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Cosmetics Market Size and Forecast, by Product (Skin Care, Hair Care, Makeup, Fragrance); End-user, Distribution Channel - Growth Trends, Key Players, Regional Analysis 2026-2035

  • Report ID: 6210
  • Published Date: Sep 17, 2025
  • Report Format: PDF, PPT

Cosmetics Market Outlook:

Cosmetics Market size was valued at USD 377.86 billion in 2025 and is likely to cross USD 689.57 billion by 2035, registering more than 6.2% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of cosmetics is assessed at USD 398.94 billion.

Cosmetics Market Size
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The reason behind this boost is credited to the increase in social media users owing to the increasing internet penetration, as they promote several cosmetic services and products. According to a Research Nester analysis, by the end of 2024, there will be more than 5.15 billion users of social media globally, with an annual growth rate of about 5.6%. Moreover, marketing on social media is one of the most used promoting methods used by various industries and companies.

Key Cosmetics Market Insights Summary:

  • Regional Highlights:

    • Asia Pacific cosmetics market is anticipated to capture 40% share by 2035, driven by an increase in the aging population and improved lifestyle in the region.
    • North America market will account for 26% share by 2035, driven by increasing adoption of beauty enhancers and skincare products.

  • Segment Insights:

    • The women segment in the cosmetics market is expected to achieve a 63% share by 2035, driven by the rising women population and influence of celebrity beauty brands.
    • Offline segment in the cosmetics market is expected to secure a dominant share by the forecast year 2035, driven by consumer preference for in-person product testing and purchase experience.

  • Key Growth Trends:

    • Increasing usage of natural ingredients in cosmetics
    • Rising concerns over personal care

  • Major Challenges:

    • Increasing usage of natural ingredients in cosmetics
    • Rising concerns over personal care

  • Key Players: Unilever, P&G, Estée Lauder, Johnson & Johnson, Skinfood Co. Ltd., Henkel, PUIG, Oriflame Cosmetics AG, Renee Cosmetics.

Global Cosmetics Market Forecast and Regional Outlook:

  • Market Size & Growth Projections:

    • 2025 Market Size: USD 377.86 billion
    • 2026 Market Size: USD 398.94 billion
    • Projected Market Size: USD 689.57 billion by 2035
    • Growth Forecasts: 6.2% CAGR (2026-2035)

  • Key Regional Dynamics:

    • Largest Region: Asia Pacific (40% Share by 2035)
    • Fastest Growing Region: Asia Pacific
    • Dominating Countries: United States, China, Germany, Japan, France
    • Emerging Countries: China, India, Japan, South Korea, Thailand

    • Last updated on : 17 September, 2025

Growth Drivers

  • Increasing usage of natural ingredients in cosmetics - There is a growth in the usage of natural food ingredients in cosmetics owing to their positive effects and safety on skin health as well as the environment. Consumers highly demand biodegradable, chemical-free, and non-toxic products such as hair care, body care, and skin care.

    According to a survey done by the National Institutes of Health in 2023, more than 78% of people prefer natural cosmetics while only 22% of people are interested in purchasing chemical-based cosmetics.
  • Rising concerns over personal care - The increasing usage of cosmetic products such as skin care, hair care, and many more for personal care is increasing driven by the growing awareness of the importance of hygiene and health; this has led to greater demand for personal care products. According to a report by WHO in 2024, an average individual generally spends less than 1 hour a year along with a health worker, whereas over 8700 hours a year in self-care.

    Moreover, customers are becoming more aware of the importance of personal care, so there is an increasing demand for self-care products to provide these products conveniently. This is set to augment the dispensing pump sector. As per Research Nester estimates, in 2023, more than 40% of facial skincare users were estimated to use products such as exfoliators, moisturizers, cleansers, and scrubs which in return acted as a growth driver for the cosmetics market demand.
  • Growing preference for sustainable cosmetics - With the lucrative global population coupled with the augmenting economies, there is also a significant increase in demand for therapeutic formulations and organic products which are expected to be non-toxic and safe for the environment. According to a report published in 2023, more than 67% of consumers worldwide prefer sustainable cosmetic products over chemical ones.

Challenges

  • Increasing awareness regarding side-effects - Sulfates and phthalates are only two examples of the many natural and synthetic compounds included in cosmetic formulas. Growing consumer awareness of certain compounds' toxicity and unfavorable health impacts is probably going to keep product demand in check. Preservatives, pigment molecules, and other synthetic compounds can have detrimental effects on the body, including allergic reactions, the development of black spots, acne, discoloration, and other conditions.
  • Regular testing for ingredient safety - Strict regulatory requirements force thorough ingredient testing and safety procedures. This extends the time and increases the cost of product creation. This slows the introduction of new products, which hinders market growth. Compliance barriers cause marketing campaigns for cosmetics to be delayed. This reduces the industry's flexibility in responding to shifting consumer trends and tastes, which hinders market revenue share.

