Cleaning Services Sector: Growth Drivers and Challenges

Growth Drivers

Cleaning services providers extensively utilize social media marketing - Cleaning services providing companies are adopting the latest trends for attracting customers and building brand loyalty. Social media platforms like Facebook and Twitter with their communication and photo-video sharing features help to gain potential customers and brand recognition. This extensive use of social media marketing is anticipated to support the growth of market.
Technological advancements - For decades, the cleaning services were manually operated and involved huge labor. But with the advent of technology, a high number of cleaning tasks are performed efficiently with the usage of advanced technologies involving less human interaction such as a hands-free vacuum cleaner. For instance, ECOVACS supplies one of the best robots that can do both mopping and vacuuming with the best battery capacity.
Increasing residential and commercial building construction - The increasing residential and commercial building construction is estimated to surge the market demand. The construction of new buildings has been supported by various factors such as a rise in disposable income and population expansion. Simultaneously, with the new residential and commercial building construction, the growth of the cleaning services is also speeding up. In 2022, residential construction in the U.S. generated a revenue of nearly 900 billion.

Challenges

Lack of skilled labor - Nowadays, the employment landscape is changing rapidly and its adoption by the aging workforce is quite a tedious task. Therefore, due to unskilled labor and the absence of training programs, the cleaning service market may be affected.
High Competition - The market has a huge scope in the forecast period resulting in the involvement of numerous businesses consequently making it hard to fit in for other new companies.

Cleaning Services Market: Key Insights

Base Year	2023
Forecast Year	2024-2036
CAGR	7%
Base Year Market Size (2023)	USD 390 Billion
Forecast Year Market Size (2036)	USD 800 Billion
Regional Scope	North America (U.S., and Canada) Latin America (Mexico, Argentina, Rest of Latin America) Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific) Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe) Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

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Cleaning Services Segmentation

Type (Window Cleaning, Vacuuming, Floor Care)

Floor care segment is expected to hold cleaning services market share of more than 38% by 2036 since floors are the most used surfaces in any building and necessitate maintenance frequently for the safety of the individuals living inside the building and for a nice visual appearance too. For instance, All Services Global Private Ltd. offers a wide range of services for hard floor maintenance of different types of floors such as wood, concrete, and resilient.

End Use (Residential, Commercial Spaces, Institutional)

Commercial spaces segment in the cleaning services market is poised to grow at CAGR of over 10% through 2036. The segment growth is attributed to the large volume of cleaning required by commercial spaces such as offices. These spaces require timely cleaning services for the well-being of the employees, customers, and as well as for the business itself. According to a report, the industry value of commercial real estate is expected to surpass USD 130 trillion by 2028.

Our in-depth analysis of the market includes the following segments:

Type	Window Cleaning Vacuuming Floor Care Maid Services Carpet & Upholstery
End Use	Residential Commercial Spaces Institutional Government Healthcare Facilities Hospitality Aviation

Cleaning Services Industry - Regional Synopsis

North America Market Statistics

North America region in cleaning services market is expected to capture revenue share of over 45% by 2036. The market is growing in the region due to the rising living standards, work opportunities and increase in population. Additionally, the United States has over 0.9 million individuals employed in the house cleaning industry.

The adoption of cleaning services is increasing in Canada due to the rising awareness about workplace sustainability, hike in discretionary income, and occupied lifestyles, particularly in the residential sector. According to Statistics Canada, the adjusted household income in Canada in 2021 was over USD 1.8 million.

Asia Pacific Market Analysis

Asia Pacific region in cleaning services market is likely to exhibit CAGR of around 6% till 2036 owing to the increasing popularity of cleaning services, the aging population, rapidly increasing employment opportunities, and improvement in economic status.

In China, the market is growing due to the high demand for eco-friendly products for maintaining environmental sustainability. As per a report, the household cleaning industry in China is valued at USD 3 billion in 2024.

In South Korea, people are becoming aware of health benefits and sustainability, therefore the market is also expected to boost. According to a recent report, the household cleaning sector is around 500 million in 2024.

In Japan, companies such as LION Corporation are actively participating in spreading knowledge about hygiene. The junior employees of LION Corporation teach the children about hand-washing habits by conducting fun activities every year.

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Companies Dominating the Cleaning Services Landscape

The market is dominated by key market players gaining traction with the rapid adoption of hygienic habits and increasing health concerns.

ABM Industries Inc
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis

The ServiceMaster Company, LLC
CleanNet USA
Anago Cleaning Systems
Aramark Corporation
Sodexo
Jani-King International, Inc.
Stanley Steemer
Chem-Dry
Pritchard Industries

In the News

ABM Industries one of the leading facility providers announced the plan of introducing a multiuse facility named as ABM Electrification Center. Through this expansion, ABM aims to centralize its electric transport and e-infrastructure operations, services, training, and resilience.
Aramark Corporation partnered with the University of South Florida’s School of Hospitality and Tourism to build future leaders in the hospitality sector with a lifetime leader experience by seamlessly integrating traditional classroom learning into hands-on experience.

Cleaning Services Market Size & Share, by Type (Window Cleaning, Vacuuming, Floor Care); End Use (Residential, Commercial Spaces, Institutional)- Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

Global Market Size, Forecast, and Trend Highlights Over 2024-2036