Automotive Infotainment Market Size & Share, by Product Type (Audit Unit, Display Unit, Heads-Up Display, Navigation Unit, Communication Unit); Sales Channel (OEM, Aftermarket); Vehicle Type (Motorcycles, Passenger Cars, Commercial Vehicles) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 4599
  • Published Date: Aug 10, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023 - 2035

Automotive Infotainment Market size is set to reach USD 21.5 Billion by the end of 2035, growing at a CAGR of 9.3% during the forecast period, i.e., 2023 – 2035. In the year 2022, the industry size of automotive infotainment was around USD 8 Billion. The market's expansion may be ascribed to the expansion of the automotive industry's innovations, technical advancements, and an increase in automotive research and development (R&D) around the globe. For instance, it was discovered that European Union (EU) investments in automotive R&D totaled almost USD 60 billion in 2020.

Along with this, an increase in the number of internet-connected automobiles is another factor that is thought to support the market expansion for automotive infotainment. Better than ever, infotainment systems are being used for more than just listening to music. Now with the help of the internet, the infotainment system provides voice assistants, telematic systems, navigation, and others. In 2021, over 76 million connected vehicles were sold globally, and almost 70% of new cars and trucks had internet connectivity.

Automotive Infotainment Market
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Automotive Infotainment Sector: Growth Drivers and Challenges

Growth Drivers

  • Increasing Penetration of Bluetooth in Automotive- Cars can easily connect to phones, computers, and other gadgets with the aid of Bluetooth. More and more vehicles are becoming Bluetooth-enabled. GPS, Bluetooth, and audio players are all compatible. For instance, by 2024, it is anticipated that Bluetooth technology would be used in 75% of all vehicles across the globe.
  • Increased Use Of 5G Infrastructure- The integration of advanced infotainment systems with 5G connection turns static systems into digital ones. The most recent, fastest network technology has very high upload and download speeds. By 2025, it is anticipated that there will be about 21% of 5G automotive applications around the world.
  • Expanding Fleet of Connected Cars- Through the Internet of Things (IoT), infotainment systems may connect to other automotive systems and outside gadgets. The number of connected, autonomous automobiles is increasing. By 2025, there should be 400 million of these vehicles on the road, globally.


  • Potential for Data Abuse- The modern infotainment system is integrated to provide consumers with a richer and more educational experience. To prevent software, in-vehicle, and user data leaks, complicated security measures, and firewalls were necessary. Data manipulation and code overwriting risks might result in both user data hacking and deadly vehicle malfunctions. Numerous important data points, including personal IDs and money transactions, are highly exposed since consumers combine their phones with in-cabin entertainment systems.
  • Research and Development Demand Significant Expenditure.
  • Difficult Software Designs

Automotive Infotainment Market: Key Insights

Base Year


Forecast Year



~ 9.3%

Base Year Market Size (2022)

 ~ USD 8 Billion

Forecast Year Market Size (2035)

 ~ USD 21.5 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Automotive Infotainment Segmentation

Product Type (Audit Unit, Display Unit, Heads-Up Display, Navigation Unit, Communication Unit)

The display unit segment in the automotive infotainment market is expected to have the highest revenue share of 38%.  The increased number of screens put in automobiles is what is responsible for the category growth. Because displays have grown to be such an important part of automobile interiors, the automotive industry is now driving advancements in display technology such as automotive smart display. Over the years, touchscreen infotainment systems have been introduced, analog dashboards have been replaced with digital ones, and backseat entertainment displays have been standard equipment for several models. The number of displays in automobiles will rapidly increase over the next few years, reaching up to 12 per vehicle. Moreover, every passenger in seven-passenger SUVs is anticipated to get their own display screen in the near future.