Cosmetics Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Period

2026-2035

CAGR

6.2%

Base Year Market Size (2025)

USD 377.86 billion

Forecast Year Market Size (2035)

USD 689.57 billion

Regional Scope

  • North America (U.S. and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC, North Africa, South Africa, Rest of the Middle East and Africa)
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Cosmetics Market Segmentation:

Product Segment Analysis

Skin Care segment in the cosmetics market is poised to grow substantially till 2035. The segment's tremendous growth rate can be propelled by increasing awareness and importance given to skin care. According to market analysis, in 2023, people spent about 27% of their wealth, which is about USD 50 to 99 per year on beauty and health products.

Moreover, there is a high demand for packaging applications anticipated by the slated demand for eco-friendly and sustainable packaging, as renewable, recyclable, biodegradable packaging attracts more businesses and consumers to reduce their environmental footprints. As per a research from 2023, more than 64% of consumers in the UK are estimated to purchase a product if its packaging is sustainable. Consumers are also willing to pay more in this sector owing to the environmentally friendly process and packaging of these products.

End-user Segment Analysis

Women segment is expected to dominate over 63% cosmetics market share by 2035, due to the increasing women population along with the transforming shift which is highly influenced by national and international celebrities such as Lady Gaga, Selena Gomez, Rihanna who own beauty brands such as Haus Labs, Rare Beauty, Fenty Beauty, and many more.

According to a report by the UN in 2023, the female population constitutes about 49.7% of the population worldwide. In addition, working women along with young girls are exploring new beauty solutions.

Distribution Channel Segment Analysis

The offline segment in cosmetics market is predicted to be in dominating as in this sub-segment consumers have the authority to test, touch and physically see the products. When it comes to purchasing cosmetics, skincare, fragrances, and many more, allowing the buyers to assess and test its suitability, scent, and texture is their priority.

Our in-depth analysis of the global market includes the following segments:

          Product
  • Skin Care
  • Hair Care
  • Makeup
  • Fragrance

          End-user
  • Men
  • Women

          Distribution Channel
  • Offline
  • Online
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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Cosmetics Market Regional Analysis:

APAC Market Insights

Asia Pacific industry is anticipated to hold largest revenue share of 40% by 2035. The market expansion in the region is expected on account of the slated increase in the aging population and improved lifestyle in this region. According to a report by the UN in 2023, Asia Pacific is predicted to be a home for about 60% of the population worldwide.

China's ever-growing middle-class population is estimated to grow the cosmetics industry in this region attributed to the fancy ingredients, and flexible packaging. According to a report in 2024, the middle-income population in China crossed 500 million, which is expected to grow to 60% by 2025.

In Japan, there is a surge in urbanization and increasing demand for anti-aging, dark spot treatment, and anti-wrinkle products. According to the International Trade Administration in 2021, the skincare products in Japanese cosmetics dominated the market revenue share by about 53%.

North American Market Insights

By 2035, North American cosmetics market is likely to account for around 26% revenue share and will hold for the second position attributed to the increasing adoption of beauty enhancers and skincare products. According to a report in 2021, the overall sales for Loreal cosmetics showed a slated growth of about 25.1%, this made North America their primary growth contributor.

The consumers at the United States are more aware of their cosmetics being chemical-free and sustainable and free from intoxicated chemicals such as mercury, methylene glycol, formaldehyde, and many more, as they can cause severe damage to the skin. Researchers at Research Nester observed that, about 40% of cosmetic consumers demand natural ingredients in their personal and beauty care products. Additionally, about 17% look for recyclable and reusable packaging.

There is an increase in innovations in cosmetic products in Canada according to the demand of consumers. The beauty brand Faces Canada in 2023, launched a nail varnish range that are designed to complement Pride Month spirit using their rainbow hues.

Cosmetics Market Share
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Cosmetics Market Players:

    Most of the companies are continuously collaborating, expanding, making agreements, and joining ventures for the growth of this sector and are estimated to be the major key players in this landscape.

    • L'Oréal S.A.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Unilever
    • P&G
    • Estée Lauder
    • Johnson & Johnson
    • Skinfood Co. Ltd.
    • Henkel
    • PUIG
    • Oriflame Cosmetics AG
    • Renee Cosmetics

Recent Developments

  • L'Oréal- Announced that they have completely acquired the distinctive luxury beauty brand, Aesop, which is a luxury beauty brand in Australia.
  • Estée Lauder- joined a collaboration with the Stanford Center and recently launched the program on Aesthetics & Culture for a period of three years. This was in order to support several research projects.
  • Report ID: 6210
  • Published Date: Sep 17, 2025
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2026, the industry size of cosmetics is assessed at USD 398.94 billion.

The global cosmetics market size was valued at over USD 377.86 billion in 2025 and is expected to register a CAGR of around 6.2%, exceeding USD 689.57 billion revenue by 2035.

Asia Pacific cosmetics market is anticipated to capture 40% share by 2035, driven by an increase in the aging population and improved lifestyle in the region.

Key players in the market include Unilever, P&G, Estée Lauder, Johnson & Johnson, Skinfood Co. Ltd., Henkel, PUIG, Oriflame Cosmetics AG, Renee Cosmetics.

Cosmetics Market Report Scope

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Dhruv Bhatia
Dhruv Bhatia
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