Cannabis Beverages Market Trends

Growth Drivers

The rising popularity of wellness drinks

The legalization of cannabis for medical and recreational purposes has had a solid impact on the sales of alcoholic drinks. This results in many alcohol manufacturers investing in the rising fashion of marijuana-infused drinks. 

Customers are shifting from soft drinks to wellness drinks, which, in turn, led to an increase in sales of cannabis beverages. Additionally, the low sugar content in these drinks and consumers' preferences for these beverages as an alternative to cannabis smoking and consumption of marijuana-infused chocolates, cookies, brownies, and confectionaries, as they are considered to be unhealthy, are the major driving factors contributing towards the growth of the cannabis beverages market. Off-trade sales channels, such as hotels, cafes, restaurants, clubs, and lounges are projected to boost the demand for the product among customers.

Health benefits associated with cannabis beverages

Various health benefits such as improved sleep patterns, restricted weight gain, relief from depression and anxiety, controlled blood pressure, and others, are predicted to boost the growth of the cannabis beverages globally during the forecast period.

Further, increasing usage of cannabis for treating neurological disorders,  epilepsy, cancer, and pain control is likely to create more demand for cannabis drinks.

Additionally, legalizing medical or recreational cannabis in certain regions has imparted significant positive impact on the sector. Over the past few years, public and private investments into Research and development for a safer form of consumption of cannabis are another noteworthy driving element which reinforced the market growth. There have been a noteworthy increase in the number of companies operating in this market which promotes the variety and quantity of products provided to the end-users. Such variants in the products is contributing further in order to boost the market demand.

Challenges

Few health concerns accompanying the consumption of marijuana such as extreme anxiety, fear, distrust, panic, risk of depression, and blocks of memory formation might hamper the growth of the market.