Landing Page Builder Market Size & Share, by Type (On-Premises, Cloud); Organization (Large Enterprises, SMEs); Application (Business, Services) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2033

Global Landing Page Builder Market Definition

A landing page builder simplifies your business. With advancements in technologies and the rising digitalization of businesses and services, it is essential to have a website with a landing page that specifically focuses on converting visitors into customers. A landing page serves as an online business card, and a landing page builder helps you to create effective, easy-to-use landing pages to increase your conversion rate. It creates the website without any code with several pre-built tools.

Landing page builders have all the features required by the user. Multiple landing page builders come with features such as, free trials, interactive with multiple devices, friendly interface, customizable domain name, millions of templates, A/B testing, analytics, SEO optimized, and many more. Landing page examples includes Wix, Sunbasket, Breather, AirBnB, Codeacademy, Row House, Express VPN, Curology, and others.

Some of them facilitate free landing page templates while some of them are paid. Landing page builders allows drag and drop feature where users can drag desiring templates and drop them in their design. Such drag and drop elements can be icons, videos, texts, and images. Landing page builder can save a huge amount of time invested in leaning programming languages to create websites.

Global Landing Page Builder Market: Key Insights

Global Landing Page Builder Market Size, Forecast, and Trend Highlights Over 2023 - 2033

The global landing page builder market is estimated to garner a revenue of ~USD 2 Billion by the end of 2033 by growing at a CAGR of ~15% over the forecast period, i.e., 2023 – 2033. Further, the market generated a revenue of ~USD 500 Million in the year 2022. The growth of the market can be attributed to the increasing size of the information technology (IT) industry worldwide along with the increasing penetration of internet users. IT industry is growing on the back of the fact that it offers numerous vocation ways to conduct speedy work. It was found that, in the year 2020, the global IT industry accounted for more than USD 5 trillion while the total spending on information technology (IT) was estimated to around USD 4 trillion in 2021.

Global landing page builder market trends such as, the demand for landing page builders is on the rise amongst businesses, and service providers along with growing e-commerce worldwide which in turn is expected to create massive revenue generation opportunities for the key players operating in the global landing page builder market during the forecast period. For instance, the average landing page conversion rate in several countries is projected to be around 9%. Hence, such factors are estimated to hike the market growth over the forecast period.

Global Landing Page Builder Market: Growth Drivers and Challenges

Growth Drivers

• Increasing Number of Websites — It was observed that there were approximately 7 billion websites which were functioning on the internet in 2019 worldwide.

Landing page builder are used in websites to check each element of the landing page to get most out of the website templates. Now a days, generating a well function website isn’t that complex, with the assistance of pre-built tools, anyone can create website. But not everyone has the knowledge about what is required to build a website and how to know if every function is working properly. In such condition, landing page builder become the lifesaver by checking body copy, headlines, and other element of website along with the requisite editing of the website.

• Growing Computers and Information Technology (ICT) Spending on New Technologies -The global ICT spending on new technologies was estimated to reach around USD 890,000 million in 2020. Computers and information technology (ICT) is a vital and highly used technology to support the modern computing.

• Growth in the Number of Smartphones User - As per data published in 2018, more than 80% of all small business websites are mobile-friendly. As the utilization of smartphones is rising, the internet is making its way to everyone. In today’s time, every small business owner owns a website which can be operated via smartphones.

• Increasing Number of Digital Buyers – It was estimated that, in 2021, there were over 2 billion digital buyers across the globe. Digital buyers also promote the utilization of websites existing on the internet since these websites becomes the significant medium between buyers and the sellers.

• Rising Presence of Small Businesses Online - For instance, in 2018, more than 60% of small businesses had a website worldwide.

Challenges

• Possibilities of Design Failure - Owing to pages with poor quality content or no visuals, the poor landing page design does not attract many people which may result in a low conversion rate. Therefore, it may limit the market growth over the forecast period.
• Probability of Confusion in Call-to-Action
• Lack of Traffic on the Landing Page

Global Landing Page Builder Market Segmentation

The global landing page builder market is segmented and analyzed for demand and supply by type into on-premises and cloud. Out of these segments, the cloud segment is estimated to gain the largest market share over the projected time frame. The growth of the segment can be attributed to the growing cloud-based landing page solution along with the surge in cloud infrastructure worldwide. It was found that, in the year 2021, more than 65% of enterprise infrastructure was cloud-based. Cloud services are growing rapidly across the globe since it is easier to access and comes in affordable prices. Million of people enjoys cloud storage in their smartphones for free while organizations and enterprises have to pay notable amount of money on these services. For instance, more than 55% of the corporate data is stored in cloud. 

The global landing page builder market is also segmented and analyzed for demand and supply by enterprise into large enterprises and small-to-medium enterprises (SMEs). Amongst these two segments, the large enterprises segment is expected to garner a significant share. Landing page builder offers market participants to promote their business more frequently since it provides several bank servers across the globe. It is a well-known fact that landing page builder has a significant role to play in marketing and sales campaign. Regardless of skill, landing page builder is used to accelerate the processes. Large enterprises provides employment to an average of 250 people or more which creates the possibility of impactful human errors. Therefore, such demand to eliminate human errors from work space of large enterprises, landing page builder becomes very vital.

Our in-depth analysis of the global landing page builder market includes the following segments:

Global Landing Page Builder Market Regional Synopsis

The North American landing page builder market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2033. The growth of the market in the region can be attributed majorly to the presence of a strong information technology (IT) network as well as a surge in the number of websites along with the rising number of businesses marking their online presence through websites. It was found that, in 2022, out of more than 2 billion active websites in the world, ~1 billion websites were in the United States. Websites and social media handles are quite prevalent to promote brands, product, or any service offered by enterprises. Furthermore, the market in the region is also expected to grow on the back of rising number of internet and smartphone user. Such an easy access to smartphone allows user to experience the features of landing page builder on smartphones. For instance, in 2020, approximately 90% of the population in the North America was using internet while in 2021, more than 290 million people were noticed to own smartphones in United States. 

Furthermore, the landing page builder market is also expected to witness a noteworthy growth in Asia Pacific region. The presence of the robust IT infrastructure and higher number of smartphone in internet users in the region are anticipated to enlarge the market size in the region during the forecast period. For instance, Beijing is the IT hub in the world with plethora of innovations. Therefore, such factors are estimated to drive the market growth over the forecast period.

Top Featured Companies Dominating the Global Landing Page Builder Market

• Unbounce Marketing Solutions Inc.
  • Company Overview
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  • Financial Performance
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  • SWOT Analysis

• Intuit Inc.
• Leadpages (US), Inc.
• HubSpot, Inc.
• Landingi Inc.
• Etison, LLC
• Elementor Ltd.
• Creative 6 Media Ltd dba OptimizePress
• Healthyhub LLC.
• ConvertFlow, Inc.