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In-Car Infotainment Market : Global Demand Analysis & Opportunity Outlook 2024

Published On : December, 2018 REP-ID-310 Category: Automotive & Transportation

In-Car Infotainment Market Overview

In-car infotainment is a collection of wide features installed in the car to provide entertainment, information and communication services. It possess climate control, navigation, Wi-Fi, Bluetooth, interactive voice recognition services, live media streaming services and smart technology for mobile integration. Driven by the demand for more connected vehicles, in-car infotainment is getting more and more sophisticated. Car makers and electronics and software developers’ work together to come up with user-friendly, safe and easy to use in-car infotainment system.  

Market Size and Forecast

In-car infotainment market is expected to garner a CAGR of 9.3% over the forecast period i.e. 2017-2024. Increasing number of automobiles on road, burgeoning middle class population and inclination in the adoption of technologically advanced cars are some of the factors anticipated to impel the growth of in-car infotainment market in the next few years.

Geographically, Europe is expected to dominate the global in-car infotainment market over the forecast period. In Europe, Germany and the U.K. are the leading markets for in-car infotainment. The rising demands for high-performing cars in these countries provide lucrative opportunities for the manufacturers in Europe. However, Eastern Europe and North American countries such as Mexico and Canada still have the potential market in in-car infotainment systems due to increasing capacity of vehicle production and as well as the need for better in-car infotainment system.

In Car Infotainment market

However, Asia-Pacific ranks as the highest growing market, supported by the fact that the current rising GDP is largely driven by Asia. India, China and Japan are some of the highly attracting market for in-car infotainment in the region. Moreover, factors such as improvement in discretionary spends and consumers proclivity towards luxury cars also fostering the growth of technologies in this region.  Middle East and Africa is expected to show the highest growth rate over the forecast period. Improvement in GDP of these countries and rising demand for passenger car integrated with in car-infotainment system is expected to impel the growth of in-car infotainment market in Middle East and African region. Similarly, Latin America is also expected to showcase a rise in in-car infotainment market growth owing to increasing sales of luxury cars.

Market Segmentation

Our in-depth analysis segmented in-car infotainment market in the following segments:

By Vehicle

  • Passenger cars
  • Commercial cars

By Distribution Channel

  • OEM
  • Aftermarket

By Product

  • Navigation
  • Audio
  • Instrument cluster
  • Connectivity
  • Display
  • Software platform and telematics
  • Other Accessories

By Region

Global in-car infotainment market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Western and Eastern Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Western Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and North Africa (MENA) Market Size and Y-O-Y Growth Analysis

Growth Drivers and Challenges

Rising disposable income coupled with increasing purchasing power of consumer is envisioned to bolster the growth of global in-car infotainment market. Further, increasing demand, production and sales of technologically advanced cars are other key drivers anticipated to intensify the growth of in-car infotainment market during the period 2017-2024.

Moreover, rising urbanization and easy financing options are believed to anticipate the sales of cars all across the globe which is further likely to expand the growth of in-car infotainment market during the forecast period.

The in-car infotainment market is gaining momentum with increase in demand for luxury cars integrated with various features for entertainment, climate control, navigation and others.  

However, higher price for in-car infotainment systems and need to upgrade the system software timely is likely to hamper the growth of in-car infotainment market in future. Moreover, the distraction caused by in-car infotainment services to the driver while driving in terms of safety norms taken by government is an another factor anticipated to hinder the growth of the in-car infotainment market.

Key players

The major key players for in-car infotainment market are as follows:

  • Panasonic Corporation
  • Harman international industries
  • Continental AG
  • Pioneer Corporation
  • Alpine Electronics
  • Garmin
  • Tom Tom International
  • JVC Kenwood Corporation
  • Blaupunkt GmbH
  • Denso Corporation
  • Delphi Automotive LLP
  • Audi AG

Scope and Context

Overview of the Parent Market

Analyst View


The global in-car infotainment market is segmented as follows:

  • By Vehicle Market Size & Y-O-Y Growth Analysis
  • By Distribution Channel Market Size & Y-O-Y Growth Analysis
  • By Product Market Size & Y-O-Y Growth Analysis
  • By Region Market Size & Y-O-Y Growth Analysis

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

Key Answers




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