Sanitary Pads Market Size & Share, by Product (Disposable, Reusable, Biodegradable); Raw Material (Cotton, Non-Woven Fabric, Cellulose); Distribution Channel (Pharmacies, Supermarkets, Convenience Stores, Online Stores) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2027

  • Report ID: 1878
  • Published Date: Feb 14, 2023
  • Report Format: PDF, PPT

Market Overview

Feminine hygiene is a huge matter of concern among women and requires appropriate attention across the globe. During menstruation, women wear sanitary napkins which are cotton pads devised for the absorption of blood flow. Sanitary pads are available in a large variety in the market with different shapes and sizes as well as ranging softness and absorption capacities.

Increasing initiatives by non-profit organizations in order to spread awareness about the importance of feminine hygiene among women, especially those belonging to rural areas and developing regions, and promoting the use of sanitary pads among them is becoming common these days. Free distribution of pads and other feminine hygiene products among women by these organizations is one such method of promotion of menstrual hygiene management.

Market Size and Forecast

According to a recent research by WASH Poverty Diagnostic, which is an initiative by the World Bank, around 25% of women lack menstrual hygiene management in Nigeria. Moreover, in Bangladesh, only 6% schools provide education on menstrual hygiene management, which results in low knowledge about menstruation among girls and boys. The menstrual issues were reported to adversely affect the school performance of one-third girls in the country. The growing initiatives taken by government and non-profit organizations to improve these conditions in the developing countries is estimated to result in the substantial growth of sanitary pads market.

The sanitary pads market is anticipated to record a CAGR of around 6% over the forecast period i.e. 2019-2027. The market is segmented by product, by raw material, by distribution channel and by region, out of which, the product segment is further segmented into disposable, reusable and biodegradable. On the basis of product, the biodegradable segment is anticipated to hold the largest share in the sanitary pads market on account of growing environmental concerns over usage of plastic which raises the demand for biodegradable products and results in increase in the production of biodegradable sanitary pads. Non-biodegradable sanitary napkins contain chemicals that are toxic for the body while biodegradable pads are made up of natural materials such as banana fiber and organic cotton which is not harmful or irritable. This is an additional factor which is estimated to support the growth of this segment in the market during the forecast period. 

sanitary Pads market Graph

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Growth Drivers

Rising Education Levels Among Population To Propel The Market Growth

Educational institutions are making certain improvements in the education provided to students regarding menstruation. The growing knowledge among them about the importance of personal hygiene is a significant factor contributing towards the sanitary pads market growth. In developing countries such as India, the use of sanitary napkins is increasing due to growing awareness about feminine hygiene among the population. Initiatives by governments and non-governmental organizations for the promotion of use of sanitary napkins by women is an additional factor which is projected to result in the market growth during the forecast period.

Low Cost Of Sanitary Pads To Support The Growth Of Market

In order to increase the customer base, several sanitary pads manufacturers are developing cheaper and good quality products. The cost-effectiveness of sanitary pads over other female hygiene products is anticipated to boost the growth of this market in the upcoming years. Moreover, the diverse range of sanitary pads available in the market is suitable for various requirements of women and thus is estimated to increase the market growth further.


Increasing Adoption Of Alternate Products To Limit The Sanitary Pads Market Growth

Availability of other menstrual products that can be used as an alternative to sanitary napkins and that provide better absorption properties is anticipated to be a major restraint for the market growth. In developed countries, the use of tampons and menstrual cups is significantly rising which is estimated to become another growth restricting factor for the sanitary pads market.

Market Segmentation

Our in-depth analysis of the sanitary pads market includes the following segments:

By Product

  • Disposable
  • Reusable 
  • Biodegradable

By Raw Material

  • Cotton
  • Non-Woven Fabric
  • Cellulose
  • Others

By Distribution Channel

  • Pharmacies
  • Supermarkets
  • Convenience Stores
  • Online Stores
  • Others

By Region

On the basis of regional analysis, the sanitary pads market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

The market in Asia Pacific region is currently the largest market for sanitary pads and is anticipated to further grow during the forecast period. This can be attributed to the increasing measures taken by organizations for the promotion of female hygiene and increasing disposable income of people in the region. The growth of market in Europe is estimated to follow the lead on account of growing presence of manufacturers and key players in the region.

The sanitary pads market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC,  Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Top Featured Companies Dominating the Market

  • Procter & Gamble
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis 
  • Hengan Group
  • Edgewell Personal Care
  • Corman S.p.A
  • Unicharm Corporation
  • Millie & More
  • Seventh Generation, Inc.
  • Kao Corporation
  • Kimberly-Clark Corporation


In the News

Author Credits:  Parul Atri

  • Report ID: 1878
  • Published Date: Feb 14, 2023
  • Report Format: PDF, PPT

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