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Automotive Extended Reality (XR) Market

Segmentation by Component (Virtual Reality, Augmented Reality, and Mixed Reality); and by Application (Automobile Sales, Virtual Testing, and Others)– Global Demand Analysis & Opportunity Outlook 2030

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Report ID: 3421 | Published On: Feb 08, 2023
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Major Macro-Economic Indicators Impacting the Market Growth

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The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.


Automotive Extended Reality (XR) Market
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Global Automotive Extended Reality (XR) Market Regional Synopsis

On the basis of geographical analysis, the global automotive extended reality (XR) market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in North America region is estimated to witness noteworthy growth over the forecast period on the back of high adoption of technology, presence of major automobile manufacturers and growing demand for cars. According to the report by IEA, 17 million cars were sold in the United States in 2019.

Automotive Extended Reality (XR) Market

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The global automotive extended reality (XR) market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis


Market Segmentation

Our in-depth analysis of the global automotive extended reality (XR) market includes the following segments:

By Component

  • Virtual Reality
  • Augmented Reality
  • Mixed Reality

By Application

  • Automobile Sales
  • Virtual Testing
  • Others

Growth Drivers

  • Increasing Adoption of Virtual and Augmented Reality
  • Decreasing Showroom Sale of Cars

Challenges

  • Lack of Accessibility for Everyone


Global Sale
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Top Featured Companies Dominating the Market

    The market is dominated by Accenture PLC, Qualcomm Technologies, Inc., Augray LLC, and other technology research companies. The technology is being adopted at a modest pace amongst the automotive industry, which is estimated to grow tremendously by the end of 2030.


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Global Economic Impact

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Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Key Questions Answered in the Report

1) What are the major factors driving the growth of the automotive extended reality (XR) market?

Ans: Increasing adoption of virtual car sales is estimated to boost the market growth.

2) What would be the CAGR of automotive extended reality (XR) market over the forecast period?

Ans: The market is anticipated to attain a significant CAGR over the forecast period, i.e., 2022 – 2030.

3) What are the challenges affecting the automotive extended reality (XR) market growth?

Ans: Lack of accessibility is estimated to hamper the market growth.

4) Which region will provide more business opportunities for growth of automotive extended reality (XR) market in future?

Ans: The market in the North America region is estimated to gain noteworthy growth owing to the increasing adoption of advanced technology in the region.

5) Who are the major players dominating the automotive extended reality (XR) market?

Ans: The major players in the market are Accenture PLC, Qualcomm Technologies, Inc., Augray LLC, and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the automotive extended reality (XR) market?

Ans: The market is segmented by components, application, and by region.

8) Which sub-segment captures the largest market size in application segment in the automotive extended reality (XR) market?

Ans: The automobile sale segment is anticipated to hold largest market size over the forecast period and display significant growth opportunities.

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