Perfume Market Size & Share, by Product (Mass, Premium); End-User (Men, Women); Distribution Channel (Offline, Online); Type (Perfume, Eau de Perfume, Eau de toilette, Eau de Cologne, Eau Fraiche); Ingredient (Natural, Synthetic) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 6022
  • Published Date: May 03, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Perfume Market size is poised to reach USD 115 Billion by the end of 2036, growing at a CAGR of 6% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of perfume was USD 54.3 Billion. The market is flourishing as a result of the augmenting cosmetic sector across the globe. Given the surge in the newest generation of consumers, the skincare sector will undoubtedly see a rapid rise, particularly with the emergence of social media. For instance, in 2022, the global cosmetics business generated over USD 100 billion in sales. Additionally, the beauty and personal care industry is expected to expand by more than 3% between 2024 and 2028 globally, reaching market revenue of USD 736 billion by 2028.

On the other hand, components that are believed to fuel the market growth of perfume include shifts in consumer preferences. The fragrance sector relies heavily on customer satisfaction as market trends and customer tastes change along with society and other factors, including cost, aroma, packaging, reviews, and recommendations from others. These turn out to be significant deciding factors for the market to have a strong position in the future.

Perfume Market
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Perfume Sector: Growth Drivers and Challenges

Growth Drivers

  • The expanding influence of celebrity endorsements and social media - Celebrity endorsements foster a relationship between the brand and the customer and, in comparison to non-celebrity endorsers, can elicit a more favorable reaction and a higher propensity to purchase perfumes. Consumers are more likely to follow the advice of celebrity influencers as they often convey ideas that are more credible and engaging, thus broadening the perfume market demand. One of the most cited studies on the subject revealed that celebrity endorsements are linked to an over 25% rise in sales and trust.
  • Increasing popularity of e-commerce - There is a rising tide of people purchasing perfumes from online retail sites owing to variables related to convenience and since it provides easy ways for people to buy perfume. More than 770 million customers worldwide now purchase their preferred colognes and perfumes through e-commerce sites.
  • Surging need for eco-friendly perfumes - Consumers are turning back to perfumes created with more naturally derived chemicals as they become more conscious of how their decisions may affect the environment. Customer behavior needs, and preferences for such fragrances are helping the perfume market boom and meet customer demands.


  • Environmental and health concerns associated with perfumes - Musk is an aromatic substance found in animals that is frequently utilized as perfumery base notes and might interfere with wildlife's ability to expel poisons from their bodies, causing problems for the creatures. Additionally, perfumes, soaps, shampoos, and disinfectants often contain synthetic musk scents, which are held accountable for harming the environment and are known to contaminate aquatic life.

    Fragrances these days are stronger, longer-lasting, and comprise a greater number of synthetic compounds, and exposure to them may result in various health issues. Moreover, the hormone system and reproductive system may be disturbed by them, and both adults and children may experience allergic reactions to scent compounds.
  • Adherence to industry norms and legal compliance are essential for the marketing of perfumes and cosmetic products to make sure the goods are safe and appropriately labeled. This can pose a challenge for manufacturers, which is anticipated to impede market expansion.
  • Supply chain disruptions can impact the production and sourcing of raw materials.

Perfume Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

USD 54.3 Billion

Forecast Year Market Size (2036)

USD 115 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Perfume Segmentation

 Product (Mass, Premium)

The premium segment will hold over 56% of the perfume market by the end of 2036. The segment growth can be credited to the booming popularity of improving one’s appearance as the way people practice self-care has drastically changed in the beauty and cosmetic business in recent years. Grooming is important these days and was identified as one of the biggest fashion styles for 2023, pushing the boundaries of ultra-luxury and allowing women to show their individuality and sense of elegance in creative ways.

Additionally, manufacturers are concentrating on expanding their product lines to include luxury products. Because of growing worries about allergies and toxicity in synthetic fragrances, big businesses are putting more of an emphasis on presenting natural fragrances in premium products. More opportunities for innovation would be present in premium brand products, which are expected to boost product revenues in the upcoming years.

