Cosmetics Market - Historic Data (2019-2024), Global Trends 2025, Growth Forecasts 2037
Cosmetics Market in 2025 is evaluated at USD 328.12 billion. The global Market size crossed USD 313.09 billion in 2024 and is likely to register a CAGR of over 6%, exceeding USD 667.8 billion revenue by 2037. Asia Pacific is estimated to approach USD 267.12 billion by 2037, fueled by slated increase in the aging population and improved lifestyle in the region.
The reason behind this boost is credited to the increase in social media users owing to the increasing internet penetration, as they promote several cosmetic services and products. According to a Research Nester analysis, by the end of 2024, there will be more than 5.15 billion users of social media globally, with an annual growth rate of about 5.6%. Moreover, marketing on social media is one of the most used promoting methods used by various industries and companies.
Cosmetics Sector: Growth Drivers and Challenges
Growth Drivers
- Increasing usage of natural ingredients in cosmetics - There is a growth in the usage of natural food ingredients in cosmetics owing to their positive effects and safety on skin health as well as the environment. Consumers highly demand biodegradable, chemical-free, and non-toxic products such as hair care, body care, and skin care.
According to a survey done by the National Institutes of Health in 2023, more than 78% of people prefer natural cosmetics while only 22% of people are interested in purchasing chemical-based cosmetics. - Rising concerns over personal care - The increasing usage of cosmetic products such as skin care, hair care, and many more for personal care is increasing driven by the growing awareness of the importance of hygiene and health; this has led to greater demand for personal care products. According to a report by WHO in 2024, an average individual generally spends less than 1 hour a year along with a health worker, whereas over 8700 hours a year in self-care.
Moreover, customers are becoming more aware of the importance of personal care, so there is an increasing demand for self-care products to provide these products conveniently. This is set to augment the dispensing pump sector. As per Research Nester estimates, in 2023, more than 40% of facial skincare users were estimated to use products such as exfoliators, moisturizers, cleansers, and scrubs which in return acted as a growth driver for the cosmetics market demand. - Growing preference for sustainable cosmetics - With the lucrative global population coupled with the augmenting economies, there is also a significant increase in demand for therapeutic formulations and organic products which are expected to be non-toxic and safe for the environment. According to a report published in 2023, more than 67% of consumers worldwide prefer sustainable cosmetic products over chemical ones.
Challenges
- Increasing awareness regarding side-effects - Sulfates and phthalates are only two examples of the many natural and synthetic compounds included in cosmetic formulas. Growing consumer awareness of certain compounds' toxicity and unfavorable health impacts is probably going to keep product demand in check. Preservatives, pigment molecules, and other synthetic compounds can have detrimental effects on the body, including allergic reactions, the development of black spots, acne, discoloration, and other conditions.
- Regular testing for ingredient safety - Strict regulatory requirements force thorough ingredient testing and safety procedures. This extends the time and increases the cost of product creation. This slows the introduction of new products, which hinders market growth. Compliance barriers cause marketing campaigns for cosmetics to be delayed. This reduces the industry's flexibility in responding to shifting consumer trends and tastes, which hinders market revenue share.
Cosmetics Market: Key Insights
| Report Attribute | Details |
|---|---|
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
6% |
|
Base Year Market Size (2024) |
USD 313.09 billion |
|
Forecast Year Market Size (2037) |
USD 667.8 billion |
|
Regional Scope |
|
Cosmetics Segmentation
Product (Skin Care, Hair Care, Makeup, Fragrance)
Skin Care segment in the cosmetics market is poised to grow substantially till 2037. The segment's tremendous growth rate can be propelled by increasing awareness and importance given to skin care. According to market analysis, in 2023, people spent about 27% of their wealth, which is about USD 50 to 99 per year on beauty and health products.
Moreover, there is a high demand for packaging applications anticipated by the slated demand for eco-friendly and sustainable packaging, as renewable, recyclable, biodegradable packaging attracts more businesses and consumers to reduce their environmental footprints. As per a research from 2023, more than 64% of consumers in the UK are estimated to purchase a product if its packaging is sustainable. Consumers are also willing to pay more in this sector owing to the environmentally friendly process and packaging of these products.
