E-commerce Apparel Market Size & Share, by Type (Womens Apparel, Mens Apparel, Children Apparel) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5966
  • Published Date: Apr 03, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

E-commerce Apparel Market size is expected to reach USD 14 trillion by the end of 2036 growing at a CAGR of 9% during the forecast period i.e., 2024-2036. In the year 2023, the industry size of e-commerce apparel was over USD 2 trillion. Influencer marketing on social media is regarded as one of the best ways for e-commerce clothing manufacturers to expand their customer base, increase revenue, and raise brand recognition. Influencers expand the reach and exposure of e-commerce fashion firms and their items by promoting them to their sizable social media followings. Nearly 70% of marketers want to raise their expenditure for influencer-based marketing in the upcoming year, according to the most recent statistics released in April 2023.

The growth is also ascribed to shifting fashion trends, a rise in the proportion of working women, a rise in the number of women overall, and rising customer spending power. The growth of the market will also rise as a result of continuous product developments in the industry and improving living standards.

E-commerce Apparel Market
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E-commerce Apparel Sector: Growth Drivers and Challenges

Growth Drivers

  • Deployment of AI Technology - Retailers should have several potential to improve customer service, inventory management, pricing, customization, and security as a result of the implementation of AI in the e-commerce clothing business. Chatbots with AI capabilities can offer automated customer support, assisting clients with their questions and issues around the clock. By doing this, customer support agents' workloads may be decreased and client satisfaction raised. For instance, Walmart announced in March 2022 the introduction of a virtual try-on service for apparel driven by AI for online consumers, specifically for Walmart's mobile app. Try-ons are available for sizes XS to XXXL on the virtual technology service; the firm plans to increase the variety of models it provides shortly.
  • Growth in Online Retail Sales During Pandemic - There has been a significant increase in online retail sales of clothing during the pandemic. On the other hand, store sales dropped at the peak of the epidemic and remained below their levels before the COVID-19 crisis. Because clothing stores were exposed to socially restrictive measures, customers' behavior in large countries such as the US and UK was negatively affected which drove people away from brick-and-mortar shops and led to an increase in online retail sales due to a pandemic.


  • Risk Associated with Cybersecurity - Loss of sensitive customer information may result from a data breach, which can lead to an economic loss and damage to reputation. To deceive customers into providing their personal or banking information, they may use fraudulent emails and websites. The risk of cybercrime hinders consumers from shopping on e-shop websites; this is a major barrier to growth in the online retail clothing market.
  • High competition is expected to hinder the e-commerce apparel market growth in the upcoming period
  • Sustainability issues associated are expected to hamper the market growth in the projected period

E-commerce Apparel Market: Key Insights

Base Year


Forecast Year

2024 – 2036



Base Year Market Size

~USD 2 trillion

Forecast Year Market Size

~USD 14 trillion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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E-commerce Apparel Segmentation

Type (Women’s Apparel, Men’s Apparel, Children Apparel)

In terms of type, the women’s apparel segment is predicted to account for 40% share of the e-commerce apparel market by the end of 2036. In terms of style, design, and color, women's clothing is more diverse than men's clothes which makes it easier for online shoppers to select from a wider range of options. In addition to traditional brick-and-mortar stores, e-commerce websites often offer more competitive prices for women's clothing than traditional brick and mortar stores, which can be an important factor in attracting customers. Social media platforms and influencer marketing campaigns, which can help create buzz and increase visibility for these products, are also strongly used to promote women's clothing. More important retailers and brands are present in the category of women's clothing, leading to further investment in this area.

Type (Women’s Apparel, Men’s Apparel, Children Apparel)

In terms of type, the men’s apparel segment is predicted to account for 30% share of the e-commerce apparel market by the end of 2036. Several brands focus on offering specialized men's clothing websites, given the increasing number of online consumers. Another factor that contributes to the growth of this segment is the continuing increase in men's luxury clothing choices. In February 2023, Giacca & Abito announced the launch of its online shopping portal for clothing, Tea & Tailoring, located in Kerala, India. Premium clothing solutions, especially for men, are the aim of the newly launched eShopping Apparel website.

Our in-depth analysis of the global market includes the following segments:


  • Women’s Apparel
  • Men’s Apparel
  • Children Apparel

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E-commerce Apparel Industry- Regional Synopsis

North American Market Forecasts

The market in the North America region is set to hold the highest market share of 35% by the end of 2036. Factors such as convenience, greater variety, and selection of products or competitive prices have led to strong growth in the North American e-commerce apparel market. In the United States, online shopping accounted for USD 1.7 trillion between 2020 and 2022, which represents a 55% increase in internet sales. The United States, followed by Canada, is considered to be the most significant contributor to the growth of the market, given the increasing number of online shoppers in the region.

APAC Market Statistics

The E-commerce Apparel market in the Asia Pacific region is set to grow significantly during the time period between 2024-2036. Given the growing demand for footwear and clothing in countries such as China, Japan, or India, growth can be attributed to e.g. online shopping apparel. In addition, an increase in the number of internet users is driven by the wide availability of 4G as well as the increased use of smartphones. In the Asia Pacific region, an increase in smartphone and mobile Internet subscriptions is expected to have a significant impact on demand for e-Toro platforms. Moreover, there has been an increase in the number of mobile internet users due to the growing adoption of smartphones and the wider availability of 4G networks. To meet the demand for e-commerce platforms in the Asia Pacific region, it is expected that there will be an important role played by increasing the number of cellular subscribers as well as internet users. For example, by the end of 2020, 1.22 billion people in China had subscribed to mobile services, according to the GSM Association's report for 2021.

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E-commerce Apparel Market size
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Companies Dominating the E-commerce Apparel Landscape

    • Walmart
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Amazon
    • Alibaba Group Holding Limited
    • eBay Inc
    • Shopify, Inc
    • JD.com
    • Flipkart
    • Rakuten Inc
    • Marks & Spencer
    • Lanvin


In The News

  • Marks & Spencer announced the launch of its new online shopping platform, Spors Edit, which is designed for men and women's sportswear. Sport Edit is planning to sell more than 200 sports and clothing products, which include a range of clothes from third party brands such as Veja, Hoka or FMP Movement.
  • Lanvin signed an agreement with Shopify, Inc. in May 2022, to build a digital platform for the purpose of exploring new growth opportunities in North America. Businesses will be able to focus on their products and customers through a new digital platform powered by Shopify.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 5966
  • Published Date: Apr 03, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The growing integration of AI technology and growing online sales are some of the major factors anticipated to drive the growth of the e-commerce apparel market.

The market is anticipated to attain a CAGR of ~9% over the forecast period, i.e., 2024-2036.

The major players in the market are of Shopify, Inc, J.D.com, Flipkart, Rakuten Inc, Marks & Spencer, Lanvin, and others.

The women apparel segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in North America is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
E-commerce Apparel Market Report Scope

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