End-User (Men, Women)

The women segment in the perfume market is expected to exhibit a notable share during the analysis period. Perfume sales are predicted to increase among women, despite their high price points, because they consider it a necessary aspect of personal care, thus accounting for a significant share of the global market.  According to reports, it has been observed that in the United States, women are 37% more likely than men to let their moods define the perfume they will wear every day, fostering a greater emotional bond to fragrance than their male counterparts.

These scents are specifically intended to meet the interests and needs of women. They cover a wide spectrum of scents, from flowery and sweet-fruity to aromatic and dense, providing options for a variety of occasions and personal preferences. The increased interest in specialized and artisanal fragrances, which provide distinctive and exclusive aromas for women seeking uniqueness, adds to the diversity of the women's market.

Our in-depth analysis of the market includes the following segments: 


  • Mass
  • Premium


  • Men
  • Women

            Distribution Channel

  • Offline
  • Online


  • Perfume
  • Eau de Perfume
  • Eau de Toilette
  • Eau de Cologne
  • Eau Fraiche


  • Natural
  • Synthetic

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Perfume Industry - Regional Synopsis

European Market Statistics

Europe will hold a major share of around 35% in the global perfume market by the end of 2036. The increased production and export of perfumes is driving the rise of the market in the region. Since contemporary perfumery is thought to have originated in Europe, especially in France, the continent continues to shape consumer preferences and hold a dominant position in the worldwide market.

European fragrances are renowned for their exquisite aroma combinations, fine ingredients, and skillful craftsmanship. Many of the top fashion and luxury businesses in the world, many of which have perfume lines of their own, are also based in Europe. These companies frequently establish industry trends in the perfume industry, and both European and global consumers greatly value the items they provide.

France is regarded as one of the world's biggest perfume exporters. Perfume exports continue to be the driving factor behind the growth of the French market. For instance, France became the world's top perfume exporter in 2022, with around USD 7 billion in exports.

North American Market Analysis

The increase in consumer expenditure on beauty and personal care items in the region is the primary driver of market growth. Besides, one of the biggest advancements in the region is a growing demand for a diversity of perfumes rather than a single distinctive aroma. This transition, particularly visible among the younger generation, has resulted in higher consumer expenditure on both mass and premium products. Further increasing demand for on-the-go, natural, and value-added products is driving market expansion.

Research Nester
Perfume Market Size
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Top Featured Companies Dominating the Perfume Landscape

    • CHANEL
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • The Avon Company
    • Coty Inc.
    • LVMH Moet Hennessy-Louis Vuitton
    • Givaudan
    • Hermès
    • KERING
    • The Estée Lauder Companies
    • Revlon
    • Puig
    • L'Oréal Groupe

In the News

  • CHANEL announced the launch of a new variant in its popular Chance fragrance line with the brightness of an Eau de Toilette with the heaviness of an Eau de Parfum to raise customer awareness of the well-liked Chance pillar of the French luxury brand in front of the holiday season.
  • Coty Inc.introduced Chloé Rose Naturelle Intense which has a lower environmental impact for supporting their company strategy “Beauty That Lasts”.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 6022
  • Published Date: May 03, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The growing cosmetic industry across the globe, and the increasing popularity of e-commerce are the major factors driving the growth of the market.

The perfume market is expected to grow significantly, with a CAGR of 6.36% between 2024 and 2036. The market value stood at USD 38.02 Billion in 2023 and is predicted to reach USD 79.68 Billion by 2036.

The top players in the market are The Avon Company, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, Shiseido Company, Ltd., Givaudan, Hermès, KERING, The Estée Lauder Companies, Revlon, Puig, L'Oréal Groupe, and others.

The premium segment is anticipated to garner a share of 56% and display significant growth opportunities.

The market in the Europe region is projected to hold a share of 35% by the end of 2036 and provide more business opportunities in the future.
Perfume Market Report Scope

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