Landing Page Builder Market size was valued at USD 573.8 Million in 2023 and is anticipated to reach USD 3.19 Billion by the end of 2036, registering around 14.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of landing page builder is assessed at USD 651.48 Million. The growth of the market can be attributed to the increasing size of the information technology (IT) industry worldwide along with the increasing penetration of internet users. IT industry is growing on the back of the fact that it offers numerous vocation ways to conduct speedy work. It was found that, in the year 2020, the global IT industry accounted for more than USD 5 trillion while the total spending on information technology (IT) was estimated to around USD 4 trillion in 2021.
Global landing page builder market trends such as, the demand for landing page builders is on the rise amongst businesses, and service providers along with growing e-commerce worldwide which in turn is expected to create massive revenue generation opportunities for the key players operating in the global landing page builder market during the forecast period. For instance, the average landing page conversion rate in several countries is projected to be around 9%. Hence, such factors are estimated to hike the market growth over the forecast period.
Growth Drivers
Increasing Number of Websites - It was observed that there were approximately 7 billion websites which were functioning on the internet in 2019 worldwide.
Landing page builder are used in websites to check each element of the landing page to get most out of the website templates. Now a days, generating a well function website isn’t that complex, with the assistance of pre-built tools, anyone can create website. But not everyone has the knowledge about what is required to build a website and how to know if every function is working properly. In such condition, landing page builder become the lifesaver by checking body copy, headlines, and other element of website along with the requisite editing of the website.
Growing Computers and Information Technology (ICT) Spending on New Technologies -The global ICT spending on new technologies was estimated to reach around USD 890,000 million in 2020. Computers and information technology (ICT) is a vital and highly used technology to support the modern computing.
Growth in the Number of Smartphones User - As per data published in 2018, more than 80% of all small business websites are mobile-friendly. As the utilization of smartphones is rising, the internet is making its way to everyone. In today’s time, every small business owner owns a website which can be operated via smartphones.
Increasing Number of Digital Buyers - It was estimated that, in 2021, there were over 2 billion digital buyers across the globe. Digital buyers also promote the utilization of websites existing on the internet since these websites becomes the significant medium between buyers and the sellers.
Rising Presence of Small Businesses Online - For instance, in 2018, more than 60% of small businesses had a website worldwide.
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
14.4% |
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Base Year Market Size (2023) |
USD 573.8 Million |
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Forecast Year Market Size (2036) |
USD 3.19 Billion |
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Regional Scope |
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Type (On-Premises, Cloud)
The global landing page builder market is segmented and analyzed for demand and supply by type into on-premises and cloud. Out of these segments, the cloud segment is estimated to gain the largest market share over the projected time frame. The growth of the segment can be attributed to the growing cloud-based landing page solution along with the surge in cloud infrastructure worldwide. It was found that, in the year 2021, more than 65% of enterprise infrastructure was cloud-based. Cloud services are growing rapidly across the globe since it is easier to access and comes in affordable prices. Million of people enjoys cloud storage in their smartphones for free while organizations and enterprises have to pay notable amount of money on these services. For instance, more than 55% of the corporate data is stored in cloud.
By Enterprise (Large Enterprises, Small-to-Medium Enterprises (SMEs)
The global landing page builder market is also segmented and analyzed for demand and supply by enterprise into large enterprises and small-to-medium enterprises (SMEs). Amongst these two segments, the large enterprises segment is expected to garner a significant share. Landing page builder offers market participants to promote their business more frequently since it provides several bank servers across the globe. It is a well-known fact that landing page builder has a significant role to play in marketing and sales campaign. Regardless of skill, landing page builder is used to accelerate the processes. Large enterprises provides employment to an average of 250 people or more which creates the possibility of impactful human errors. Therefore, such demand to eliminate human errors from work space of large enterprises, landing page builder becomes very vital.
Our in-depth analysis of the global market includes the following segments:
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By Type |
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By Enterprise |
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By Application |
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North American Market Forecast
The North American landing page builder market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2036. The growth of the market in the region can be attributed majorly to the presence of a strong information technology (IT) network as well as a surge in the number of websites along with the rising number of businesses marking their online presence through websites. It was found that, in 2022, out of more than 2 billion active websites in the world, 1 billion websites were in the United States. Websites and social media handles are quite prevalent to promote brands, product, or any service offered by enterprises. Furthermore, the market in the region is also expected to grow on the back of rising number of internet and smartphone user. Such an easy access to smartphone allows user to experience the features of landing page builder on smartphones. For instance, in 2020, approximately 90% of the population in the North America was using internet while in 2021, more than 290 million people were noticed to own smartphones in United States.
APAC Market Statistics
Furthermore, the landing page builder market is also expected to witness a noteworthy growth in Asia Pacific region. The presence of the robust IT infrastructure and higher number of smartphone in internet users in the region are anticipated to enlarge the market size in the region during the forecast period. For instance, Beijing is the IT hub in the world with plethora of innovations. Therefore, such factors are estimated to drive the market growth over the forecast period.
HubSpot, Inc. announced the launch of a free customer relationship management tool (CMS tool). It enables business growth as it is an entry-level content management system that empowers business builders to easily create fast, secure, and reliable websites. It is remarkable tool for supporting the small and growing business and also excluding trade-offs.
Unbounce Marketing Solutions Inc. launched Smart Builder, an AI-powered landing page builder. It uses 10+ years of data to provide marketers with a guided building experience. The company leads in the landing page and conversion intelligence software.
Author Credits: Abhishek Verma
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