Anime Market Size & Share, by Type (T.V., Videos, Movies, Music, Live Entertainment, Internet Distribution, Merchandising, Pachinko); Genre (Action and Adventure, Sci-Fi and Fantasy, Romance and Drama, Sports, Others) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 6101
  • Published Date: May 31, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Anime Market size was valued at USD 30 Billion in 2023 and is likely to exceed USD 97.3 Billion by the end of 2036, expanding at over 10% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of anime is estimated at USD 34.1 Million. The rapid rise of anime market stems from the global surge in anime's popularity. Originally crafted by Japanese manga artists, anime has shifted from being Japan-focused to becoming a worldwide sensation. Compared to Hollywood and web series, anime offers a vast range of content. Unique stories, art styles, and diverse genres by manga artists give anime a broad appeal. Now, anime is not only hitting global theatres but also trending on top streaming platforms. Its release strategy and vast audience appeal contribute to its mega growth. This trend showcases how anime captivates varied viewers worldwide, marking its robust presence in the entertainment sector.

Anime Market overview
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Anime Sector: Growth Drivers and Challenges

Growth Drivers

  • Access to Anime via Streaming Services and Games - Online platforms and anime games now drive the anime industry. In the past, accessing anime was often hard due to region limits or lack of physical media. But video streaming services have changed this. Ones like Crunchyroll, Funimation, Netflix, and Amazon Prime Video have made it easy for all to watch anime. They offer big libraries with many kinds of anime. This helps fans around the world find and love anime. A strong, global fanbase has grown as a result. Now, fans can enjoy anime any time they want. This ease has led to more people becoming fans. These platforms also add revenue to the anime industry. Many now turn to them for quick and easy access to shows. Anime-related games also help the industry grow. Combined, these factors push the anime industry forward.
  • Social Media and Online Communities – The rise of social media and online groups plays a key role in anime's spread around the world. These sites are lively places where fans share and talk about their favorite shows, build a sense of community, and boost anime's reach. The excited fanbase is not just a group of watchers; they take action by making memes, starting talks, and writing reviews. This online buzz creates a cycle that feeds itself. As anime content gets more popular on social media, it grabs the interest of new viewers curious about the hype. This increase in viewers leads to more people signing up for streaming services, which boosts these platforms' earnings. With social sites and online communities, anime gains more followers.
  • Global Investments – The anime market shows promise for production companies aiming to appeal to new groups. Main players are taking steps to seize these chances. They are expanding aggressively to capture a larger share, investing in fresh and creative content for varied tastes, and forming strategic partnerships to enter new regions. These efforts set the stage for ongoing growth, with global audiences playing a key role in anime's future. Revenue from overseas markets, including licensing and streaming, surged to $11.6 billion in 2019.


  • Piracy – The prevalence of illegal file sharing and streaming sites poses a significant challenge to the anime industry. Piracy stands as a primary challenge to this industry. Such piracy and illegal streaming platforms lead to financial losses for anime producers and creators, hindering overall profitability and long-term sustainability. 
  • Quality and Quantity - The anime industry's growing output has fueled a reliance on outsourcing animation work. While this allows for more shows to be produced, it can create challenges in maintaining consistent quality control. Some argue for a shift in focus, prioritizing fewer shows with larger in-house teams and better pay for animators to ensure a higher overall quality standard.

Anime Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

USD 30 Billion

Forecast Year Market Size (2036)

USD 97.3 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Anime Segmentation

Type (T.V., Videos, Movies, Music, Live Entertainment, Internet Distribution, Merchandising, Pachinko)

Merchandising segment is projected to hold more than 33% anime market share by 2036. The segment growth can be attributed to a vast array of merchandise that caters to fans of all ages. Fans seek to bond with their favorite characters and shows off-screen, and merchandise provides a tangible way to do so. The strong emotional link that fans have with their favorite anime characters and series drives up the demand for merchandise. Also, technology and manufacturing advances have made it easier to produce high-quality and diverse anime products. This has resulted in a broader range of goods available for fans, catering to various tastes and interests. Merchandise can range from statues of anime characters, posters, e-commerce apparel, badges, character paraphernalia, etc.

Genre (Action and Adventure, Sci-Fi and Fantasy, Romance and Drama, Sports, Others)

By 2036, action and adventure segment is anticipated to dominate over 39% anime market share. The segment growth can be explained due to its historical dominance and the preference for series like Dragon Ball Z, One Piece, and Naruto, among others. These series have a loyal fan base and have successfully captivated viewers with engaging stories, vivid characters, and high-energy action scenes. The genre's capacity to blend excitement, suspense, and heroism attracts a wide range of audiences, boosting its popularity and growth. The strong stories, unique characters, and eye-catching animation have all played a role in its success and market leadership.

