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Augmented Reality in Retail Market Segmentation by Component (Hardware, and Software); by Device Type (Head-Mounted, Smart AR Mirror, and Others); by Application (Digital Shopping, Try-On Solution, Planning & Designing, and Others); by End-User Industry (Furniture, Beauty & Cosmetics, Automobile, Electronics, and Others) – Global Demand Analysis & Opportunity Outlook 2030

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Extensive insights into the Growth of Augmented Reality in Retail Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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  • September 27, 2021: PTC Inc., the global distributor of CAD, PLM, IoT, and AR technologies, and the Volvo Group to collaborate to deliver digital engineering transformation.

  • December 31, 2020: Augmented Pixels Inc. launched CorpMap.AI software to support AR shopping and AR navigation, available under iPhone 7+, Android, Robotics and AR Glasses.

Global Augmented Reality in Retail Market Highlights over 2022 – 2030

The global augmented reality in retail market is estimated to grow at a robust CAGR of ~50% over the forecast period, i.e., 2022 – 2030. The growth of the market can be attributed to the rapid evolution in the technology of augmented reality (AR), after the successful adoption virtual reality (VR) amongst various end-user industries. Augmented reality provides a virtual interactive experience by computer-generated perceptual information, in the real world, by targeting multiple sensory features, including visual, auditory, haptic, somatosensory, and olfactory experiences. Augmented reality in retail is used to provide virtual sale opportunities to the sellers by letting the consumers experience the product digitally, at their home, which is estimated to boost the market growth. Moreover, the COVID-19 pandemic had negatively affected the sales of automobiles, electronics, and other end-use products, as people could not go to retail store or showrooms to check-out the product before buying. According to the data by the International Energy Agency (IEA), the global sale of automotive dropped 16% between 2019 and 2020, due to the COVID-19 crisis. Along with this, the growing investment in the advancement of technology, and the adoption of advanced technologies to encourage sales of products, are anticipated to boost the market growth. According to the Technology and Innovation Report 2021 by The United Nations Conference on Trade and Development (UNCTAD), frontier technologies, including AI, IoT, and AR innovation hold a share of USD 350 billion, as of 2018, which is estimated to reach USD 3.2 trillion by 2025.

Augmented Reality in Retail Market

The market is segmented by application into digital shopping, try-on solution, planning & designing, and others, out of which, the digital shopping segment is anticipated to hold the notable share in the global augmented reality in retail market over the forecast period on account of increasing trend of at-home shopping applications, along with the unfavorable circumstances with respect to in-store shopping. Furthermore, the various features of digital shopping with AR, such as, control over digital elements in real space, are estimated to boost the market growth. CLICK TO DOWNLOAD SAMPLE REPORT

Major Macro-Economic Indicators Impacting the Market Growth

Research and Development Expenditure

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Augmented Reality in Retail Market Regional Synopsis

On the basis of geographical analysis, the global augmented reality in retail market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Europe region is estimated to witness noteworthy growth over the forecast period on the back of availability of advanced technology in developed countries, such as, Germany, Sweden, United Kingdom, and others.

The market in the North America region is anticipated to gain the largest market share throughout the forecast period owing to the high adoption of advanced technology, and growing private investment in technological research. Furthermore, the high R&D expenditure in the United States, is also estimated to boost the market growth. According to the data by the Organization for Economic Co-operation and Development (OECD), the gross domestic expenditure on R&D or GERD of United States accounted for around 3.07% of the national GDP in 2019.

Augmented Reality in Retail Market Share

The global augmented reality in retail market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Market Segmentation

Our in-depth analysis of the global augmented reality in retail market includes the following segments:

By Component

  • Hardware
  • Software

By Device Type

  • Head-Mounted
  • Smart AR Mirror
  • Others

By Application

  • Digital Shopping
  • Try-On Solution
  • Planning & Designing
  • Others

By End-User Industry

  • Furniture
  • Beauty & Cosmetics
  • Automobile
  • Electronics
  • Others

Growth Drivers

  • Increasing Adoption of Virtual and Augmented Reality Globally
  • Disturbed Retail Supply Chain due to the Negative Impact of COVID-19 


  • Lack of Accessibility for Everyone
  • Very High Initial Investment

Top Featured Companies Dominating the Market

  • Google LLC
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis 
  • Microsoft Corporation
  • ViewAR GmbH
  • Apple Inc.
  • Augment Systems Pvt. Ltd.
  • Zugara, Inc.
  • Blippar Ltd.
  • Wikitude GmbH
  • PTC Inc.
  • Augmented Pixels Inc.


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