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Hygiene Packaging Market Analysis by Type (Film, Paper, and Others); by Price (USD) (Below 0.5, 0.5 – 1, 1 – 5, 5 – 10, 10 – 20, and Above); and by Distribution Channel (Supermarkets, Multi-Brand & Specialty Stores, Online, and Others) – Global Supply & Demand Analysis & Opportunity Outlook 2023-2033

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • Essity AB (publ) conducted a health survey by recognizing the upcoming largest threats to well-being. Since, poor hygiene standards were a major concern for global health threats, hence, to identify these threats, Essity Ab and other health companies conducted Global Hygiene and Health Survey 2022.

  •  Amcor Limited to introduce sustainable packaging, High Shield Laminates, for pharmaceuticals. This method of packaging is low in carbon, easy to recycle and capable of supporting companies’ agendas of recyclability.

Global Hygiene Packaging Market Size, Forecast, and Trend Highlights Over 2023 - 2033

Base Year


Forecast Year




Base Year Market Size (2022)

~USD 200 Billion

Forecast Year Market Size (2033)

~USD 300 Billion


The global hygiene packaging market is estimated to garner a revenue of USD 300 billion by the end of 2033 by growing at a CAGR of ~7% over the forecast period, i.e., 2023 – 2033. Further, the market generated a revenue of USD 200 billion in the year 2022. The growth of the market can be attributed to the growing health expenditure across the globe. Based on the data provided by the World Bank, it was stated that in 2019, global health expenditure dropped to USD 1,121.9 per capita worldwide.

hygiene market overview image

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Global hygiene packaging market trends such as, the growing prevalence of infectious diseases and rising inclination toward personal hygiene are projected to influence the growth of the market positively over the forecast period. It was estimated in 2019, around 3.5 million people visited the emergency department with parasitic and infectious diseases. Moreover, escalating demand and sales of sanitizer, napkins, diapers and other personal hygiene product are further expected to hike the growth of the market over the forecast period. As of 2020, around 270 million Americans were observed to be using soap and the number is estimated to reach nearly 280 by 2024. Hence, all these factors are expected to hike the growth of the market over the forecast period.

Global Hygiene Packaging Market: Growth Drivers and Challenges

Growth Drivers

  • Exponential Growth in the Inclination Toward Sanitization Another report by the World Health Organization demonstrated that 54% of the people across the globe, summing up to 4.2 billion, utilized safely managed sanitation services in 2020. Sanitization is important since it is associated with the safe disposal of humane waste. It can be further described as the process that makes places free from infection, diseases, dirt, and others. In recent years, due to the break out of COVID-19, the process of sanitization became very popular. Hence, the higher demand for products necessary for sanitization is estimated to flourish the growth of the market over the forecast period.
  • Growing Prevalence of Infectious Disease As per the report published by the Centers for Disease Control and Prevention, the cases of tuberculosis cases reached 8,916, and salmonella cases touched off at 58,371 in 2019 in the United States alone.
  • Increasing Awareness of Food Safety World Health Organization states that in every 10 people, 1 of them dies due to the consumption of contaminated food while the annual rate of such deaths is projected by about 420,000.
  • Higher Export and Import Volume of Medicines  For instance, the total sales generated from the exported drugs globally were anticipated to be nearly USD 370 billion in 2018. Additionally, Pharmaceutical products were recognized as the world’s 6th highly traded products.
  • Significant Increment in the E-Commerce Sales As of 2021, the E-commerce sales volume was valued at about USD 5 trillion. Furthermore, more than 20 million E-commerce sites were noticed to be functioning in 2022.


  • Negative Impact on the Environment
  • Presence of Alternative Products in the Market
  • Disrupted Supply-Chain due to COVID-19

The global hygiene packaging market is segmented and analyzed for demand and supply by type into film, paper, and others, out of which, the paper segment is projected to witness noteworthy growth over the forecast period. The growth of the segment can be accounted to the rising inclination toward personal hygiene boosting the demand for hygiene papers across the globe. For instance, the total consumption of tissue paper worldwide was estimated to be around 40 million tons in 2021 and is projected to reach approximately 50 million tons by 2032.

Global Hygiene Packaging Market Regional Synopsis

Regionally, the global hygiene packaging market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in the North America region is projected to hold the largest market share by the end of 2033. The growth of the market in the region can be ascribed to the rising inclination of the population toward personal hygiene and constantly increasing health expenditure. For instance, the health expenditure in the United States was estimated to hit approximately 11,000 U. S. dollars per capita in 2019. Therefore, such factors are expected to hike the growth of the market over the forecast period.

hygiene market share image

The global hygiene packaging market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global hygiene packaging market includes the following segments:


      By Type

  • Film
  • Paper
  • Others


       By Price (USD)

  • Below 0.5
  • 0.5 – 1
  • 1 – 5
  • 5 – 10
  • 10 – 20
  • Above


       By Distribution Channel

  • Supermarkets
  • Multi-Brand & Specialty Stores
  • Online
  • Others

Top Featured Companies Dominating the Global Hygiene Packaging Market

  • Amcor Limited

    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Kruger Products L.P.
  • Essity AB (publ)
  • The Procter & Gamble Company
  • Soffass S.p.A
  • Wepa Hygieneprodukte GmbH
  • Georgia-Pacific LLC
  • Kris Flexipacks Pvt Ltd
  • Kimberley-Clark Corporation
  • Amerplast Ltd



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