Benzyl Salicylate Market Size & Share, by Purity (<99%, 98%); End-user (Hair Care Products, Skin Care Products, Pharmaceuticals & Nutraceuticals) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 4103
  • Published Date: Mar 31, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023-2035

Benzyl Salicylate Market size is estimated to surpass USD 126 million by the end of 2035, growing at a CAGR of 2% during the forecast period, i.e., 2023-2035. In the year 2022, the industry size of benzyl salicylate was over USD 79 million. Further, the market generated a revenue in the year 2022 owing to the growing demand in the cosmetics industry for the use of benzyl salicylate, which is attributed to its ability to produce a sweet, floral, and honey-like scent. The increasing demand for benzyl salicylate is being driven by the rapid growth in the cosmetic industry along with growing demand for cosmetics products that are free of harsh chemicals and natural fragrances. For instance, the cosmetics industry is experiencing a growth rate of 5%. It is estimated that cosmetics generate about USD 50 billion in sales in the United States each year. An American spends an average of USD 240 to USD 310 on cosmetics per month. In addition, benzyl salicylate helps to enhance the performance of cosmetic products, as it helps to reduce the greasy feeling of oil-based products while also providing a pleasant scent. Furthermore, the emergence of new technologies and product types such as the increasing demand for natural, organic, and vegan products that are driving innovation in the industry are expected to catalyze the growth of the global benzyl salicylate market.

The chemical structure of benzyl salicylate is similar to that of other esters, consisting of an aromatic benzyl group attached to a salicylic acid group. This structure is what gives benzyl salicylate its distinct odor, as the benzyl group is known to be responsible for many fragrances. The salicylic acid group is responsible for the compound's unique solubility in both water and oil, allowing it to be used in a wide variety of formulations. This solubility also allows it to be easily absorbed by the skin, making it a popular ingredient in cosmetics and other skin care products.

Moreover, it is also a significant component of many soaps, detergents, and perfumes, where it can contribute to providing a longer-lasting scent. Benzyl salicylate is widely used as a preservative in a variety of cosmetics and personal care products, and it can be used to reduce the risk of irritation and allergic reactions. Benzyl salicylate binds to proteins on the skin and helps prevent them from breaking down, which helps extend the life of the scent. It also helps to keep the product from spoiling, as it inhibits the growth of bacteria and other microorganisms.

In addition to these, factors that are believed to fuel the market growth of benzyl salicylate include increasing awareness among the population about the health benefits associated with the use of benzyl salicylate, and the increasing focus of manufacturers on the production of high-quality, cost-effective products. Benzyl salicylate is a compound used as a flavor enhancer in many food products owing to its sweet and clean taste. It is also used to mask unpleasant odors in products such as perfumes and deodorants. In addition, benzyl salicylate is also used to enhance the flavor and aroma of drinks and food products, and as a preservative to increase the shelf life of food products. This has created a need for benzyl salicylate in the food and beverage industry, and this demand has been observed as a growth factor of the benzyl salicylate market.

Benzyl Salicylate Market
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Benzyl Salicylate Sector: Growth Drivers and Challenges

Growth Drivers

  • Increased Awareness of UV Ray's Harmful Effects and Sun Protection to Boost Benzyl Salicylate Adoption - The increased awareness of UV radiation's damaging effects and the need for protection has led to a surge in demand for sunscreens containing benzyl salicylate. Sunscreen has been advocated by the Skin Cancer Foundation as a means of protecting skin from harmful UV rays. Sunscreens with SPF 15 reduce the risk of melanoma and squamous cell carcinoma (SCC) by 50 and 40 percent, respectively. According to the WHO, more than 1.5 million cases of skin cancer will be diagnosed worldwide in 2020, resulting in more than 120 000 deaths. Benzyl salicylate is thought to absorb the UV radiation before it reaches the skin, thus preventing skin damage and potentially reducing the risk of skin cancer. Furthermore, its anti-inflammatory properties help to reduce inflammation and redness caused by UV radiation, making it a beneficial ingredient in sunscreens.
  • Growing Popularity of Aromatherapy and Essential Oils - Aromatherapy and essential oils are becoming more popular due to their purported health benefits. Many of these oils contain benzyl salicylate, a compound that has been linked to relaxation and pain relief. As more people turn to aromatherapy and essential oils for these benefits, the demand for benzyl salicylate is expected to increase. An estimated 35% of American adults believe that essential oils have health benefits, and 32% believe that aromatherapy is a form of health care that has benefits for the body.
  • Rise in Personal Disposable Income - As people have more disposable income, they are able to purchase more luxury items. Benzyl Salicylate is used as a fragrance in many cosmetics and hygiene products, so as disposable income increases, people are more likely to purchase these items, thus driving market growth. The amount of disposable personal income in India increased from 2893559 Million USD in 2021 to 3324845 USD Million in 2022. Also, the United States saw a 1.7% growth in disposable income per capita in 2019.
  • Rapid Urbanization Contributes to The Use of Benzyl Salicylate in Various End-Use Industries - As urbanization increases, so does the demand for consumer products such as personal care products, cleaning supplies, and fragrances, which all utilize Benzyl Salicylate. With a growing population, the demand for these products is expected to also increase, contributing to a higher demand for Benzyl Salicylate. The World Bank estimates that 56% of the world's population - 4.4 billion people - live in cities today. Urbanization is expected to continue, with nearly seven of every ten people living in cities by 2050, more than doubling its current size.
  • Rising Exports and Demand for Organic Chemicals- Exports of organic & inorganic chemicals have increased 34% year on year to reach USD 27 billion during the period April 2021 to February 2022.


