Dietary Supplements Market Size, by Type (Vitamins & Minerals, Botanicals, Proteins & Amino Acids, Fatty-Acids, Prebiotics & Probiotics), Form (Tablets, Capsules, Powders, Gummies, Softgels, Liquids), Health Applications (General Health, Bone & Joint Health, Energy & Weight Management, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Brain/Mental Health, Skin/Hair/Nails) - Growth Trends, Regional Share, Competitive Intelligence, Forecast Report 2025-2037

  • Report ID: 6075
  • Published Date: May 10, 2025
  • Report Format: PDF, PPT

Dietary Supplements Market - Historic Data (2019-2024), Global Trends 2025, Growth Forecasts 2037

Dietary Supplements Market in 2025 is estimated at USD 199.92 billion. The global Market size was valued at more than USD 186.49 billion in 2024 and is expected to register a CAGR of more than 9%, exceeding USD 571.74 billion revenue by 2037. North America is set to surpass USD 200.11 billion by 2037, driven by prevalence of chronic and non-chronic ailments, growing consumer knowledge, and increased R&D expenditures.

A growing aging population and rising consumer health consciousness have propelled the global market's recent notable expansion. According to World Health Organization; the percentage of people over 60 in the world will almost treble from 12% to 22% between 2015 and 2050.

Dietary Supplements Market Size
Discover Market Trends & Growth Opportunities: Request Free Sample PDF


Dietary Supplements Market: Key Insights

Report Attribute Details

Base Year

2024

Forecast Year

2025-2037

CAGR

9%

Base Year Market Size (2024)

USD 186.49 billion

Forecast Year Market Size (2037)

USD 571.74 billion

Regional Scope

  • North America (U.S. and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC, North Africa, South Africa, Rest of the Middle East and Africa)

Access Detailed Forecasts & Data-Driven Insights: Request Free Sample PDF

Dietary Supplements Segmentation

Type (Vitamins & Minerals, Botanicals, Proteins & Amino Acids, Fatty-Acids, Prebiotics & Probiotics)

Proteins & amino acids segment is set to dominate around 38% dietary supplements market share by the end of 2037. Many countries are experiencing an increase in vitamin deficiencies, thus people are turning to vitamin supplements to make up for this. As per the data provided by WHO, it is believed that over 2 billion individuals worldwide suffer from deficiencies in important vitamins and minerals, specifically iron, zinc, iodine, and vitamin A.

The demand for minerals is increasing because deficiency in these elements can cause serious health problems in both adults and expectant mothers. In the next years, there will likely be a rise in bodybuilding and weight loss activities, which will drive up demand for protein supplements. The for herbal dietary supplements market has shown substantial value sales growth, with botanicals coming in second.

Growing consumer awareness of the health benefits of eating plant-based foods and a rise in health-conscious consumers are the main factors driving the market for herbal supplements. Some of the main herbal dietary supplements that have become increasingly well-known recently are cranberries, horehound, yohimbe, black cohosh, senna, cinnamon, and flaxseed.

Form (Tablets, Capsules, Powders, Gummies, Softgels, Liquids)

Softgels segment in the dietary supplements market is set to showcase lucrative growth rate through 2037. The segment growth can be credited to compared to pills and hard capsules, soft gels offer a number of benefits and appealing characteristics. Because soft gelatin capsules are easy to swallow and quickly dissolve, it is estimated that they will greatly accelerate the rate at which active ingredients are absorbed. Furthermore, it is estimated that these capsules are customized for specific uses. Another benefit of soft gels is their extraordinary versatility. A vast range of shell colors, shapes, and sizes are available to help products stand out in the marketplace.

The cost-effectiveness and simple packaging of soft gel supplements are other factors contributing to their rising popularity. Their benefit is that they have exactly specified dosages, which liquid or other forms do not have. Because of this distinction, soft gel supplements are now more widely used than liquid ones. For instance, the US-based multinational company Catalent Inc. announced the release of Optigel DR softgel capsules in October 2020. Pectin is used in the formation of the medications, which are made with OptiGel DR technology.

Our in-depth analysis of the dietary supplements market includes the following segments:

          Type

  • Vitamins & Minerals
  • Botanicals
  • Proteins & Amino Acids
  • Fatty-Acids
  • Prebiotics & Probiotics

          Form

  • Tablets
  • Capsules
  • Powders
  • Gummies
  • Softgels
  • Liquids

          Health Applications

  • General Health
  • Bone & Joint Health
  • Energy & Weight Management
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Brain/Mental Health
  • Skin/Hair/Nails

 

          Distribution Channels

 

  • Pharmacies & Drug Stores
  • Supermarkets/Hypermarkets
  • Online Retail

          End User

  • Children
  • Women
  • Men
Vishnu Nair
Vishnu Nair
Head - Global Business Development

Customize this report to your requirements — connect with our consultant for personalized insights and options.