Our in-depth analysis of the anime market includes the following segments:


  • T.V.
  • Videos
  • Movies
  • Music
  • Live Entertainment
  • Internet Distribution
  • Merchandising
  • Pachinko


  • Action and Adventure
  • Sci-Fi and Fantasy
  • Romance and Drama
  • Others

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Anime Industry - Regional Synopsis

APAC Market Statistics

Asia Pacific region in anime market is set to hold more than 43.2% revenue share by 2036. The market growth in the region is also expected due to Japan being a part of the Asia Pacific region and also being the birthplace of anime. Japan leads the Asia Pacific anime market, holding over 40% of the global anime share in 2020. As the birthplace of anime, Japan has seen its popularity soar in the Asia Pacific, especially in China. More anime fans and the rising need for anime content have fueled the market's growth. Streaming platforms and anime events catering to this fan base have further boosted the market. The region has also seen major tech progress in anime, like using virtual reality (VR) to offer a rich viewing experience. These tech steps have drawn more viewers and driven anime market growth.

In China, anime has seen a big rise in recent years. The Chinese government is backing the homegrown anime industry to reduce Japan's hold. More funds for animation studios and chances for new anime artists have helped grow the Chinese anime market.

South Korea, too, has seen a surge in anime's popularity. The country has a lively animation industry and has made well-known anime series that have won global acclaim.

North America Market Analysis

The North America region will also encounter huge growth for the anime market during the forecast period and will hold the second position owing to several factors. One major reason is the rising popularity of anime among a diverse audience. Anime has found fans not only among hardcore enthusiasts but also among mainstream viewers, who enjoy its unique storytelling, art style, and cultural themes. Promotional tie-ins with fast-food chains, cosmetics brands, and electronics companies have also played a part in this growth. These partnerships have helped to expand anime's reach and increase its visibility in the North American market. Another key factor is the rise of streaming platforms like Crunchyroll and Funimation. These platforms make it easier for North American viewers to access a wide range of anime content. With vast libraries of anime series and movies, fans can explore different genres and find new shows. The ease of streaming services has contributed to the growth of the anime industry in North America. The North American anime market has been growing steadily, with total revenues reaching $9.4 billion in 2022, marking a compound annual growth rate (CAGR) of 5.6% between 2017 and 2022.

The anime industry has seen notable growth and increased popularity in America in recent years. The global anime market reached $22.6 billion in 2020, with much of this growth due to merchandising and more streaming in North America. One way to measure the popularity of anime is through attendance at anime conventions. Conventions in the United States often see more than 20,000 attendees, showing a clear rise in interest and engagement with the medium.

Research Nester
Anime Market size
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Companies Dominating the Anime Landscape

    • Toei Animation
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis 
    • Studio Ghibli
    • MAPPA Studio
    • Aniplex
    • Production I.G
    • Kyoto Animation
    • Bones
    • Madhouse
    • Sunrise
    • Studio Pierrot

In the News

  • Toei Animation - Toei Animation and Strata Co., Ltd. are working together on "DenDekaDen," a new project that uses Web 3.0 tech. The story has seven characters who change from spirits to gods based on fan actions on Twitter. NFT holders and the broader community will help shape their growth. Set in Kyoto, DenDekaDen mixes Japanese myths and traditions with blockchain, creating a unique story led by the community. Strata, a new creative firm with offices in Tokyo and New York, knows how to connect the real and digital worlds. Their team has worked with top brands and has made custom art for NFTs, games, and art, making them a great fit for this project.
  • Studio Ghibli - A new music documentary will trace the journey of Joe Hisaishi, the world's most sought-after composer. It will show Hisaishi's journey around the world, blending clips from his 2022 tour in France and his 2023 show at Vienna's Musikverein. Viewers will see key performances, his work on Studio Ghibli's concert in New York, and his role in the Royal Shakespeare Company's play "My Neighbor Totoro" in London. The documentary offers a look into the making of Hisaishi's score for Hayao Miyazaki's new film, "How Do You Live?" This close-up view follows Hisaishi's drive for top-notch music, capturing his aim to "stand on top of the world."

Author Credits:  Abhishek Verma

  • Report ID: 6101
  • Published Date: May 31, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In the year 2023, the industry size of the anime industry was over USD 30 billion.

The market size for the anime market is projected to cross USD 97.3 billion by the end of 2036 expanding at a CAGR of 10% during the forecast period i.e., between 2024-2036.

The major players in the market are MAPPA Studio, Studio Ghibli, Toei Animation, Aniplex, Studio Pierrot, Madhouse, Sunrise, Bones, and others.

The merchandising segment is anticipated to garner a share of 33% during 2024-2036.

The Asia Pacific anime sector is poised to hold 43.2% share by the end of 2036.
Anime Market Report Scope

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