  • Harmful Health Concern Associated with the Compound- Benzyl Salicylate can trigger allergies in certain individuals, which can lead to wheezing, coughing, and difficulty breathing. The long-term exposure to this chemical can cause cancer, as well as neurological damage. These potential risks associated with Benzyl Salicylate are expected to restrain its market growth in the near future.
  • The Increasing Availability of Substitutes Such as Ethyl Salicylate and Other Natural Ingredients
  • Increasing Raw Material Costs and Fluctuating Prices of the Finished Product

Benzyl Salicylate Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~USD 79 Million

Forecast Year Market Size (2035)

~USD 126 Million

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Benzyl Salicylate Segmentation

Purity (<99%, 98%)

The global benzyl salicylate market is segmented and analyzed for demand and supply by purity into <99% and 98%. Out of these segments, the 98% purity segment is estimated to gain the largest market share by the end of year 2035. Benzyl salicylate is a naturally occurring compound found in many plants and fruits, and its use as a flavoring agent and preservative has been increasing over the past decade due to its low cost and efficacy. Additionally, as it is highly soluble in ethanol, it is commonly used in food products that require a high degree of purity, such as candy and baked goods. As per FDA approvals, benzyl salicylate must be found at least in 98% of the concentration in food products containing it. Further, 98% purity benzyl salicylate has a low odor threshold, making it a great choice for food and beverage manufacturers looking to enhance the flavor of their products. It is also a versatile additive, allowing manufacturers to create a range of flavors and textures. In addition, its long shelf life makes it an attractive option for food and beverage producers looking to extend the shelf life of their products. In light of all these factors, segment growth is expected to be fuelled during the forecast period.

End-user (Hair Care Products, Skin Care Products, Pharmaceuticals & Nutraceuticals)

The global benzyl salicylate market is also segmented and analyzed for demand and supply by end user into hair care products, skin care products, pharmaceuticals & nutraceuticals. Out of these segments, the skin care products segment is estimated to gain the largest market share by the end of year 2035. The growth of the segment can be attributed to the growing trend of using natural ingredients in skin care products, increasing demand for organic skin care products and the rising demand for anti-aging products. Additionally, the growing influence of social media is driving more people to use skin care products, as more people are exposed to beauty trends, influencers, and advertisements. The rise of online shopping has also made it easier for people to purchase skin care products, as they no longer need to go to a physical store. As a result, demand for skin care products has steadily increased, which is expected to boost revenue in coming years. Skincare products account for 43% of cosmetics sales, which makes them the biggest segment in the industry. A further 8% increase was seen in 2022 in sales of men's skincare products. Benzyl Salicylate is also a natural anti-inflammatory, which can help reduce swelling and redness. It is also known to be non-irritating, making it an ideal ingredient for sensitive skin. As more people become conscious of their skin health and look for natural, organic skin care products, the demand for skin products containing benzyl salicylate is likely to continue to grow.

