Hair Care Market Size & Share, by Product (Hair Colorants, Shampoo, Conditioner, Hair Oil); Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Stores) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 6000
  • Published Date: Apr 11, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Hair Care Market size is anticipated to cross USD 223 Billion by the end of 2036, growing at a CAGR of 10% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of hair care was over USD 99 Billion. The increase in demand is due to the increasing popularity of hair coloring and the growing trend for men to grow their hair longer. Consequently, diverse acceptance has become more common as a result of the evolution of fashion and changes in social norms hair color trends. The demand for specialized hair care products that protect the color treated hair, like color protecting shampoos, conditioners and treatments, is driven by these trends. The consumption of hair styling products in the world has also increased as a result of long hair and the adoption of multiple hairstyles among men. Also, growing men hair color brands are propelling the growth of the market. For instance, with sales of over 73.28 million dollars, Just For Men Mustache & Beard ranked as the top men's hair coloring brand in the US in 2020.

Moreover, the increased use of these products has led to a significant increase in hair care market growth as consumers become increasingly concerned and access to new, more effective and safer hair care products is being made available.

Hair Care Market overview
Get more information on this report: Request Free Sample PDF

Hair Care Sector: Growth Drivers and Challenges

Growth Drivers

  • Growing Hair-related Issues - Hair problems, such as greying, dandruff, and hair loss, which are likely to increase the use of hair products, are becoming more frequent for consumers. For instance, approximately 80 million men and women in the United States suffer from hereditary hair loss (alopecia).  In addition, consumers are more aware of factors such as hair loss, dryness and disintegration that lead to the demand for hair care products. Therefore, increased emphasis on preventive and remedial measures in hair care are accelerating the growth of the market.
  • Increase in Demand for Organic and Natural Products - Due to growing awareness about the harmful effects of chemicals on health & environment, consumer preference is shifting towards organics & herbal products in order to increase consumption. For instance, the eekoloks® collection of hair care products made specifically for children has announced its introduction. The organic collection manufactured in Australia is made of 100% naturally derived materials. Furthermore, in order to remain competitive, different brands of hair care have been entering various domestic markets over the past years. All this is anticipated to support the growth of hair care market.
  • Increasing Pollution Worldwide - The demand for nourishing products, including masks, is driven by growing concerns about the harmful effects of pollution, excessive use of hair straighteners and curlers, increased exposure to ultraviolet rays, and frequent use of shampoos with harsh chemicals on hair. Heat damage to hair can occur as a result of moisture loss. Hair is composed of many linkages, including 4% lipids, oils, and colors, 17% water, and 79% keratin proteins. Straighteners' high temperatures allow water to dry quickly, affecting the structure of each strand and perhaps cracking the cuticles, the outside layer of hair, making hair more vulnerable to further damage. Therefore, the case of damaged and frizzy hair, is expected to lead to market growth in turn, hairdressing masks have gained considerable popularity.


  • Adverse Reaction to Sensitive Scalp - One factor impeding the market's growth is the growing number of persons with sensitive hair who are experiencing adverse reactions to hair cleansing products including shampoos, cleansers, serums, and others since they contain harmful chemicals. Additionally, consumers are now pickier and more circumspect about the products they use, which may contribute to a general loss of faith in the hair care sector.
  • Intense Competition among Market Players may Hinder the Growth of the Market
  • Stringent Regulatory Restrictions on Certain Components may Hamper the Market Growth

Hair Care Market: Key Insights

Base Year


Forecast Year



~ 10%

Base Year Market Size (2023)

 ~ USD 99 Billion

Forecast Year Market Size (2036)

 ~ USD 223 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
Get more information on this report: Request Free Sample PDF

Hair Care Segmentation

Product (Hair Colorants, Shampoo, Conditioner, Hair Oil)

Shampoo segment for hair care market is expected to hold a share of 47% during the forecast period. Because it contains a variety of hair-enriching components that aid in stimulating hair growth from the scalp follicles, including vitamins, botanical extracts, minerals, oils, and others, the shampoo category is anticipated to keep a sizable share. Additionally, the high volume of shampoos that customers use is anticipated to support the segment's growth. Consumer needs for shampoo products with natural components have evolved as a result of growing consumer knowledge of the negative consequences of chemical formulations. For instance, the organic hair care products are expected to grow to USD 6.7 billion by 2025. Also, 80% of customers globally firmly believe that shampoos made of natural ingredients are better for hair health. Furthermore, there is a growing market for shampoos that are 80–100% organically derived, free of silicone, parabens, and sulfates. The growth rate of the shampoo segment will be further supported by factors such as increased awareness about hair care, rapid urbanization and rapidly increasing income levels due to changes in lifestyles.

Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Stores)

Supermarket/Hypermarket segment for hair care market is anticipated to hold a share of 43% during the projected period. This growth is due to the availability of a wide range of products under one roof, which eliminates the need for visiting several stores, the supermarket/hypermarket segment is expected to lead the market. The likelihood of buying counterfeit goods is also reduced by consumers' ability to see the item in its physical form. Hypermarkets & supermarkets have focused on offering a variety of categories, such as synthetic, natural and chemical free products marketed to customers who are interested in them, and providing them with the opportunity to select from a number of brands before making a purchase.

Our in-depth analysis of the global market includes the following segments:


  • Hair Colorants
  • Shampoo
  • Conditioner
  • Hair Oil

          Distribution Channel

  • Supermarket/Hypermarket
  • Specialty Stores
  • Online Stores

Want to customize this research report as per your requirements? Our research team will cover the information you require to help you take effective business decisions.

Customize this Report

Hair Care Industry - Regional Synopsis

APAC Market Forecast

Hair care market in Asia Pacific is poised to hold a share of 36% during the foreseen period. The Asia Pacific region has emerged as the world's biggest market for hair care, due to its large population shift towards urban areas and increased awareness of hairdressing procedures. Market growth is also supported by the involvement of various brands and celebrities. In particular, major Asian Pacific megacities use high end hair care products. This trend is expected to lead to market sales in the region, complemented by an increasing middle-class population and higher expenditure capacity. Moreover, urban and young consumers are increasingly inclined to invest in premium products.

North American Market Statistics

North American market is projected to hold a share of 27% by the end of 2036. North America is probably to have a significant market share in view of the excessive cost of products such as hair and skin care. For example, in 2022, hair care products will cost American consumers approximately USD 86 billion. Shampoo was the most profitable hair care product that year, accounting for about USD 3.6 billion in sales, followed by hair conditioner and hair coloring. In light of these elements, the market in North American region is predicted to flourish during the forecast period.

Research Nester
Hair Care Market size
Get more information on this report: Request Free Sample PDF

Companies Dominating the Hair Care Landscape

    • L’Oreal S.A.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Coty Inc.
    • Henkel AG & Co. KGaA
    • Unilever PLC
    • The Procter Gamble
    • Revlon Inc.
    • Natura & Co.
    • Johnson & Johnson Services, Inc.
    • Aveda Corporation
    • The Estee Lauder Companies Inc.

In the News

  • February 2024 - Following the success of the 2023, L'Oréal Paris Elvive Hyaluron + Plump collection, which debuted exclusively at Walmart in the fall of 2022, the brand has collaborated with the retailer on another exclusive, Hyaluron + Pure, which includes a Shampoo, Conditioner, and Oil Erasing Scalp Serum. Elvive Hyaluron + Pure strategically addresses a growing customer demand for scalp care. As the market has seen an increase in hair skinification, Millennials and Gen Z are having more conversations about oily scalps and roots.
  • May 2023 - Revlon, a global pioneer in beauty & cosmetics, has pushed the frontiers of technology and ingredient efficacy to produce products that exceed consumer expectations. Building on this, Revlon is excited to announce the arrival of its much-anticipated Revlon Color 'N Care. With a completely new formulation, the brand will provide consumers with a breakthrough hair color experience that blends bright color with the benefits of natural nourishment and care.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 6000
  • Published Date: Apr 11, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Growing hair-related issues, increase in demand for organic and natural products, and increasing pollution worldwide are the major factors driving the growth of the hair care market.

The market size of hair care is anticipated to attain a CAGR of 10% over the forecast period, i.e., 2024-2036.

The major players in the market are L’Oreal S.A., Coty Inc., Henkel AG & Co. KGaA, Unilever PLC, The Procter Gamble, Revlon Inc., Natura & Co., Johnson & Johnson Services, Inc., Aveda Corporation, The Estee Lauder Companies Inc., and others.

The shampoo segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the Asia Pacific region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Hair Care Market Report Scope

FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.

 Request Free Sample Copy

Have questions before ordering this report?

Inquiry Before Buying