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Landing Page Builder Market Analysis by Type (On-Premises and Cloud); by Enterprise {Large Enterprises and Small-to-Medium Enterprises (SMEs)}; and by Application (Business, Services) – Global Supply & Demand Analysis & Opportunity Outlook 2023-2033

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • July, 2022: HubSpot, Inc.-announced the launch of a free customer relationship management (CMS tool). It enables business growth as it is an entry-level content management system that empowers business builders to easily create fast, secure, and reliable websites.

  • July, 2021: Unbounce Marketing Solutions Inc.- launched Smart Builder, an AI-powered landing page builder. It uses 10+ years of data to provide marketers with a guided building experience.

Global Landing Page Builder Market Size, Forecast, and Trend Highlights Over 2023-2033

Base Year


Forecast Year




Base Year Market Size (2022)

 ~ USD 500 Million

Forecast Year Market Size (2033)

~ USD 2 Billion

The global landing page builder market is estimated to garner a revenue of USD 500 million by the end of 2033 by growing at a CAGR of ~15% over the forecast period, i.e., 2023–2033. Furthermore, the market generated USD 2 billion in revenue in 2022.The growth of the market can primarily be attributed to the size of the information technology (IT) industry worldwide. It was found that, in the year 2020, the global IT industry accounted for more than USD 5 trillion.

Landing Page Builder Market Size

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A landing page builder simplifies your business. With advancements in technologies and rising digitalization of businesses and services, it is essential to have a website with a landing page that specifically focuses on converting visitors into customers. A landing page serves as an online business card, and a landing page builder helps you to create effective, easy-to-use landing pages to increase your conversion rate. The demand for landing page builders is on the rise amongst small businesses, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global landing page builder market during the forecast period. For instance, in 2018, more than 60% of small businesses had a website worldwide.

Global Landing Page Builder Market: Growth Drivers and Challenges

Growth Drivers

  • Increasing Number of Websites —This is expected to drive the landing page builder market as landing pages are the most crucial pages of every website. It was observed that, there were approximately 7 billion websites in the world in 2019.

  • Growing Computers and Information Technology (ICT) Spending on New Technologies -The global ICT spending on new technologies accounted for ~USD 891,000 million, in 2020.

  • Upsurge in the Number of Smartphones User - As per data published in 2018, more than 80% of all small business websites are mobile friendly.

  • Increasing Number of Digital Buyers – It was estimated that, in 2021, there were over 2 billion digital buyers worldwide.


  • Possibilities of Design Failure
  • Probability of Confusion in Call-to-Action
  • Lack of Traffic on Landing Page

The landing page builder market is segmented and analyzed for demand and supply by type into on-premises and cloud. Amongst these segments, the cloud segment is anticipated to garner the largest revenue by the end of 2033, backed by the growing cloud-based landing page solution along with the surge in cloud infrastructure worldwide. It was found that, in the year 2021, more than 65% of enterprise infrastructure was cloud-based.

Major Macro-Economic Indicators Impacting the Market Growth

Landing Page Builder Market Overview The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Land Page Builder Market Regional Synopsis

Regionally, the global land page builder market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these, the market in North America is projected to hold the largest market share by the end of 2033, backed by the presence of a strong information technology (IT) network in the region, growing e-commerce as well as the rising number of businesses marking their online presence through websites. It was found that, in 2022, out of more than 2 billion active websites in the world, ~1 billion websites were in the United States.

Landing Page Builder Market Regional Synopsis

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The global landing page builder market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global landing page builder market includes the following segments:

By Type

  • On-Premises
  • Cloud

By Enterprise

  • Large Enterprises
  • SMEs

By Application

  • Business
  • Services

Top Featured Companies Dominating the Global Landing Page Builder Market

  • Unbounce Marketing Solutions Inc.
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Intuit Inc.
  • Leadpages (US), Inc.
  • HubSpot, Inc.
  • Landingi Inc.
  • Etison, LLC
  • Elementor Ltd.
  • Creative 6 Media Ltd dba OptimizePress
  • HealthyHub LLC
  • ConvertFlow, Inc.


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