End-user (Men, Women)
Women segment is expected to dominate over 63% cosmetics market share by 2037, due to the increasing women population along with the transforming shift which is highly influenced by national and international celebrities such as Lady Gaga, Selena Gomez, Rihanna who own beauty brands such as Haus Labs, Rare Beauty, Fenty Beauty, and many more.
According to a report by the UN in 2023, the female population constitutes about 49.7% of the population worldwide. In addition, working women along with young girls are exploring new beauty solutions.
Distribution Channel (Offline, Online)
The offline segment in cosmetics market is predicted to be in dominating as in this sub-segment consumers have the authority to test, touch and physically see the products. When it comes to purchasing cosmetics, skincare, fragrances, and many more, allowing the buyers to assess and test its suitability, scent, and texture is their priority.
Our in-depth analysis of the global market includes the following segments:
|
Product |
|
|
End-user |
|
|
Distribution Channel |
|
Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Cosmetics Industry - Regional Synopsis
APAC Market Statistics
Asia Pacific industry is anticipated to hold largest revenue share of 40% by 2037. The market expansion in the region is expected on account of the slated increase in the aging population and improved lifestyle in this region. According to a report by the UN in 2023, Asia Pacific is predicted to be a home for about 60% of the population worldwide.
China's ever-growing middle-class population is estimated to grow the cosmetics industry in this region attributed to the fancy ingredients, and flexible packaging. According to a report in 2024, the middle-income population in China crossed 500 million, which is expected to grow to 60% by 2025.
In Japan, there is a surge in urbanization and increasing demand for anti-aging, dark spot treatment, and anti-wrinkle products. According to the International Trade Administration in 2021, the skincare products in Japanese cosmetics dominated the market revenue share by about 53%.
North American Market Analysis
By 2037, North American cosmetics market is likely to account for around 26% revenue share and will hold for the second position attributed to the increasing adoption of beauty enhancers and skincare products. According to a report in 2021, the overall sales for Loreal cosmetics showed a slated growth of about 25.1%, this made North America their primary growth contributor.
The consumers at the United States are more aware of their cosmetics being chemical-free and sustainable and free from intoxicated chemicals such as mercury, methylene glycol, formaldehyde, and many more, as they can cause severe damage to the skin. Researchers at Research Nester observed that, about 40% of cosmetic consumers demand natural ingredients in their personal and beauty care products. Additionally, about 17% look for recyclable and reusable packaging.
There is an increase in innovations in cosmetic products in Canada according to the demand of consumers. The beauty brand Faces Canada in 2023, launched a nail varnish range that are designed to complement Pride Month spirit using their rainbow hues.
Companies Dominating the Cosmetics Landscape
- L'Oréal S.A.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Unilever
- P&G
- Estée Lauder
- Johnson & Johnson
- Skinfood Co. Ltd.
- Henkel
- PUIG
- Oriflame Cosmetics AG
- Renee Cosmetics
Most of the companies are continuously collaborating, expanding, making agreements, and joining ventures for the growth of this sector and are estimated to be the major key players in this landscape.
Recent Developments
- L'Oréal- Announced that they have completely acquired the distinctive luxury beauty brand, Aesop, which is a luxury beauty brand in Australia.
- Estée Lauder- joined a collaboration with the Stanford Center and recently launched the program on Aesthetics & Culture for a period of three years. This was in order to support several research projects.
- Report ID: 6210
- Published Date: May 10, 2025
- Report Format: PDF, PPT
- Get detailed insights on specific segments/region
- Inquire about report customization for your industry
- Learn about our special pricing for startups
- Request a demo of the report’s key findings
- Understand the report’s forecasting methodology
- Inquire about post-purchase support and updates
- Ask About Company-Level Intelligence Additions
Have specific data needs or budget constraints?
Inquiry Before BuyingFrequently Asked Questions (FAQ)
Cosmetics Market Report Scope
FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.
Connect with our Expert
