The global lead capture software market is estimated to garner a revenue of ~USD 5 billion by the end of 2031 by growing at a CAGR of ~7% over the forecast period, i.e., 2022 – 2031. Further, the market generated a revenue of ~USD 2 billion in the year 2021. The growth of the market can primarily be attributed to the growing e-commerce along with rising online retail sales worldwide. According to the United Nations Conference on Trade and Development, in the year 2020, out of total retail sales globally, the share of online retail sales increased from ~16% to ~19%.
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Digitalization of businesses and services is driving the demand for capturing more leads which can be converted into paying clients for the business. Lead capture software employs the use marketing tools to provide support from start to end for any marketing campaign run by marketers. It begins with something as simple as a web form to exchange contact information. With the recent advancements in digitalized tools to capture leads as well as increasing number of internet users, the demand for lead capture software is on the rise, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global lead capture software market during the forecast period. For instance, it was found that, in 2022, there are approximately 4.9 billion people using internet which was ~361 million in 2000 worldwide.
Growing demand for digitalized documentation tools – Digitalized documentation tools gather data about people or businesses from market data to document management software adoption and are therefore responsible for driving the demand for lead capture software as the software uses such data and aggregates it into a searchable database for businesses. It was found that, worldwide, more than 60% of sales departments are using digital documentation tools.
Rise in the Number of E-mails – E-mails escalate the demand for lead capture software as e-mail capture is a marketing technique used to grow subscriber lists or leads in the sales pipeline. It was found that, in 2019, globally more than 290 billion emails were sent each day.
Upsurge in the number of websites – This allows lead capture software customers to collect leads through various website. It is observed that, 576,000 websites are created per day around the globe.
Increasing Use of Social-Media – Social media is driving the demand for lead capture software as lead information is retrieved from various social media platforms. It was found that, till July 2022, ~59 % of the global population used social media.
The global lead capture software market is segmented and analyzed for demand and supply by offerings into software and services. Amongst these segments, the software segment is anticipated to garner the largest revenue by the end of 2031, backed by the growing use of lead management software such as customer relationship management (CRM) to capture the leads worldwide. For instance, it was observed that, in 2021, almost 90% of companies with 10 or more employees used CRM software globally.
The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.
Regionally, the global lead capture software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these, the market in North America is projected to hold the largest market share by the end of 2031, backed by increasing of e-commerce sales as well as rising share of (business to business) B2B e-commerce sales in the region. It was observed that, in 2019, the total value of B2B e-commerce sales was ~USD 8000 billion, which was estimated to be ~87% of total e-commerce sales of the United States.
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The global lead capture software market is further classified on the basis of region as follows:
Our in-depth analysis of the global lead capture software market includes the following segments:
FREQUENTLY ASKED QUESTIONS
Rising number of internet users, growing e-commerce, increasing number of websites, social medial and others are some of the major factors anticipated to drive the growth of the market.
The market is anticipated to attain a CAGR of ~7% over the forecast period, i.e., 2022 – 2031.
The market in North America is projected to hold the largest market share by the end of 2031 and provide more business opportunities in the future.
The major players in the market are Belkin International Inc., Agile CRM Inc., Bitrix, Inc., Datanyze, LeadIQ, Inc., Landingi Inc., CIENCE Technologies, Lusha Systems Ltd., Bombora, Inc., UpLead, LLC, and others.
The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
The market is segmented by offerings, application, and by region.
The software segment is anticipated to garner the largest market size by the end of 2031 and display significant growth opportunities.
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