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Lead Capture Software Market Analysis by Offerings (Software and Services); and by Application {Small & Medium-sized Enterprises (SMEs) and Large Enterprises} – Global Supply & Demand Analysis & Opportunity Outlook 2022-2031

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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IN THE NEWS

  • November, 2021: LeadIQ, Inc. announced the addition of new free plan LeadIQ Prospector for individuals, and sales team to allow them experience LeadIQ benefits.

  • December, 2018: Netfactor (Bombora, Inc.) – announced a software solution that integrates Visitortrack’s anonymous website visitor details with Bombara’s B2B intent data, harnessing the predictive capabilities of all B2B companies.

 

Global Lead Capture Software Market Size, Forecast, and Trend Highlights Over 2022 - 2031

Lead Capture Software Market Regional Synopsis

The global lead capture software market is estimated to garner a revenue of ~USD 5 billion by the end of 2031 by growing at a CAGR of ~7% over the forecast period, i.e., 2022 – 2031. Further, the market generated a revenue of ~USD 2 billion in the year 2021. The growth of the market can primarily be attributed to the growing e-commerce along with rising online retail sales worldwide. According to the United Nations Conference on Trade and Development, in the year 2020, out of total retail sales globally, the share of online retail sales increased from ~16% to ~19%.

Lead Capture Software Market Regional Synopsis

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Digitalization of businesses and services is driving the demand for capturing more leads which can be converted into paying clients for the business. Lead capture software employs the use marketing tools to provide support from start to end for any marketing campaign run by marketers. It begins with something as simple as a web form to exchange contact information. With the recent advancements in digitalized tools to capture leads as well as increasing number of internet users, the demand for lead capture software is on the rise, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global lead capture software market during the forecast period. For instance, it was found that, in 2022, there are approximately 4.9 billion people using internet which was ~361 million in 2000 worldwide.

Global Lead Capture Software Market: Growth Drivers and Challenges

Growth Drivers

  • Growing demand for digitalized documentation tools – Digitalized documentation tools gather data about people or businesses from market data to document management software adoption and are therefore responsible for driving the demand for lead capture software as the software uses such data and aggregates it into a searchable database for businesses. It was found that, worldwide, more than 60% of sales departments are using digital documentation tools.

  • Rise in the Number of E-mails – E-mails escalate the demand for lead capture software as e-mail capture is a marketing technique used to grow subscriber lists or leads in the sales pipeline. It was found that, in 2019, globally more than 290 billion emails were sent each day.

  • Upsurge in the number of websites – This allows lead capture software customers to collect leads through various website. It is observed that, 576,000 websites are created per day around the globe.

  • Increasing Use of Social-Media – Social media is driving the demand for lead capture software as lead information is retrieved from various social media platforms. It was found that, till July 2022, ~59 % of the global population used social media.

Challenges

  • Stringent Privacy Policy
  • Concern about the Quality of Leads
  • Possibilities of data Loss and Shared Vulnerabilities

The global lead capture software market is segmented and analyzed for demand and supply by offerings into software and services. Amongst these segments, the software segment is anticipated to garner the largest revenue by the end of 2031, backed by the growing use of lead management software such as customer relationship management (CRM) to capture the leads worldwide. For instance, it was observed that, in 2021, almost 90% of companies with 10 or more employees used CRM software globally.

Major Macro-Economic Indicators Impacting the Market Growth

Lead Capture Software Market Regional Synopsis

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.  

Global Lead Capture Software Market Regional Synopsis

Regionally, the global lead capture software market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these, the market in North America is projected to hold the largest market share by the end of 2031, backed by increasing of e-commerce sales as well as rising share of (business to business) B2B e-commerce sales in the region. It was observed that, in 2019, the total value of B2B e-commerce sales was ~USD 8000 billion, which was estimated to be ~87% of total e-commerce sales of the United States.

Lead Capture Software Market Regional Synopsis

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The global lead capture software market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global lead capture software market includes the following segments:

By Offerings

  • Software
  • Services

By Application

  • SMEs
  • Large Enterprises

Top Featured Companies Dominating the Global Lead Capture Software Market

  • Belkin International Inc.

    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Agile CRM Inc.
  • Bitrix, Inc.
  • Datanyze
  • LeadIQ, Inc.
  • Landingi Inc.
  • CIENCE Technologies
  • Lusha Systems Ltd.
  • Bombora, Inc.
  • UpLead, LLC

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