Landing Page Builder Market Size & Share, by Type (On-Premises, Cloud); Organization (Large Enterprises, SMEs); Application (Business, Services) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2033

  • Report ID: 4347
  • Published Date: Feb 17, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023-2033

Landing Page Builder Market size is projected to surpass USD 2 Billion by the end of 2033, growing at a CAGR of 15% during the forecast period, i.e., 2023-2033. In the year 2022, the industry size of landing page builder was USD 500 Million. The growth of the market can be attributed to the increasing size of the information technology (IT) industry worldwide along with the increasing penetration of internet users. IT industry is growing on the back of the fact that it offers numerous vocation ways to conduct speedy work. It was found that, in the year 2020, the global IT industry accounted for more than USD 5 trillion while the total spending on information technology (IT) was estimated to around USD 4 trillion in 2021.

Global landing page builder market trends such as, the demand for landing page builders is on the rise amongst businesses, and service providers along with growing e-commerce worldwide which in turn is expected to create massive revenue generation opportunities for the key players operating in the global landing page builder market during the forecast period. For instance, the average landing page conversion rate in several countries is projected to be around 9%. Hence, such factors are estimated to hike the market growth over the forecast period.

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Landing Page Builder Sector: Growth Drivers and Challenges

Growth Drivers

  • Increasing Number of Websites - It was observed that there were approximately 7 billion websites which were functioning on the internet in 2019 worldwide.

Landing page builder are used in websites to check each element of the landing page to get most out of the website templates. Now a days, generating a well function website isn’t that complex, with the assistance of pre-built tools, anyone can create website. But not everyone has the knowledge about what is required to build a website and how to know if every function is working properly. In such condition, landing page builder become the lifesaver by checking body copy, headlines, and other element of website along with the requisite editing of the website.

  • Growing Computers and Information Technology (ICT) Spending on New Technologies -The global ICT spending on new technologies was estimated to reach around USD 890,000 million in 2020. Computers and information technology (ICT) is a vital and highly used technology to support the modern computing.

  • Growth in the Number of Smartphones User - As per data published in 2018, more than 80% of all small business websites are mobile-friendly. As the utilization of smartphones is rising, the internet is making its way to everyone. In today’s time, every small business owner owns a website which can be operated via smartphones.

  • Increasing Number of Digital Buyers - It was estimated that, in 2021, there were over 2 billion digital buyers across the globe. Digital buyers also promote the utilization of websites existing on the internet since these websites becomes the significant medium between buyers and the sellers.

  • Rising Presence of Small Businesses Online - For instance, in 2018, more than 60% of small businesses had a website worldwide.


  • Possibilities of Design Failure - Owing to pages with poor quality content or no visuals, the poor landing page design does not attract many people which may result in a low conversion rate. Therefore, it may limit the market growth over the forecast period.
  • Probability of Confusion in Call-to-Action
  • Lack of Traffic on the Landing Page

Landing Page Builder Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 500 Million

Forecast Year Market Size (2033)

~ USD 2 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Landing Page Builder Segmentation

Type (On-Premises, Cloud)

The global landing page builder market is segmented and analyzed for demand and supply by type into on-premises and cloud. Out of these segments, the cloud segment is estimated to gain the largest market share over the projected time frame. The growth of the segment can be attributed to the growing cloud-based landing page solution along with the surge in cloud infrastructure worldwide. It was found that, in the year 2021, more than 65% of enterprise infrastructure was cloud-based. Cloud services are growing rapidly across the globe since it is easier to access and comes in affordable prices. Million of people enjoys cloud storage in their smartphones for free while organizations and enterprises have to pay notable amount of money on these services. For instance, more than 55% of the corporate data is stored in cloud. 

By Enterprise (Large Enterprises, Small-to-Medium Enterprises (SMEs)

The global landing page builder market is also segmented and analyzed for demand and supply by enterprise into large enterprises and small-to-medium enterprises (SMEs). Amongst these two segments, the large enterprises segment is expected to garner a significant share. Landing page builder offers market participants to promote their business more frequently since it provides several bank servers across the globe. It is a well-known fact that landing page builder has a significant role to play in marketing and sales campaign. Regardless of skill, landing page builder is used to accelerate the processes. Large enterprises provides employment to an average of 250 people or more which creates the possibility of impactful human errors. Therefore, such demand to eliminate human errors from work space of large enterprises, landing page builder becomes very vital.

Our in-depth analysis of the global market includes the following segments:

                By Type

  • On-Premises
  • Cloud

               By Enterprise

  • Large Enterprises
  • Small-to-Medium Enterprises (SMEs)

               By Application

  • Business
  • Services

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Landing Page Builder Industry - Regional Synopsis

North American Market Forecast   

The North American landing page builder market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2033. The growth of the market in the region can be attributed majorly to the presence of a strong information technology (IT) network as well as a surge in the number of websites along with the rising number of businesses marking their online presence through websites. It was found that, in 2022, out of more than 2 billion active websites in the world, ~1 billion websites were in the United States. Websites and social media handles are quite prevalent to promote brands, product, or any service offered by enterprises. Furthermore, the market in the region is also expected to grow on the back of rising number of internet and smartphone user. Such an easy access to smartphone allows user to experience the features of landing page builder on smartphones. For instance, in 2020, approximately 90% of the population in the North America was using internet while in 2021, more than 290 million people were noticed to own smartphones in United States. 

APAC Market Statistics

Furthermore, the landing page builder market is also expected to witness a noteworthy growth in Asia Pacific region. The presence of the robust IT infrastructure and higher number of smartphone in internet users in the region are anticipated to enlarge the market size in the region during the forecast period. For instance, Beijing is the IT hub in the world with plethora of innovations. Therefore, such factors are estimated to drive the market growth over the forecast period.

Research Nester
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Companies Dominating the Landing Page Builder Landscape

    • Unbounce Marketing Solutions Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Intuit Inc.
    • Leadpages (US), Inc.
    • HubSpot, Inc.
    • Landingi Inc.
    • Etison, LLC
    • Elementor Ltd.
    • Creative 6 Media Ltd dba OptimizePress
    • Healthyhub LLC.
    • ConvertFlow, Inc.

In the News

  • HubSpot, Inc. announced the launch of a free customer relationship management tool (CMS tool). It enables business growth as it is an entry-level content management system that empowers business builders to easily create fast, secure, and reliable websites. It is remarkable tool for supporting the small and growing business and also excluding trade-offs.

  • Unbounce Marketing Solutions Inc. launched Smart Builder, an AI-powered landing page builder. It uses 10+ years of data to provide marketers with a guided building experience. The company leads in the landing page and conversion intelligence software.

Author Credits:  Abhishek Verma

  • Report ID: 4347
  • Published Date: Feb 17, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Growing computers and information technology (ICT) spending on new technologies and upsurge in the number of smartphones user are the major factors driving the market growth.

The market is anticipated to attain a CAGR of 15% over the forecast period, i.e., 2023-2033.

Probability of confusion in call-to-action and lack of traffic on the landing page are estimated to be the growth hindering factors for the market expansion.

The market in North America is projected to hold the largest market share by the end of 2033 and provide more business opportunities in the future.

The major players in the market are Intuit Inc., Leadpages (US), Inc., HubSpot, Inc., Landingi Inc., Etison, LLC, Elementor Ltd., Creative 6 Media Ltd dba OptimizePress, Healthyhub LLC. And others.

The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by type, enterprise, application, and by region.

The cloud segment is anticipated to garner the largest market size by the end of 2033 and display significant growth opportunities.
Landing Page Builder Market Report Scope

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