Dietary Supplements Industry - Regional Synopsis

North America Market Statistics

North America industry is predicted to dominate majority revenue share of 35% by 2037, influenced by prevalence of both chronic and non-chronic ailments in the region. The dietary supplements market growth in the region is also expected on account of the prevalence of both chronic and non-chronic ailments, growing consumer knowledge of dietary supplement use, and an increase in large corporations' R&D expenditures. As per the statistics of CDC; in the US, 6 out of 10 adults suffer from a chronic illness. In the US, 4 out of 10 adults have two or more. As a result of consumers' incresasing reliance on low-calorie and high-nutrient products, it is anticipated to expand gradually over the projection period.

In United States, the trend toward holistic wellness embraces a return to traditional, natural medicines like botanical supplements, which are marketed as a no-risk option with very little chance of adverse health effects. According to the study, around one in three American consumers are interested in using botanicals to improve their mood and mental health, and roughly 43% of consumers believe that botanical substances are useful.

APAC Market Analysis

APAC region in dietary supplements market is predicted to witness fastest growth rate till 2037. The country's dietary supplements market is being driven by rising disposable incomes, population growth, and greater knowledge of health supplements. Approximately 4.3 billion people, or 60% of the world's population, live in the Asia and Pacific region, which is home to the most populous nations on Earth.

China is expected to be primarily influenced by online retail platforms, rising consumer awareness, and government regulations. With over half of all e-commerce transactions occurring there, China is the world's largest e-commerce market.

Japan has grown recently as a result of these developing nations' significant aging populations. Japan currently has more than one in ten citizens who are 80 years of age or older, and the nation routinely has the oldest population in the world.

In Korea, the market for sports nutrition supplements is expanding. Many individuals have started participating in sports because popular activities like football, badminton, and skating are prevalent in Korea. Supplements for sports nutrition are being taken to increase practice. According to a 2021 survey, baseball came in second place with 18.8% of respondents, while football was cited as their favorite sport by a majority of South Korean sports fans 25%.

Dietary Supplements Market Share
Get Strategic Analysis by Region Now: Request Free Sample PDF

Companies Dominating the Dietary Supplements Market

    Leading companies in the dietary supplements Market worldwide include Pfizer, Glanbia Nutritionals, Abbott, Bayer AG, and Amway. Major international players also have an advantage due to their wide geographic reach and strong consumer brand awareness. The main competitors concentrate on developing novel products, providing a variety of tastes and entertaining forms such as chewables and gummies.

    • Smart Protein Ltd 
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Pfizer Inc
    • Bayer AG
    • Glanbia PLC
    • Abbott
    • Archer Daniels Midland Company
    • Herbalife International of America, Inc.
    • GlaxoSmithKline plc 
    • Himalaya Global Holdings Ltd.
    • Amway Corporation

Recent Developments

  • Abbott introduced a novel Ensure mix including HMB. The new Ensure is a science-based nutritional supplement that helps build stronger muscles and bones by including 32 key elements like protein, calcium, and vitamin D. Hydroxy-methyl butyrate, or HMB, is a novel element in it that helps prevent muscle loss and boosts the body's strength and power.
  • Smart Protein, 142 Tesco locations nationally as well as the internet will carry an entirely new line of high-end active and wellness nutritional supplements. As a component of The Original Fit Factory's wellness ecosystem, which offers a range of products and services to enhance the wellness journey, the science-backed, nutritionist-formulated range has been designed to make nutrition simple and approachable for all. This is in response to an increasingly confusing market, where consumers feel uninformed and unable to make decisions that will improve their wellbeing.
  • Report ID: 6075
  • Published Date: May 10, 2025
  • Report Format: PDF, PPT
  • Get detailed insights on specific segments/region
  • Inquire about report customization for your industry
  • Learn about our special pricing for startups
  • Request a demo of the report’s key findings
  • Understand the report’s forecasting methodology
  • Inquire about post-purchase support and updates
  • Ask About Company-Level Intelligence Additions

Have specific data needs or budget constraints?

Frequently Asked Questions (FAQ)

Dietary Supplements Market in 2025 is estimated at USD 199.92 billion.

The global market size was valued at more than USD 186.49 billion in 2024 and is expected to register a CAGR of more than 9%, exceeding USD 571.74 billion revenue by 2037.

North America is set to surpass USD 200.11 billion by 2037, driven by prevalence of chronic and non-chronic ailments, growing consumer knowledge, and increased R&D expenditures.

The major players in the market include Pfizer Inc, Bayer AG, Glanbia PLC, Abbott, Archer Daniels Midland Company, Herbalife International of America, Inc., GlaxoSmithKline plc, Himalaya Global Holdings Ltd., Amway Corporation.
GET A FREE SAMPLE

FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.


Connect with our Expert

Dhruv Bhatia
Dhruv Bhatia
Senior Research Analyst
Inquiry Before Buying Request Free Sample PDF
footer-bottom-logos