Anime Market size was valued at USD 30 Billion in 2023 and is likely to exceed USD 97.3 Billion by the end of 2036, expanding at over 10% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of anime is estimated at USD 34.1 Million. The rapid rise of anime market stems from the global surge in anime's popularity. Originally crafted by Japanese manga artists, anime has shifted from being Japan-focused to becoming a worldwide sensation. Compared to Hollywood and web series, anime offers a vast range of content. Unique stories, art styles, and diverse genres by manga artists give anime a broad appeal. Now, anime is not only hitting global theatres but also trending on top streaming platforms. Its release strategy and vast audience appeal contribute to its mega growth. This trend showcases how anime captivates varied viewers worldwide, marking its robust presence in the entertainment sector.
Growth Drivers
Challenges
|
Base Year |
2023 |
|
Forecast Year |
2024-2036 |
|
CAGR |
10% |
|
Base Year Market Size (2023) |
USD 30 Billion |
|
Forecast Year Market Size (2036) |
USD 97.3 Billion |
|
Regional Scope |
|
Type (T.V., Videos, Movies, Music, Live Entertainment, Internet Distribution, Merchandising, Pachinko)
Merchandising segment is projected to hold more than 33% anime market share by 2036. The segment growth can be attributed to a vast array of merchandise that caters to fans of all ages. Fans seek to bond with their favorite characters and shows off-screen, and merchandise provides a tangible way to do so. The strong emotional link that fans have with their favorite anime characters and series drives up the demand for merchandise. Also, technology and manufacturing advances have made it easier to produce high-quality and diverse anime products. This has resulted in a broader range of goods available for fans, catering to various tastes and interests. Merchandise can range from statues of anime characters, posters, e-commerce apparel, badges, character paraphernalia, etc.
Genre (Action and Adventure, Sci-Fi and Fantasy, Romance and Drama, Sports, Others)
By 2036, action and adventure segment is anticipated to dominate over 39% anime market share. The segment growth can be explained due to its historical dominance and the preference for series like Dragon Ball Z, One Piece, and Naruto, among others. These series have a loyal fan base and have successfully captivated viewers with engaging stories, vivid characters, and high-energy action scenes. The genre's capacity to blend excitement, suspense, and heroism attracts a wide range of audiences, boosting its popularity and growth. The strong stories, unique characters, and eye-catching animation have all played a role in its success and market leadership.
Our in-depth analysis of the anime market includes the following segments:
|
Type |
|
|
Genre |
|
APAC Market Statistics
Asia Pacific region in anime market is set to hold more than 43.2% revenue share by 2036. The market growth in the region is also expected due to Japan being a part of the Asia Pacific region and also being the birthplace of anime. Japan leads the Asia Pacific anime market, holding over 40% of the global anime share in 2020. As the birthplace of anime, Japan has seen its popularity soar in the Asia Pacific, especially in China. More anime fans and the rising need for anime content have fueled the market's growth. Streaming platforms and anime events catering to this fan base have further boosted the market. The region has also seen major tech progress in anime, like using virtual reality (VR) to offer a rich viewing experience. These tech steps have drawn more viewers and driven anime market growth.
In China, anime has seen a big rise in recent years. The Chinese government is backing the homegrown anime industry to reduce Japan's hold. More funds for animation studios and chances for new anime artists have helped grow the Chinese anime market.
South Korea, too, has seen a surge in anime's popularity. The country has a lively animation industry and has made well-known anime series that have won global acclaim.
North America Market Analysis
The North America region will also encounter huge growth for the anime market during the forecast period and will hold the second position owing to several factors. One major reason is the rising popularity of anime among a diverse audience. Anime has found fans not only among hardcore enthusiasts but also among mainstream viewers, who enjoy its unique storytelling, art style, and cultural themes. Promotional tie-ins with fast-food chains, cosmetics brands, and electronics companies have also played a part in this growth. These partnerships have helped to expand anime's reach and increase its visibility in the North American market. Another key factor is the rise of streaming platforms like Crunchyroll and Funimation. These platforms make it easier for North American viewers to access a wide range of anime content. With vast libraries of anime series and movies, fans can explore different genres and find new shows. The ease of streaming services has contributed to the growth of the anime industry in North America. The North American anime market has been growing steadily, with total revenues reaching $9.4 billion in 2022, marking a compound annual growth rate (CAGR) of 5.6% between 2017 and 2022.
The anime industry has seen notable growth and increased popularity in America in recent years. The global anime market reached $22.6 billion in 2020, with much of this growth due to merchandising and more streaming in North America. One way to measure the popularity of anime is through attendance at anime conventions. Conventions in the United States often see more than 20,000 attendees, showing a clear rise in interest and engagement with the medium.
Author Credits: Abhishek Verma
Copyright © 2024 Research Nester. All Rights Reserved
FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.
Have questions before ordering this report?