Lead Capture Software Market Size & Share, by Offerings (Software, Services); Application (SMEs, Large Enterprises) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 4276
  • Published Date: Feb 05, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Lead Capture Software Market size is poised to reach USD 12 Billion by the end of 2036, growing at a CAGR of 22% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of lead capture software was USD 3 Billion. The reason behind the growth is due to the increasing number of internet users driven by the increasing affordability of smartphones and mobile data. For instance, it was found that, in 2022, approximately 4.9 billion people were using the internet worldwide. Moreover, in 2023 there were more than 5 billion internet users globally, or around 65% of the world's population.

The growing innovation in lead capture software market technology is believed to fuel the industry growth. For instance, in 2023, Fastbase, Inc. announced the introduction of their next-generation Google Analytics 4 power-packed add-on with Fastbase Webleads 9.0 script the most effective method for identifying website visitors on desktop and mobile devices that will keep businesses monitoring website traffic for leads.

Lead Capture Software Market
Get more information on this report: Request Free Sample PDF

Lead Capture Software Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

~ USD 3 Billion

Forecast Year Market Size (2036)

~ USD 12 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
Get more information on this report: Request Free Sample PDF

Lead Capture Software Market: Growth Drivers and Challenges


Growth Drivers

  • Digitalization of Businesses and Services - Lead generation, or more precisely digital lead generation, is the process of drawing online visitors to the organization and fostering them over time until they become customers by employing both inbound and outbound marketing to develop interest in a firm. Moreover, lead capture software employs the use of marketing tools to provide support from start to end for any marketing campaign run by marketers.
  • Growing Demand for Digitalized Documentation Tools - Digitalized documentation tools gather data about people or businesses from market data to document management software adoption and are therefore responsible for driving the demand for lead capture software as the software uses such data and aggregates it into a searchable database for businesses. It was found that, worldwide, more than 60% of sales departments are using digital documentation tools.
  • Rise in the Number of E-mails - E-mails escalate the demand for lead capture software as e-mail capture is a marketing technique used to grow subscriber lists or leads in the sales pipeline. For instance, global email users reached over 4 billion in 2022, and by 2026, that figure is expected to rise to around 5 billion.
  • Upsurge in the Number of Websites - This allows lead capture software customers to collect leads through various websites. It is observed that 576,000 websites are created per day around the globe.
  • Increasing Use of Social Media - Social media is driving the demand for lead capture software as lead information is retrieved from various social media platforms. Moreover, identifying and interacting with potential leads on social media via a variety of platforms is one of the most well-liked lead generation techniques.It was found that, till July 2022, ~59 % of the global population used social media.
  • Growing Popularity of Lead Management Software in Real Estate- The goal of real estate lead management software is to locate possible buyers and sellers of real estate and allows agents to gather, arrange, and develop leads from several sources.


  • Concern about the Quality of Leads - Enhancing the quality of B2B sales leads is essential for company expansion as inadequate and poor-quality data can result in a loss of money, time, and effort.  The two biggest issues that are often faced are producing a large number of high-quality leads and producing high-quality leads that arise when it gets difficult to identify the leads and fail to produce any leads at all.
  • Possibilities of data loss and shared vulnerabilities as the software involves sensitive customer information
  • Stringent privacy policy to protect user information

Lead Capture Software Segmentation

Offerings (Software, Services)

The software segment in the lead capture software market is estimated to gain a robust revenue share of 65% in the coming years owing to the growing use of lead management software such as customer relationship management (CRM) to capture leads worldwide. For instance, it was observed that, in 2021, almost 90% of companies with 10 or more employees used CRM software globally. Moreover, CRM solutions have been demonstrated to strengthen customer interactions in more than 72% of organizations and raise customer retention rates by around 26%. This software makes it possible for sales teams to enter, monitor, and evaluate lead data all in one location, fosters relationships and active interaction with clients and helps companies with the process of generating and nurturing leads.

CRM combines tactics and technology to support efficient lead creation helps companies find and target new customers, and can deliver a more comprehensive picture of each customer and inform more successful lead generation campaigns by utilizing customer data, automation, and integration with marketing and sales technologies.

Application (SMEs, Large Enterprises)

The large enterprises segment in the lead capture software market is set to garner a notable share shortly. Lead generation is the practice of identifying and enumerating possible clients for other companies and is an essential component of large enterprises. The art of lead generation involves engaging prospects and turning them into possible customers which are essential to every successful organization to develop their clientele, increase sales, and establish relationships.

Additionally, for small enterprises, lead generation entails locating and attracting potential customers for goods or services, is the first step toward success, and is essential to the success of every small business, regardless of the products it offers. One of the best strategies for small business to acquire leads is networking, and content marketing owing to their long-term effectiveness.

Our in-depth analysis of the global lead capture software market includes the following segments:


  • Software
  • Services


  • SMEs
  •  Large Enterprises

Want to customize this research report as per your requirements? Our research team will cover the information you require to help you take effective business decisions.

Customize this Report

Lead Capture Software Industry - Regional Synopsis

North American Market Forecast

Lead capture software market in North America is predicted to account for the largest share of 40% by 2036 impelled by the presence of a higher number of lead capture software companies. For instance, the greatest lead generation service provider in the US is Nerdy Joe, a B2B digital marketing company that specializes in cold emailing and email marketing and concentrates on producing real results by employing tried-and-true techniques, such as email marketing and cold outreach, to draw in and involve prospective clients.

APAC Market Statistics

The Asia Pacific lead capture software market is estimated to be the second largest, during the forecast timeframe led by the growing adoption of CRM software in BFSI. In the current environment, which is characterized by increased rivalry, technological innovation, and empowered clients, Indian financial services organizations are redesigning their outdated CRM systems since it is inevitable for the growth and profitability of banks. Moreover, CRM systems are utilized by a well-known Indian bank to track client interactions throughout its branches, ATMs, and internet channels to enhance their communication efficacy and boost customer acquisition and retention.

Research Nester
Lead Capture Software Market size
Get more information on this report: Request Free Sample PDF

Companies Dominating the Lead Capture Software Market

    • Belkin International Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Agile CRM Inc.
    • Bitrix, Inc.
    • Datanyze
    • LeadIQ, Inc.
    • Landingi Inc.
    • CIENCE Technologies
    • Lusha Systems Ltd.
    • Bombora, Inc.
    • UpLead, LLC


In The News

  • LeadIQ, Inc. announced the addition of new free plan LeadIQ Prospector for individuals, and sales team to allow them experience LeadIQ benefits.
  • Netfactor (Bombora, Inc.)  announced a software solution that integrates Visitortrack’s anonymous website visitor details with Bombara’s B2B intent data, harnessing the predictive capabilities of all B2B companies.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 4276
  • Published Date: Feb 05, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The increasing number of internet users and the growing innovation in lead capture software market technology are the major factors driving the growth of the market.

The market size of lead capture software is anticipated to attain a CAGR of 22% over the forecast period, i.e., 2024-2036.

The major players in the market are Agile CRM Inc., Bitrix, Inc., Datanyze, LeadIQ, Inc., Landingi Inc., CIENCE Technologies, Lusha Systems Ltd., Bombora, Inc., UpLead, LLC, and others.

The software segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Lead Capture Software Market Report Scope

FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.

 Request Free Sample Copy

Have questions before ordering this report?

Inquiry Before Buying