Vehicle Type (Motorcycles, Passenger Cars, Commercial Vehicles)

Automotive infotainment market from the passenger cars segment is expected to garner the highest revenue with a 65% market share during the projected period. Because luxury automobile adoption has expanded among consumers focused in emerging countries, a larger portion of the passenger care market is due to this trend. Luxury vehicles have more technological and safety features, and their luxurious interiors necessitate cutting-edge infotainment systems. Luxury automobile sales are influenced by the subscription-based services, improved sales, and financing choices that automakers offer to consumers. Additionally, businesses like Uber and OLA are working to maintain a sizable market share by attempting to make lengthy journeys more enjoyable and comfortable by enhancing the technology in passenger vehicles.

Our in-depth analysis of the global market includes the following segments:

   Product Type

  • Audio Unit
  • Display Unit
  • Heads-Up Display
  • Navigation Unit
  • Communication Unit

   Sales Channel

  • Original Equipment Manufacturer (OEM)
  • Aftermarket

   Vehicle Type

  • Motorcycles
  • Passenger Cars
  • Commercial Vehicles

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Automotive Infotainment Industry - Regional Synopsis

APAC Market Forecast

The Asia Pacific automotive infotainment market is predicted to hold the highest share of 35%. A growing number of cars, supported by the presence of a robust automotive network in the area, as well as the expanding penetration of smart vehicles, may all be credited with the market's rise. According to data from 2022, China accounts for more than 54% of all small cars with varying degrees of automation sold worldwide too far. In addition, increased luxury automobile sales in the Asia-Pacific region are anticipated to fuel market expansion. In India, Lamborgini will sell 100 vehicles, the business sold 92 vehicles there in 2022, a 33% increase over the previous year.

European Market Statistics

The Europe automotive infotainment market is expected to show a significant CAGR with a 25% revenue share. Due to the existence of renowned vehicle manufacturers, Europe accounts for a sizeable portion of the worldwide automotive infotainment industry. Major automakers collaborate closely with international software firms to offer cutting-edge infotainment systems. The product introduction will boost the business's revenue share and retain its hegemony over rivals globally. There is an increase in smartphone features being incorporated into in-car infotainment systems. One of the greatest rates among other areas is seen in Europe, where more than 90% of individuals have a mobile internet connection. Smartphone use for the same objectives in automobiles has expanded along with the use of mobile phones.

Research Nester
Automotive Infotainment Market Size
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Companies Dominating the Automotive Infotainment Landscape

    • Continental AG
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Group Forvia
    • Harman International Industries, Incorporated
    • Robert Bosch GmbH
    • Visteon Corporation
    • Aptiv Global Operations Limited
    • Garmin Ltd 
    • LG Electronics
    • Delphi Automotive PLC 
    • ALLGo Embedded Systems Pvt Ltd


In The News

  • LG Electronics, Inc. announced receiving the order for USD 6.2 billion, which will include vehicle components, telematics and infotainment systems. The figure represents the company’s 13% backlog. The company aims to lead the in-vehicle infotainment system by providing its products and solutions to major car manufacturers such as Mercedes, Renault, and General Motors.
  • Garmin recently demonstrated its latest in-cabin solutions for the Automotive OEM at CES 2023. This system features four infotainment touchscreens, an instrument cluster, a cabin monitoring system, wireless headphones, wireless gaming controllers, smartphones, and various entertainment options. It is designed to be unified with a single SoC (system on chip).


Author Credits:  Rushikesh, Richa Gupta

  • Report ID: 4599
  • Published Date: Aug 10, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Growing innovations in the automotive industry and technological upgradation along an upsurge in automotive research & development worldwide are the major factors driving the growth of the automotive infotainment market.

The market size of automotive infotainment is anticipated to attain a CAGR of 9.3% over the forecast period, i.e., 2023 – 2035.

The major players in the market are Alps Alpine Co., Ltd., Group Forvia, Harman International Industries, Incorporated, Panasonic Corporation, Robert Bosch GmbH, Visteon Corporation, Denso Corporation, Pioneer Corporation, Aptiv Global Operations Limited, and others.

The display unit segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

The market in the Asia Pacific region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Automotive Infotainment Market Report Scope

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