Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Digital Showers Market size was USD 3.8 billion in 2024 and is estimated to reach USD 11.8 billion by the end of 2037, expanding at a CAGR of 9.2% during the forecast period, i.e., 2025-2037. In 2025, The industry size of digital showers is evaluated at USD 4.2 billion.
The digital shower supply chain is heavily influenced by East Asia, with Japan, China, and South Korea producing more than 60% of the essential components such as sensors and microcontrollers. These countries dominate the market for the smart technologies that power digital showers, which are primarily exported to North America and Europe. The Census Bureau states that the U.S. imported more than USD 850.0 million worth of bathroom fixtures containing electronic parts in 2023, leading to a 9.4% rise from the previous year. This reflects that the U.S is estimated to lead the adoption of automated bathroom technologies in the years ahead.
It is also estimated that the U.S. is expected to remain limited in the production of digital showers. This is due to the heavy reliance of the country on imports of semiconductors and thermostatic modules. These complex components often face supply disruptions, mainly due to regulatory challenges for the mining of rare earth elements and the high prices of silicon wafers. To combat these issues, the country is focused on increasing assembly operations closer to home, through nearshoring. Meanwhile, Mexico and Eastern Europe are emerging as low-cost alternatives for assembly operations, helping U.S. and EU manufacturers avoid supply chain bottlenecks.
Digital Showers Market: Growth Drivers and Challenges
Growth Drivers
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Increasing popularity of IoT-connected devices: The increasing adoption of smart home technologies is set to fuel the sales of digital showers in the years ahead. The IoT-connected devices are gaining high traction and are set to drive innovations in bathroom solutions. The global smart bathroom market is projected to increase at a CAGR of 11.5% from 2025 to 2030. The easy integration of digital showers with voice-controlled technologies such as Alexa or Google Home is expected to fuel the adoption of digital showers among tech-savvy consumers.
- Rising demand for water conservation technologies: The rise in water conservation initiatives is expected to propel the sales of smart bathroom technologies, including digital showers. The developed regions, such as North America and Europe, are projected to lead the sales of advanced shower technologies in the coming years. While the developing regions are poised to propel the sales of digital showers due to the strict regulations on water waste and the swift rise in smart buildings & urbanization.
Technological Innovations in the Digital Showers Market
The technological advancements are set to double the revenues of digital shower manufacturers during the projected period. The rapid rise in infrastructure modernization activities, particularly in residential and commercial settings, is expected to support market growth. The table below reveals the current technological trends and their outcomes.
|
Technology Trend |
Industry |
Company |
Stat/Data Point |
|
AI-Powered Personalization |
Hospitality |
Marriott Intl. |
41.4% water savings in smart rooms (2023-2024) |
|
IoT Integration & Predictive Maintenance |
Manufacturing |
Hansgrohe Group |
27.3% downtime reduction in smart factories |
|
Voice & App-Controlled Interfaces |
Telecom |
Samsung Networks Campus |
33.1% energy savings via voice-integrated water systems |
AL and ML Integration in the Digital Showers Market
The integration of AI and ML is poised to boost the efficiency and effectiveness of digital showers. The tech-savvy customers are expected to lead the sales of AI and ML-powered digital showers in the years ahead. The table below underscores the importance and impact of AI and ML-powered advanced shower solutions.
|
Company |
Integration of AI & ML |
Outcome |
|
Kohler Co. |
AI-powered 3D design simulations for smart showers |
Cut product development time by 32.3% (2023-2024) |
|
Hansgrohe |
AI-driven visual inspection and quality control in smart fixture assembly lines |
Enhanced product quality by 19.4%, reduced defects by 22.3% |
|
GROHE AG |
ML-based predictive supply chain optimization across EU distribution centers |
Decreased logistics costs by 24.4%, enhanced delivery accuracy by 18.1% |
Challenges
- Fragmented standards and certification process: The inconsistent regulatory frameworks are expected to limit the sales of advanced bathroom solutions, including digital showers, in the coming years. The lack of unified global standards is delaying the rollout of next-gen bathroom technologies. Furthermore, the complex certification process is set to increase compliance costs and directly hamper the sales of digital showers
- Underdeveloped infrastructure: Connected digital showers offer precise control and smart home integration, but need reliable power, water pressure, and broadband. In 2024, only 24.5% of rural ASEAN households had stable broadband or IoT-ready infrastructure. This directly affected the sales of smart showers in non-urban areas. The lack of proper infrastructure and low spending power is estimated to hamper the sales of smart showers in the coming years.
Digital Showers Market: Key Insights
| Report Attribute | Details |
|---|---|
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
9.2% |
|
Base Year Market Size (2024) |
USD 3.8 billion |
|
Forecast Year Market Size (2037) |
USD 11.8 billion |
|
Regional Scope |
|
Digital Showers Segmentation
Type (Wireless Digital Showers, Smart Digital Showers, Manual Digital Showers)
The wireless digital showers segment is projected to account for 37.9% of the global digital showers market share through 2037. The increasing demand for touchless and remotely controlled water systems is set to propel the sales of wireless digital showers in the years ahead. The increasing popularity of smart home ecosystems is set to accelerate the trade of IoT-connected solutions, including wireless digital showers. Furthermore, the International Telecommunication Union (ITU) states that the global IoT device connections crossed 22.4 billion in 2024. This underscores that the robust adoption of home automation, including bathroom systems, is directly boosting the sales of wireless digital showers.
