Bucket Testing Software Market Size & Share, by Type (Web-Based, Mobile-Based, Full-Stack); Application (Email Marketing, Product Pricing); End-user Enterprises {Large Enterprises, Small & Medium-Sized Enterprises (SMEs)} - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 3837
  • Published Date: Jul 22, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023 � 2035

Bucket Testing Software Market size is expected to reach USD 7 Billion by the end of 2035, witnessing around 11% CAGR during the forecast period, i.e., 2023 – 2035. In the year 2022, the industry size of bucket testing software was around USD 2 Billion. The rising digitalization of economies and the growing global e-commerce businesses are majorly responsible for the increasing demand for bucket testing or A/B testing software to maximize revenue by optimizing their websites and increasing sales volume.

Bucket testing software is being widely employed for conversion rate optimization and to enhance the responses of customers by attracting them towards a call to action. The software experiments with two or more variants of a page and performs statistical analysis to ascertain which variation responds better to a given conversion goal. According to our research, in a 2022 survey, it was found that more than 55% of companies worldwide make use of bucket testing to optimize their conversion rate. Also, around 35% of companies plan to adopt the testing method.

Bucket Testing Software Market
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Bucket Testing Software Sector: Growth Drivers and Challenges

Growth Drivers

  • Rising Need for Improved User Experience – With the increasing penetration of the internet and the accompanying digital transformation, it is necessary to assess which version of a landing page engages consumers the most. Testing various elements of a page, website, application, advertisement, email, or product can aid in the implementation of necessary changes that will increase consumer engagement by improving the overall user experience.
  • Enabling Data-Driven Decisions – The growing number of websites and the increasing online traffic necessitate businesses to make data-driven decisions for optimizing a website's and page's performance. Bucket testing eliminates the requirement for subjective judgments with respect to the page’s layout or design. As this software guides decision-making based on the quantitative information obtained in the test process, it aids in making valid decisions.


  • Lack of Knowledge - Although the market is growing rapidly, it may be constrained by a lack of understanding of the many aspects of software tools and how they affect business values. Adobe reports that 85% of digital marketers believe it is challenging for their businesses to know how to test properly.
  • Reluctancy in Adoption
  • Lengthy Procedures & Complicated Designs

Bucket Testing Software Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 2 Billion

Forecast Year Market Size (2035)

~ USD 7 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Bucket Testing Software Segmentation

Type (Web-Based, Mobile-Based, Full-Stack)

The web-based segment in the bucket testing software market is anticipated to garner a major revenue share of 60% by 2035. As per recent data, around 1.13 billion websites are available on the internet in 2023 compared to 1.12 billion in 2022. The growing digital presence of businesses, services, and products and the expanding volume of online traffic is promoting the use of bucket-testing website software as it aids in acquiring conversions per page.  The highest-trafficked pages are forecasted to earn high revenue by increasing website sales.

Application (Email Marketing, Product Pricing)

The email marketing segment is predicted to witness noteworthy growth of 70% over the forecast period. The growing use of email campaigning in the digitized world to build consumer engagement and improve loyalty. Bucket testing improves audience categorization and aid in developing targeted content.

Our in-depth analysis of the global market includes the following segments:


  • Web-Based
  • Mobile-Based
  • Full-Stack


  • Email Marketing
  • Product Pricing

            End User Enterprises

  • Large Enterprises
  • Small & Medium-Sized Enterprises (SMEs)

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Bucket Testing Software Industry - Regional Synopsis

North American Market Forecast

The bucket testing software market in North America is projected to be the largest with a share of about 32% by 2035. The rapid expansion of e-commerce and enlarging volume of websites for shopping, gaming, and other purposes in countries such as the United States and Canada are influencing the application of such software to reduce bounce rates and improve customer satisfaction, resulting the positive market growth in the region.

APAC Market Statistics

The Asia Pacific bucket testing software market is estimated to register a share of about 26% by 2035, backed by the growing digitalization of various private and government sectors in emerging economies such as China, Japan, and India, which is leading to the rapid adoption of advanced technologies such as split testing software to enable better user experiences, which, in turn, is expected to increase online sales. According to a study survey, digital transformation was cited as the top priority by about 65% of respondents in the Asia Pacific region.

Research Nester
Bucket Testing Software Market Size
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Companies Dominating the Bucket Testing Software Landscape

    • Optimizely, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • AB Tasty
    • Qubit Digital Limited
    • Adobe Inc.
    • Omniconvert SRL
    • Dynamic Yield Ltd.
    • Unbounce Marketing Solutions Inc.
    • Wingify Software Pvt. Ltd.
    • Evolv Technology Solutions Inc.

In the News

  • Optimizely Inc., collaborated with Openpay, a leading provider of Buy Now, Pay Later (BNPL) services, to deliver scalable software solutions that may allow the company to manage trade accounts end-to-end.
  • AB Tasty launched product analytics solutions in partnership with over 25 firms, including Amplitude, Heap, and Mixpanel, among others.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 3837
  • Published Date: Jul 22, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing digitalization and the growing e-commerce businesses are the major factors driving the growth of the bucket testing software market.

The market size of bucket testing software is anticipated to attain a CAGR of ~11% over the forecast period, i.e., 2023 � 2035.

The major players in the market are Optimizely, Inc., AB Tasty, Qubit Digital Limited, Adobe Inc., Omniconvert SRL, Dynamic Yield Ltd., Unbounce Marketing Solutions Inc., Wingify Software Pvt. Ltd., Evolv Technology Solutions Inc.

The web-based segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Bucket Testing Software Market Report Scope

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