Small-to-Medium Enterprises (SMEs)}; and by Usability (Sales Teams, Marketing Teams, and Finance Teams) – Global Supply & Demand Analysis & Opportunity Outlook 2022-2031

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • SugarCRM Inc. – launched SugarPredict, which is the first data-fueled Artificial Intelligence (AI) for Customer Relationship Management. It enhanced prediction accuracy with the help of AI, saving the companies time, cost, and technical expertise.
  • Fastbase Inc. – acquires LeadScoreApp. The visitor tracking focuses on scoring leads and email automation done by LeadScoreApp to enhance the marketing automation capabilities of Fastbase, Inc.

Global Lead Scoring Software Market Size, Forecast, and Trend Highlights Over 2022 - 2031


The global lead scoring software market is estimated to garner a revenue of USD 5 billion by the end of 2031 by growing at a CAGR of ~11% over the forecast period, i.e., 2022 – 2031. Further, the market generated a revenue of USD 1.5 billion in the year 2021. The growth of the market can primarily be attributed to the upsurge in digital transformation (DX) of organizations worldwide. It is estimated that, by 2022, ~60% of the global Gross Domestic Product (GDP) is to be digitized.


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For businesses to become successful and profit making in longer run, it is necessary to identify the campaigns and channels that result in high-quality leads. Lead scoring software enables reaching out to qualified leads in a timely manner and helps to convert leads into paying customers. The demand for lead scoring software is on the rise amongst the e-commerce businesses with the rising online retail sales which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global lead scoring software market during the forecast period. For instance, according to the United Nations Conference on Trade and Development, in the year 2020, the share of online retail sales of total retail sales increased from ~16% to ~19% globally.

Global Lead Scoring Software Market: Growth Drivers and Challenges

Growth Drivers

  • Increasing Number of E-mails – is expected to boost the market for lead scoring software, as the software saves the time and efforts of the sales team by setting data points to indicate a sales qualified lead, ultimately conferring final score for each lead which in turn increases the conversion rate of potential lead captured from sources such as emails. It was observed that, in 2019, worldwide more than 290 billion emails were sent each day.
  • Growing Use of Social-Media – is helping the lead scoring software users retrieve lead information from various social media platforms and identify which leads are ready to move to sales. It was found that, ~59 % of the global population used social media, until July 2022.
  • Increasing Number of Internet Usersis driving the market for lead scoring software, as the software attaches values to them based on their behavior related to their interest in products or services.  It has been observed that in 2022, there are more than 4.5 billion active internet users worldwide.
  • Upsurge in the Number of Websites – will escalate the demand for lead scoring software as information of leads are collected through various websites. It is observed that, per day, approximately 576,000 websites are created around the globe.


  • Concern of Poor Lead Acquisition
  • Possibility of Partial Profiling
  • Labor-intensive System

The lead scoring software market is segmented and analyzed for demand and supply by enterprise into large enterprise and SMEs. Amongst these segments, the large enterprise segment is anticipated to garner the largest revenue by the end of 2031, backed by the growing number of large organizations spending on new technologies worldwide. For instance, the ICT spending on new technologies globally, was more than USD 891,000 million, in 2020.

Major Macro-Economic Indicators Impacting the Market Growth


The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Lead Scoring Software Market Regional Synopsis

Regionally, the global lead scoring software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these, the market in North America is projected to hold the largest market share by the end of 2031, backed by the presence of internet connectivity in the region as well as growing number of internet users. For instance, it was found that, there were more than 330,000,000 people using internet, in the United States in 2022.


The global lead scoring software market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global lead scoring software market includes the following segments:

By Type

  • Predictive Lead Scoring Software
  • Rule-Based Lead Scoring Software

By Enterprise

  • Large Enterprise
  • SMEs

By Usability

  • Sales Teams
  • Marketing Teams
  • Finance Teams

Top Featured Companies Dominating the Global Lead Scoring Software Market:

  • SugarCRM Inc.
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • ActiveCampaign, LLC
  • Slintel, LLC.
  • Freshworks Inc.
  • Ignite Enterprise Software Solutions, Inc.
  • Cloudlead
  • Inc.
  • 6Sense Insights, Inc.
  • Fastbase Inc.
  • Line Software Inc.


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