Application (Residential Buildings, Commercial Buildings, Hospitality Sector, Healthcare Facilities)
The residential buildings are estimated to hold 47.1% of the global digital showers market share throughout the forecast period. The rising urbanization and government-led water conservation programs are boosting the installation of smart home solutions, including digital showers. The European Commission’s Energy Efficiency Directive (EED), which focuses on incentives for homeowners installing smart water management systems, is set to fuel the adoption of digital showers in the EU residential buildings. Also, the U.S. Environmental Protection Agency’s (EPA) WaterSense program, which aids in reducing residential water usage by up to 20.4%, is anticipated to promote the installation of digital showers in the coming years.
Our in-depth analysis of the global digital showers market includes the following segments:
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Type |
|
|
Application |
|
|
Distribution Channel |
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Customize this ReportDigital Showers Industry - Regional Synopsis
APAC Market Forecast
The Asia Pacific digital showers market is expected to hold 37.5% of the global revenue share by 2037. The increasing infrastructure development activities, particularly the commercial and residential construction, are set to propel the sales of digital showers in the coming years. The strong presence of key players in countries such as China, India, Japan, and South Korea is contributing to the overall market growth. The favorable regulatory policies and positive foreign direct investments are estimated to accelerate the production and commercialization of digital showers.
China is expected to register high sales of digital showers market during the projected timeframe. The dominance of semiconductor and sensor manufacturers is poised to double the production of digital showers in the years ahead. The country’s five-year plan is strongly driving innovations in smart home technologies. The increasing popularity of smart buildings is set to open high-earning opportunities for digital shower producers in the years ahead.
The India digital showers market is expected to increase at a CAGR of 13.9% from 2025 to 2037. The rapid urbanization activities are projected to increase the sales of smart bathroom technologies, including digital showers. The swiftly increasing smart city projects are directly reflecting a positive trend in the sales of water-efficient technologies such as smart showers and taps. The rising spending power of individuals is also expected to accelerate the trade of digital showers in the country.
North America Market Statistics
The North America digital showers market is expected to expand at a CAGR of 9.5% between 2025 to 2037. The strict regulation of water conservation and climate commitments is set to drive the trade of smart showers in the region. The high adoption of smart home ecosystems is also contributing to high sales of digital showers. The tech-savvy consumers are boosting the demand for smart and automated home technologies. This trend is expected to draw the attention of digital shower companies to invest in the U.S. and Canada.
The growing smart home adoption in the U.S. is projected to propel the sales of digital showers in the coming years. The increasing importance of water conservation is estimated to increase the trade of smart bathroom technologies, including digital showers. As per the analysis by the U.S. Department of Energy, smart water technology adoption increased by 12.6% in 2024. This reflects the growing customer interest in smart home technologies and devices. Overall, the U.S. is the most lucrative digital showers market producers.
The swift rise in digital transformation, both in residential and commercial sectors, is creating a lucrative environment for smart shower producers in Canada. The supportive government policies and funding are expected to drive innovations in the shower technologies. The climate commitments are mainly set to increase the use of water conservation technologies, including digital showers. The urban and rural areas are both expected to drive a healthy demand for smart shower systems in the coming years.
Companies Dominating the Digital Showers Market
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
The key players in the digital showers market are employing several organic and inorganic strategies to increase their reach and profits. The industry giants are focused on the introduction of innovative products to increase their dominance in the competitive landscape. They are also entering into strategic partnerships with other players to boost the product offerings. Leading players are expected to expand their operations into emerging markets to earn lucrative gains. Furthermore, the organic sales are estimated to offer double-digit percent revenue growth opportunities for leading manufacturers. Here is a list of key players operating in the global digital showers market:
|
Company Name |
Country of Origin |
Revenue Share 2024 |
|
Kohler Co. |
USA |
12.7% |
|
Grohe AG |
Germany |
11.9% |
|
Moen Incorporated |
USA |
9.5% |
|
Hansgrohe SE |
Germany |
8.9% |
|
Mira Showers (A Masco Co.) |
UK |
6.7% |
|
Caroma (GWA Group) |
Australia |
xx% |
|
Samsung Electronics |
South Korea |
xx% |
|
Jaquar Group |
India |
xx% |
|
Kohler Mira |
UK |
xx% |
|
American Standard Brands |
USA |
xx% |
|
Waterhawk Technologies, Inc. |
USA |
xx% |
|
Roca Sanitario |
Spain |
xx% |
|
Aqualisa |
UK |
xx% |
|
Hansa Armaturen GmbH |
Germany |
xx% |
|
Dornbracht AG & Co. KG |
Germany |
xx% |
Below are the areas covered for each company in the digital showers market:
In the News
- In March 2024, Kohler Co. introduced SmartTouch, a digital shower system featuring voice-activated controls integrated with IoT-enabled home automation platforms. This product contributed to a 12.4% rise in digital product sales in the first quarter of 2024.
- In January 2024, Grohe AG announced the launch of the Sense Guard system, an IoT-based water safety device integrated with digital shower control. This product witnessed a 35.5% rise in adoption among premium residential customers in Europe within the first quarter of 2024.
Author Credits: Shweta Patidar
- Report ID: 7727
- Published Date: Jun 09, 2025
- Report Format: PDF, PPT
