Dietary Supplements Market size was valued at USD 90.03 Billion in 2023 and is projected to cross USD 248.4 Billion by the end of 2036, registering more than 8.8% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of dietary supplements is evaluated at USD 98.24 Billion.
A growing aging population and rising consumer health consciousness have propelled the global market's recent notable expansion. According to World Health Organization; the percentage of people over 60 in the world will almost treble from 12% to 22% between 2015 and 2050.
Growth Drivers
Challenges
Base Year |
2023 |
Forecast Year |
2024-2036 |
CAGR |
8.8% |
Base Year Market Size (2023) |
USD 90.03 Billion |
Forecast Year Market Size (2036) |
USD 248.4 Billion |
Regional Scope |
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Type (Vitamins & Minerals, Botanicals, Proteins & Amino Acids, Fatty-Acids, Prebiotics & Probiotics)
Proteins & amino acids segment is set to dominate around 38% dietary supplements market share by the end of 2036. Many countries are experiencing an increase in vitamin deficiencies, thus people are turning to vitamin supplements to make up for this. As per the data provided by WHO, it is believed that over 2 billion individuals worldwide suffer from deficiencies in important vitamins and minerals, specifically iron, zinc, iodine, and vitamin A.
The demand for minerals is increasing because deficiency in these elements can cause serious health problems in both adults and expectant mothers. In the next years, there will likely be a rise in bodybuilding and weight loss activities, which will drive up demand for protein supplements. The for herbal dietary supplements market has shown substantial value sales growth, with botanicals coming in second.
Growing consumer awareness of the health benefits of eating plant-based foods and a rise in health-conscious consumers are the main factors driving the market for herbal supplements. Some of the main herbal dietary supplements that have become increasingly well-known recently are cranberries, horehound, yohimbe, black cohosh, senna, cinnamon, and flaxseed.
Form (Tablets, Capsules, Powders, Gummies, Softgels, Liquids)
Softgels segment in the dietary supplements market is set to showcase growth rate of over 6.3% between 2024 and 2036. The segment growth can be credited to compared to pills and hard capsules, soft gels offer a number of benefits and appealing characteristics. Because soft gelatin capsules are easy to swallow and quickly dissolve, it is estimated that they will greatly accelerate the rate at which active ingredients are absorbed. Furthermore, it is estimated that these capsules are customized for specific uses. Another benefit of soft gels is their extraordinary versatility. A vast range of shell colors, shapes, and sizes are available to help products stand out in the marketplace.
The cost-effectiveness and simple packaging of soft gel supplements are other factors contributing to their rising popularity. Their benefit is that they have exactly specified dosages, which liquid or other forms do not have. Because of this distinction, soft gel supplements are now more widely used than liquid ones. For instance, the US-based multinational company Catalent Inc. announced the release of Optigel DR softgel capsules in October 2020. Pectin is used in the formation of the medications, which are made with OptiGel DR technology.
Our in-depth analysis of the dietary supplements market includes the following segments:
Type |
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Form |
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Health Applications |
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Distribution Channels
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End User |
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North America Market Statistics
North America region in dietary supplements market is predicted to account for more than 34% revenue share by the end of 2036. The dietary supplements market growth in the region is also expected on account of the prevalence of both chronic and non-chronic ailments, growing consumer knowledge of dietary supplement use, and an increase in large corporations' R&D expenditures. As per the statistics of CDC; in the US, 6 out of 10 adults suffer from a chronic illness. In the US, 4 out of 10 adults have two or more. As a result of consumers' incresasing reliance on low-calorie and high-nutrient products, it is anticipated to expand gradually over the projection period.
In United States, the trend toward holistic wellness embraces a return to traditional, natural medicines like botanical supplements, which are marketed as a no-risk option with very little chance of adverse health effects. According to the study, around one in three American consumers are interested in using botanicals to improve their mood and mental health, and roughly 43% of consumers believe that botanical substances are useful.
APAC Market Analysis
APAC region in dietary supplements market is predicted to witness more than 9.9% growth rate from 2024 to 2036. The country's dietary supplements market is being driven by rising disposable incomes, population growth, and greater knowledge of health supplements. Approximately 4.3 billion people, or 60% of the world's population, live in the Asia and Pacific region, which is home to the most populous nations on Earth.
China is expected to be primarily influenced by online retail platforms, rising consumer awareness, and government regulations. With over half of all e-commerce transactions occurring there, China is the world's largest e-commerce market.
Japan has grown recently as a result of these developing nations' significant aging populations. Japan currently has more than one in ten citizens who are 80 years of age or older, and the nation routinely has the oldest population in the world.
In Korea, the market for sports nutrition supplements is expanding. Many individuals have started participating in sports because popular activities like football, badminton, and skating are prevalent in Korea. Supplements for sports nutrition are being taken to increase practice. According to a 2021 survey, baseball came in second place with 18.8% of respondents, while football was cited as their favorite sport by a majority of South Korean sports fans 25%.
Leading companies in the dietary supplements Market worldwide include Pfizer, Glanbia Nutritionals, Abbott, Bayer AG, and Amway. Major international players also have an advantage due to their wide geographic reach and strong consumer brand awareness. The main competitors concentrate on developing novel products, providing a variety of tastes and entertaining forms such as chewables and gummies.
Author Credits: Parul Atri
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