 Our in-depth analysis of the global market includes the following segments:

      By Purity

  • <99%
  • 98% 

     By End User

  • Hair Care Products
  • Skin Care Products
  • Pharmaceuticals & Nutraceuticals 

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Benzyl Salicylate Industry - Regional Synopsis

North American Market Forecast

The North American benzyl salicylate market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2035. The growth of the market can be attributed to the rising demand for personal care products and increased awareness about the therapeutic benefits of salicylate-based products. Moreover, the rising disposable incomes of consumers and growing awareness about personal grooming and hygiene is driving people in the region to invest in good quality products. Additionally, the growing demand for premium fragrances and the increasing availability of these products on online platforms are likely to further drive the growth of the regional market. For instance, 45% of Americans between the ages of 18 and 30 use perfume at least once a day, 29% use perfume a few times a week, and 9% use perfume only occasionally. Women are more likely to use perfume in the US than men. The number of women using perfume daily in the US is 40%, while the number of men using perfume daily is 38%. Benzyl salicylate is often used as a fixative in perfumes, meaning it helps to slow down the evaporation of the fragrance, allowing it to last longer. Additionally, it has a sweet, floral aroma that helps to impart a pleasant scent to the perfume.

APAC Market Statistics

The Asia Pacific benzyl salicylate market, amongst the market in all the other regions, is projected to hold the second largest share during the forecast period. The rapid growth in regional wellness tourism in the region attributed to the increasing awareness of healthy lifestyles and disposable incomes is expected to create lucrative opportunities for benzyl salicylate in Asia Pacific. In addition, people are visiting nearby locations to participate in activities such as yoga, spas, and meditation, which has increased demand for aromatherapy products that contain benzyl salicylate. The region has seen a growth of 16% in wellness tourism and 255 million wellness trips each year. In Asia, there are 48,670 spas, which generate USD 27 billion in revenue. The popularity of aromatherapy products has grown significantly, as people seek to take advantage of their soothing and calming effects. The use of benzyl salicylate in these products makes them especially attractive, as it has a pleasant aroma and is known to be an effective relaxant. Moreover, the region is also witnessing an increasing demand for benzyl salicylate from the healthcare sector, as it is used as a preservative in cosmetics and pharmaceutical products.

Europe Market Forecast

Further, the benzyl salicylate market in the Europe, amongst the market in all the other regions, is projected to hold a majority of the share by the end of 2035. The growth of the market can be attributed the increasing demand for long-term care products, such as personal care products, home care products, and healthcare products, in the region. The market is being driven by an increasing awareness of the benefits of these products, such as their ability to protect the skin from sun damage, reduce wrinkles, and improve skin texture. Many people in the region have become more conscious of the health and environmental implications of using chemically-based products, so they are increasingly looking for natural, organic solutions. This has been particularly noticeable in Europe, where skin problems are common. It was observed that approximately 90 million Europeans experience uncomfortable skin sensations like itching, burning, and dryness. Benzyl salicylate is an organic compound that is used in topical creams, lotions, and ointments to treat skin conditions such as eczema, psoriasis, and acne. It also helps to reduce inflammation, redness, and itching.

Research Nester
Benzyl Salicylate Market Size
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Companies Dominating the Benzyl Salicylate Landscape

    • Zhenjiang Gaopeng Pharmaceutical CO,.Ltd
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Jiangsu Puyuan Chemical Co.,Ltd
    • JQC (Huayin) Pharmaceuticals Co., Ltd.
    • ECSA Chemicals AG
    • OQEMA AG.
    • Glentham Life Sciences Limited.
    • Taytonn ASCC Pte Ltd
    • WholeChem, LLC.
    • The Lermond Company, LLC

In the News

  • To expand their fragrance portfolios across Europe, OQEMA Poland and Orchidia Europe have formed a joint venture. The joint venture will allow both companies to leverage their expertise, resources, and distribution networks to create innovative and high-quality fragrances that cater to European markets.

  • The EU REACH regulations have been fully complied with for salicylic acid and sodium salicylate, two of Huayin Pharmaceuticals' top-selling products. European Union safety standards are met by this registration, allowing the products to be sold on the European market.

Author Credits:  Smruti Ranjan, Rajrani Baghel

  • Report ID: 4103
  • Published Date: Mar 31, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing expenditure on personal beauty and cosmetic products along with rising adoption of sunscreens and rise in disposable income are the major factors expected to drive the market growth.

The market is anticipated to attain a CAGR of 2% over the forecast period, i.e., 2023-2035.

Estimated to be the growth hindering factors for the market expansion.

The market in the North America region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.

The major players in the market are Zhenjiang Gaopeng Pharmaceutical CO,.Ltd, Jiangsu Puyuan Chemical Co.,Ltd, JQC (Huayin) Pharmaceuticals Co., Ltd., ECSA Chemicals AG, LLUCH ESSENCE S.A de C.V., OQEMA AG., Glentham Life Sciences Limited., Taytonn ASCC Pte Ltd, WholeChem, LLC., The Lermond Company, LLC, and other key market players.

The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by purity, end user, and by region.

The 98% purity segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.
Benzyl Salicylate Market Report Scope

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