The global lead scoring software market is estimated to garner a revenue of USD 5 billion by the end of 2031 by growing at a CAGR of ~11% over the forecast period, i.e., 2022 – 2031. Further, the market generated a revenue of USD 1.5 billion in the year 2021. The growth of the market can primarily be attributed to the upsurge in digital transformation (DX) of organizations worldwide. It is estimated that, by 2022, ~60% of the global Gross Domestic Product (GDP) is to be digitized.
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For businesses to become successful and profit making in longer run, it is necessary to identify the campaigns and channels that result in high-quality leads. Lead scoring software enables reaching out to qualified leads in a timely manner and helps to convert leads into paying customers. The demand for lead scoring software is on the rise amongst the e-commerce businesses with the rising online retail sales which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global lead scoring software market during the forecast period. For instance, according to the United Nations Conference on Trade and Development, in the year 2020, the share of online retail sales of total retail sales increased from ~16% to ~19% globally.
The lead scoring software market is segmented and analyzed for demand and supply by enterprise into large enterprise and SMEs. Amongst these segments, the large enterprise segment is anticipated to garner the largest revenue by the end of 2031, backed by the growing number of large organizations spending on new technologies worldwide. For instance, the ICT spending on new technologies globally, was more than USD 891,000 million, in 2020.
The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.
Regionally, the global lead scoring software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these, the market in North America is projected to hold the largest market share by the end of 2031, backed by the presence of internet connectivity in the region as well as growing number of internet users. For instance, it was found that, there were more than 330,000,000 people using internet, in the United States in 2022.
The global lead scoring software market is further classified on the basis of region as follows:
Our in-depth analysis of the global lead scoring software market includes the following segments:
FREQUENTLY ASKED QUESTIONS
Upsurge in digital transformation, increasing number of internet users and surge in the number of websites are some of the major factors anticipated to drive the growth of the market.
The market is anticipated to attain a CAGR of ~11% over the forecast period, i.e., 2022 – 2031.
Concern of poor lead acquisition and labor-intensive system are some of the factors estimated to hamper the market growth.
The market in North America is projected to hold the largest market share by the end of 2031 and provide more business opportunities in the future.
The major players in the market are ActiveCampaign, LLC, Slintel, LLC., Freshworks Inc., Ignite Enterprise Software Solutions, Inc., Cloudlead, Gazelle.ai Inc. and others.
The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
The market is segmented by type, enterprise, usability, and by region.
The large enterprise segment is anticipated to garner the largest market size by the end of 2031 and display significant growth opportunities.
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