Lawn & Garden Equipment Market size was over USD 27.8 Billion in 2023 and is poised to exceed USD 70 Billion by the end of 2036, growing at over 8% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of lawn & garden equipment is estimated at USD 30 Billion.
One of the things fueling the demand for ergonomic garden and lawn goods is the growing senior population. In a survey conducted, there were many benefits of leisure gardening among the 331 participants, aged 60 to 95 years in Australia. In addition, real estate developments have increased in all economies as a result of rising disposable income and falling property prices. This trend is expected to drive demand for gardening equipment over the predicted timeframe. It is also anticipated that the millennial trend of transforming outdoor areas into lounges, entertainment areas, outdoor kitchens, and gathering places would contribute to the lawn & garden equipment market's expansion.
Growth Drivers
Challenges
Base Year |
2023 |
Forecast Year |
2024–2036 |
CAGR |
8% |
Base Year Market Size (2023) |
USD 27.8 Billion |
Forecast Year Market Size (2036) |
USD 70 Billion |
Regional Scope |
|
Product Type (Lawn Mowers, Handheld Power Tools, Hand Tools & Wheeled Implements, Water Equipment)
Lawn mowers segment in the lawn & garden equipment market is poised to register around 6.3% growth from 2024 to 2036. One element driving the market's growth is the quick adoption of technologically sophisticated equipment that offers customers greater comfort and convenience. Handheld power tools include leaf blowers, chainsaws, trimmers, and edgers.
The necessity for lightweight, ergonomic equipment as well as the post–medium–term drop in Li–ion battery prices brought on by the crisis in Russian Ukraine are expected to propel the market. Taking in account all the factor collectively, the sector for lawn tractors was estimated to be worth about USD 28.5 billion in 2019 and is expected to reach a value of more than USD 44.1 billion by 2027.
Sales Channel (Home Centers, Lawn & Garden Specialty Stores, National Retailers & Discount Stores, Hardware Stores, E-commerce)
E-commerce segment is estimated to dominate over 36% lawn & garden equipment market share by 2036. The bulk of OEM sales are made through third–party channels. The COVID–19 outbreak caused a temporary shutdown of hardware and home center stores, which resulted in a slight reduction in sales for the third–party channel sector. A compound annual growth rate (CAGR) of 6.4% is predicted for the home center segment over the projection period.
Online retail makes up the direct channel and will generate 15.15% of market revenue in 2021. Over the course of the projected period, it is anticipated that the growing preference of manufacturers for e–commerce platforms to boost their market presence and carry out commercial activities easily would support market expansion.
End–User (Residential, Commercial/Government)
By 2036, residential segment is poised to dominate over 52% lawn & garden equipment market share. The demand for garden equipment in the residential sector increased during the anticipated period. Demand is thought to have increased due to the rise in single–family houses and the increase in gardening equipment sales through internet channels.
In addition, the demand for gardening equipment in the domestic sector has increased due to the popularity of do–it–yourself backyard landscaping projects. In 2018, the average sales income of products in the home gardening business increased by 4.62% compared to the previous year. In 2020, two years later, the yearly growth rate almost doubled to 8.79%.
Additionally, sustainable home farming and gardening trends are increasing consumer requirements for more sophisticated tools to support the growth of vegetation in lawns & gardens. Furthermore, growing public awareness regarding holistic health and well–being has resulted in a high prevalence of vegetable gardening. Combined, these factors will fuel the residential applications of such equipment.
Our in-depth analysis of the global market includes the following segments:
Product Type |
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Sales Channel |
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End-User |
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North America Market Statistics
North American in lawn & garden equipment market is estimated to dominate over 42% revenue share by 2036, amounting to a revenue value of around USD 40 billion by 2036. In regard to the existence of several dominant market firms, such as the Toro Company and Deere & Company, North America currently holds the largest market share. These devices' independence helps users cut down on time spent gardening, which makes the procedure easier.
Among the world's largest markets for lawn and garden tractors is the United States. A number of vendors with operations in Asia seek to export to the United States. Additionally, because of their vast yards, love of outdoor living spaces, proximity to large golf courses and sports fields, among other factors, average American households spend more on lawn & garden equipment. The National Golf Foundation, for example, (NGF) projected that the United States had more than 16,100 golf courses by the end of 2020. Consequently, this is increasing the use of garden equipment in American facilities.
Equipment for lawn and garden supplies hedge trimmers sold at Canadian retail stores between 2013 and 2020. In 2020, the quantity of lawn and garden supplies, equipment, and plants sold in retail stores in Canada was estimated to be USD 5.81 billion.
APAC Market Analysis
The APAC region will also encounter huge growth for the lawn & garden equipment market. As more smart home devices are created, consumers are searching for items that can be watched over and managed by smartphones or other devices. This led to the development of smart water controls, which enable users to plan their water usage and get alerts when something goes wrong with the system. Furthermore, there is an increasing demand for personalized water solutions. Customers like products, such as plant management or irrigation systems, that can be customized to meet their specific needs and preferences.
The lawn & garden equipment market in Asia Pacific has continued to grow during the period from 2017 to 2019, reaching approximately USD 2.7 billion by end of 2019. In the year 2019, China had a market share of about USD 955 million in lawn & garden equipment versus the rest of Asia Pacific nations.
The growing technological usage in the region's nations will contribute to the region's increased need for gardening equipment. It is anticipated that government–led eco–city development initiatives will propel China's garden equipment market forward. Chinese gardeners are benefiting greatly from the growing popularity of robotic models with connectivity and smart functions like mapping lawns and navigation, as well as from the introduction of user–friendly models and the growing interest in backyard aesthetics.
South Korea's share of the worldwide gardening equipment sector is predicted to grow as long as it remains a popular gardening destination and leisure activity. In 2024, the market in South Korea is expected to be worth USD 6.85 billion. The proactive strategy adopted by South Korea to sustain its gardening equipment industry combines innovation, industry cooperation, customer involvement, and government regulations that are conducive to the sector. Growing interest in home gardening, urbanization, and changing lifestyles have all contributed to a considerable increase in the demand for gardening equipment in South Korea in recent years.
The existence of a small number of significant companies allows the market to be classified as fragmented in nature. Their approach would involve drawing in new customers as well as keeping their present ones.
Author Credits: Parul Atri
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