Automotive Infotainment Market size is set to reach USD 21.5 Billion by the end of 2035, growing at a CAGR of 9.3% during the forecast period, i.e., 2023 – 2035. In the year 2022, the industry size of automotive infotainment was around USD 8 Billion. The market's expansion may be ascribed to the expansion of the automotive industry's innovations, technical advancements, and an increase in automotive research and development (R&D) around the globe. For instance, it was discovered that European Union (EU) investments in automotive R&D totaled almost USD 60 billion in 2020.
Along with this, an increase in the number of internet-connected automobiles is another factor that is thought to support the market expansion for automotive infotainment. Better than ever, infotainment systems are being used for more than just listening to music. Now with the help of the internet, the infotainment system provides voice assistants, telematic systems, navigation, and others. In 2021, over 76 million connected vehicles were sold globally, and almost 70% of new cars and trucks had internet connectivity.
Growth Drivers
Challenges
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Base Year |
2022 |
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Forecast Year |
2023-2035 |
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CAGR |
~ 9.3% |
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Base Year Market Size (2022) |
~ USD 8 Billion |
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Forecast Year Market Size (2035) |
~ USD 21.5 Billion |
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Regional Scope |
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Product Type (Audit Unit, Display Unit, Heads-Up Display, Navigation Unit, Communication Unit)
The display unit segment in the automotive infotainment market is expected to have the highest revenue share of 38%. The increased number of screens put in automobiles is what is responsible for the category growth. Because displays have grown to be such an important part of automobile interiors, the automotive industry is now driving advancements in display technology such as automotive smart display. Over the years, touchscreen infotainment systems have been introduced, analog dashboards have been replaced with digital ones, and backseat entertainment displays have been standard equipment for several models. The number of displays in automobiles will rapidly increase over the next few years, reaching up to 12 per vehicle. Moreover, every passenger in seven-passenger SUVs is anticipated to get their own display screen in the near future.
Vehicle Type (Motorcycles, Passenger Cars, Commercial Vehicles)
Automotive infotainment market from the passenger cars segment is expected to garner the highest revenue with a 65% market share during the projected period. Because luxury automobile adoption has expanded among consumers focused in emerging countries, a larger portion of the passenger care market is due to this trend. Luxury vehicles have more technological and safety features, and their luxurious interiors necessitate cutting-edge infotainment systems. Luxury automobile sales are influenced by the subscription-based services, improved sales, and financing choices that automakers offer to consumers. Additionally, businesses like Uber and OLA are working to maintain a sizable market share by attempting to make lengthy journeys more enjoyable and comfortable by enhancing the technology in passenger vehicles.
Our in-depth analysis of the global market includes the following segments:
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Product Type |
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Sales Channel |
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Vehicle Type |
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APAC Market Forecast
The Asia Pacific automotive infotainment market is predicted to hold the highest share of 35%. A growing number of cars, supported by the presence of a robust automotive network in the area, as well as the expanding penetration of smart vehicles, may all be credited with the market's rise. According to data from 2022, China accounts for more than 54% of all small cars with varying degrees of automation sold worldwide too far. In addition, increased luxury automobile sales in the Asia-Pacific region are anticipated to fuel market expansion. In India, Lamborgini will sell 100 vehicles, the business sold 92 vehicles there in 2022, a 33% increase over the previous year.
European Market Statistics
The Europe automotive infotainment market is expected to show a significant CAGR with a 25% revenue share. Due to the existence of renowned vehicle manufacturers, Europe accounts for a sizeable portion of the worldwide automotive infotainment industry. Major automakers collaborate closely with international software firms to offer cutting-edge infotainment systems. The product introduction will boost the business's revenue share and retain its hegemony over rivals globally. There is an increase in smartphone features being incorporated into in-car infotainment systems. One of the greatest rates among other areas is seen in Europe, where more than 90% of individuals have a mobile internet connection. Smartphone use for the same objectives in automobiles has expanded along with the use of mobile phones.
Author Credits: Rushikesh, Richa Gupta
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